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No Tesla Motors Competition from GM’s Bolt
A number of media outlets began reporting this weekend that General Motors will enter the all-electric contest in 2017 with the Chevrolet “Bolt,” a 200-mile car at a price point around $30-37,000.
Inevitably, the Tesla headlines came fast and furious: “Chevrolet ‘Bolt’ Concept 200-Mile Electric Car To Target Tesla” and “GM Readies Electric Rival to Tesla.”
So what does the Bolt’s design look like, is it a true competitor? Well, it was officially announced at the North American International Auto Show (Detroit Auto show) on Monday and the car’s design is quite uninspiring at this point in development, see image below.
Lack of DC-fast charging infrastructure by GM could doom the Bolt to be a compliance car.
I admit that design preferences are very subjective, but the Bolt looks like a compliance car at first glance. As an EV enthusiast, it may grow on me…like BMW i3’s design did.
However, GM will have some major challenges to address between now and 2017 as it tries to compete with the Model 3. First and foremost is the discussion this weekend on message boards about the lack of quick-charging infrastructure via GM—Combined Charging Standard (CCS) is GM’s DC-fast charging connector standard—and the company’s reluctance to get involved in building-out high-speed charging infrastructure.
That’s a problem if they really want widespread adoption and sales for this concept, mass-market EV car. Car buyers want a fully-realized car in their garage, be it electric, hybrid or an ICE. That’s the genius of the Model S and Elon Musk, its ability to be an everyday car with plenty of range and a supercharger infrastructure for extended Tesla road trips.
Also, dealerships could still be an issue by 2017. GM Volt sales have languished since 2010, with approximately 90,000 total units sold in those four years in limited markets. The rollout to dealerships was not smooth, and there was quite a bit of resistance and lack of education by sales staffs selling Volts (See Consumer Reports survey from last year).
I’m biased being a Tesla owner but which company will come up with the innovative approach to selling electric cars in mass by 2017 and develop partnerships with 3rd party dealers? A dealership’s revenue need may be a tough slog for GM and tough to overcome if the company is not completely engaged in an EV strategy.
As Anton Wahlman over at The Street said a couple of years ago about a battery-electric vehicle from GM in 2016 or 2017, “I see a lot of tech-minded buyers sticking with the upstart Tesla over GM, especially ones who can afford an electric car as a second vehicle.”
GM needs to address some major challenges (& I didn’t even mention brand marketing) beside manufacturing cars, if it really wants to contend in the all-electric space by 2017.
Of course, this assumes the Tesla’s Model 3 will be ready by 2017 and, if not, then GM’s Bolt could be a real competitor.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
