Rivian recently announced its upcoming attendance at Outdoor Retailer’s Summer Market in Denver, Colorado, continuing their embrace of the outdoor adventure community and the company’s “electric outdoor adventure” narrative.
“Our team is headed back to @OutdoorRetailer next week—this time with the #R1T. Look forward to seeing old friends and meeting new ones. Check http://OutdoorRetailer.com for information on how to attend this industry-only event,” the startup’s official Twitter account revealed.
The Outdoor Retailer event is the largest outdoor industry trade show in North America and is primarily focused on business-to-business networking. Three shows are organized by the brand each year – the Summer Market, the Winter Market, and the Snow Show. This year’s Summer Market takes place June 18-20 at the Colorado Convention Center.
Rivian will be joined by other retailers at the outdoor sports show showcasing innovative and unique gear, apparel, and accessories to include adventure travel, backpacking, camping, hiking, climbing, skiing, and snowboarding, among others. The theme of the event and products offered by other attendees are well matched to Rivian’s own tech and branding. The car maker has frequently displayed an impressive tent attachment on the back of the R1T truck, and several features on the vehicle are specifically aimed at carrying gear for camping, hiking, and other similar outdoor activities. For instance, the R1T has a unique tunnel through the middle of the vehicle that can carry things like snow boards, and there are adjustable cargo racks that easily attach/detach from the roof or on top of the truck bed.
Rivian’s attendance at the Summer Market comes on the heels of their appearance at Amazon’s re:MARS tech expo in Las Vegas. The all-electric car maker also attended the New York International Auto Show and the Overlander Expo West in Flagstaff, Arizona this year.
At each event, new details about the company’s upcoming R1T pickup truck and R1S SUV were revealed, including a portable kitchen built for the R1T gear tunnel and their vehicles’ integration with Amazon’s Alexa digital assistant for voice commands. Rivian sent two team members on a Memorial Day trip to Sedona, Arizona to promote the R1T, kitchen set, and tent attachment via the company’s social media accounts; however, no further details have yet been provided on the Alexa functionality.
In addition to expo appearances, Rivian may have a test drive tour in the works. An attendee of the New York International Auto Show spoke with the company’s team, including CEO RJ Scaringe, and claimed the possibility of a roadshow was discussed that would give potential customers a chance to experience the R1T and R1S while driving. A job posting for a “Test Driver” on Rivian’s website also seemed to confirm this plan, the description for which included “ride and drive demos of Rivian vehicles (Marketing Events, Customer Trade Shows),” among other responsibilities.
As interest in Rivian’s vehicles continues to grow, especially the R1T, Tesla also has its own pickup truck in the works that’s set to be unveiled this summer. It remains to be seen whether the two companies’ vehicles will attract the same customer base – Tesla CEO Elon Musk has often referenced a cyberpunk styling that may not appeal to a wide audience. There is a definite question of price competitiveness, though. Musk recently revealed Tesla’s truck will be priced at $49k or less, while Rivian’s R1T is said to start at $69,000. Rivian’s vehicles are set to be delivered sometime next year, and no timeline has yet been set for the Tesla pickup truck.
Elon Musk
Microsoft partners with Starlink to expand rural internet access worldwide
The update was shared ahead of Mobile World Congress.
Microsoft has announced a new collaboration with Starlink as part of its expanding digital access strategy, following the company’s claim that it has extended internet connectivity coverage to more than 299 million people worldwide.
The update was shared ahead of Mobile World Congress, where Microsoft detailed how it surpassed its original goal of bringing internet access to 250 million people by the end of 2025.
In a blog post, Microsoft confirmed that it is now working with Starlink to expand connectivity in rural and hard-to-reach regions.
“Through our collaboration with Starlink, Microsoft is combining low-Earth orbit satellite connectivity with community-based deployment models and local ecosystem partnerships,” the company wrote.
The partnership is designed to complement Microsoft’s existing work with local internet providers and infrastructure companies across Africa, Latin America, and India, among other areas. Microsoft noted that traditional infrastructure alone cannot meet demand in some regions, making low-Earth orbit satellite connectivity an important addition.
Kenya was cited as an early example. Working with Starlink and local provider Mawingu Networks, Microsoft is supporting connectivity for 450 community hubs in rural and underserved areas. These hubs include farmer cooperatives, aggregation centers, and digital access facilities intended to support agricultural productivity and AI-enabled services.
Microsoft stated that 2.2 billion people globally remain offline, and that connectivity gaps risk widening as AI adoption accelerates.
Starlink’s expanding constellation, now numbering more than 9,700 satellites in orbit, provides near-global coverage, making it one of the few systems capable of delivering broadband to remote regions without relying on terrestrial infrastructure.
Starlink is expected to grow even more in the coming years as well, especially as SpaceX transitions its fleet to Starship, which is capable of carrying significantly larger payloads compared to its current workhorse, the Falcon 9.
Elon Musk
Tesla expands US LFP battery supply with LG Energy Solution deal: report
The report was initially published by TheElec, citing industry sources.
LG Energy Solution (LGES) will manufacture lithium iron phosphate (LFP) energy storage system (ESS) batteries for Tesla at its Lansing, Michigan facility.
The report was initially published by TheElec, citing industry sources.
LG Energy Solution’s Lansing plant, formerly known as Ultium Cells 3, was previously operated as a joint venture with General Motors. LGES acquired GM’s stake in May 2025 and now fully owns the site. With a production capacity of 50 GWh per year, it is one of the company’s largest facilities in North America.
LG Energy Solution is converting part of the Lansing factory to produce LFP batteries for energy storage systems. Equipment orders for the new lines have already been placed, and mass production is reportedly expected to begin in the second half of next year.
Last July, LG Energy Solution disclosed a 5.94 trillion won battery supply agreement running from August 2027 to July 2030. While the company did not name the customer, industry sources pointed to Tesla as the buyer.
Tesla has primarily used CATL’s prismatic batteries for its Megapack systems. The move to source prismatic LFP cells from LG Energy Solution’s U.S. plant could then be seen as part of Tesla’s efforts to bolster its North American supply base for its energy storage business.
For the Lansing conversion, LG Energy Solution reportedly plans to use electrode equipment originally ordered under its Ultium Cells venture with General Motors. Suppliers reportedly include CIS and Hirano Tecseed for electrode systems, TSI for mixing equipment, CK Solution for heat exhaust systems, A-Pro for formation equipment, and Shinjin Mtech for assembly kits.
Tesla currently manufactures energy storage products at facilities in California and Shanghai, though another Megafactory that produces the Megapack is also expected to be built in Texas. As per recent reports, the Texas Megafactory recently advanced with a major property sale.
News
Tesla begins Grok AI chatbot rollout to Australia and New Zealand fleet
The update follows earlier deployments in the United States and Europe.
Tesla has rolled out its Grok AI assistant to Australia and New Zealand, embedding the conversational chatbot directly into compatible vehicles via an over-the-air update.
The system, developed by Elon Musk’s xAI, is now live on select models, giving drivers access to a voice-based assistant that goes well beyond traditional command-driven controls.
The update follows earlier deployments in the United States and Europe.
Tesla Australia confirmed Grok is available on Model S, Model 3, Model X and Model Y vehicles equipped with an AMD processor and running software version 2025.26 or later.
“Grok is coming to Teslas in Australia and New Zealand. It can answer almost any question using real-time information & also add/edit navigation destinations to become your personal guide. Phased rollout has now begun to eligible vehicles,” Tesla Australia and New Zealand wrote in a post on its official X account.
Drivers can activate Grok using the steering wheel controls once the update is installed. Access requires either a Premium Connectivity subscription or a stable Wi-Fi connection.
Unlike conventional in-car voice assistants that rely on fixed prompts, Grok is designed to respond conversationally. It can adjust navigation mid-trip, locate nearby points of interest, explain dashboard warnings, provide driving guidance and reference the owner’s manual.
Tesla noted that interactions with Grok are processed by xAI and remain anonymous to Tesla, adding that conversations are not linked to a specific driver or vehicle.
Grok has attracted attention overseas for offering multiple interaction modes. In the U.S., users can select personalities such as Assistant, Language Tutor, Therapist, Storyteller and Meditation. Additional optional modes for adult users include settings labeled Unhinged, Motivation, Argumentative, Romantic and even Sexy.
Viral clips shared online have shown Grok adopting sarcastic or playful tones that differ from more neutral digital assistants, with the AI assistant typically catching drivers off-guard with its sharp personality and wit.

