It’s been widely reported that electric vehicle (EV) sales growth has slowed this year, but new data from the third quarter shows continued growth in the sector, as backed by incentive programs and a wider variety of options available to consumers this year than the last few.
According to Kelley Blue Book estimates reported by Cox Automotive in a press release last week, EV sales in the U.S. grew 11 percent year over year in Q3—reaching record highs in both overall market share and total delivery volume.
Total EVs sold in the third quarter reached 346,309, marking a 5-percent jump from Q2. Meanwhile, total EV market share reached 8.9 percent in Q3, which is the highest level recorded yet and marks a jump from 7.8 percent in the same quarter last year.
“While year-over-year growth has slowed, EV sales in the U.S. continue to march higher,” said Stephanie Valdez Streaty, Cox Automotive’s Director of Industry Insights. “The growth is being fueled in part by Incentives and discounts, but as more affordable EVs enter the market and infrastructure improves, we can expect even greater adoption in the coming years.”
Tesla’s share of total EV sales vs. the rest of the industry
Credit: Cox Automotive
Q3 EV Share of Total Brand Sales
Credit: Cox Automotive
Cox says it expects increased growth in the coming months, and it says market share of 10 percent is “well within reach,” especially with increased charging infrastructure and EV options on the market, as well as great incentives and discounts.
EV incentives also reached a high in the third quarter, along with leasing programs that gave automakers access to even more generous government incentives. During Q3, incentives averaged over 12 percent of the Average Transaction Price (ATP) on sales, above that of the industry average of around 7 percent.
Cox reported in July that incentives had reached a three-year high at about 11.54 percent of the ATP on sales, before climbing even higher in August to 13.32 percent. It dropped off again slightly in September, landing at 12 percent of the ATP.
EV Lease penetration of retail sales vs. industry
Credit: Cox Automotive Credit: Cox Automotive
Tesla has remained the clear EV market leader, though consumer options have continued to increase, along with the market share of other automakers attempting to ramp up their EV programs. In Q3, Tesla delivered 166,923 vehicles in the U.S., marking a 6.6 percent increase year over year.
The report also notes that Tesla returned to growth mode in Q3 with sales jumping 6.6 percent, as supported by the increasingly popular Cybertruck. Tesla sold 16,692 Cybertrucks in Q3, outselling every other EV with the exception of the Model 3 (58,423) and Model Y (86,801).
As for individual brands, Tesla was followed by Ford and Chevy in Q3, which sold 23,509 and 19,933 EVs, respectively.
Notably, General Motors (GM) EVs overall saw a 60-percent jump to 32,095 total units across brands, and surpassed Hyundai, which saw sales plateau year over year at 29,609 units.
You can see the full data from Cox Automotive here.
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News
Tesla deploys Unsupervised FSD in Europe for the first time—with a twist
Europe has so far been elusive for Tesla’s FSD rollout.
Tesla has officially started using Unsupervised FSD in Europe, at least, within the Giga Berlin complex.
Ready for rollout
As per a video from the Tesla AI team, Model Y units that are produced at Giga Berlin now autonomously transport themselves from the end of the production line to their designated holding areas. The video demonstration, which was posted on X, followed a Model Y unit that parked itself autonomously at a charging station, and another that headed straight to Giga Berlin’s outbound area.
Giga Berlin plant manager André Thierig shared his insights on the video, stating that “Every Tesla we built has the ability to drive autonomously and we use this feature 100% for outbound operations, starting from the light tunnel until the car arrives at the outbound yard! Really impressive!” He also stated that he “cannot wait to see this on European roads outside the factory.”
Unsupervised FSD in Europe
Europe has so far been elusive for Tesla’s FSD rollout. While FSD Supervised has been rolled out to consumers in the United States, and to some degree, in China, only tests have so far been implemented in Europe. This has resulted in numerous Tesla owners getting their patience tested, especially those who have purchased FSD in vehicles that are now several years old.
Tesla, for its part, has been demonstrating Unsupervised FSD operating on public European roads across several countries, such as France and Germany. So far, however, the wait is still on for Europe to allow FSD, both Supervised and Unsupervised, to be operated by regular consumers on public roads.
News
Tesla Robotaxi makes major expansion with official public app launch
Tesla officially announced on early Thursday morning that its Robotaxi suite is officially public, launching its separate Robotaxi app to iOS users for the first time, allowing them to test out the driverless ride-hailing platform.
Tesla has made a major expansion with its Robotaxi platform, marking its official public launch of the app for iOS users.
Tesla has had an active Robotaxi program for two and a half months now, launching it for the first time in Austin, Texas, in late June.
It was not a public beta, as the company extended invitations to a select group of relevant influencers and media in the space, aiming to keep things relatively private until confidence in its performance was established.
Over the past ten weeks, Tesla has expanded its fleet size, its geofence, and its list of invitees on several occasions. However, it was still not offering rides to anyone on the street. That has changed.
Tesla officially announced on early Thursday morning that its Robotaxi suite is officially public, launching its separate Robotaxi app to iOS users for the first time, allowing them to test out the driverless ride-hailing platform:
🚨 Tesla has announced that the Robotaxi app is now available to all iOS users, with Android access coming soon! pic.twitter.com/3wN6Ssg0aa
— TESLARATI (@Teslarati) September 4, 2025
Once you download the app, you will be put on a waitlist to enter the company’s list of riders. It seems that the earlier you download and join, the sooner you will be able to test one of the company’s driverless Model Y vehicles in the city.
The expansion of the app marks a major achievement for Tesla in the sense that the company is confident to begin allowing more riders to utilize the platform. It may also be looking for a more local consumer base, as many users of the app do not reside in Austin. Tesla may hope to attract more daily users who would utilize Robotaxi for their commute to work, rides to dinner and social events, and other regular uses.
In its nearly three months of operation, Tesla has expanded the Robotaxi geofence in Austin on three occasions, with the most recent bringing the Service Area to 190 square miles.
Tesla Robotaxi geofence expansion enters Plaid Mode and includes a surprise
The most recent growth included new territories, including Giga Texas, the company’s manufacturing facility, Austin-Bergstrom International Airport, and freeway driving for the first time.
Freeways are where Tesla has taken a slightly different approach, as it will be moving the safety monitor to the driver’s seat for those trips for the time being.
Elon Musk
Tesla’s next-gen Optimus prototype with Grok revealed
The video shows a new Optimus prototype answering questions and taking some very robotic steps, evidently revealing that the next-generation version is in its early stages of development.
Tesla’s next-generation Optimus robot with AI assistant Grok has been revealed in a new video shared on X.
Tesla CEO Elon Musk was with Salesforce CEO Marc Benioff last night, and it appears the frontman gave Benioff an exclusive look at some upcoming technology.
Tesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm
The video shows a new Optimus prototype answering questions and taking some very robotic steps, evidently revealing that the next-generation version is in its early stages of development. It features Grok for some additional utility, as it answered questions Benioff asked in the short video.
Here’s what was uploaded to X:
Crazy look at Tesla Optimus from Salesforce CEO Marc Benioff, who was hanging out with Elon Musk yesterday!
Love this gold color on you @Tesla_Optimus https://t.co/NGgDqVVf1g pic.twitter.com/q8286aBNKy
— TESLARATI (@Teslarati) September 3, 2025
It appears that there are several big changes to this next-generation version of Optimus, some of which have been discussed by Musk and Tesla in the past.
The first is purely cosmetic, but the gold color that Optimus is wearing in this is a new and fresh look that we have not seen before.
Perhaps the most interesting change that is evident here is the hands, which are much more detailed than past versions of Optimus:
However, we’re not too sure that these are what will be released with the next-gen Optimus, because they don’t appear to be functional, and they are more reminiscent of mannequin hands than anything.
The hands on Optimus have been a significant part of the program, as they are among the most crucial pieces of equipment on a robot. It needs to be able to perform both delicate and more imposing tasks. Tesla has aimed for Optimus to be able to thread needles or play the piano.
It was one of the most discussed improvements the company mentioned in past comments regarding how it planned to improve from Gen 2 to this next version.
Musk mentioned regarding Optimus:
“Next-generation Optimus hand, which we have in prototype form, has actuators that have moved to the forearm, just like humans, and they operate the fingers through cables, just like human hands.”
Within Optimus lies a significant opportunity for Tesla to gain considerable strength in terms of market share and valuation.
If Tesla can efficiently develop and deploy the humanoid robot over the next several years, the company stands to gain, as companies will utilize it for tasks that require tedious labor.
Musk recently said Optimus will be a major contributor to Tesla’s valuation moving forward. He believes it will make up roughly 80 percent of the company’s value.
Tesla deploys Unsupervised FSD in Europe for the first time—with a twist
Tesla Robotaxi makes major expansion with official public app launch
Tesla’s next-gen Optimus prototype with Grok revealed
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