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Rivian’s community growth is driven by a focus on sustainability

The Rivian R1S at the launch of their joint initiative with the Honnold Foundation. | Image: Rivian/Twitter

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Rivian only officially entered the auto manufacturing scene last November, but you’d hardly know it by the headway the company has made in terms of branding and enthusiasm for its upcoming all-electric R1T pickup truck and R1S SUV. The startup’s flurry of marketing activity in the months since launching is largely to thank for the growing, nascent community. However, Rivian now has its sights set on earning even more respect from the clean energy crowd that’s already excited about electric vehicles via energy storage projects.

Last week, Rivian announced a new partnership with rock climber Alex Honnold and the Honnold Foundation to use the car maker’s used vehicle batteries for microgrid energy storage in underserved areas. The first project will take place in Adjuntas, Puerto Rico working with Casa Pueblo, a local organization committed transitioning their city’s energy grid to solar power. In the wake of Hurricane Maria, the Adjuntas community is ready for sustainable, independent energy sources, and Rivan’s batteries have substantial capacity – even after their vehicle life cycle is expended – to help with that transition.

The batteries Rivan is designing for its vehicles are purpose-built to have second-life storage applications, and the Adjuntas microgrid project will enable the company to implement the first steps of this broader plan. While the first R1T and R1S vehicles have yet to be delivered to patiently awaiting customers, spending time on environmentally-focused projects has been part of Rivian’s plans since its inception. “It’s the central motivation for the business,” CEO RJ Scaringe explained in a recently live streamed conversation about the joint microgrid initiative.

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Scaringe is a self-described car enthusiast, but as his awareness and concern for the environmental issues surrounding gas-powered vehicles grew, he eventually made the decision to start a new car company that matched his values.

“The [cars] that I really loved were simultaneously making the planet worse, whether it’s geopolitical or air quality or climate change, and it really bothered me,” Scaringe admitted. “So…the way I thought I could have the most impact was to start a company. In starting Rivian, the goal was to create products that are exciting and built with passion and deliver real performance, but at the same time are deeply sustainable… The decisions we make as a company are absolutely made from the vantage point of how do we have the most impact.”

Alongside energy projects, Rivian has also made several appearances at trade shows, auto shows, and outdoor vendor events to continue building a network of business and consumer relationships that grow its community. New features and options have been announced as well, such as vehicle-to-vehicle charging and a portable kitchen set for the R1T gear tunnel, all of which have helped keep up enthusiasm for the company.

Rivian’s R1T gear tunnel kitchen set. | Image: Rivian/Twitter

The attention Rivian has already garnered for the high-tech and performance stats of its upcoming R1T truck and R1S SUV is well deserved. Both vehicles have four electric motors with 750-800 total horsepower that can reach highway speeds in around 3 seconds, and 147 kW of independent power at each wheel also provides for torque vectoring. Rivian’s high-density battery packs have a thermal control system that adapts according to charging and driving behavior, and they’re tightly encased using advanced materials science to be capable of wading up to three feet of water. The 180 kWh “megapack” option is expected to give around 400 miles of range.

Rivian already has plenty to offer future customers as an all-electric car manufacturer full of innovative ideas, and their new sustainability initiative adds to the startup’s promising outlook. Production is slated for 2020 and pre-orders are available on the official website.

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Elon Musk

Elon Musk claps back at France’s Tesla Full Self-Driving approval delay

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Credit: Tesla

Elon Musk clapped back at France’s decision to withhold the approval for Tesla’s Full Self-Driving (FSD) Supervised system, projecting a clear and blunt message to French Transport Minister Phillippe Tabarot, after he publicly rejected the technology in its current form.

Tabarot outlines several concerns with Tesla Full Self-Driving in a detailed video statement, where he said, “The safety trade-offs are not yet sufficient to authorize it as it currently stands,” he said. He emphasized that FSD is not a true self-driving system and that the driver remains fully responsible.

Key issues Tabarot also brought up included allowing speeding when surrounding traffic exceeds limits and what he believes are insufficient guarantees of driver attention during complex urban maneuvers such as lane changes, intersections, and roundabouts.

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While acknowledging technological progress and France’s support for autonomous innovation, Tabarot stressed that deployment must prioritize road safety. He noted ongoing technical discussions with Tesla, the Netherlands, and other European partners, with further ecosystem meetings planned for the fall.

Musk’s rebuke highlights the human cost of regulatory caution. Tesla’s latest safety reports provide compelling data supporting accelerated adoption. In the most recent 12-month period, vehicles using FSD (Supervised) recorded one major collision per approximately 5.1 million miles driven, dramatically better than the U.S. national average of one crash per 698,000 miles.

Even Tesla vehicles driven manually with active safety features outperform the average by a wide margin. These figures come from billions of real-world miles of telemetry, showing FSD vehicles involved in far fewer incidents than both manual Teslas and the broader U.S. fleet.

Critics argue Tesla’s comparisons require careful scrutiny regarding reporting thresholds and fleet demographics, yet the data consistently positions FSD as a potential lifesaver. With road fatalities remaining a leading cause of death worldwide, Musk contends that proven safer technology should not face prolonged bureaucratic hurdles.

France’s measured approach reflects the broader European regulatory caution, which many, especially Musk, have been critical of in the past. However, as autonomous systems from Tesla and competitors like Waymo demonstrate superior safety in independent studies, pressure is mounting for harmonized approvals.

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Musk’s warning carries the belief that every month of delay may equate to avoidable tragedies on European roads.

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Investor's Corner

Google’s massive stake in SpaceX will shock you

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Credit: SpaceX

In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.

The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.

That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.

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Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.

The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.

Elon Musk sends first warning to SpaceX short sellers

Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.

For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.

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Tesla’s switch-up on selling Full Self-Driving has paid off big time

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In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.

At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.

The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.

According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.

North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.

Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.

The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.

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These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.

Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.

The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.

Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.

Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.

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FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.

What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.

If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.

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