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NASA says SpaceX astronaut launch debut is still on track despite pandemic, engine failure
Despite a global pandemic and Falcon 9’s first in-flight engine failure in almost eight years, NASA administrator Jim Bridenstine remains confident that SpaceX and the space agency are still on track for Crew Dragon’s astronaut launch debut.
For the third time in about a month, NASA has officially confirmed that SpaceX’s Crew Dragon ‘Demo-2’ mission – the company’s first astronaut launch ever – is still tracking towards a liftoff in May 2020. While there are several good reasons to expect further delays, Bridenstine acknowledged and discounted those pressing risks in an April 9th interview with Spaceflight Now, explicitly stating that “if [Demo-2 does] slip, it’ll probably be into June. It won’t be much.”
Excluding several minor to moderate technical risks that have popped up in recent weeks, this suggests that the NASA administrator is also confident that one of the biggest sources of imminent schedule uncertainty – closed-door paperwork completion and joint reviews – will actually be smooth sailing.
On March 2nd, 2019, Falcon 9 lifted off for the first time with SpaceX’s upgraded Crew Dragon spacecraft on its inaugural orbital launch. Known as Demo-1, the mission was ultimately a flawless success, with Dragon performing exactly as expected throughout launch, orbit-raising, space station rendezvous, docking, departure, deorbit, reentry, and splashdown operations.
As Crew Dragon’s only orbital launch and space station docking, it also serves as the best and only glimpse into how long the more nebulous review and paperwork aspects of launch preparation can take. For Demo-1, Falcon 9 and Crew Dragon rolled out to Launch Pad 39A and completed a successful static fire on January 24th, 2019. The mission was then scheduled for launch no earlier than (NET) February 23rd and wound up being pushed back another week to March 2nd. In almost every case, Falcon 9 and Falcon Heavy launch less than a week after a successful preflight static fire and do not attempt a static fire until a given rocket and payload are both ready to go.
If there were technical challenges that lead to that six-week delay between Crew Dragon’s Demo-1 static fire and launch, they have never been broached publicly, making it more likely that NASA spent at least a month simply finishing up final paperwork and reviews. Hopefully, that substantial gap was mainly due to the fact that it was the first time NASA and SpaceX had to work together to launch Crew Dragon.
For Crew Dragon’s second Falcon 9 launch, successfully completed on January 19th, 2020, the rocket wrapped up its static fire test on January 11th — a major improvement compared to Demo-1. That suborbital In-Flight Abort (IFA) test isn’t directly comparable to Crew Dragon’s orbital launch debut, but it does encourage at least a little confidence that Demo-1’s six-week review period was an outlier.
Thankfully, Bridenstine says that all major Crew Dragon issues have been effectively closed out or are very close to closure as of April 2020. A SpaceX contractor was recently forced to prematurely drop a Crew Dragon parachute test vehicle on March 25th, destroying the mockup capsule before it could complete two final tests. The NASA administrator now says that all parties have agreed to complete those tests with a different mockup and will use a C-130 cargo plane instead of a helicopter.
Bridenstine is also confident that the coronavirus pandemic – hampering almost all forms of industry in every afflicted country – will also have little to no impact on Crew Dragon’s astronaut launch debut schedule. NASA and SpaceX have put in place strict new rules and changed a number of procedures to further mitigate risk, helped by the fact that astronaut launches to the International Space Station (ISS) already operate with cleanliness and disease prevention as a major priority.
Finally, the NASA administrator also stated that SpaceX’s March 18th in-flight engine failure was “not going to impact our commercial crew launch,” confirming that SpaceX already has “a really good understanding of” what went wrong. Most likely, this means that Falcon 9 B1048’s stumble was directly related to the fact that the booster was flying for the fifth time – a first for a SpaceX rocket and orbital-class rocket boosters in general. Crew Dragon Demo-2 will be Falcon 9 booster B1058’s first launch.
Ultimately, while there are certainly good reasons to remain skeptical of NASA’s increasingly frequent assurances that Crew Dragon’s astronaut launch debut remains on track for late-May or June 2020, there are at least as many good reasons to stay confident.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
