Rivian recently announced its upcoming attendance at Outdoor Retailer’s Summer Market in Denver, Colorado, continuing their embrace of the outdoor adventure community and the company’s “electric outdoor adventure” narrative.
“Our team is headed back to @OutdoorRetailer next week—this time with the #R1T. Look forward to seeing old friends and meeting new ones. Check http://OutdoorRetailer.com for information on how to attend this industry-only event,” the startup’s official Twitter account revealed.
The Outdoor Retailer event is the largest outdoor industry trade show in North America and is primarily focused on business-to-business networking. Three shows are organized by the brand each year – the Summer Market, the Winter Market, and the Snow Show. This year’s Summer Market takes place June 18-20 at the Colorado Convention Center.
Rivian will be joined by other retailers at the outdoor sports show showcasing innovative and unique gear, apparel, and accessories to include adventure travel, backpacking, camping, hiking, climbing, skiing, and snowboarding, among others. The theme of the event and products offered by other attendees are well matched to Rivian’s own tech and branding. The car maker has frequently displayed an impressive tent attachment on the back of the R1T truck, and several features on the vehicle are specifically aimed at carrying gear for camping, hiking, and other similar outdoor activities. For instance, the R1T has a unique tunnel through the middle of the vehicle that can carry things like snow boards, and there are adjustable cargo racks that easily attach/detach from the roof or on top of the truck bed.
Rivian’s attendance at the Summer Market comes on the heels of their appearance at Amazon’s re:MARS tech expo in Las Vegas. The all-electric car maker also attended the New York International Auto Show and the Overlander Expo West in Flagstaff, Arizona this year.
At each event, new details about the company’s upcoming R1T pickup truck and R1S SUV were revealed, including a portable kitchen built for the R1T gear tunnel and their vehicles’ integration with Amazon’s Alexa digital assistant for voice commands. Rivian sent two team members on a Memorial Day trip to Sedona, Arizona to promote the R1T, kitchen set, and tent attachment via the company’s social media accounts; however, no further details have yet been provided on the Alexa functionality.
In addition to expo appearances, Rivian may have a test drive tour in the works. An attendee of the New York International Auto Show spoke with the company’s team, including CEO RJ Scaringe, and claimed the possibility of a roadshow was discussed that would give potential customers a chance to experience the R1T and R1S while driving. A job posting for a “Test Driver” on Rivian’s website also seemed to confirm this plan, the description for which included “ride and drive demos of Rivian vehicles (Marketing Events, Customer Trade Shows),” among other responsibilities.
As interest in Rivian’s vehicles continues to grow, especially the R1T, Tesla also has its own pickup truck in the works that’s set to be unveiled this summer. It remains to be seen whether the two companies’ vehicles will attract the same customer base – Tesla CEO Elon Musk has often referenced a cyberpunk styling that may not appeal to a wide audience. There is a definite question of price competitiveness, though. Musk recently revealed Tesla’s truck will be priced at $49k or less, while Rivian’s R1T is said to start at $69,000. Rivian’s vehicles are set to be delivered sometime next year, and no timeline has yet been set for the Tesla pickup truck.
Tesla’s Automatic Collision Evasion feature can be seen in one of the first owner videos of it in action.
Tesla owner Spencer (@scotsrule08) posted on Monday that the feature “worked flawlessly,” saying FSD reengaged itself just as he was about to hit a curb. Ashok Elluswamy, who leads Tesla’s AI team, shared the clip and wrote, “A guardian angel always looking out for you.”
The video arrives in the middle of a staged rollout. Tesla first shipped Automatic Collision Evasion with FSD (Supervised) v14.3.9 in software update 2026.27.6 earlier this month, which Teslarati covered as it reached cars. Update 2026.27.10, which began going out on September 19, carried the feature improvements with FSD v14.3.10, according to release notes tracked by Not a Tesla App. The newer 2026.27.11 build is now reaching another wave of vehicles.
The new Automatic Collision Evasion feature worked flawlessly! FSD reengaged itself just as I was about to hit a curb.
Kudos @Tesla_AI team! 👏 pic.twitter.com/Fbp15HhpL2
— Spencer (@scotsrule08) September 28, 2026
The feature only runs on HW4 vehicles, and it requires an active FSD purchase or subscription with both FSD (Supervised) and Automatic Emergency Braking enabled. HW3 owners receive FSD v14.2 Lite in the same updates, but that build does not include collision evasion.
Tesla’s release notes describe two triggers. The first is an imminent frontal collision that braking alone may not prevent, in which case the car can activate FSD to steer, brake or accelerate around the hazard. That scenario is limited to highways below 85 mph, with no pedestrians or cyclists detected and no slippery road surface. The second covers a driver who appears inattentive, such as reaching into the back seat, or who seems to have switched off FSD by accident. Spencer’s curb clip appears to fall into that second category.
Tesla plans big safety improvements for Full Self-Driving v15
Once the system takes over, the accelerator is muted and light brake input will not cancel the maneuver. Drivers need to apply firm, deliberate steering force to take back control, and the car chimes to hand control back once the danger has passed.
Elluswamy recently noted that earlier hazard prediction, faster reaction time and better collision avoidance would arrive with FSD v15, the next major version.
Tesla is delaying its event for the Roadster, moving it from this Thursday, October 1, to Thursday, October 15, due to unfavorable weather.
The company has said it has been tracking the weather for this Thursday closely with local meteorologists, and because the event can only be held outside, Tesla is making the call to delay it:
“We’ve been tracking the weather closely with local meteorologists, but given the severe conditions predicted & because this event can only be held outdoors, we’ve made the difficult decision to reschedule. New date is October 15. Additional details to follow.”
Roadster event update
We’ve been tracking the weather closely with local meteorologists, but given the severe conditions predicted & because this event can only be held outdoors, we’ve made the difficult decision to reschedule.
New date is October 15. Additional details to…
— Tesla (@Tesla) September 28, 2026
We are sure that this is bringing back PTSD for some Tesla fans, and we know it is not ideal, but this also reveals some things about the event. Tesla said that this can only be held outdoors, meaning it bodes well for the rumors that the vehicle could potentially hover.
Some believe that this was essentially confirmed by the FAA airspace restriction they were granted, but this could have been for a drone show or to keep drones from spying on the event.
Tesla Roadster is available for order once again following brief hold
The Roadster event has been long-awaited, and it is unfortunate that the weather is going to keep us all waiting a little bit longer.
The Tesla Roadster will be unveiled in Waco, Texas.
Elon Musk
SpaceX turned a heralding moment for Starship into its greatest
Starship reached orbit despite losing an engine, deployed 26 Starlink V3 satellites on Flight 14.
SpaceX’s Starship reached orbit for the first time on Monday, and for a few nail-biting minutes it looked like it wouldn’t. During ascent on Flight 14, one of Ship 41’s six Raptor engines shut down early, and SpaceX’s livestream host Dan Huot told viewers the team had decided not to commit to orbit. Minutes later, after what Huot described as a lot of conversation in the control room, the final poll came back in favor, and a roughly 19 second burn of a single Raptor pushed the ship into orbit about 170 miles up.
The reversal matters because SpaceX had written the exit ramp into the mission plan. The company said it would only fire the orbital insertion burn if flight controllers confirmed enough backup hardware remained for the deorbit burn, a condition Teslarati laid out ahead of the flight. Losing an engine was exactly the scenario that rule was built for.
Pressing forward fits Elon Musk’s history. Falcon 1 failed three straight times before its fourth launch reached orbit in 2008, with SpaceX nearly out of money, and Starship was developed by flying prototypes until they broke. What changed this year SpaceX going public, and with $SPCX sliding below its IPO price in July when Flight 13 slipped, the short interest climbed significantly, as Teslarati reported at the time. A Starship potentially lost today with revenue generating next-gen Starlink satellites aboard would have landed directly on shareholders.
Splashdown confirmed. Congratulations to the entire SpaceX team on the first orbital flight of Starship! pic.twitter.com/urjmiwnvNl
— SpaceX (@SpaceX) September 28, 2026
That pressure showed up after orbit. SpaceX cut a flight planned to last nearly 10 hours to about three, moving splashdown from west of Chile to the North Pacific near Hawaii. SpaceX gave no reason, though Musk said this month the company was being extremely cautious about debris risk. The single Raptor for deorbit worked, and Ship 41 completed its flip and landing burn before breaking apart in the water, an outcome SpaceX expected. Musk has structured SpaceX’s governance to shield long term bets from market pressure.
The payload is the bigger business story. Musk posted that all 26 Starlink V3 satellites deployed and are “operating nominally.” Each V3 is rated for about 1 Tbps of downlink and 160 Gbps of uplink, so this single launch adds roughly 26 Tbps, about 10 times what a Falcon 9 load of V2 Mini satellites adds. The V3 is too large for Falcon 9, making Starship the only vehicle that can build out the planned 100,000 satellite constellation, at up to 60 per flight once it reaches routine service. Unlike the 20 V3 units on Flight 13, which reentered on a suborbital path, these will raise their orbits and could begin serving customers within weeks and bring in hundreds of millions of additional dollars in projected Starlink revenue.
SpaceX has already begun winding down Falcon 9 Starlink launches from Florida in favor of Starship. Reported targets put Flight 15 as early as October 19, leaving about three weeks to diagnose Monday’s engine shutdown before the next orbital attempt.
Starship’s 14th flight is set to launch on Monday, Sept 28. The 75-minute launch window opens at 7:15 a.m. CT. Live coverage of the mission starts ~35 minutes before launch → https://t.co/uQKQvgaTmJ
— SpaceX (@SpaceX) September 27, 2026
Watch Tesla’s “guardian angel” FSD feature take over for collision evasion
Tesla Roadster event gets delayed due to unfavorable weather
