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Pininfarina grows its U.S. footprint in early bid for EV hypercar market control
Automobili Pininfarina has announced today that it is again expanding its dealership network in the United States as it looks to take advantage of the small number of electric hypercars currently on the market.
With Pininfarina’s relationship with Ferrari essentially coming to an end in 2017 with the release of the Ferrari-designed La Ferrari, it was no surprise that the famous Italian brand decided to build a car of its own. Still, the fact that its first offering, the Pininfarina Batista, would be electric was a shock to many. Now, the luxury Italian hypercar maker is looking to double down on its lead as it announces yet another dealership as part of its network in the United States.
Pininfarina’s newest dealership is Salt Lake City Motorcars in Utah, the company’s 11th dealer in the U.S., following the establishment of a brand new network of dealers that began in 2021. But if you want one of Pininfarina’s exclusive electric hypercars, you might already be too late, as the company will only be making 150. In one of their most recent showings at Monterey Car Week, the exclusive “Anniversario” edition sold out by the end of the event.
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In the world of hypercars, the Pininfarina Batista is a rare breed. Besides the Rimac Nevara, which the Batista is based on, the Lotus Evija, and some assorted EV startup offerings, the market is quite barren. This is especially the case when looking at traditional segment leaders, Ferrari, Lamborghini, Koenigsegg, McLaren, or even Pagani, who have yet to dip their toes in EVs. Moreover, mainstream brands like Porsche, Mercedes, and Audi have yet to electrify their highest-performance offerings.
Lamborghini outlines massive $1.8 billion plan to shift to electrification
“This masterpiece of Italian design is the very pinnacle of performance and luxury,” says Gösta Henning, Chief Sales Officer of Automobili Pininfarina. “With its sophisticated electric powertrain and unprecedented power. We have made a fantastic start in North America with Battista and we look forward to building momentum in an extremely important region through our collaboration with Automobili Pininfarina Salt Lake City.”
While it can be hard to quantify the demand for hypercars due to the nature of their limited production runs, there is no question that the Pininfarina Batista is bringing something new to the table. While retaining the historic prestige of the Pininfarina brand, which has arguably designed some of the most beautiful cars ever made, the Batista gives drivers unprecedented power and agility, most recently achieving a certified 0-60 time of 1.79 seconds. A time, if you are curious, that will undoubtedly turn your brain to mush instantaneously.
The Batista achieves this insane acceleration thanks to a quad-motor system that produces 1,900 horsepower and 1,726 pound-feet of torque. On top of that, the hypercar still achieves a respectable 300 miles of range, made possible by an enormous 120kWh battery. All for the low, low price of $2.2 million.
Pininfarina is once again on the very cutting edge of the auto industry, blending beauty and the future of mobility in amazing harmony. While it remains to be seen how the market will treat the company’s first vehicle, it will certainly be remembered as a trailblazer in years to come.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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Tesla Cybercab production ignites with 60 units spotted at Giga Texas
Designed exclusively for unsupervised Full Self-Driving, the Cybercab promises to deliver safe, affordable, on-demand mobility without human drivers. Early units with temporary controls allow engineers to refine hardware and software in controlled settings before full autonomous fleets hit the roads.
Tesla Cybercab production at Giga Texas seems to have ignited, as 60 units were spotted outside of the production facility on Wednesday, with speculation hinting the all-electric ride-hailing vehicle could be headed to the lineup sooner rather than later.
Interestingly, they were also spotted with steering wheels, which Tesla said the car would be void of.
Giga Texas observer and drone operator Joe Tegtmeyer shared on X a new post that revealed approximately 60 Cybercabs parked in two organized groups in the factory’s outbound lot—the largest concentration observed to date.
Happy 8 April (Wednesday) at Giga Texas, especially for those wanting an update on Cybercabs … I saw about 60 of them in two groups in the outbound lot today … the largest grouping yet!
Also, looks like at least some of these have white seats and most still have clearly… pic.twitter.com/mZbKH96bA7
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) April 8, 2026
Tegtmeyer noted white seats inside several vehicles and clearly visible steering wheels on most. These are not yet the final steering-wheel-free production versions unveiled in 2024, but early units are likely undergoing validation testing for new features and real-world robotaxi operations across the country.
The timing could not be more symbolic. Tesla has consistently affirmed that mass manufacturing of the Cybercab would begin this month.
CEO Elon Musk has reiterated the April 2026 target multiple times, emphasizing that while initial output will be slow, following the classic S-curve of new-vehicle ramps, the Giga Texas line is being prepared to produce hundreds of units per week.
Tesla CEO Elon Musk outlines expectations for Cybercab production
The first Cybercab already rolled off the line in February, but April marks the official shift to volume production of this purpose-built, pedal- and steering-wheel-free autonomous vehicle.
These 60 Cybercabs signal far more than parked prototypes. They represent tangible proof that Tesla is executing on its ambitious robotaxi roadmap.
Designed exclusively for unsupervised Full Self-Driving, the Cybercab promises to deliver safe, affordable, on-demand mobility without human drivers. Early units with temporary controls allow engineers to refine hardware and software in controlled settings before full autonomous fleets hit the roads.
As production scales, Giga Texas, already home to Cybertruck production, will become the epicenter of Tesla’s autonomous revolution, targeting millions of vehicles annually in the years ahead.
For Tesla and its investors, this sighting underscores manufacturing excellence and timeline discipline. It counters skepticism about the company’s ability to deliver on next-generation vehicles amid a competitive autonomous landscape.
Broader implications are profound: lower transportation costs, reduced emissions, and safer roads as robotaxis proliferate. Musk’s vision of a future where Cybercabs operate 24/7, generating revenue for owners and riders alike, is now visibly underway.
With mass production officially ramping in April, today’s images are not just a snapshot of parked vehicles; they are the first frames of a mobility transformation. Tesla is not only meeting its commitments; it is accelerating toward an era where autonomy reshapes daily life. The Cybercab era has begun.
News
Tesla makes major rebound in European market with 4x in registrations
Tesla delivered a striking performance in Germany’s automotive market in March 2026, with new vehicle registrations more than quadrupling year-over-year, according to official data from the German Federal Motor Transport Authority (KBA).
Tesla headlines will have you believe the company is dead to rights in Germany, selling nearly no cars, and stating consumers are more interested in other brands not run by CEO Elon Musk.
However, the latest data from Germany proves this might be a dying narrative.
Tesla delivered a striking performance in Germany’s automotive market in March 2026, with new vehicle registrations more than quadrupling year-over-year, according to official data from the German Federal Motor Transport Authority (KBA).
Newly registered Tesla vehicles jumped 315.1 percent to 9,252 units, marking the company’s strongest March on record in the country and signaling a sharp rebound after earlier challenges in the European market.
A big 4x from Tesla in Germany in March in vehicle registrations
Don’t let anyone tell you Tesla is dead in Europe https://t.co/24hyus1xTF pic.twitter.com/205yPwncRv
— TESLARATI (@Teslarati) April 7, 2026
The March surge accounted for roughly 72 percent of Tesla’s first-quarter total in Germany. Q1 registrations reached 12,829 vehicles, a 160 percent increase from the same period a year earlier. For context, the implied March 2025 figure was approximately 2,229 units—one of the brand’s weaker months in recent years.
These numbers underscore Tesla’s ability to capitalize on renewed demand in Europe’s largest car market, where the company had faced softening sales throughout much of 2025 amid heightened competition and broader economic pressures.
Germany’s overall new passenger car market also expanded in March, with 294,161 registrations—a 16 percent rise from the prior year. Battery-electric vehicles (BEVs) performed even more robustly, climbing 66.2 percent to 70,663 units and representing about 24 percent of all new car registrations.
Tesla’s 9,252 deliveries captured approximately 13.1 percent of the BEV segment for the month and roughly 3.1 percent of the total new car market, highlighting its continued leadership among pure-play electric brands despite growing competition from both domestic German manufacturers and Chinese entrants like BYD, which saw its own registrations surge 327.1 percent to 3,438 units.
The strong showing comes as Germany’s EV incentives and infrastructure investments continue to support adoption. Tesla’s lineup, anchored by the Model Y and Model 3, appears to have resonated with buyers seeking premium electric options.
Industry observers note that the concentrated March registrations, accounting for the bulk of the quarter, may reflect strategic inventory management, competitive pricing adjustments, or pent-up demand following a slower start to 2026.
This performance provides a much-needed bright spot for Tesla in Europe, where the brand had seen market share erosion in prior periods.
Tesla Model Y outsells all EV rivals in Europe in 2025 despite headwinds
With Q1 2026 registrations up significantly, Tesla has demonstrated resilience in a market that registered 699,404 new passenger cars for the quarter, up 5.2 percent overall. As the year progresses, sustained momentum in Germany could bolster Tesla’s European outlook, particularly if broader BEV growth persists amid evolving policy support and technological advancements.
The March 2026 data from the KBA paints a picture of Tesla’s renewed strength in Germany: a fourfold monthly leap, record quarterly gains, and a solid foothold in an expanding EV segment.
Whether this marks the beginning of a sustained recovery or a seasonal peak remains to be seen, but the numbers affirm Tesla’s enduring appeal in one of the world’s most competitive automotive landscapes.
Elon Musk
Elon Musk reveals unfortunate truth of Tesla Full Self-Driving development
In a candid reply to a dramatic video of Tesla’s Full Self-Driving (FSD) system averting disaster, Elon Musk laid bare a harsh reality facing autonomous vehicle technology.
Tesla’s Full Self-Driving suite is one of the most significant technological developments in terms of passenger travel in decades, but it is not all sunshine and rainbows, even with major strides in safety, CEO Elon Musk revealed.
In a candid reply to a dramatic video of Tesla’s Full Self-Driving (FSD) system averting disaster, Elon Musk laid bare a harsh reality facing autonomous vehicle technology.
The clip shows a Model 3 traveling at over 65 mph on a foggy, rain-soaked highway when a pedestrian suddenly steps into traffic.
Full Self-Driving instantly detects the threat and swerves safely, preventing what could have been a fatal collision for both the pedestrian and the driver’s cousin.
Musk’s response was unequivocal:
“Tesla self-driving saves a lot of lives – the statistics are unequivocal. That doesn’t mean it’s perfect, of course.” Even with a projected 10x safety improvement over human drivers, FSD would still prevent roughly 90% of the world’s approximately one million annual auto fatalities. The remaining 10%—roughly 100,000 deaths—would expose Tesla to relentless lawsuits. Meanwhile, the vast majority of lives saved would go unnoticed. “The 90% who are still alive mostly won’t even know that Tesla saved them. Nonetheless, it is the right thing to do.”
This “unfortunate truth,” as Musk implicitly framed it, highlights a fundamental asymmetry in how society perceives safety technology. Human drivers cause the overwhelming majority of crashes through distraction, fatigue, or error.
Tesla self-driving saves a lot of lives – the statistics are unequivocal.
That doesn’t mean it’s perfect, of course.
Even when we improve safety 10X, saving 90% of the million lives lost in auto accidents every year, Tesla will still get sued for the 10% who did die. The 90%… https://t.co/OrNB1mO5eF
— Elon Musk (@elonmusk) April 6, 2026
Yet when FSD errs, the incident becomes headline news and a courtroom target. Prevented tragedies, by contrast, leave no trace.
Survivors simply continue their journeys, unaware of the split-second intervention that kept them alive. The result is a distorted public narrative that amplifies failures while rendering successes invisible.
We have seen this through various headlines throughout the years, including the mainstream media’s obsession with only mentioning the manufacturer’s name in the instance of an accident when it is “Tesla.”
Opinion: Tesla Autopilot NHTSA investigation headlines are out of control
The video’s real-world example underscores FSD’s current capabilities. In near-zero visibility, the system’s cameras and neural network reacted faster than any human could, demonstrating the life-saving potential Musk cites.
Tesla’s latest safety data already shows FSD (Supervised) performing significantly better than the U.S. average, with crashes occurring far less frequently per mile driven.
Still, regulatory scrutiny, liability concerns, and media focus on edge-case failures continue to slow widespread adoption. Musk’s frank admission suggests Tesla is prepared to push forward despite the legal and perceptual headwinds.
As FSD edges closer to unsupervised autonomy, Musk’s post serves as both a progress report and a reality check. The technology is already saving lives today.
The unfortunate truth is that proving it and scaling it responsibly will require society to value statistical lives saved as much as dramatic stories of those lost. In the race toward safer roads, perception may prove as formidable an obstacle as the fog and rain in that viral video.
Tesla Cybercab production ignites with 60 units spotted at Giga Texas
Tesla makes major rebound in European market with 4x in registrations
