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Rivian backtracks price increase on all R1T, R1S preorders before March 1

(Credit: Rivian Stories/Rivian Automotive)

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Rivian said on Thursday morning that it would honor all preorder pricing on orders for its R1T and R1S all-electric vehicles placed on or before March 1. The decision comes just two days after Rivian placed a series of hefty price increases to its vehicles. The increases also affected those who had preordered but not finalized an order for one of Rivian’s vehicles, causing many to cancel their reservations for the all-electric R1T pickup or R1S SUV.

Earlier this week, Rivian announced it would increase the prices of the R1T and R1S by at least 17 percent. Rivian clarified that those in the “final steps of the transaction” would not be affected by the price increases.

UPDATE: Rivian launches new Dual Motor options for R1T and R1S, increases Quad Motor pricing

“You may have heard that Rivian’s vehicle and option pricing have increased as a result of price inflation of supplier components and raw materials across the world. Since you are in the final steps of completing your transaction, your Rivian preorder will not be affected by these adjustments,” Rivian wrote to one preorder holder, who shared the message with Teslarati.

Those who had placed an order but had not finalized their trim and interior options, or accessories, were subjected to the price increases as well. Some notable EV influencers spoke out about the price increases.

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This morning, Rivian is revising the price increases, reverting anyone with a preorder as of March 1 to their original pricing.

CEO RJ Scaringe penned a letter that clarified any confusion regarding the price increases. Scaringe said:

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“For anyone with a Rivian preorder as of the March 1 pricing announcement, your original configured price will be honored. If you canceled your preorder on or after March 1 and would like to reinstate it, we will restore your original configuration, pricing and delivery timing. Our team will be sending an email in the next few days with more details.”

Rivian announced the price increases late Tuesday, citing supply chain issues and inflation for the rise in costs. However, the company realizes it was a bad decision to place price increases on already-placed orders. Many Rivian pre-orderers contemplated whether the increase in price was justifiable, especially as their orders were already confirmed, just not finalized.

Scaringe said Rivian could have communicated to its customers better. “We didn’t give you enough insight into what was driving these decisions,” he said in the letter. “The most important aspect of what we are building is our relationship with all of you. As we demonstrated earlier this week, trust is hard to build and easy to break. In speaking with many of you over the last two days, I fully realize and acknowledge how upset many of you felt. I have made a lot of mistakes since starting Rivian more than 12 years ago, but this one has been the most painful. I am truly sorry and committed to rebuilding your trust.”

Rivian also announced that it would offer a new Dual-Motor powertrain for both vehicles, along with a Standard Battery Pack option that can help alleviate costs for customers. “Regarding our updated pricing for future preorders, the introduction of our Dual-Motor configuration and Standard battery pack has been designed to enable us to maintain lower starting prices while adjusting the pricing of the Quad-Motor and larger battery packs to reflect rising costs.”

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Scaringe’s full letter is available below:

“Hello Everyone,

Earlier this week, we announced pricing increases that broke the trust we have worked to build with you. Since originally setting our pricing structure, and most especially in recent months, a lot has changed. The costs of the components and materials that go into building our vehicles have risen considerably. Everything from semiconductors to sheet metal to seats has become more expensive and with this we have seen average new vehicle pricing across the U.S. rise more than 30% since 2018. Given our build lead up times, we need to plan production costs not only for today, but also for the future.

As we worked to update pricing to reflect these cost increases, we wrongly decided to make these changes apply to all future deliveries, including pre-existing configured preorders. We failed to appreciate how you viewed your configuration as price locked, and we wrongly assumed the announced Dual-Motor and Standard battery pack would provide configurations that would deliver price points similar to your original configuration. While this was the logic, it was wrong and we broke your trust in Rivian.

We also didn’t manage communications well. We didn’t give you enough insight into what was driving these decisions. The most important aspect of what we are building is our relationship with all of you. As we demonstrated earlier this week, trust is hard to build and easy to break. In speaking with many of you over the last two days, I fully realize and acknowledge how upset many of you felt. I have made a lot of mistakes since starting Rivian more than 12 years ago, but this one has been the most painful. I am truly sorry and committed to rebuilding your trust.

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One of the things we talk about a lot internally is that we will make mistakes – it’s part of building something complex. The key is to learn from them and address them when they are made. It is how we grow. We made a mistake in how we approached our pricing changes, and what is important now is that we fix it.

For anyone with a Rivian preorder as of the March 1 pricing announcement, your original configured price will be honored. If you canceled your preorder on or after March 1 and would like to reinstate it, we will restore your original configuration, pricing and delivery timing. Our team will be sending an email in the next few days with more details.

Regarding our updated pricing for future preorders, the introduction of our Dual-Motor configuration and Standard battery pack has been designed to enable us to maintain lower starting prices while adjusting the pricing of the Quad-Motor and larger battery packs to reflect rising costs. Building a durable business is core to the continued impact we can deliver as a company. We are focused on building a brand and products that will continue to scale to different vehicle sizes, use cases, price points and markets – this growth will only be possible with your support and continued feedback.

Thank you for the personal notes and discussions I had with so many of you. Your feedback makes us better.

RJ”

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Investor's Corner

Tesla ‘Model Q’ gets bold prediction from Deutsche Bank that investors will love

Tesla’s Model Q could be on the way soon, and a new note from Deutsche Bank thinks it will contribute to Q4 deliveries.

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Credit: @JoeTegtmeyer/X

The Tesla “Model Q” has been in the rumor mill for the company for several years, but a recent note from Wall Street firm Deutsche Bank seems to indicate that it could be on its way in the near future.

This comes as Tesla has been indicating for several quarters that its development of affordable models was “on track” for the first half of 2025. The company did not say it would unveil the vehicles in the first half, but many are anticipating that more cost-friendly models could be revealed to the public soon.

Potential affordable Tesla “Model 2/Model Q” test car spotted anew in Giga Texas

The Deutsche Bank note refers to one of the rumored affordable models as the “Model Q,” but we’ve also seen it referred to as the “Model 2,” amongst other names. Tesla has not officially coined any of its upcoming vehicles as such, but these are more of a universally accepted phrase to identify them, at least for now.

The rumors stem from sentiments regarding Tesla’s 2025 delivery projections, which are tempered as the company seeks to maintain a steady pace compared to 2023 and 2024, when it reported 1.8 million deliveries.

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Deutsche Bank’s analysts believe the deliveries could be around 1.58 million, but they state this is a cautious stance that could be impacted by several things, including the potential launch of the Model Q, which they believe will make its way to market in Q4:

“Looking at the rest of the year, we maintain a cautious stance on volume calling for 1.58m vehicle deliveries (-12% YoY) vs. consensus +1.62m, with the timing of Model Q rollout as the key swing factor (we now assume only 25k in Q4). In China, Tesla will introduce the Model Y L this fall (6 inch longer wheel base allowing for larger 3-row seating with six seats).”

Interestingly, the same firm also predicted that the Model Q would launch in the first half of the year based on a note that was released in early December 2024.

Those estimations came from a reported meeting that Deutsche Bank had with Tesla late last year, where it said it aimed to launch the Model Q for less than $30,000 and aimed for it to compete with cars like the Volkswagen ID.3 and BYD Dolphin.

Tesla’s Q2 Earnings Call is slated for this Wednesday and could reveal some additional details about the affordable models.

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Elon Musk

Tesla preps to expand Robotaxi geofence once again, answering Waymo

Just days after Waymo responded to them, Tesla is preparing for a potentially massive expansion of the Robotaxi geofence.

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Credit: @AdanGuajardo/X

Tesla is preparing to expand its Robotaxi geofence yet again, just days after Waymo responded to its initial broadening of the area.

Tesla launched its first expansion last week, less than a month after introducing Robotaxi rides in Austin.

The company opted for a very interesting shape for its geofence expansion, which was more of an indication that it could launch more rides in virtually any area of the city due to the new geofence it chose.

Waymo then responded to Tesla shortly after with an expansion of its own. After Tesla’s first expansion of its geofence, it had 42 square miles of Robotaxi-accessible travel region. This was larger than Waymo’s 37 square miles.

However, the Waymo expansion last week brought the company to a substantial 90 square miles of Austin:

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Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement

Tesla appears to be ready to respond. Drone operator and Gigafactory Texas observer Joe Tegtmeyer spotted Tesla Robotaxi validation vehicles well west of downtown Austin in the area of Marble Falls, Texas.

This would significantly increase Tesla’s square mileage if it could manage to bring its geofence to that size:

The two companies are not directly responding to one another with these expansions, but it appears that there is a significant amount of competition underway, which ultimately benefits the consumers.

Waymo has been operating in Texas since March from a fully public perspective, while Tesla is still slowly expanding its test size for the Robotaxi fleet on a nearly daily basis. Tesla launched Robotaxi rides to a handful of Early Access Program members on June 22.

Tesla is also expanding to other regions of the United States, particularly in Arizona and California. However, the Texas expansion is a priority currently, as it is the only region where Tesla has received approval to operate passenger rides in a driverless setting in the country.

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Elon Musk

Elon Musk confirms awesome new features at Tesla Diner Supercharger

More details continue to be revealed about the Tesla Supercharger Diner as its opening seems to be imminent.

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Credit: Brad Goldberg (via Sawyer Merritt on X)

Elon Musk has confirmed a few new features that will be present at the Tesla Diner Supercharger in Los Angeles.

Musk confirmed these two new details as he revealed he recently ate at the Supercharger Diner. We also recently confirmed a few menu items as a soft launch has already occurred, and a public launch date appears to be within reach.

The new features were revealed by Tesla Joy on X. We shared the details, and Musk confirmed that these are, in fact, features of the Diner that Tesla owners will be able to enjoy.

Tesla reveals key detail of Supercharger Diner, but it’s bigger than you think

The Diner is not exclusive to Tesla owners, but these two features do require a Tesla for compatibility purposes.

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Order Food from Your Car

As you pull into the Supercharger Diner, you can order any food item you want, including burgers, wings, fries, shakes, cookies, and more, directly from your vehicle.

A prompt will likely appear that will open a menu to the Supercharger Diner, allowing you to order food. An employee will bring the food out, that is, if Tesla decides to continue with a true and traditional 50s diner theme.

We get it, it’s not a groundbreaking feature. It’s still cool, convenient, and another advantage to visit the diner as a Tesla owner.

Movie Screen Audio Will Sync to Your Tesla

There are two massive movie screens that will play various entertainment options during your visit to the Supercharger Diner. There have been movie clips and even SpaceX launch highlights playing during recent drone flyovers at the location on Santa Monica Boulevard.

Instead of having to open your windows to hear the content on the screen, it will instead sync the audio and play directly in your vehicle through your car stereo speakers.

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The Supercharger Diner has also appeared on the Tesla app for the first time, and is currently showing 80 stalls at the location:

Although the stalls are not yet active, the culmination of all the details we’ve learned over the past week about the Diner only points to one thing: an imminent grand opening.

Tesla has not yet confirmed a date for the Supercharger Diner’s opening, and Los Angeles building and construction permits also do not state a specific target date for opening.

It seems as if Tesla will reveal the date itself, potentially in the coming week, as it will report earnings on Wednesday, July 23.

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