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OPINION: Does Tesla need a new Model Y? Maybe, but not right now

Credit: @LaMianDesign/X

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Rumblings of a potential Tesla Model Y update have circulated for months, but as the company’s most popular vehicle is coming off the title of best-selling vehicle in the world in 2023, is it the right time for it?

It does not seem like it.

As the old saying goes, “If it ain’t broke, don’t fix it.” The Model Y was the best-selling vehicle in the world in 2023, and until it loses that title and sales are sluggish, there is no sense in entertaining a design update from an external perspective.

If It Ain’t Broke

The Model Y capped off 2023 with 1.2 million sales. This outpaced the Toyota RAV4 and Corolla, which are two of the best-selling cars in the world and have been for years.

There is no debate that the Model Y offers a lot of what people want in a vehicle: a crossover body design, state-of-the-art tech, performance, acceptable range ratings, and an affordable price.

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Refreshing the Model Y at a time when it is the most popular car in the world would not make much sense from a business perspective. Until consumers prove that they’re tired of the design and want something new, Tesla should not make the change.

Typical Vehicle Generations

In typical automotive industry fashion, OEMs have offered new looks to their cars in roughly five-year increments.

For example, the Honda Civic has gotten an update every 4-7 years, with five years being the most common timeframe for a change, which occurred between the Sixth and Seventh generations, and Seventh and Eighth generations of the car. There has only been one instance of a new design after four years, which was the Ninth and Tenth generations.

Tesla is anything but traditional, but it followed a similar timeframe for the Model 3. Tesla first released the Model 3 in 2017. It then underwent a slight refresh with Chrome Delete and other slight cosmetic changes in 2020.

The new Model 3 was under development in Summer 2022. However, the Model Y had started to overtake the Model 3 as Tesla’s most popular vehicle by 2022.

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Tesla could use the same strategy with the Model Y and could determine whether it is worth refreshing in perhaps the next year or so. With it only being available since early 2020, it seems that it could be due for a new look some time next year, which is what is now being rumored.

No Plans for It

Tesla already clarified that it won’t be refreshing the Model Y this year, anyway.

Tesla says Model Y refresh won’t be launching in North America in 2024

We heard your feedback that some customers are waiting to place their Model Y order as they anticipate a refresh similar to Model 3,” Tesla said in a message to employees. “It is important that we communicate transparently that there is no refresh for Model Y launching this year.”

While it might be disappointing for some who are expecting a new Model Y design, it is smarter for Tesla right now to keep with what’s working.

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Elon Musk

Elon Musk confirms Tesla AI6 chip is Project Dojo’s successor

Tesla’s AI5 and AI6 chips are expected to be rolled out to the company’s consumer products.

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tesla-supercomputer-pre-dojo
Credit: Tim Zaman/Twitter

Earlier this week, reports emerged stating that Tesla has stepped back from its Project Dojo initiative. While the reports were initially framed as a negative development for the electric vehicle maker’s autonomous driving efforts, CEO Elon Musk later noted on X that Tesla was indeed halting its Dojo initiative.

Elon Musk’s Confirmation

As per Musk, Tesla was shuttering Project Dojo because it does not make sense for the company to divide its resources and scale two different AI chip designs. Dojo, after all, is designed to train the company’s autonomous driving program, and thus, it would not be rolled out to Tesla’s consumer products.

In a series of posts on X, Musk stated that it would make sense to just use Tesla’s AI5/AI6 to train its FSD and Autopilot systems. “In a supercomputer cluster, it would make sense to put many AI5/AI6 chips on a board, whether for inference or training, simply to reduce network cabling complexity & cost by a few orders of magnitude,” Musk said.

Tesla’s AI5 and AI6 chips are expected to be rolled out to the company’s consumer products, from Optimus to the Cybercab to the next-generation Roadster.

AI6 is Dojo’s Successor

What was particularly interesting about Musk’s comment was his mention of using AI5/AI6 chips for training. As per Musk, this strategy could be seen as “Dojo 3” in a way, since the performance of Tesla’s AI5 and AI6 chips is already notable. Musk’s comment about using AI6 chips for training caught the eye of many, including Apple and Rivian alumnus Phil Beisel, who noted that “AI6 is now Dojo.”

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“Dojo is Tesla’s AI training supercomputer, built around a custom chip known as the D1. The D1 and AI5/AI6 share many core design elements, particularly the math operations used in neural networks (e.g., matrix multiplication) and highly parallel processing.

“Dojo had a unique feature: chips arranged in a 5×5 grid using a system-on-wafer design, with etched interconnects enabling high-speed data transfer. In a sense, Dojo will live on as the generalized AI6. Going forward, all efforts will focus on AI6,” the tech veteran wrote in a post on X.

Elon Musk confirmed the Apple alumnus’ musings, with the CEO responding with a “bullseye” emoji. Musk is evidently excited for Tesla’s AI6 chip, which is expected to produced by Samsung’s upcoming Texas fabrication facility. In a post on X, Musk stated that he would personally be walking Samsung’s line to accelerate the output of Tesla’s AI6 computers.

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Cybertruck

Tesla’s new upgrade makes the Cybertruck extra-terrestrial

The upgrade was announced by the electric vehicle maker on social media platform X.

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Credit: Tesla

It took a while, but the Tesla Cybertruck’s rock sliders and battery armor upgrades have finally arrived. The upgrade was announced by the electric vehicle maker on social media platform X, to much appreciation from Cybertruck owners.

Tesla Releases Cybertruck Armor Package

As could be seen in Tesla’s official Shop, the Cybertruck Terrestrial Armor Package is available only for Foundation Series units for now, though non-Foundation Series vehicles should have access to the upgrade around September 2025. Price-wise, the armor package is quite reasonable at $3,500.

For that price, Cybertruck owners would be able to acquire enhanced rock sliders and an underbody battery shield that should allow the all-electric pickup truck to go through harsh terrain without any issues. Each purchase of the Terrestrial Armor Package includes 1 Underbody shield, 1 Left side structural rocker, and 1 Right side structural rocker.

Most importantly, the Armor Package’s price includes shipment to the customer’s preferred Tesla Service Center and installation.

Extra-Terrestrial

Tesla describes its Cybertruck Armor Package as follows: “Get extra-terrestrial. The Cybertruck Terrestrial Armor Package includes enhanced rock sliders and an underbody battery shield to provide greater protection from rocks and debris when off-roading on tough terrain. The rock sliders are constructed from coated steel and the underbody battery shield is constructed from aluminum for greater protection against scraping.”

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Initial impressions from a Cybertruck owner who was fortunate enough to test the Armor Package in real-world off-road conditions have been positive. The item’s pricing also seems to be quite appreciated by Cybertruck owners in forums such as the Cybertruck Owners Club, with some members stating that they would be acquiring the package for their own all-electric pickup trucks.

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Tesla Model Y L reportedly entered mass production in Giga Shanghai

The vehicle is expected to be a larger version of the best-selling Model Y crossover.

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Credit: Tesla Asia/X

Reports from industry watchers in China have suggested that the Tesla Model Y L has started mass production at Gigafactory Shanghai. The vehicle is expected to be a larger version of the best-selling Model Y crossover, offering three rows and six seats thanks to a longer wheelbase.

Tesla Model Y L Production Rumors

Reports about the new Model Y variant’s alleged milestone were initially shared on Weibo, with some industry watchers stating that the vehicle has already started mass production. Tesla China is reportedly surveying which of its domestic stores would have the first display units of the six-seat Model Y. 

The Model Y L’s steady march towards production was evident this past week, with recent reports indicating that the vehicle’s key specs have already been listed in the China Ministry of Industry and Information Technology’s (MIIT) latest batch of new energy vehicle models that are eligible for vehicle purchase tax exemptions.

As per the MIIT’s list, the Model Y L will be a dual motor vehicle that is equipped with an 82.0-kWh lithium-ion battery from LG Energy Solution. The vehicle will feature six seats with two captain seats on the second row, as well as a CLTC range of 751 km. 

Tesla Model Y L Potential

The potential of the Model Y L is vast, considering that it is produced in the existing Model Y lines of Tesla’s factories. This should slash new vehicle tooling costs and potential ramp-up issues. Three-row SUVs also command a pretty notable market that has mostly only been accessed by the more expensive Model X. With the Model Y L’s lower price, Tesla could become more competitive in the three-row SUV segment.

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As noted by longtime Tesla owner and investor @_SFTahoe, the Model Y L could also become a more premium option for the company’s Robotaxi business, thanks to its second row captain seats and spacious interior. The expansion of Model Y L Robotaxis should also be impressive considering Tesla’s mastery of mass manufacturing techniques. 

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