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Why Sweden is primed to become home of Tesla’s European factory

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Could lightning strike twice for Tesla? It’s current factory was once used by NUMMI — a joint venture by Toyota and General Motors — to make cars in Fremont. Tesla was able to purchase it for pennies on the dollar. After years of extensive upgrades, it is now one of the most automated and efficient production facilities in the world.

Saab, on the other hand, used to manufacture world class automobiles at its factory in Trollhattan, Sweden. That factory is now owned by NEVS — an acronym for New Electric Vehicle Sweden. The principal owner of NEVS is National Modern Energy Holdings Ltd, a Beijing based company founded in 2004 by Kai Johan Jiang. NEVS has a contract with Panda New Energy Company to provided it with 150,000 electric versions of Saab’s last production midsize sedan, the 9-3 sedan.

Making 150,000 cars over 4 years is not enough to keep the factory fully operational — it’s capacity is far greater than that. All of which has several people in Sweden thinking it would be the perfect place for Tesla to locate its first European factory.

There are several factors that could make Trollhattan attractive to Tesla other than the fact that it has a large factory sitting practically idle. It has a large pool of workers who are familiar with building automobiles from the days when Saabs were manufactured there. It also is near Gothenburg, with its international railway hub and large ocean freight terminal.

Sveriges Radio P4 Väst says that a group of local stakeholders is working to attract Tesla to the area. According to reports, the group includes Business Sweden and automotive supplier FKG. Fredrik Sidahl, CEO of FKG, confirms that the group has been in contact with Tesla. Everyone involved is tight lipped when it comes to details, though.

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Sidahl says the group is confident that it can revive the car industry in Sweden. “I think the possibilities are quite good because Sweden has a well developed infrastructure with suppliers and expertise in building great vehicles with high technical standards.”

A spokesperson for NEVS would not comment directly on the report but said in an e-mail to Radio P4 Väst that the company could be a valuable partner for other car manufacturers in terms of both production and development. “It’s part of our strategy to increase the capacity of our plant but we do not comment on the dialogue around this.”

Local automotive journalist Benny Christensen says, “It would be really fun if Sweden got the assignment. There are many people who think it is sad to see the car factory in Trollhattan idle. I think that whoever wins the [Tesla factory] will be those who put forth the best organized proposal based purely on economic and practical considerations. Everything from infrastructure to environmental and tax policies will undoubtedly be crucial,” he says.

Sweden is not alone in its attempt to lure Tesla. Finland’s Minister of Industry has indicated his country has its eye on the Tesla factory. There are interested parties in Germany, France, Spain, and Portugal as well. Tesla has let nothing slip about its intentions after Elon Musk’s whirlwind tour of the Continent last summer.

Is a mostly idle factory enough to seal the deal for Sweden? Even though cars were manufactured there up until 5 years ago, much of the tooling and equipment would likely need to be replaced. Elon Musk is intent on reinventing manufacturing — building the machine that builds the machine, as he calls it. It’s possible Tesla would prefer to construct its own facility utilizing all the efficiency strategies it can muster rather than spending money to reconfigure an existing space.

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An announcement from Tesla about where its next factory will be is anticipated later this year, probably after production of the Model 3 gets started and begins running smoothly.

Hat tip: Leif Hansen

 

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Elon Musk hints at when Tesla could reduce Safety Monitors from Robotaxi

Tesla could be reducing Safety Monitors from Robotaxi within ‘a month or two,’ CEO Elon Musk says.

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Credit: Joe Tegtmeyer | X

Elon Musk hinted at when Tesla could begin reducing Safety Monitors from its Robotaxis. Safety Monitors are Tesla employees who sit in the front passenger seat during the driverless rides, and are there to ensure safety for occupants during the earliest rides.

Tesla launched its Robotaxi fleet in Austin last Sunday, and after eight days, videos and reviews from those who have ridden in the driverless vehicles have shown that the suite is safe, accurate, and well coordinated. However, there have been a few hiccups, but nothing that has put anyone’s safety in danger.

A vast majority — close to all of the rides — at least according to those who have ridden in the Robotaxi, have been performed without any real need for human intervention. We reported on what was the first intervention last week, as a Safety Monitor had to step in and stop the vehicle in a strange interaction with a UPS truck.

Watch the first true Tesla Robotaxi intervention by safety monitor

The Tesla and UPS delivery truck were going for the same street parking space, and the Tesla began to turn into it. The UPS driver parallel parked into the spot, which was much smaller than his truck. It seemed to be more of an instance of human error instead of the Robotaxi making the wrong move. This is something that the driverless cars will have to deal with because humans are aggressive and sometimes make moves they should not.

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The Safety Monitors have not been too active in the vehicles. After all, we’ve only seen that single instance of an intervention. There was also an issue with the sun, when the Tesla braked abnormally due to the glare, but this was an instance where the car handled the scenario and proceeded normally.

With the Robotaxi fleet operating impressively, some are wondering when Tesla will begin scaling back both the Safety Monitors and Teleoperators that it is using to ensure safety with these early rides.

CEO Elon Musk answered the inquiry by stating, “As soon as we feel it is safe to do so. Probably within a month or two.”

Musk’s response seems to confirm that there will be fewer Teleoperators and Safety Monitors in the coming months, but there will still be some within the fleet to ensure safety. Eventually, that number will get to zero.

Reaching a point where Tesla’s Robotaxi is driverless will be another significant milestone for the company and its path to fully autonomous ride-sharing.

Eventually, Tesla will roll out these capabilities to consumer-owned vehicles, offering them a path to generate revenue as their car operates autonomously and completes rides.

For now, Tesla is focusing on perfecting the area of Austin where it is currently offering driverless rides for just $4.20 to a small group of people.

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Tesla sees explosive sales growth in UK, Spain, and Netherlands in June

In countries like the UK, Spain, and the Netherlands, Tesla’s June sales surged significantly compared to May.

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Credit: Tesla Europe & Middle East/X

After months of declining deliveries and market pressure, Tesla appears to be regaining its footing in Europe. Tesla saw a significant spike in electric vehicle registrations across several key markets in June, signaling renewed momentum for the EV maker.

In countries like the UK, Spain, and the Netherlands, Tesla’s June sales surged significantly compared to May.

Explosive growth in the UK, Spain, and the Netherlands

Tesla’s most notable performance came in the United Kingdom, where June registrations jumped 224% month-over-month, and Spain, where registrations more than tripled. This made Tesla the top-selling electric car brand for the month in both countries, as per a CarUp report.

The Netherlands saw Tesla become the best-selling car brand in June across all vehicle segments. Tesla’s continued success in Norway also appears to be holding steady, though full figures for the market have not yet been finalized.

These numbers suggest Tesla’s European sales slump may have been temporary, with strong demand returning amid the ramp of the new Model Y, which was largely unavailable in the first quarter. 

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Mixed results in Sweden but signs of progress

In Sweden, Tesla’s performance remained mixed in June. While year-over-year registrations dropped over 70% in June, the company’s market share jumped 72% compared to May. Tesla now holds an 8.6% market share in the Swedish EV market, which means that one in every twelve new electric vehicles registered in the country last month was a Tesla, as per data compiled by eu-evs.com.

So far in 2025, Tesla ranks as the fourth-largest EV brand in Sweden, with 3,461 vehicles registered, trailing Volkswagen, Volvo, and Kia. The Tesla Model Y has remained a strong seller, ranking as the third most registered electric vehicle this year, behind the Volkswagen ID.7 and Volvo XC40, despite being largely absent in Q1 2025.

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Xiaomi CEO congratulates Tesla on first FSD delivery: “We have to continue learning!”

Xiaomi has become one of Tesla’s strongest rivals in China.

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Credit: Tesla/X

Just days after unveiling the Xiaomi YU7, a vehicle that is considered as the Model Y’s strongest competitor yet, Xiaomi CEO Lei Jun gave a nod of respect to Tesla and its Full Self-Driving (FSD) program. 

In a post on Weibo, Lei Jun highlighted the remarkable nature of Tesla’s first autonomous delivery. He also acknowledged that Xiaomi still has much to learn in the electric vehicle industry.

Xiaomi CEO’s Nod of Respect

Lei Jun’s comments about Tesla’s FSD delivery were shared as a response to Tesla VP Grace Tao’s post about the recent feat. The Tesla VP shared several key aspects of the delivery, from the fact that there was no driver in the Model Y to the vehicle reaching over 70 mph as it drove to its owner. 

“For the first time in history, the vehicle was delivered to the owner by itself. There was no driver or remote control throughout the journey, and the maximum speed reached 115 kilometers per hour, and it arrived safely at the customer’s door. This is a brand new Model Y. Tesla always surpasses imagination with disruptive innovation. A new era, exciting!” Tao wrote in her post.

In his response, the Xiaomi CEO acknowledged Tesla’s incredible feat. “Tesla is indeed amazing, leading the industry trends in many areas, especially FSD. We still have to continue learning!” he wrote.

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Xiaomi’s Recent Tesla Competitor

The Xiaomi CEO’s comments show that Tesla’s projects and leadership garner a lot of respect in the global electric vehicle sector. While Tesla and Elon Musk tend to be media punching bags in the United States and Europe, the company and its CEO seem to be taken very seriously in China. This was despite China being the world’s most competitive electric vehicle market.

Xiaomi itself has become one of Tesla’s strongest rivals in China, with its first car, the SU7, bringing the fight to the Tesla Model 3. Its most recent vehicle, the YU7, could very well be the Model Y’s most legitimate rival yet, as it is more affordable, bigger, and more feature-laden than Tesla’s best-selling crossover. The YU7 has garnered quite a lot of attention, with Xiaomi receiving 200,000 firm orders for the vehicle within the first three minutes of its launch.

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