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Why Sweden is primed to become home of Tesla’s European factory
Could lightning strike twice for Tesla? It’s current factory was once used by NUMMI — a joint venture by Toyota and General Motors — to make cars in Fremont. Tesla was able to purchase it for pennies on the dollar. After years of extensive upgrades, it is now one of the most automated and efficient production facilities in the world.
Saab, on the other hand, used to manufacture world class automobiles at its factory in Trollhattan, Sweden. That factory is now owned by NEVS — an acronym for New Electric Vehicle Sweden. The principal owner of NEVS is National Modern Energy Holdings Ltd, a Beijing based company founded in 2004 by Kai Johan Jiang. NEVS has a contract with Panda New Energy Company to provided it with 150,000 electric versions of Saab’s last production midsize sedan, the 9-3 sedan.
Making 150,000 cars over 4 years is not enough to keep the factory fully operational — it’s capacity is far greater than that. All of which has several people in Sweden thinking it would be the perfect place for Tesla to locate its first European factory.
There are several factors that could make Trollhattan attractive to Tesla other than the fact that it has a large factory sitting practically idle. It has a large pool of workers who are familiar with building automobiles from the days when Saabs were manufactured there. It also is near Gothenburg, with its international railway hub and large ocean freight terminal.
Sveriges Radio P4 Väst says that a group of local stakeholders is working to attract Tesla to the area. According to reports, the group includes Business Sweden and automotive supplier FKG. Fredrik Sidahl, CEO of FKG, confirms that the group has been in contact with Tesla. Everyone involved is tight lipped when it comes to details, though.
Sidahl says the group is confident that it can revive the car industry in Sweden. “I think the possibilities are quite good because Sweden has a well developed infrastructure with suppliers and expertise in building great vehicles with high technical standards.”
A spokesperson for NEVS would not comment directly on the report but said in an e-mail to Radio P4 Väst that the company could be a valuable partner for other car manufacturers in terms of both production and development. “It’s part of our strategy to increase the capacity of our plant but we do not comment on the dialogue around this.”
Local automotive journalist Benny Christensen says, “It would be really fun if Sweden got the assignment. There are many people who think it is sad to see the car factory in Trollhattan idle. I think that whoever wins the [Tesla factory] will be those who put forth the best organized proposal based purely on economic and practical considerations. Everything from infrastructure to environmental and tax policies will undoubtedly be crucial,” he says.
Sweden is not alone in its attempt to lure Tesla. Finland’s Minister of Industry has indicated his country has its eye on the Tesla factory. There are interested parties in Germany, France, Spain, and Portugal as well. Tesla has let nothing slip about its intentions after Elon Musk’s whirlwind tour of the Continent last summer.
Is a mostly idle factory enough to seal the deal for Sweden? Even though cars were manufactured there up until 5 years ago, much of the tooling and equipment would likely need to be replaced. Elon Musk is intent on reinventing manufacturing — building the machine that builds the machine, as he calls it. It’s possible Tesla would prefer to construct its own facility utilizing all the efficiency strategies it can muster rather than spending money to reconfigure an existing space.
An announcement from Tesla about where its next factory will be is anticipated later this year, probably after production of the Model 3 gets started and begins running smoothly.
Hat tip: Leif Hansen
Elon Musk
Elon Musk’s Grok Bot is picking up the phone now, and the first calls are wild
Elon Musk wants Grok Bot users making phone calls, and one Comcast call saved $500.
Elon Musk is pushing Grok Bot users toward a feature that, until this week, few of them could actually use. “Try asking Grok @Bot to make calls!” Musk wrote on X Tuesday afternoon, quoting a demo from Sawyer Merritt that included audio from a live call.
Musk first announced calling on October 25, writing that the agent could “call someone or a business for you, make a request on your behalf, take notes on the response and send you a note summarizing the conversation.” There were no release notes at the time, and the feature only appeared in preview builds. That changed on Tuesday, when creator Peter Yang said all Grok Bot users should now be able to call US businesses. Musk reposted his demo.
Try asking Grok @Bot to make calls! — Elon Musk (@elonmusk) November 3, 2026
Yang’s call shows how far the feature goes. In his video, his bot dialed Comcast, worked through the phone menu, deflected small talk about the weather by saying it does not “have eyes on the sky,” turned down three upsells and used a cheaper fiber offer from competitor Sonic as leverage. His bill dropped from $84 to $45 per month on a faster plan, a savings of nearly $500 a year. The call ran about 25 minutes, and the bot paused to get Yang’s approval before accepting the final terms.
Merritt described what the user sees: a live transcript runs during the call, and when the business asks for something the bot does not know, an answer box pops up in the chat. The user types a reply and Grok relays it to the person on the line. Other users posted results Tuesday, including a $100 gift card recovered from Verizon Fios after a 51 minute call and a same day pediatric appointment, which Musk also shared. Not every call worked. One user said a rep refused to cancel a subscription once it was clear an AI was on the phone.
Grok @Bot can now call someone or a business for you, make a request on your behalf, take notes on the response and send you a note summarizing the conversation! — Elon Musk (@elonmusk) October 25, 2026
The Grok Bot terms require every call to identify itself as a virtual assistant calling on the user’s behalf and warn that calls may be recorded. Marketing, mass calling and impersonation are prohibited, and calling currently works only with US numbers.
The timing stands out. Days ago, users began hitting their weekly limits early, and Musk said the cost of serving Grok Bot was “unsustainably high relative to revenue,” as Teslarati reported. A call that spends most of its 25 or 50 minutes on hold is the kind of long running task that eats into usage, and SpaceXSI has not said how calls count against the weekly pool. Grok Bot is included from the $30 Premium tier of The X Subscription upward.
For Tesla owners, the agent has been in their cars since September 22 and is enabled across every Cybercab and Model Y Robotaxi. Musk has already pitched it for phone chores like scrubbing your number from spam call lists. Neither Tesla nor SpaceXSI has confirmed whether a bot can place one of these calls on request from inside the vehicle.
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Tesla Full Self-Driving gets hit with some adjustments in Europe
Tesla Full Self-Driving, which is now referred to in Europe as “Tesla Assisted Driving” (TAD), is getting hit with a handful of new changes at the hands of the Netherlands’ vehicle authority, the RDW (Rijksdienst voor het Wegverkeer).
On 3 November, the RDW announced that it has assessed and approved a set of changes to Tesla’s FSD Supervised driver-assistance system. The updates introduce the official European name TAD and impose stricter controls on the system’s speed behaviour.
The new name will appear on the in-car display, in the owner’s manual, and in all other driver-facing information. The change applies to Tesla models equipped with Tesla Assisted Driving and hardware version 4.0 (HW4) or later.
Importantly, the RDW stressed that the name change does not alter the system’s fundamental operation: it remains a supervised driver-assistance feature that supports the driver in performing driving tasks. The driver stays fully responsible for controlling the vehicle at all times.
Beyond the rebranding, the most significant functional adjustments concern speed settings. Drivers will still be able to set a speed margin, a percentage by which the system may exceed the applicable speed limit when necessary for safety or traffic flow. However, the maximum allowable margin has been reduced from +50% to a maximum of +10%.
In addition, every time the vehicle is started, the speed-margin setting will default to 0% deviation, and other speed-related functions will be disabled by default. These changes will be delivered through an over-the-air (OTA) software update from Tesla.
Tesla requested the RDW’s review of these “minor changes.” After evaluating how the modifications were implemented and how the system behaves, the authority found no adverse or unintended effects on the system’s operation or the vehicle’s driving behaviour. Consequently, the existing type approval remains valid under the same conditions and for the same use; no amendment or extension of the approval is required.
The RDW has informed the nine EU member states that have already accepted its type approval—Belgium, Denmark, Estonia, Croatia, Latvia, Lithuania, Slovenia, Slovakia and Czechia—about the updates. Broader EU-wide approval is still under discussion within the European Technical Committee on Motor Vehicles (TCMV). Those proceedings remain confidential, and the RDW has declined to comment on them.
The approved changes align with earlier discussions involving German authorities, which had advocated both for clearer naming to avoid misleading drivers and for a tighter speed offset.
By formally incorporating these adjustments while leaving the core type approval intact, the RDW has cleared the way for Tesla to roll out the updated TAD software via OTA to eligible vehicles in the Netherlands and the other countries that recognise the Dutch approval. The system continues to function strictly as supervised driver assistance, with the human driver remaining the responsible party.
News
Tesla shows off Roadster ‘kickflip’ over vehicle lineup in crazy new POV video
Tesla has released a fresh point-of-view video capturing the next-generation Roadster’s headline stunt from its October 15 unveiling, giving fans a visceral look at the car as it jumps and rotates over its siblings within the company’s vehicle lineup.
Tesla posted the video on X today with the caption “POV you’re a flying car,” and the roughly 30-second clip reveals never-before-seen angles directly attached to the Roadster. It’s really unbelievable:
The sequence reveals the uncrewed prototype firing its cold-gas thrusters, lifting off the ground, and barrel-rolling fully inverted while sailing over a staged lineup that includes a Model 3, Model Y, Cybercab, Cybertruck, and Tesla Semi.
Here’s an image of it that Tesla shared right after the unveiling event for a better perspective of what you’re looking at:

Credit: Tesla
There are also some other cool takeaways from the video, including the shift to the inverted-ramp demonstration. The Roadster uses its underbody suction-fan system to climb, then lock itself upside down on the ramp.
This generates multiple Gs of downforce, which then translates into the Roadster releasing these systems to enable a mid-air roll. The car then settles on its wheels gently as thruster vapor provides a perfect cushion.
All of the runs at SpaceX’s McGregor, Texas, test site, which is where the unveiling took place, were autonomous. Elon Musk stated this was a safety measure.
Tesla shows what Roadster drivers will see on screen before thruster activation
Tesla’s vehicle-engineering chief Lars Moravy dubbed the mid-air roll the “kickflip,” prompting Musk to quip that Tony Hawk would be proud and that the car could clear even more of the fleet. The thrusters, which use high-pressure compressed air and fast electric actuators, provide the precise, short-duration force needed for both the launch and the controlled rotation; the same hardware is intended for production versions of the higher-end Thrust and Rocket trims.
The second-generation Roadster, first teased in 2017, has been delayed repeatedly. Musk has indicated production is targeted for 2028.
While the company has yet to publish full pricing or independent performance verification, the combination of extreme acceleration, ground-effect suction, and limited flight capability has already positioned the car as one of the most theatrical EV reveals in years.
Musk has also said Tesla plans a dedicated Texas test track so future owners can experience the maneuvers themselves, far from public roads. The new POV clip simply lets everyone else feel a fraction of that experience from the car’s own cameras.