UPDATED 1:13 PM EST: Revised IPO opening to 52% from 60%.
Rivian Automotive (NASDAQ: RIVN) is set for its market debut today with an implied valuation of over $93 billion thanks to an over 52% surge in share price from its IPO price of $78 per share.
The most recent developments for the Rivian market debut have set the company’s initial share price at $122 per share, which could put the company’s valuation at around $104 billion. This would make Rivian the sixth-most valuable automaker globally, displacing General Motors with a market cap of $85.92 billion. Rivian would be slightly behind Daimler, which holds a valuation of $109.12 billion.
Earlier this week, Rivian priced its shares for its IPO at between $75 and $78, above its previously expected range. The automaker expected to raise $11.9 billion, making it the second-largest tech IPO of all time, trailing Facebook who raised $16 billion in May 2012.
Rivian’s valuation may be driven by the sentiment trailing its name, which is backed by high-end and well-known investors like Amazon and Ford. During a disclosure earlier this month, Amazon disclosed its 20% ownership position in Rivian, which will produce 100,000 all-electric e-commerce delivery vehicles for the company. The Rivian delivery vans have already been tested in various cities across the United States. The 100,000 deliveries will take place by 2030, with 10,000 units operating by the end of 2022.
Rivian announces a $2.5B funding round, bringing grand total to $10.5B
Rivian is entering an EV market that is becoming more populated with every quarter. Both existing, legacy automotive companies and new, tech-focused startups are attempting to establish new EVs that will dethrone the undisputed king of the sector, Tesla. Rivian, while delivering around 150 units of its introductory R1T as of November 1, is the first automaker to introduce an all-electric pickup to the market. It will have tough competition to fend off as Ford will roll out the F-150 Lightning in Spring 2022. GMC’s Hummer EV is expected to begin deliveries later this year, and the widely-popular Tesla Cybertruck is set to start production in late 2022.
150,000 all-electric vehicles are expected to roll off Rivian’s production lines at its manufacturing facility in Normal, Illinois, annually. Along with the R1T and Amazon delivery vans, Rivian is developing the R1S, an all-electric SUV that could begin deliveries as soon as December, the company’s prospectus said. Rivian also stated that it has 9,500 employees, with over 3,400 of them working at the Normal Factory.
Rivian will have an uphill battle for the remainder of 2021, as it said in the October prospectus. Revenue has not been generated due to its process of ramping current vehicle production, which is costly and challenging to scale. Tesla CEO Elon Musk advised Rivian to ramp and solve production at its single Normal, Illinois factory for the time being. However, rumors of a manufacturing expansion known as “Project Terra” have swirled through the sector, with several U.S. states, including Texas, being discussed as a possible landing spot for Rivian’s second production plant.
Disclosure: Joey Klender is not a RIVN Shareholder.
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Tesla made a dramatic change to the Online Design Studio to show its plans for Full Self-Driving, a major part of the company’s plans moving forward, as CEO Elon Musk has been extremely clear on the direction moving forward.
With Tesla taking a stand and removing the ability to purchase Full Self-Driving outright next month, it is already taking steps to initiate that with owners and potential buyers.
On Thursday night, the company updated its Online Design Studio to reflect that in a new move that now lists the three purchase options that are currently available: Monthly Subscription, One-Time Purchase, or Add Later:
🚨 Check out the change Tesla made to its Online Design Studio:
It now lists the Monthly Subscription as an option for Full Self-Driving
It also shows the outright purchase option as expiring on February 14 pic.twitter.com/pM6Svmyy8d
— TESLARATI (@Teslarati) January 23, 2026
This change replaces the former option for purchasing Full Self-Driving at the time of purchase, which was a simple and single box to purchase the suite outright. Subscriptions were activated through the vehicle exclusively.
However, with Musk announcing that Tesla would soon remove the outright purchase option, it is clearer than ever that the Subscription plan is where the company is headed.
The removal of the outright purchase option has been a polarizing topic among the Tesla community, especially considering that there are many people who are concerned about potential price increases or have been saving to purchase it for $8,000.
This would bring an end to the ability to pay for it once and never have to pay for it again. With the Subscription strategy, things are definitely going to change, and if people are paying for their cars monthly, it will essentially add $100 per month to their payment, pricing some people out. The price will increase as well, as Musk said on Thursday, as it improves in functionality.
I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve.
The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD). https://t.co/YDKhXN3aaG
— Elon Musk (@elonmusk) January 23, 2026
Those skeptics have grown concerned that this will actually lower the take rate of Full Self-Driving. While it is understandable that FSD would increase in price as the capabilities improve, there are arguments for a tiered system that would allow owners to pay for features that they appreciate and can afford, which would help with data accumulation for the company.
Musk’s new compensation package also would require Tesla to have 10 million active FSD subscriptions, but people are not sure if this will move the needle in the correct direction. If Tesla can potentially offer a cheaper alternative that is not quite unsupervised, things could improve in terms of the number of owners who pay for it.
News
Tesla Model S completes first ever FSD Cannonball Run with zero interventions
The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end with no interventions.
A Tesla Model S has completed the first-ever full Cannonball Run using Full Self-Driving (FSD), traveling from Los Angeles to New York with zero interventions. The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end, fulfilling a long-discussed benchmark for autonomy.
A full FSD Cannonball Run
As per a report from The Drive, a 2024 Tesla Model S with AI4 and FSD v14.2.2.3 completed the 3,081-mile trip from Redondo Beach in Los Angeles to midtown Manhattan in New York City. The drive was completed by Alex Roy, a former automotive journalist and investor, along with a small team of autonomy experts.
Roy said FSD handled all driving tasks for the entirety of the route, including highway cruising, lane changes, navigation, and adverse weather conditions. The trip took a total of 58 hours and 22 minutes at an average speed of 64 mph, and about 10 hours were spent charging the vehicle. In later comments, Roy noted that he and his team cleaned out the Model S’ cameras during their stops to keep FSD’s performance optimal.
History made
The historic trip was quite impressive, considering that the journey was in the middle of winter. This meant that FSD didn’t just deal with other cars on the road. The vehicle also had to handle extreme cold, snow, ice, slush, and rain.
As per Roy in a post on X, FSD performed so well during the trip that the journey would have been completed faster if the Model S did not have people onboard. “Elon Musk was right. Once an autonomous vehicle is mature, most human input is error. A comedy of human errors added hours and hundreds of miles, but FSD stunned us with its consistent and comfortable behavior,” Roy wrote in a post on X.
Roy’s comments are quite notable as he has previously attempted Cannonball Runs using FSD on December 2024 and February 2025. Neither were zero intervention drives.
Elon Musk
Tesla removes Autopilot as standard, receives criticism online
The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders.
Tesla removed its basic Autopilot package as a standard feature in the United States. The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders, and shifts the company’s strategy towards paid Full Self-Driving subscriptions.
Tesla removes Autopilot
As per observations from the electric vehicle community on social media, Tesla no longer lists Autopilot as standard in its vehicles in the U.S. This suggests that features such as lane-centering and Autosteer have been removed as standard equipment. Previously, most Tesla vehicles came with Autopilot by default, which offers Traffic-Aware Cruise Control and Autosteer.
The change resulted in backlash from some Tesla owners and EV observers, particularly as competing automakers, including mainstream players like Toyota, offer features like lane-centering as standard on many models, including budget vehicles.
That being said, the removal of Autopilot suggests that Tesla is concentrating its autonomy roadmap around FSD subscriptions rather than bundled driver-assistance features. It would be interesting to see how Tesla manages its vehicles’ standard safety features, as it seems out of character for Tesla to make its cars less safe over time.
Musk announces FSD price increases
Following the Autopilot changes, Elon Musk stated on X that Tesla is planning to raise subscription prices for FSD as its capabilities improve. In a post on X, Musk stated that the current $99-per-month price for supervised FSD would increase over time, especially as the system itself becomes more robust.
“I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (Unsupervised FSD),” Musk wrote.
At the time of his recent post, Tesla still offers FSD as a one-time purchase for $8,000, but Elon Musk has confirmed that this option will be discontinued on February 14, leaving subscriptions as the only way to access the system.
Tesla makes big Full Self-Driving change to reflect future plans
Tesla Model S completes first ever FSD Cannonball Run with zero interventions
