Financial advisory and global consulting firm AlixPartners released new projections for the future of the electric vehicle market, predicting sales could reach 33 percent by 2028 and 54 percent by 2035 as demand ramps up in major markets.
EVs attributed for less than 8 percent of global automotive sales in 2021 and are now under 10 percent in the first quarter of sales in 2022.
According to the firm’s annual Global Automotive Outlook briefing, to reach 33 percent of EV sales, automakers and suppliers would have to invest $527 billion in EVs and batteries from now until 2026, which is more than twice as much as the $234 billion five-year expectation for EV investments from 2020 to 2024, Reuters said.
Mark Wakefield, co-leader of the firm’s automotive practice, said rising investments have made EV growth imperative. Companies are funneling massive amounts of capital into electric vehicle ventures, with no guarantee of innovation or success. Growth is a need to justify the massive expenditures some companies, like GM, have made, with $35 billion committed to the cause of electrification.
The transition from internal combustion engine (ICE) vehicles to electric vehicles (EVs) is still posing economic and supply chain issues for the industry. The growth will require “drastic changes to operating models not just plants and people, but the whole way of working,” Wakefield said. He added that certain corporations would profit from dividing their ICE and EV operations as Ford did with its automotive business earlier this year. CEO Jim Farley announced in March that Ford would handle all EV ventures under the “Model e” moniker, while ICE vehicles would operate under the “Ford Blue” division.
Ford formally launches “Model e” division for all-electric vehicles like the Mach-E
The separate divisions could be advantageous as EVs and ICE vehicles require different amounts of raw materials, which is a significant difference in price and can complicate financials. As of May 2022, the price of raw materials for EVs was $8,255 per vehicle compared to $3,662 for ICEs.
Elmar Kades, co-leader of automotive practice, estimates that the ICE-to-EV transition will cost automakers and suppliers $70 billion by 2030, including bankruptcies and restructuring.
AlixPartners believes supply shortages will persist through 2024, resulting in a decline in total global vehicle sales this year to 79 million units until they rise to 95 million in 2024.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at christine@teslarati.com. You can also reach me on Twitter @Christi86567288, or if you have news tips, you can email us at tips@teslarati.com.
News
Tesla won’t implement strange Grok character as Musk dispels rumor
It is nice to see that Tesla is not forcing this kind of character upon owners of their vehicles, especially considering that many people had a real problem with it.

Tesla is not going to implement a strange character as a Grok assistant in its vehicles, as CEO Elon Musk dispelled the rumor, which seemed to truly invoke some quite polarizing reactions.
Yesterday, there was some controversy within the Tesla community as rumors of a Grok assistant, named Mūn (pronounced like Moon), being implemented into the vehicles started to circulate.
It had some legitimacy. It was initially posted by an employee, and it appeared to be a relatively confirmed development.
However, it really did rub some people the wrong way. Mūn was an Anime-style female dressed in promiscuous clothing, so it was not everyone’s style, and I’m sure not everyone’s significant other’s cup of tea. It seemed a very strange decision to add it, especially considering that, at the time, there was no confirmation to dispel the arrival of the Grok assistant.
That was until Tesla CEO Elon Musk stepped in to put the speculation to bed once and for all.
🚨 Elon has confirmed the Grok assistant rumor with the character Mūn is untrue https://t.co/EC7absBZSj pic.twitter.com/1Skhvy9USQ
— TESLARATI (@Teslarati) September 16, 2025
It was somewhat strange that this type of issue arose in the first place, but given that it was initially released by an employee, the entire situation is self-explanatory.
It is nice to see that Tesla is not forcing this kind of character upon owners of their vehicles, especially considering that many people had a real problem with it. Many owners did not shy away from the fact that they would like the option to opt out:
I want something family friendly…like an Optimus avatar or something.
— FSD (Unsupervised) Test Pilot (@j32pmxr) September 16, 2025
For now, Grok remains a part of Tesla vehicles, and personally, it is very nice to have in my Model Y to answer some quick questions I might have or even to entertain some people in the car.
Nevertheless, I am relieved I won’t have this character forced upon me in my vehicle.
News
U.S. Judge dismisses lawsuit against SpaceX Starship Boca Chica launch site
The ruling found that the FAA had met its obligations in reviewing the potential environmental effects of Starship launches.

A U.S. district court judge has dismissed a lawsuit brought by conservation groups challenging the Federal Aviation Administration’s approval of SpaceX’s expanded rocket launch operations in Boca Chica, Texas.
The ruling, issued Monday, found that the FAA had met its obligations in reviewing the potential environmental effects of Starship launches.
FAA review withstands legal challenge
The lawsuit centered on whether the FAA properly assessed the impact of SpaceX’s operations on endangered wildlife, including ocelots, jaguarundis, and Kemp’s Ridley sea turtles, as noted in a report from The Guardian. The plaintiffs argued that noise, light pollution, and construction activity degraded the surrounding habitat, which also serves as nesting grounds for threatened shorebirds.
The lawsuit cited SpaceX’s April 2023 Starship test, which destroyed its launchpad and scattered debris across a large area. The blast reportedly ignited a grassfire and damaged wildlife habitats, including a bobwhite quail nest.
Judge Carl Nichols, for his part, ruled that the FAA had satisfied its obligation“to take a hard look at the effects of light on nearby wildlife.” The decision effectively cleared a regulatory hurdle for SpaceX, which has been working to expand Starship launch activity at its Boca Chica facility.
A continued ramp
SpaceX continues to scale its operations nationwide. Beyond Starship, the company is also seeking approval to nearly double Falcon rocket launches from Vandenberg Space Force Base in California, from 50 annually to 95.
Former President Trump has also shared his intention to increase U.S. launch capacity, setting a target for substantial growth by 2030. Considering that SpaceX is by far the world’s dominant launch provider, Trump’s support for more launches will likely benefit the private space company.
For now, at least, the ruling should allow continued expansion at a time when Starship remains central to long-term goals such as Mars missions and NASA’s Artemis program.
Elon Musk
Pope Leo XIV slams Elon Musk’s pay package due to misinformation (Opinion)
The Pope’s comments seem to be guided by a misunderstanding of what Elon Musk’s pay package entails.

Pope Leo XIV has voiced sharp criticism of corporate pay structures, singling out Tesla CEO Elon Musk and other business leaders as examples of the widening gap between executives and ordinary workers. The pontiff warned that excessive wealth concentration could erode societal values and fuel global polarization.
Pope Leo XIV’s comments seem to be guided by a misunderstanding of what Elon Musk’s pay package entails, and the net positive it would result to TSLA shareholders and the world as a whole.
Pope Leo XIV’s comments
In his first interview since becoming pope in May, Leo XIV, the first US-born head of the Catholic Church, pointed to reports that Musk could become the world’s first trillionaire. As noted in a report from the Financial Times, Pope Leo XIV singled out Elon Musk as an example of the type of wealth that was undermining “the value of human life, of the family, of the value of society.”
“Yesterday, the news (arrived) that Elon Musk is going to be the first trillionaire in the world. What does that mean, and what’s that about? If that is the only thing that has any value any more, then we are in big trouble,” the pontiff stated.
Musk was not the only executive who caught the ire of the leader of the Catholic Church. He noted that while Musk’s pay was problematic, it was only an example of the “continuously wider gap between the income levels of the working class and the money that the wealthiest receive.”
“CEOs that 60 years ago might have been making four to six times what the workers are receiving, the last figure I saw, it’s 600 times what average workers are receiving,” he stated.
Borne out of misrepresentation
A look at Pope Leo XIV’s comments surrounding Elon Musk’s wealth suggests that he may not necessarily be familiar with how the CEO earns his net worth. Musk’s wealth is tied to his stakes in his companies, with a good portion of it coming from Tesla and SpaceX. Thus, quite unlike what the mainstream media narrative might suggest, Elon Musk does not necessarily have a giant vault of gold coins he is hoarding somewhere.
If one were to look at Elon Musk’s pay package, which would result in him becoming a trillionaire, one would see that the CEO could only earn his keep if he proves immense value to Tesla and its shareholders.
His payout might be notable, but he would have to lead Tesla into becoming an $8.5 trillion company first. At this level, Tesla would likely be a notable force of good that would provide a net benefit for people worldwide. Ultimately, it appears that Pope Leo XIV’s comments about Musk may be borne from information gathered only through mainstream sources, some of which tend to have a notable slant against the CEO.
-
Elon Musk2 weeks ago
Tesla’s next-gen Optimus prototype with Grok revealed
-
News1 week ago
Tesla launches new Supercharger program that business owners will love
-
Elon Musk1 week ago
Tesla Board takes firm stance on Elon Musk’s political involvement in pay package proxy
-
News2 weeks ago
Tesla appears to be mulling a Cyber SUV design
-
News2 weeks ago
Tesla deploys Unsupervised FSD in Europe for the first time—with a twist
-
News2 weeks ago
Tesla explains why Robotaxis now have safety monitors in the driver’s seat
-
News2 weeks ago
Tesla is already giving Robotaxi privileges hours after opening public app
-
Elon Musk2 weeks ago
Elon Musk says Tesla will take Safety Drivers out of Robotaxi: here’s when