The Porsche Taycan’s formal unveiling is only a couple of days away, and the German sports car maker is on full throttle in its efforts to drum up excitement for what could very well be its most important vehicle in decades. Among the most recent of these is a unique acceleration and braking test, which just so happened to be conducted on the flight deck of a US aircraft carrier.
For its test, Porsche opted to utilize the USS Hornet as the runway for the Taycan’s test. The ship is massive, displacing over 27,500 tons and fitted with an 869-foot flight deck. Apart from its long history of active service, the USS Hornet also has the distinction of being the ship that recovered the astronauts from the Apollo 11 and 12 Moon missions.
Porsche tapped the talents of professional racer Shea Holbrook for the Taycan’s test. Conventional acceleration and braking tests usually feature vehicles accelerating from 0-60 mph, then braking hard to decelerate from 60-0 mph. Since the Taycan is no conventional vehicle, Porsche opted to up the ante. Instead of 0-60 mph, the Taycan accelerated to 90 mph before braking hard and decelerating to zero.
This makes the test particularly tricky, considering that it’s pretty much open sea after the vehicle covers the USS Hornet’s flight deck. Fortunately, the Taycan proved capable, accelerating from a standstill to 90.58 mph in 422 feet before braking hard. The entire run took 10.17 seconds.
Speaking about the experience, the veteran female racer noted that the car performed well considering the constraints of the USS Hornet. Holbrook noted that the vehicle proved stable and composed, despite the uneven surface of the carrier’s deck.
“The deck is a long, long way up and despite appearances, it’s actually quite bumpy. Deliberately accelerating towards thin air and the ocean is a new experience for me, but the Taycan gave me a huge amount of confidence – it was really stable but under acceleration and, more importantly, under braking. I built up to the final run, slowly increasing the speed each time until I felt confident and each time the car felt completely comfortable in what it was being asked to do. What a rush!” she said.
Stefan Weckbach, Vice President for the Taycan’s Product Line, stated that the unconventional test was a good, fun way of demonstrating the power of the upcoming vehicle. The Porsche executive candidly added that he was just glad no one ended up taking an unexpected swim due to the test.
“While this isn’t a usual metric we use to benchmark the performance of the Taycan and rather some kind of fun testing than a completely serious one, it’s quite a fitting way to demonstrate the power of the car as it nears the end of its development. On a tough, changeable surface the Taycan’s composure, its incredible acceleration and stopping power were absolutely impressive – though we decided not to take it to the max, just to reach the 0-100 mph margin. While I was completely sure both Shea and the car could achieve something special, I’m really relieved no one went for a swim,” he said.
The production version of the Porsche Taycan is set to be formally unveiled in three countries later this week; one in Canada, one in Germany, and another in China. The event will begin on September 4, 2019 at 9 a.m. EST.
Watch the Porsche Taycan’s unique acceleration and braking test in the video below.
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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