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NASA to roll SLS Moon rocket to the launch pad two days early
NASA has given the go-ahead to roll its Space Launch System (SLS) Moon rocket to the launch pad two days ahead of schedule.
That bodes well for plans to launch the rocket for the first time (a milestone NASA originally hoped to pass in December 2016) as early as late August or September 2022. NASA says that its first SLS rocket is now on track to begin a roughly 24-hour journey to Kennedy Space Center’s LC-39B launch pad at 9 pm EDT on August 16th. That will kick off approximately two more weeks of work that could finally culminate in the rocket’s first real launch attempt as early as August 29th, a moment anywhere from 12 to 16 years in the making.
SLS was created by Congress in 2010 when the legislative body drafted a law demanding that NASA develop a heavy-lift rocket to replace the Space Shuttle. In practice, Congress (particularly several key stakeholders with former Shuttle workforce and facilities in their states or districts) was primarily interested in keeping former Shuttle infrastructure active and workers employed, and left NASA to figure out how to retroactively engineer a rocket out of a list of legal requirements mostly driven by politics.
NASA ultimately devised a rocket that would extrapolate Shuttle external tank technology into a larger liquid hydrogen/oxygen ‘core stage’ powered by four flight-proven, reusable Space Shuttle Main Engines (SSME; now RS-25). A relatively small orbital upper stage derived from Boeing’s Delta IV rocket would sit atop the core stage, which would be augmented with two stretched Shuttle-derived solid rocket boosters (SRBs). Altogether, the first variant of SLS – Block 1 – is expected to be able to launch up to 95 tons (~210,000 lb) to low Earth orbit and around 27 tons (~59,500 lb) to the Moon, 32% and 38% worse than the Saturn V rocket NASA abandoned for the Space Shuttle in the 1970s.
Nevertheless, SLS will likely become the most powerful rocket currently in operation if it successfully debuts within the next few months. Only SpaceX’s Starship, which will eventually launch a Starship-derived Moon lander for NASA, is likely to challenge or beat the performance of SLS within the next 5-10 years.
However, after more than half a decade of delays and around $25 billion spent without a single launch to show for its investment, NASA no longer has any near-term plans to use SLS for more than sending a few astronauts on their way to the Moon once every year or two. The only tangible payload currently assigned to SLS Block 1 is NASA’s own Orion spacecraft, an earlier version of which Lockheed Martin began developing for NASA in 2006. Approximately 16 years and $25 billion later, the Orion capsule will be better than the Apollo Program’s Command module (capsule) by most measures, but its service (propulsion) module will be far worse.
With about half as much usable delta V (propulsive capability) as the Apollo CSM, Orion is incapable of transporting astronauts to the same convenient low lunar orbits that the Apollo Program used, forcing NASA to send it to high, exotic alternatives. As a result, NASA has been forced to create a multi-billion-dollar destination for Orion (the Gateway station) and complicate the mission of new Moon landers like SpaceX’s Starship.
Countless pitfalls and shortcomings aside, NASA is about to finally roll the fourth most capable flightworthy rocket ever assembled (behind Saturn V, N-1, and Energia) to the launch pad. Regardless of the outcome of the mission, SLS will likely be the fifth largest rocket (including the Space Shuttle) ever launched when it lifts off. If that launch is successful, the achievement will be even more impressive, marking the third time out of three attempts that NASA has successfully launched a super heavy-lift launch vehicle (>50t to LEO) on its first try.
A successful Artemis I launch would also give the Orion spacecraft an opportunity to enter orbit around the Moon and test most of the systems it will need for Artemis II, which is intended to carry two astronauts. Orion won’t carry or test any life support or docking systems, making it only a partial demonstration, but it will still be the first time a prototype of a crewed spacecraft has attempted to enter lunar orbit since December 1972.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
