Rivian Automotive Inc. is expected to price its initial public offering (IPO) later today, November 9, 2021. Morgan Stanley, Goldman Sachs, and J.P. Morgan currently stand as Rivian’s underwriters for the company’s debut. And based on filings with the Securities and Exchange Commission (SEC), Rivian is looking to enter the public markets in a big way — and it is setting its ambitions very high.
Target Valuation
Rivian has disclosed that it is targeting a valuation above $65 billion in its IPO, with shares priced between $72 and $74. Such a valuation is ambitious, as it would make Rivian’s market cap just a bit lower than veterans such as General Motors ($84.82 billion) and Ford Motor Company ($79.65 billion), the latter being a key investor in the truck maker. Similar to fellow electric vehicle maker Tesla, which currently reached a market cap above of over $1 trillion, Rivian’s valuation target is founded on the idea that the company may see a meteoric rise in the coming years.
If Rivian’s shares end up selling at the top of their marketed range, the company could make history as the seventh-biggest US IPO on record, according to Bloomberg. It would also overtake longtime players in the auto segment, such as Japanese carmakers Honda Motor Co., which has a market cap of $53 billion, and French automaker Renault SA, which is valued at a conservative $11 billion.
The Finances So Far
Rivian’s S-1 filing with the SEC has provided a glimpse of the company’s finances so far. Just as expected, and similar to fellow electric vehicle makers that are just starting out, Rivian is currently burning cash, with heavy investments in R&D and high operating costs. This is likely due to the fact that the company is still learning the ropes when it comes to mass-producing its three vehicle offerings, one of which has an order for 100,000 units from Amazon, the world’s premier e-commerce site.
Rivian currently employs over 8,000 people across multiple facilities in Arizona, California, Michigan, Illinois, Vancouver, Canada, and the UK. And as the company approached the production of the R1T pickup truck and R1S SUV, its losses grew. Rivian posted a net loss of $994 million from January to June 2021, more than double the $377 million net loss it posted for the first half of 2020. Rivian’s R&D expenses are also on the rise, with the company spending $683 million in Q1 and Q2 2021. In comparison, its R&D cost for 2020 stood at $766 million. Despite this, Rivian still has about $3.6 billion in cash on its balance sheet.
What Analysts are Saying
Rivian is quite unique among EV startups today because its already has a sure customer in Amazon, which has ordered 100,000 units of an all-electric delivery van. That being said, New Street Research analyst Pierre Ferragu stated in a note on Monday that Rivian may end up facing a “natural ceiling” of 300,000 to 400,000 units per year, partly due to the price range of its consumer vehicles, the R1T pickup truck and the R1S SUV. The R1T currently starts at $67,500 for its base model, while the R1S starts at $70,000.
“Above $70,000, the global addressable market for Rivian’s SUV and pickup is less than 1.5 million units, and it will be a crowded space,” Ferragu wrote.
Ivan Drury, a senior analyst at Edmunds, highlighted that Rivian may face an uphill climb when ramping its first vehicles, especially considering that the chip crisis is still ongoing. “It’s difficult enough for established automakers, let alone a new one. Couple that with this new issue the entire industry is dealing with, the chip crisis, that just adds another layer of complexity,” Drury noted.
Rivian’s Production Plans
Recent reports have noted that Rivian is currently focusing its resources on delivering the first batch of its Amazon delivery vans. This makes sense considering the volume of orders it has received from the e-commerce giant, but this strategy could also result in the R1T and R1S being ramped at a more deliberate pace. So far, Rivian has noted that it has received just over 55,000 pre-orders for the R1T and R1S. And since starting deliveries of the R1T, the company has only delivered 156 units of the all-electric pickup truck, “nearly all” of them to Rivian employees.
Rivian’s SEC filing has provided a bit more detail about the R1T and R1S’ rather deliberate ramp. According to the document, the company expects to fill its pre-order backlog of approximately 55,400 R1 vehicles by the end of 2023. Previous reports also note that Rivian is expected to deliver the first 10,000 units of its Amazon delivery vans by the end of 2022, with the entire 100,000-unit order being completed by the end of the decade.
Legal Challenges to Date
Similar to other automakers, Rivian is also involved in some legal challenges. Among the more notable ones involve fellow EV maker Tesla, which has filed a suit against Rivian last year over the alleged theft of intellectual property related to recruitment, bonus and compensation plans for sales personnel, and manufacturing project management systems. A later lawsuit from Tesla also alleged that the truck maker was acquiring core technology related to its upcoming 4680 cells, which was deemed by the Silicon Valley-based company as the “most essential element for any electric vehicle.”
More recently, Laura Schwab, who was the first female President in luxury automaker Aston Martin’s history, also filed a suit against Rivian over alleged gender discrimination. Schwab served as Rivian’s Vice President of Sales and Marketing during her tenure with the company. But according to the former Rivian executive, she was routinely excluded from meetings despite her experience in the auto industry, and her warnings about the R1T and R1S’ pricing and public targets were largely ignored. Finally, Schwab noted that she was terminated by Rivian just before it went public, which effectively made her lose “millions of dollars in unvested equity on the eve of the company’s IPO.”
Conclusion
With electric vehicle maker Tesla joining the trillion-dollar club, numerous investors are now looking towards the “next Tesla.” And while not all EV startups have succeeded — hydrogen truck company Nikola is a good cautionary tale — companies like Rivian and Lucid Motors do seem to have the makings of a legitimate, and potentially profitable long-term business. This was something highlighted by Pitchbook senior mobility analyst Asad Hussain, who noted that “Rivian’s premium market valuation reflects its ownership of the entire value chain and freedom to innovate without dealing with stranded assets. Between Rivian and Lucid, the market finally has credible candidates for ‘the next Tesla.”
Would you consider investing in Rivian? Sound off in the comments below.
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SpaceX is opening up its internet service, Starlink, to those impacted by Hurricane Melissa, as it made landfall in Jamaica and the Bahamas as a Category 5 storm.
Hurricane Melissa is expected to reach wind speeds of over 165 MPH over the next few days as it extends out into the Atlantic Ocean by Thursday and Friday.
Satellite imagery shows Hurricane #Melissa‘s growth from its formation on October 21 to a Category 5 hurricane through October 27, 2025. #HurricaneMelissa pic.twitter.com/goR3Hbgb9c
— The Weather Network (@weathernetwork) October 27, 2025
Citizens in Jamaica and the Bahamas have been preparing for the storm for the past week, getting necessary goods together and preparing for the massive storm to arrive. It finally did yesterday, and the first images and video of the storm are showing that it could destroy many parts of both countries.
Starlink is now being opened up for free until the end of November for those impacted by the storm in Jamaica and the Bahamas, SpaceX announced today:
For those impacted by Hurricane Melissa in Jamaica and the Bahamas, Starlink service is now free through the end of November to help with response and recovery efforts → https://t.co/fUko3xSviJ
— Starlink (@Starlink) October 28, 2025
It is a move similar to the one the company made last year as Hurricane Helene made its way through the United States, destroying homes and property across the East Coast. SpaceX offered free service for those impacted by the destruction caused by the storm.
The free Starlink service was available until the end of 2024.
Elon Musk’s companies have also made similar moves to help out those who are impacted by natural disasters. Tesla has offered Free Supercharging in the past, most notably during the California wildfires.
Tesla and SpaceX’s LA fire relief efforts: Cybertrucks, free Starlink and more
One major advantage of Starlink is that it is available for use in situations like this one, where power might be required to operate things like a modem and router.
Internet access is a crucial part of survival in these situations, especially as it can be the last leg some stand on to get in touch with emergency services or loved ones.
Tesla Board Chair Robyn Denholm appeared on Bloomberg TV this morning to discuss the current status of CEO Elon Musk’s compensation plan, and used the opportunity to reiterate a widely unmentioned key point of the entire package.
Critics of the proposed pay package, which would pay Musk $1 trillion if he completes every tranche, routinely cite the sheer size of the payday.
Of course, many skeptics leave out the fact that he would only get that money if he were able to generate eight times the value the company currently has.
Tesla gains massive vote of confidence on compensation plan for Elon Musk
For Musk, it might have a little bit to do with money, but that is likely a very small percentage point of why the compensation package is being offered to him. He has reiterated that it is more about voting control and overall influence, especially as Tesla dives into robotics.
He said during the Q3 Earnings Call:
“My fundamental concern with regard to how much voting control I have at Tesla is if I go ahead and build this enormous robot army, can I just be ousted at some point in the future? That’s my biggest concern. That is really the only thing I’m trying to address with this. It’s called compensation, but it’s not like I’m going to go spend the money. It’s just, if we build this robot army, do I have at least a strong influence over that robot army, not current control, but a strong influence? That’s what it comes down to in a nutshell. I don’t feel comfortable wielding that robot army if I don’t have at least a strong influence.”
Tesla shares the idea that Musk is a crucial part of the company, and without him being awarded the voting control he feels he deserves, he could leave the company altogether.
The company is very obviously feeling the importance of the upcoming vote, as it has advertised and pushed heavily for the comp plan to be approved, mostly to retain Musk.
Tesla Board Chair Robyn Denholm said today to Bloomberg TV that it is crucial shareholders understand it is not about Musk’s potential wealth, but more about his influence on company decisions:
“So firstly, it is a performance package, so he gets nothing if he doesn’t perform against the pretty audacious milestones that are part of the performance criteria that’s been outlined by the board in the performance package. So, I think rather than compensation, it’s actually about the performance and the goals that we have for the company as we move forward. And so, for me, it really is about making sure that investors understand that they actually get paid if he hits the milestones before he will…Elon’s been very public, including on last week’s earnings call, about the fact that it’s around the voting influence that he could have in future shareholder meetings as opposed to the economic interests.”
Musk is not an incredibly flashy person. He does not have crazy cars or a massive house to go back to. He spends a lot of his time working and sometimes even sleeps at his office inside the factory.
He recently said he “only has what is needed” because “material possessions were making him weak.”
Material possessions were making me weak, so now I have only what is needed
— Elon Musk (@elonmusk) October 20, 2025
News
The truth about Tesla ‘Mad Max’ mode from an actual user
Some people might see “Mad Max” as an extension of their daily driving.
For me, I did not see it that way. I saw it as a useful tool for certain situations, but it was certainly not something I could compare to my personal driving style.
But that does not mean that it’s wrong.
There have been many headlines about Tesla’s new “Mad Max” mode, but many of those writing about the “dangerous” and “controversial” mode have probably never used it.
As a writer, I write about topics I do not have firsthand experience with, but the job requires me to take a fair stance and report what is known. The problem is the nature of driving and driving modes, specifically, is subjective.
Some people might see “Mad Max” as an extension of their daily driving.
For me, I did not see it that way. I saw it as a useful tool for certain situations, but it was certainly not something I could compare to my personal driving style.
But that does not mean that it’s wrong.
NHTSA Probes Tesla Over “Mad Max”
Last week, the NHTSA launched a bit of a probe into Mad Max mode, requesting additional information on the Speed Profile and reiterating that the driver of the car is still required to be in ultimate control.
It’s important to keep the latter portion of that sentence in mind for the true thesis of this piece.
Now, it is no surprise to me that Mad Max garnered attention from regulatory agencies, as it is definitely a more spirited driving profile than the others.
Is Mad Max That Big of a Deal?
Regulatory agencies are responsible for keeping people safe, and it is important to note that their control is somewhat necessary. However, this type of drive mode is optional, requires the driver’s attention, and should be used responsibly for safe travel.
Playing Devil’s Advocate, how is Mad Max any different than the performance modes that some sports cars have? Because they require the driver to operate fully, and they are not semi-autonomous like Tesla can offer with Mad Max in Full Self-Driving (Supervised), are they safer?
The argument here really comes down to whether FSD is being used responsibly and correctly; any accelerated drive mode becomes more of a risk if the vehicle operator is not paying attention. This applies to any car company or drive mode they choose to use on their cars.
My Personal Experience with Mad Max
I have used Mad Max probably ten times since it rolled out to Early Access Program (EAP) members a few weeks ago.
I’ll admit: it did a lot of things I would never do driving a car manually. It passed people on the right. It was the fastest vehicle on the interstate, at least until I crossed into Maryland. Then, it seemed to be just another car on the road.
🚨 Tesla “Mad Max” testing on FSD v14.1.2
It drives like a human being! Consistent lane changes, keeps up with quicker traffic, very refined
Well done Tesla Team pic.twitter.com/wzTucDhczA
— TESLARATI (@Teslarati) October 19, 2025
It drove quickly, and not so fast that I felt concerned for my safety, which I never feared for, but fast enough that, at certain points, I was concerned that a cop would pull me over. I never encountered that scenario, but I wouldn’t be surprised if it resulted in some tickets.
With that being said, I don’t particularly think I’d use Mad Max in more than a handful of applications: driving the Baltimore Beltway would be one instance, navigating traffic in Baltimore, Philadelphia, or Pittsburgh during heavy traffic, or cruising on I-95, where cars routinely are going 100 MPH, much faster than Mad Max would ever travel.
Is it too quick for me in residential settings? For me, yes. Is it faster than every human driving on those roads? Absolutely not. In my experience, it is quicker than some, slower than others, just like any other Speed Mode Tesla offers, even Sloth, which refuses to go over the posted speed limit.
I think it’s wrong to sit here and act as if Mad Max is some incredibly dangerous and life-threatening hazard. If a driver is uncomfortable with the maneuvers or speed, they do not have to use it. However, it is no different from how many other cars travel on the road; it is far from an anomaly.
Tesla FSD’s new Mad Max mode is getting rave reviews from users
With that being said, it will be interesting to see if the NHTSA does anything about Mad Max, whether it will require Tesla to “nerf” the Speed Profile, or remove it altogether. It’s also important to note that this is my personal experience with Mad Max, and what I’ve experienced might differ from others’.
I would love to hear your thoughts on how Mad Max has driven for you, or your impressions of it.
SpaceX opens up free Starlink service for those impacted by Hurricane Melissa
Tesla board chair reiterates widely unmentioned point of Musk comp plan
The truth about Tesla ‘Mad Max’ mode from an actual user
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