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Mysterious electric vehicle startup, Rivian Automotive closes deal on massive manufacturing facility in Illinois

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Michigan-based electric vehicle startup, Rivian Automotive, just closed its purchase of the Mitsubishi Motors North America facility in Normal, Illinois. Records show that the factory was first purchased by liquidation firm, Maynards Industries, in June of 2016 for $2.5M, not including machinery, before Rivian’s recent acquisition for an undisclosed amount. The electric car upstart plans to invest $40.5 million into the factory over the next five years and begin vehicle production in 2019.

Rivian Automotive first began discussions with the town and factory owner in mid-September, before announcing on December 9 that they had entered into an agreement to purchase the facility. The Town of Normal gave the company an incentive package, including a five-year tax abatement and a $1 million grant contingent upon the hiring of approximately 1,000 workers and a $175 million investment into the site through 2024.

(Photo: Rivian)

“We had all but given up hope on a buyer for the Mitsubishi Plant,” Mark Peterson, Town of Normal City Manager, said in a report to the Mayor and the Town Council. Based on records received from the Town of Normal, it is evident that city officials spent countless hours working on the deal.

“As a community, we are thrilled that Rivian has chosen us. It is incredibly rare that a major manufacturing facility in Midwest shutters and then finds new life,” said Town of Normal Mayor Chris Koos in a comment to Teslarati.

The company was founded in 2009 as Mainstream Motors in Florida and later changed its name to Avera Automotive, before becoming Rivian Automotive in 2011. They relocated their operations to Detroit Michigan in Fall 2015 after receiving financial backing from an undisclosed investor. Until today, Rivian Automotive has been operating in stealth mode. The company has launched a newly refreshed website announcing their presence within the electric car space.

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The Mitsubishi Factory that Rivian Automotive purchased (Photo: Rivian)

Rivian’s new website claims, “Rivian is developing a flexible electric platform that will underpin our launch portfolio. Our vehicles are being optimized around the electric architecture to deliver outstanding performance, efficiency, packaging, durability and safety.”

Mitsubishi Motors built the facility in 1988 in a joint partnership with Chrysler Corporation and then became the sole operator of the plant in 1991. The 2.4 million square-foot plant is capable of producing over 240,000 vehicles per year and sits on over 500 acres of land. In 2012, Mitsubishi invest over $100 million into the plant to produce the new Mitsubishi Outlander Sport. Due to disappointing sales, Mitsubishi announced the closure in August 2015 and ceased operations in May 2016.

Mitsubishi Motors Factory in August 2015 (Photo: Christian Prenzler)

The chances of success are slim in the automotive sector, but Rivian’s acquisition of the plant gives them a competitive advantage over others. While would-be competitor Faraday Future struggles to finance construction on their North Las Vegas factory, Rivian already has a manufacturing facility that requires relatively little capital to bring back to a production-ready state.

https://www.youtube.com/watch?v=TloizFWADNw

Rivian Automotive was unable to be reached for comment.

The Bloomington-Normal Economic Development Council did not return our request for comment.

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Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Tesla Cybercab production ignites with 60 units spotted at Giga Texas

Designed exclusively for unsupervised Full Self-Driving, the Cybercab promises to deliver safe, affordable, on-demand mobility without human drivers. Early units with temporary controls allow engineers to refine hardware and software in controlled settings before full autonomous fleets hit the roads.

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Credit: Joe Tegtmeyer

Tesla Cybercab production at Giga Texas seems to have ignited, as 60 units were spotted outside of the production facility on Wednesday, with speculation hinting the all-electric ride-hailing vehicle could be headed to the lineup sooner rather than later.

Interestingly, they were also spotted with steering wheels, which Tesla said the car would be void of.

Giga Texas observer and drone operator Joe Tegtmeyer shared on X a new post that revealed approximately 60 Cybercabs parked in two organized groups in the factory’s outbound lot—the largest concentration observed to date.

Tegtmeyer noted white seats inside several vehicles and clearly visible steering wheels on most. These are not yet the final steering-wheel-free production versions unveiled in 2024, but early units are likely undergoing validation testing for new features and real-world robotaxi operations across the country.

The timing could not be more symbolic. Tesla has consistently affirmed that mass manufacturing of the Cybercab would begin this month.

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CEO Elon Musk has reiterated the April 2026 target multiple times, emphasizing that while initial output will be slow, following the classic S-curve of new-vehicle ramps, the Giga Texas line is being prepared to produce hundreds of units per week.

Tesla CEO Elon Musk outlines expectations for Cybercab production

The first Cybercab already rolled off the line in February, but April marks the official shift to volume production of this purpose-built, pedal- and steering-wheel-free autonomous vehicle.

These 60 Cybercabs signal far more than parked prototypes. They represent tangible proof that Tesla is executing on its ambitious robotaxi roadmap.

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Designed exclusively for unsupervised Full Self-Driving, the Cybercab promises to deliver safe, affordable, on-demand mobility without human drivers. Early units with temporary controls allow engineers to refine hardware and software in controlled settings before full autonomous fleets hit the roads.

As production scales, Giga Texas, already home to Cybertruck production, will become the epicenter of Tesla’s autonomous revolution, targeting millions of vehicles annually in the years ahead.

For Tesla and its investors, this sighting underscores manufacturing excellence and timeline discipline. It counters skepticism about the company’s ability to deliver on next-generation vehicles amid a competitive autonomous landscape.

Broader implications are profound: lower transportation costs, reduced emissions, and safer roads as robotaxis proliferate. Musk’s vision of a future where Cybercabs operate 24/7, generating revenue for owners and riders alike, is now visibly underway.

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With mass production officially ramping in April, today’s images are not just a snapshot of parked vehicles; they are the first frames of a mobility transformation. Tesla is not only meeting its commitments; it is accelerating toward an era where autonomy reshapes daily life. The Cybercab era has begun.

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Tesla makes major rebound in European market with 4x in registrations

Tesla delivered a striking performance in Germany’s automotive market in March 2026, with new vehicle registrations more than quadrupling year-over-year, according to official data from the German Federal Motor Transport Authority (KBA).

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Credit: Raffael/Twitter

Tesla headlines will have you believe the company is dead to rights in Germany, selling nearly no cars, and stating consumers are more interested in other brands not run by CEO Elon Musk.

However, the latest data from Germany proves this might be a dying narrative.

Tesla delivered a striking performance in Germany’s automotive market in March 2026, with new vehicle registrations more than quadrupling year-over-year, according to official data from the German Federal Motor Transport Authority (KBA).

Newly registered Tesla vehicles jumped 315.1 percent to 9,252 units, marking the company’s strongest March on record in the country and signaling a sharp rebound after earlier challenges in the European market.

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The March surge accounted for roughly 72 percent of Tesla’s first-quarter total in Germany. Q1 registrations reached 12,829 vehicles, a 160 percent increase from the same period a year earlier. For context, the implied March 2025 figure was approximately 2,229 units—one of the brand’s weaker months in recent years.

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These numbers underscore Tesla’s ability to capitalize on renewed demand in Europe’s largest car market, where the company had faced softening sales throughout much of 2025 amid heightened competition and broader economic pressures.

Germany’s overall new passenger car market also expanded in March, with 294,161 registrations—a 16 percent rise from the prior year. Battery-electric vehicles (BEVs) performed even more robustly, climbing 66.2 percent to 70,663 units and representing about 24 percent of all new car registrations.

Tesla FSD (Supervised) stuns Germany’s biggest car magazine

Tesla’s 9,252 deliveries captured approximately 13.1 percent of the BEV segment for the month and roughly 3.1 percent of the total new car market, highlighting its continued leadership among pure-play electric brands despite growing competition from both domestic German manufacturers and Chinese entrants like BYD, which saw its own registrations surge 327.1 percent to 3,438 units.

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The strong showing comes as Germany’s EV incentives and infrastructure investments continue to support adoption. Tesla’s lineup, anchored by the Model Y and Model 3, appears to have resonated with buyers seeking premium electric options.

Industry observers note that the concentrated March registrations, accounting for the bulk of the quarter, may reflect strategic inventory management, competitive pricing adjustments, or pent-up demand following a slower start to 2026.

This performance provides a much-needed bright spot for Tesla in Europe, where the brand had seen market share erosion in prior periods.

Tesla Model Y outsells all EV rivals in Europe in 2025 despite headwinds

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With Q1 2026 registrations up significantly, Tesla has demonstrated resilience in a market that registered 699,404 new passenger cars for the quarter, up 5.2 percent overall. As the year progresses, sustained momentum in Germany could bolster Tesla’s European outlook, particularly if broader BEV growth persists amid evolving policy support and technological advancements.

The March 2026 data from the KBA paints a picture of Tesla’s renewed strength in Germany: a fourfold monthly leap, record quarterly gains, and a solid foothold in an expanding EV segment.

Whether this marks the beginning of a sustained recovery or a seasonal peak remains to be seen, but the numbers affirm Tesla’s enduring appeal in one of the world’s most competitive automotive landscapes.

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Elon Musk reveals unfortunate truth of Tesla Full Self-Driving development

In a candid reply to a dramatic video of Tesla’s Full Self-Driving (FSD) system averting disaster, Elon Musk laid bare a harsh reality facing autonomous vehicle technology.

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Tesla’s Full Self-Driving suite is one of the most significant technological developments in terms of passenger travel in decades, but it is not all sunshine and rainbows, even with major strides in safety, CEO Elon Musk revealed.

In a candid reply to a dramatic video of Tesla’s Full Self-Driving (FSD) system averting disaster, Elon Musk laid bare a harsh reality facing autonomous vehicle technology.

The clip shows a Model 3 traveling at over 65 mph on a foggy, rain-soaked highway when a pedestrian suddenly steps into traffic.

Full Self-Driving instantly detects the threat and swerves safely, preventing what could have been a fatal collision for both the pedestrian and the driver’s cousin.

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Musk’s response was unequivocal:

“Tesla self-driving saves a lot of lives – the statistics are unequivocal. That doesn’t mean it’s perfect, of course.” Even with a projected 10x safety improvement over human drivers, FSD would still prevent roughly 90% of the world’s approximately one million annual auto fatalities. The remaining 10%—roughly 100,000 deaths—would expose Tesla to relentless lawsuits. Meanwhile, the vast majority of lives saved would go unnoticed. “The 90% who are still alive mostly won’t even know that Tesla saved them. Nonetheless, it is the right thing to do.”

This “unfortunate truth,” as Musk implicitly framed it, highlights a fundamental asymmetry in how society perceives safety technology. Human drivers cause the overwhelming majority of crashes through distraction, fatigue, or error.

Yet when FSD errs, the incident becomes headline news and a courtroom target. Prevented tragedies, by contrast, leave no trace.

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Survivors simply continue their journeys, unaware of the split-second intervention that kept them alive. The result is a distorted public narrative that amplifies failures while rendering successes invisible.

We have seen this through various headlines throughout the years, including the mainstream media’s obsession with only mentioning the manufacturer’s name in the instance of an accident when it is “Tesla.”

Opinion: Tesla Autopilot NHTSA investigation headlines are out of control

The video’s real-world example underscores FSD’s current capabilities. In near-zero visibility, the system’s cameras and neural network reacted faster than any human could, demonstrating the life-saving potential Musk cites.

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Tesla’s latest safety data already shows FSD (Supervised) performing significantly better than the U.S. average, with crashes occurring far less frequently per mile driven.

Still, regulatory scrutiny, liability concerns, and media focus on edge-case failures continue to slow widespread adoption. Musk’s frank admission suggests Tesla is prepared to push forward despite the legal and perceptual headwinds.

As FSD edges closer to unsupervised autonomy, Musk’s post serves as both a progress report and a reality check. The technology is already saving lives today.

The unfortunate truth is that proving it and scaling it responsibly will require society to value statistical lives saved as much as dramatic stories of those lost. In the race toward safer roads, perception may prove as formidable an obstacle as the fog and rain in that viral video.

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