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Rivian’s community growth is driven by a focus on sustainability
Rivian only officially entered the auto manufacturing scene last November, but you’d hardly know it by the headway the company has made in terms of branding and enthusiasm for its upcoming all-electric R1T pickup truck and R1S SUV. The startup’s flurry of marketing activity in the months since launching is largely to thank for the growing, nascent community. However, Rivian now has its sights set on earning even more respect from the clean energy crowd that’s already excited about electric vehicles via energy storage projects.
Last week, Rivian announced a new partnership with rock climber Alex Honnold and the Honnold Foundation to use the car maker’s used vehicle batteries for microgrid energy storage in underserved areas. The first project will take place in Adjuntas, Puerto Rico working with Casa Pueblo, a local organization committed transitioning their city’s energy grid to solar power. In the wake of Hurricane Maria, the Adjuntas community is ready for sustainable, independent energy sources, and Rivan’s batteries have substantial capacity – even after their vehicle life cycle is expended – to help with that transition.
The batteries Rivan is designing for its vehicles are purpose-built to have second-life storage applications, and the Adjuntas microgrid project will enable the company to implement the first steps of this broader plan. While the first R1T and R1S vehicles have yet to be delivered to patiently awaiting customers, spending time on environmentally-focused projects has been part of Rivian’s plans since its inception. “It’s the central motivation for the business,” CEO RJ Scaringe explained in a recently live streamed conversation about the joint microgrid initiative.
Many thanks to everyone who traveled near and far to be with us Saturday night in Denver. Such an amazing community is forming. To @casapuebloorg , @honnoldfound , @AlexHonnold, @RichRoll – exciting things to come . See more https://t.co/0XXhEqf5wk pic.twitter.com/yjjAThdzen
— Rivian (@Rivian) June 18, 2019
Scaringe is a self-described car enthusiast, but as his awareness and concern for the environmental issues surrounding gas-powered vehicles grew, he eventually made the decision to start a new car company that matched his values.
“The [cars] that I really loved were simultaneously making the planet worse, whether it’s geopolitical or air quality or climate change, and it really bothered me,” Scaringe admitted. “So…the way I thought I could have the most impact was to start a company. In starting Rivian, the goal was to create products that are exciting and built with passion and deliver real performance, but at the same time are deeply sustainable… The decisions we make as a company are absolutely made from the vantage point of how do we have the most impact.”
Alongside energy projects, Rivian has also made several appearances at trade shows, auto shows, and outdoor vendor events to continue building a network of business and consumer relationships that grow its community. New features and options have been announced as well, such as vehicle-to-vehicle charging and a portable kitchen set for the R1T gear tunnel, all of which have helped keep up enthusiasm for the company.
The attention Rivian has already garnered for the high-tech and performance stats of its upcoming R1T truck and R1S SUV is well deserved. Both vehicles have four electric motors with 750-800 total horsepower that can reach highway speeds in around 3 seconds, and 147 kW of independent power at each wheel also provides for torque vectoring. Rivian’s high-density battery packs have a thermal control system that adapts according to charging and driving behavior, and they’re tightly encased using advanced materials science to be capable of wading up to three feet of water. The 180 kWh “megapack” option is expected to give around 400 miles of range.
Rivian already has plenty to offer future customers as an all-electric car manufacturer full of innovative ideas, and their new sustainability initiative adds to the startup’s promising outlook. Production is slated for 2020 and pre-orders are available on the official website.
Elon Musk
SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history
AT&T, T-Mobile, and Verizon just joined forces for one reason: Starlink is winning.
America’s three largest wireless carriers, AT&T, T-Mobile, and Verizon, announced on On May 14, 2026 that they had agreed in principle to form a joint venture aimed at pooling their spectrum resources to expand satellite-based direct-to-device (D2D) connectivity across the United States in what can be seen as a direct response to SpaceX’s Starlink initiative. D2D, in plain terms, is technology that lets a standard smartphone connect directly to a satellite in orbit, the same way it connects to a cell tower, with no extra hardware required.
The alliance is widely seen as a means to slow Starlink’s rapid expansion in the satellite internet and mobile markets. SpaceX’s Starlink Mobile service launched commercially in July 2025 through a partnership with T-Mobile, starting with messaging before expanding to broadband data. SpaceX secured access to valuable wireless spectrum through its $17 billion deal with EchoStar, paving the way for significantly faster satellite-to-phone speeds.
SpaceX was not shy about its reaction. SpaceX president and COO Gwynne Shotwell responded on X: “Weeeelllll, I guess Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David.” SpaceX’s VP of Satellite Policy David Goldman went further, flagging potential antitrust concerns and asking whether the DOJ would even allow three dominant competitors to coordinate in a market where a new rival is actively entering.
Weeeelllll, I guess @Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David 🙂 https://t.co/5GzS752mxL
— Gwynne Shotwell (@Gwynne_Shotwell) May 14, 2026
Financial analysts at LightShed Partners were blunt, saying the announcement showed the three carriers are “nervous,” and pointed to the timing: “You announce an agreement in principle when the point is the announcement, not the deal. The timing, weeks ahead of the SpaceX roadshow, was the point.”
As Teslarati reported, SpaceX’s next generation Starlink V2 satellites will deliver up to 100 times the data density of the current system, with custom silicon and phased array antennas enabling around 20 times the throughput of the first generation. The carriers’ JV, which has no definitive agreement, no financial structure, and no deployment timeline yet, will need to move quickly to matter.
Elon Musk’s SpaceX is targeting a Nasdaq listing as early as June 12, aiming for what would be the largest IPO in history. With Starlink now serving over 9 million subscribers across 155 countries, holding 59 carrier partnerships globally, and now powering Air Force One, the carriers’ joint venture announcement landed at exactly the wrong time to look like anything other than a defensive move.
Tesla just raised Model Y prices for the first time in two years, with the largest increase being $1,000.
The move signals shifting dynamics in the competitive electric vehicle market as the company continues to work on balancing demand, profitability, and accessibility.
The new pricing affects premium trims while leaving entry-level options unchanged. The Model Y Premium Rear-Wheel Drive (RWD) now starts at $45,990, a $1,000 increase.
The Model Y Premium All-Wheel Drive (AWD)—previously referred to in the post as simply “Model Y AWD”—rises to $49,990, also up $1,000. The top-tier Model Y Performance sees a more modest $500 bump, bringing its starting price to $57,990.
Tesla Model Y prices just went up:
New prices:
🚗 Model Y Premium RWD: $45,990 – up $1,000
🚗 Model Y AWD: $49,990 – up $1,000
🚗 Model Y Performance: $57,990 – up $500 https://t.co/e4GhQ0tj4H pic.twitter.com/TCWqr3oqiV— TESLARATI (@Teslarati) May 16, 2026
Base models remain untouched to preserve affordability. The entry-level Model Y RWD holds steady at $39,990, and the base Model Y AWD stays at $41,990. This selective approach keeps the crossover accessible for budget-conscious buyers while extracting more revenue from higher-margin configurations.
After years of aggressive price cuts to stimulate volume amid slowing EV adoption and rising competition from rivals like BYD, Ford, and GM, Tesla appears confident in underlying demand. Recent lineup refreshes for the 2026 Model Y, including refreshed styling and efficiency gains, have helped maintain its status as America’s best-selling EV.
By protecting base prices, Tesla avoids alienating price-sensitive customers while improving margins on the more popular variants.
Tesla Model Y ownership review after six months: What I love and what I don’t
For consumers, the changes are relatively modest—under 3% on affected trims—and still position the Model Y competitively against gas-powered SUVs in the same class. Federal tax credits and potential state incentives may further offset costs for eligible buyers.
This marks a subtle but notable shift from the deep discounting era that defined much of 2024 and 2025. As the EV market matures into 2026, Tesla’s pricing strategy will be closely watched for clues about production ramps, new variants like the rumored longer-wheelbase Model Y, and broader profitability goals.
In short, today’s adjustment reflects a company that remains dominant yet pragmatic—willing to test higher pricing where demand supports it. It is unlikely to deter consumers from choosing other options.
Elon Musk cannot be fired from SpaceX, and there’s a reason for that.
In a blunt post on X on Friday, Elon Musk confirmed plans to structurally shield his leadership at SpaceX, ensuring he cannot be fired while tying a potential trillion-dollar compensation package to the company’s long-term goal of establishing a self-sustaining colony on Mars.
Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!
Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of…
— Elon Musk (@elonmusk) May 15, 2026
The revelation stems from a Financial Times report detailing SpaceX’s intention to restructure its governance and compensation framework. The moves are designed to protect Musk’s control and align his incentives with the company’s founding mission rather than short-term financial pressures. Musk’s reply left no ambiguity:
“Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!”
He added that success in this “absurdly difficult goal” would generate value “many orders of magnitude more than the economy of Earth,” though he cautioned that the journey will not be smooth. “Don’t expect entirely smooth sailing along the way,” Musk wrote.
The strategy reflects Musk’s deep concerns about how public-market expectations could derail SpaceX’s core objective. Founded in 2002, SpaceX has repeatedly stated its purpose is to reduce the cost of space travel and ultimately make humanity a multiplanetary species.
Unlike Tesla, which went public in 2010 and has faced repeated battles over Musk’s compensation and board influence, SpaceX remains privately held. Musk has long resisted taking the rocket company public precisely to avoid the quarterly earnings treadmill that forces most CEOs to prioritize short-term stock performance over ambitious, high-risk projects.
By embedding protections against his removal and linking any outsized pay package to verifiable milestones—such as a functioning Mars colony—SpaceX aims to insulate its leadership from activist investors or board members who might demand faster profits or safer bets.
Musk has referenced past experiences, including his ouster from OpenAI and shareholder lawsuits at Tesla, as cautionary tales. In those cases, he argued, external pressures risked diluting the original vision.
Critics may view the arrangement as excessive, especially given Musk’s already substantial voting power and wealth. Supporters, however, argue it is a necessary safeguard for a company pursuing goals measured in decades rather than quarters. Achieving a Mars colony would require sustained investment in Starship development, orbital refueling, life-support systems, and in-situ resource utilization—technologies that may deliver no immediate financial return.
Musk’s post underscores a broader philosophical point: true breakthrough innovation often demands tolerance for volatility and a willingness to ignore conventional business wisdom. As SpaceX prepares for increasingly ambitious Starship test flights and eventual crewed missions, the new governance structure signals that the company’s North Star remains unchanged—humanity’s expansion beyond Earth.
Whether the trillion-dollar package materializes depends on execution, but Musk’s message is clear: SpaceX exists to reach the stars, not to chase the next earnings beat. For investors or employees who share that vision, the protections are not a perk—they are a prerequisite for success.
SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history
Tesla Model Y prices just went up for the first time in two years
