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Rivian CEO RJ Scaringe hints at initial production of 20k-40k vehicles in 2021
Rivian CEO RJ Scaringe was recently profiled by The New York Times, and hidden among the stories about the all-electric car maker’s early design days was an inital production estimate for the R1T pickup truck and R1S SUV. In 2021, Rivian’s estimated first full year of rolling vehicles through the assembly line, Scaringe is anticipating 20,000 to 40,000 cars will be made.
The electric vehicle startup purchased its Normal, Illinois car factory from Misubishi in 2017. Since then, the Rivian team – which includes prior Mitsubishi plant workers – has been hard at work bringing the company up to a high-volume manufacturing level. Rivian’s progress is apparently going very well, and Scaringe has teased a few other projects underway for the facility such as an on-site food farm for employees.
Residents local to Rivian’s facility also appear to be giving their nod of approval to the car maker’s efforts. Earlier this week, the Normal City Council decided to move ahead with a request to rename Mitsubishi Motorway, the stretch of highway leading to Rivian’s plant, to Rivian Motorway. Another street with access to the factory is also in line for a rename – Sakura Lane will become Electric Avenue.
In driving the progress of the company, Scaringe was described as having a few parallels with Tesla’s Elon Musk. “Fortunately, my personality is one that I never lost confidence I could do it,” he told the Times. “That doesn’t mean I always knew how I was going to do it.” Musk’s matra that was repeated often in the early days of Tesla and SpaceX was similar. “If something is important enough, you do it, even if the odds are not in your favor,” he told interviewers on several occasions. Musk even admitted to the low probability of success for both of his primary companies, 10% for SpaceX, and ‘very very low’ for Tesla, specifically. Scaringe seems to have a bit of a better head start with Rivian from Tesla’s spearheading the electric vehicle industry.
A few interesting details about Rivian’s beginnings have made the rounds since the company unveiled its R1T and R1S flagship vehicles. For one, Scaringe set out to start a car company with the global environment in mind. He was a car person at heart, a Porsche fan in particular, but over time he realized there was a contradiction between what he loved and what his values were with regard to sustainability. Even the fuel-efficient sports car Rivian initially designed wasn’t good enough for what Scaringe wanted to achieve.
“In my heart and soul, I knew I wasn’t answering the fundamental question of why the world needs this company to be successful,” Scaringe is quoted as saying in the article.
He decided to start over with something else more aligned with his personal values after finishing the first car in 2011. From there, Rivian was born, built, developed, and now on the way to delivering its first all-electric adventure vehices by the end of next year. If there’s one thing that the Times piece made clear, it’s the level of dedication Scaringe and the Rivian team has put into making their R1T truck and R1S SUV a reality.
Rivian is still taking preorders on its website and aims to have its first vehicles delivered by the end of 2020.
Elon Musk
Elon Musk confirms Tesla Cybercab pricing and consumer release date
Elon Musk has confirmed that Tesla does intend to sell a version of the Cybercab for less than $30,000 by 2027.
Elon Musk has confirmed that Tesla does intend to sell a version of the Cybercab for less than $30,000 by 2027. He shared the update in a post on social media platform X.
Amidst Tesla’s announcement that the first Cybercab has been produced at Giga Texas’ production line, some members of the Tesla community immediately started joking about how the milestone will affect a wager shared by popular YouTube tech reviewer Marques Brownlee (MKBHD.)
Following Tesla’s We, Robot event in October 2024, MKBHD noted that while the Cybercab was impressive in a lot of ways, he is very skeptical about Elon Musk’s estimate that the autonomous two-seater could be sold to consumers for below $30,000 around 2027.
“I think the obvious red flag, the biggest red flag to me is the timeline stuff. This is notorious Elon stuff. He gets on stage, he says we’re going to have this vehicle out for $30,000 before 2027,” he said, adding “No, they’re not. There’s just no way that they’re actually going to be able to do that. I mean, if they do, let’s say they do, I will shave my head on camera because I’m that confident.”
It was then no surprise that meme images of MKBHD with his head shaved immediately spread on X following Tesla’s announcement that the first Cybercab has been built at Giga Texas. One of these, which was posted by longtime FSD tester Whole Mars Catalog, received a response from Elon Musk. The CEO responded with the words “Gonna happen,” together with a laughing emoji.
Apart from riding jokes about MKBHD’s wager, Musk also confirmed that Tesla will be selling a Cybercab to regular consumers before 2027, and the vehicle will be priced for $30,000 or less. In response to an X user who asked if the exact scenario will be happening, Musk responded with a simple “Yes.”
While the first Cybercab has been produced at Giga Texas, it would not be surprising if the following months will only see low volumes of the autonomous two seater being produced. As per Elon Musk in previous comments, the Cybercab’s early production will likely be slow, but it will eventually be extremely fast. “For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast,” he said.
Elon Musk
First Tesla Cybercab rolls off Giga Texas production line
Tesla’s official account on X shared an image showing employees gathered around the first Cybercab built at Gigafactory Texas.
Tesla has produced the first Tesla Cybercab at Texas Gigafactory, marking a key milestone ahead of the planned autonomous two-seater’s production in April. The two-seat Robotaxi, which was unveiled in 2024, is designed without pedals or a steering wheel and represents Tesla’s most aggressive step yet toward fully autonomous mobility.
Tesla’s official account on X shared an image showing employees gathered around the first Cybercab built at Gigafactory Texas. Elon Musk echoed the milestone, writing, “Congratulations to the Tesla team on making the first production Cybercab!”
Previous comments from Musk on X reiterated the idea that production of the Cybercab “starts in April.” The vehicle will launch without traditional driver controls, and it will rely entirely on Tesla’s vision-based Full Self-Driving (FSD) system.
The Cybercab is positioned to compete with autonomous services such as Waymo. While Tesla has deployed Model Y vehicles in limited Robotaxi operations in Austin and the Bay Area, a serious ramp of the service to other cities across the United States is yet to be implemented. The production of the Cybercab could then be seen as a push towards the company’s autonomy plans.
Musk has linked the Cybercab to Tesla’s proposed “Unboxed” manufacturing process, which would assemble large vehicle modules separately before integrating them, rather than following a traditional production line. The approach is intended to cut costs, reduce factory footprint, and speed up output.
That being said, Elon Musk has set expectations for the Cybercab’s production ramp. As per Musk, it would likely take some time before meaningful volumes of the Cybercab are produced because it is such a new and different vehicle. But when the vehicle hits its pace, volumes will be notable.
“Initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast,” Musk noted.
Elon Musk
California city weighs banning Elon Musk companies like Tesla and SpaceX
A resolution draft titled, “Resolution Ending Engagement With Elon Musk-Controlled Companies and To Encourage CalPERS To Divest Stock In These Companies,” alleges that Musk “has engaged in business practices that are alleged to include violations of labor laws, environmental regulations, workplace safety standards, and regulatory noncompliance.”
A California City Council is planning to weigh whether it would adopt a resolution that would place a ban on its engagement with Elon Musk companies, like Tesla and SpaceX.
The City of Davis, California, will have its City Council weigh a new proposal that would adopt a resolution “to divest from companies owned and/or controlled by Elon Musk.”
This would include a divestment proposal to encourage CalPERS, the California Public Employees Retirement System, to divest from stock in any Musk company.
A resolution draft titled, “Resolution Ending Engagement With Elon Musk-Controlled Companies and To Encourage CalPERS To Divest Stock In These Companies,” alleges that Musk “has engaged in business practices that are alleged to include violations of labor laws, environmental regulations, workplace safety standards, and regulatory noncompliance.”
It claims that Musk “has used his influence and corporate platforms to promote political ideologies and activities that threaten democratic norms and institutions, including campaign finance activities that raise ethical and legal concerns.”
If adopted, Davis would bar the city from entering into any new contracts or purchasing agreements with any company owned or controlled by Elon Musk. It also says it will not consider utilizing Tesla Robotaxis.
Hotel owner tears down Tesla chargers in frustration over Musk’s politics
A staff report on the proposal claims there is “no immediate budgetary impact.” However, a move like this would only impact its residents, especially with Tesla, as the Supercharger Network is open to all electric vehicle manufacturers. It is also extremely reliable and widespread.
Regarding the divestment request to CalPERS, it would not be surprising to see the firm make the move. Although it voted against Musk’s compensation package last year, the firm has no issue continuing to make money off of Tesla’s performance on Wall Street.
The decision to avoid Musk companies will be considered this evening at the City Council meeting.
The report comes from Davis Vanguard.
It is no secret that Musk’s political involvement, especially during the most recent Presidential Election, ruffled some feathers. Other cities considered similar options, like the City of Baltimore, which “decided to go in another direction” after awarding Tesla a $5 million contract for a fleet of EVs for city employees.
Elon Musk confirms Tesla Cybercab pricing and consumer release date
First Tesla Cybercab rolls off Giga Texas production line
