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New aerial photos of Tesla Gigafactory 1 reveal upcoming expansion

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Tesla Gigafactory expansion

When local flight instructor Josh Mcdonald flew over Tesla Gigafactory 1 yesterday he sighted what appeared to be preparations for its upcoming grand opening party. An enormous party tent was spotted being perched outside of the battery plant. But beyond that, he also noted new footings and foundations adjoining the north and south end of the Gigafactory were being constructed. We’ve outlined these sections in red showing four new sections appearing to have the same if not larger combined footprint equal to the size of the existing Gigafactory.

The four sections seems to encompass approximately 1.9 million square feet of floor space – the size of the existing Gigafactory – representing less than one-sixth the size of the overall factory when completed. According to a report on the Wall Street Journal, the size of the construction crew has more than doubled recently and work is proceeding in double shifts, 7 days a week.

“We have to be ready with cell and pack production well ahead of vehicle production,” CTO JB Straubel, said during a walk through of the factory. “We’re accelerating our construction plans and accelerating our planned ramp up of cell production.”

Tesla wants the factory operational before the launch of the Model 3. Production for that car is now expected to begin in late 2017 with Panasonic being a major partner in the Gigafactory process.  “We are running around like crazy hiring people,” says a Panasonic representative. The Japanese battery company is racing to catch up, after Elon Musk announced he was moving the timeline forward to sell 500,000 cars a year two years sooner than anticipated.

“If you look at where batteries are being made, it’s almost all in Asia,” JB Straubel says. “That was one of the big opportunities we have here, is to close the logistics loop from where cells are made and materials are made and move it closer to where our vehicles are made.”

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Sam Jaffe, a principal with Cairn Energy Research Advisors, is skeptical that the reductions in battery costs that Tesla anticipates from building the Gigafactory will happen right away. “What they won’t be able to do from a battery manufacturing perspective is make the cells as cheaply as they hoped. A lot of the price reductions from the Gigafactory model come from the supply chain re-creation that they will be doing in North America. That won’t be ready by 2018.”

One thing often overlooked about Tesla is that it is a US-based company making cars in the US with US workers. It doesn’t get enough credit for its job creation prowess here at home.

Tesla will be holding a Grand Opening party this Friday July 29 at the Gigafactory. Aerial photos reveal a newly painted parking lot large enough to accommodate 2,000 vehicles and possibly a test track around the perimeter of the facility.

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Aerial photo of Tesla Gigafactory 1 taken on Sunday July 24, 2016

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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