Rivian has officially launched the next-generation R1S and R1T, new versions of the company’s flagship electric vehicles.
“We continue to evolve our flagship R1 vehicles,” CEO RJ Scaringe said, “offering quality and performance without compromise. Our revamped R1S and R1T push the technical boundaries further, creating our most capable products to date.”
Rivian aimed to refine and improve performance, design, range, and overall ownership experience with the new R1T and R1S, bringing everything from new drivetrains to new interior aesthetics to the EVs without compromising any of the features that owners loved about the first generation.
Additionally, Rivian is rolling out its new Autonomy Platform, which was developed in-house and utilizes eleven internally developed cameras along with five radars that perform over 250 trillion operations per second.
“For most owners, their R1 Gen 2 will be the most powerful computer that they own,” VP of Autonomy and AI for Rivian, James Philbin, said.
Let’s dive into some of the improvements Rivian has employed:
Performance
Rivian’s next-gen R1 platform now features more power, performance, and range, all stemming from a new drive unit offered in its Tri and Quad-Motor configurations. Dual-Motor has not gone anywhere either, and still offers great performance metrics:
- Dual-Motor Our Dual-Motor delivers incredible all-wheel drive capability along with 665 horsepower and 0–60 mph in as quick as 3.4 seconds for the Performance variant
- Tri-Motor Our all-new 850 horsepower Tri-Motor packs two motors in the rear and one in front for a blend of exceptional power and range. The Tri-Motor R1T delivers 0–60 mph in 2.9 seconds while offering an estimated range of 380 miles. In Conserve Mode, the estimated range is up to 410 miles.
- Quad-Motor For peak adventure, our new 1,025 horsepower Quad-Motor delivers 0–60 mph in less than 2.5 seconds in R1T — and ¼ mile in 10.5 seconds — with a staggering 1,198 lb-ft of torque when using Launch Mode. 60–80 mph acceleration is 1.5 seconds, with incredible torque control at each wheel for superior on-road performance and off-road capability.
Ride and Handling
Rivian also focused on the ride and handling experience in the R1 lineup for this second-generation vehicle launch. The suspension system has been fully re-engineered, improving on what customers called a “sport-tuned feel” in the first-generation EVs. Rivian decided to go with a “smoother” ride for the new R1T and R1S, which is adjustable to ensure comfortable on and off-road capabilities.
Vehicle equipment has also been refined. Rivian developed new wheels and fitted them with new tires, including a redesigned 22″ aerodynamic wheel design and Pirelli-developed tires to increase range.
For Performance, Rivian is going with an Ultra-High-Performance Michelin tire that will be available on the Quad-Motor configurations. Additionally, for a “well-rounded” experience, Goodyear has a 20″ ADV tire that offers “balanced all-around capability with the rolling-resistance of an all-season,” and comes standard.
Range and Batteries
Three battery pack sizes will still be offered by Rivian, but the Max and Large batteries have been completely re-engineered and offer ranges of 420 and 330 miles, respectively, based on estimations. They will continue to use 2170 cylindrical cells, and the pack enclosure features a “large high-pressure de-casting” system to simplify manufacturing and reduce mass.
The new Standard Pack will feature lithium-iron-phosphate (LFP) chemistry and provide an EPA-estimated 270-mile range.
140 miles of range can be regained in as little as 20 minutes and are compatible with all major public high-speed charging networks. This includes the Rivian Adventure Network and the Tesla Supercharger Network.
Design and Experience
Rivian honed in on new features with the R1T and R1S and also added two new premium interiors, new exterior paint options, and new darkout trim options.
These are in addition to the new wheel and tire choices, and now vehicles come with a new electronically tinted glass roof, new in-cabin storage, interior lighting themes, new digital interfaces, and new cell shading designs for the different drive modes. It has also improved on the wireless charger.
Surround Sound Audio with Dolby Atmos is available with Rivian Premium Audio.
Refined Electrical Architecture and Compute Platform
The second-gen R1 features new electrical architecture and a new compute platform that was developed in-house by the Rivian hardware and software teams.
“While the exterior of the R1 looks similar, the electrical system is completely redone, providing a significant increase in features as well as a dramatic increase in sensing and compute capability,” Rivian’s SVP of Electrical Hardware, Vidya Rajagopalan, said.
Trimming the ECU count from 17 in the first-gen to just 7 in the second-gen, the “massive simplification” was part of a shift in zonal architecture. Infotainment, autonomy, and vehicle access, as well as battery management, all have their own ECUs. Every other vehicle function is controlled by the remaining three.
Rivian Autonomy Platform
The Rivian Autonomy Platform utilizes “11 internally developed cameras and five radars performing over 250 trillion operations per second, an industry-leading level of compute power.”
The cameras are high-resolution and now include 4K HDR units, which have 360-degree visibility and can see three-times farther than the previous system, as well as 10 seconds ahead at highway speeds.
These are the most camera megapixels of any EV in North America and enable improved dynamic range and clear vision in high-contrast scenarios, like tunnel entrances and exits.
Rivian is also utilizing a cabin-facing camera in the rearview mirror to detect both driver fatigue and distraction when operating in Enhance Highway Assist mode, which will roll out later this year.
The Autonomy Compute Module is backed up by dual NVIDIA DRIVE Orin processors, delivering 10 times more compute performance than the previous system.
Pricing
The new R1S will start at $75,900 and the R1T at $69,900. Dual-Motor configurations can be ordered today and are available immediately. Tri-Max is expected to be launched in the late Summer, while Quad Max will come shortly after.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
