News
Rivian’s community growth is driven by a focus on sustainability
Rivian only officially entered the auto manufacturing scene last November, but you’d hardly know it by the headway the company has made in terms of branding and enthusiasm for its upcoming all-electric R1T pickup truck and R1S SUV. The startup’s flurry of marketing activity in the months since launching is largely to thank for the growing, nascent community. However, Rivian now has its sights set on earning even more respect from the clean energy crowd that’s already excited about electric vehicles via energy storage projects.
Last week, Rivian announced a new partnership with rock climber Alex Honnold and the Honnold Foundation to use the car maker’s used vehicle batteries for microgrid energy storage in underserved areas. The first project will take place in Adjuntas, Puerto Rico working with Casa Pueblo, a local organization committed transitioning their city’s energy grid to solar power. In the wake of Hurricane Maria, the Adjuntas community is ready for sustainable, independent energy sources, and Rivan’s batteries have substantial capacity – even after their vehicle life cycle is expended – to help with that transition.
The batteries Rivan is designing for its vehicles are purpose-built to have second-life storage applications, and the Adjuntas microgrid project will enable the company to implement the first steps of this broader plan. While the first R1T and R1S vehicles have yet to be delivered to patiently awaiting customers, spending time on environmentally-focused projects has been part of Rivian’s plans since its inception. “It’s the central motivation for the business,” CEO RJ Scaringe explained in a recently live streamed conversation about the joint microgrid initiative.
Many thanks to everyone who traveled near and far to be with us Saturday night in Denver. Such an amazing community is forming. To @casapuebloorg , @honnoldfound , @AlexHonnold, @RichRoll – exciting things to come . See more https://t.co/0XXhEqf5wk pic.twitter.com/yjjAThdzen
— Rivian (@Rivian) June 18, 2019
Scaringe is a self-described car enthusiast, but as his awareness and concern for the environmental issues surrounding gas-powered vehicles grew, he eventually made the decision to start a new car company that matched his values.
“The [cars] that I really loved were simultaneously making the planet worse, whether it’s geopolitical or air quality or climate change, and it really bothered me,” Scaringe admitted. “So…the way I thought I could have the most impact was to start a company. In starting Rivian, the goal was to create products that are exciting and built with passion and deliver real performance, but at the same time are deeply sustainable… The decisions we make as a company are absolutely made from the vantage point of how do we have the most impact.”
Alongside energy projects, Rivian has also made several appearances at trade shows, auto shows, and outdoor vendor events to continue building a network of business and consumer relationships that grow its community. New features and options have been announced as well, such as vehicle-to-vehicle charging and a portable kitchen set for the R1T gear tunnel, all of which have helped keep up enthusiasm for the company.

The attention Rivian has already garnered for the high-tech and performance stats of its upcoming R1T truck and R1S SUV is well deserved. Both vehicles have four electric motors with 750-800 total horsepower that can reach highway speeds in around 3 seconds, and 147 kW of independent power at each wheel also provides for torque vectoring. Rivian’s high-density battery packs have a thermal control system that adapts according to charging and driving behavior, and they’re tightly encased using advanced materials science to be capable of wading up to three feet of water. The 180 kWh “megapack” option is expected to give around 400 miles of range.
Rivian already has plenty to offer future customers as an all-electric car manufacturer full of innovative ideas, and their new sustainability initiative adds to the startup’s promising outlook. Production is slated for 2020 and pre-orders are available on the official website.
Lifestyle
Tesla Cybercab and Robotaxi’s real advantage won’t be the ride service
For a century, the car has asked the same thing of its owner, which is basically to pay attention. Even the best ride-hailing app like Uber or Lyft only moved the problem into someone else’s hands. You stopped driving, but you still sat in a stranger’s car, while half listening, and wondering whether to take a phone call in the car without being rude. The Cybercab has no wheel, no pedals and no driver. With Grok @bot now live inside it, it becomes something else entirely, and I think that matters more than the fleet count that everyone is tracking.
Grok @bot is an agent, not a voice assistant. A rider signs in once, and from then on can say what they need and watch it happen. Order dinner from a favorite restaurant. Fill the grocery cart. Move money, answer email, adjust a calendar, push a work project forward. Tesla engineer Yun-Ta Tsai confirmed it is enabled across every Cybercab and the rest of the Model Y fleet, and Tesla’s own pitch is that Full Self-Driving handles the commute while Grok handles the errands.
Think about what that does to a thirty minute ride. Uber sells you a trip, while Waymo sells you the same trip in a more private setting. Tesla is selling the thirty minutes themselves, returned to you with an assistant attached. Errands that used to eat a Saturday get done between pickup and drop off. The ride stops being dead time between two places and becomes a place of its own.
Tesla integrates Grok Bot into its vehicles for the ultimate personal assistant
Best of all, your Bots follow you into any Cybercab, and presumably your own Tesla, then logs you out automatically when you step out. Anyone can bolt a chatbot onto a screen, but much harder to own the vehicle, the autonomy stack and the assistant at once. It also quietly ties SpaceX’s Super Intelligence business to Tesla’s fleet, after Tesla converted its xAI stake into SpaceX equity. The relationship between those two companies is getting harder to describe as separate.
This is also where the hard questions start, because an agent that can spend your money in a vehicle other people also ride in needs some answers. How does it handle a voice it shouldn’t trust? What gets recorded, who can see it, and for how long? What happens when a rider leaves halfway through a task?
If Tesla gets those answers right, the scoreboard changes. We have been counting Cybercabs and wait times. The more telling number may be what riders accomplish per trip. That is data almost no one else will ever have, and it is the real reason to watch Grok @bot.
What do you think? Leave me a comment.
News
Why Elon Musk’s target date for buying an Optimus robot is harder than it sounds
Musk says China’s magnet export ban cost Optimus months, and robot hands remain shockingly hard.
Elon Musk says China’s export curbs on magnets used in electric motors set back Tesla’s Optimus program by two to three months, and that the robot’s hands remain the hardest part of the project. He made the comments Saturday during a live interview with Tesla Owners Silicon Valley at the X Takeover event at Giga Texas, in front of roughly 2,000 attendees. The Optimus discussion begins around the 49 minute mark of the stream.
On the hands, Musk was blunt and noted that a general purpose humanoid needs fine motor skills that are “incredibly difficult to get right. Shockingly difficult,” he said in the interview. He pointed to a problem he says no one has demonstrated yet: “One of the hardest things also generally is to do precision and force at the same time,” such as driving a small self tapping screw into wood. Touch sensors add another layer, since it is “actually kind of hard to get touch sensors that elastically deform and can handle high cycle life and it won’t just break after a few thousand cycles.”
He also took aim at rival robot videos. “Any complicated looking robot demo, it’s a canned demo. It’s not real,” Musk said, adding that real AI means showing a robot something it has never seen and watching it still cope, the way FSD handles a city it has never driven.
Musk expects the Optimus ramp to be slower than a new vehicle production ramp. “The initial part of that S curve of production ramp is going to be very slow at the beginning,” Musk said, partly because “unlike cars, there’s no pre existing supply chain for robot stuff.” That echoes his July reply on X that Optimus production “will be extremely slow at first, as everything is new.”
The magnet disclosure puts a number on a problem Musk first raised in 2025. He said China “prevented the export of magnets for use in electric motors” and that it “set back the Optimus program by like two or three months.” Then he added: “We had robots with no arms.” Tesla’s fix is to bring the supply chain home. “You’ve got to be able to make all the parts domestically,” he said. Teslarati reported in April 2025 that Musk tied the issue to permanent magnets in the arm actuators, where motors have to be as small as possible.
Tesla Optimus V3 hand and arm details revealed in new patents
Production is moving regardless, with a reported internal goal of more than 1,000 a week by the end of 2026. Teslarati recently covered how Tesla is certifying supply partners in China for Optimus parts, while the company’s hand design has been the subject of new patent filings.
Musk has said he wants Optimus available to the public by late 2027, though Tesla has not confirmed that date or published updated production figures.
Investor's Corner
Elon Musk drops a Thanksgiving hint about Starship’s biggest test yet
Elon Musk says Starship Flight 15 will try to catch the ship itself, a first.
Elon Musk says SpaceX’s next Starship flight will try something nobody has done before, by catching the ship itself. Speaking to roughly 2,000 people at the X Takeover event at Giga Texas on Saturday, Musk said Flight 15 is about four to six weeks away and “probably launches a little bit before Thanksgiving, is my guess.”
That is a slip from earlier reporting, which had pointed to a launch as early as October 19. Musk explained why the date keeps moving. “We’re making a bunch of improvements to the rocket between every flight,” he said, adding that there are often hundreds, sometimes thousands, of small changes. This time the list is short, “but some of them take a fair bit of work and we’ve got to go inside the tank to make some of these changes.”
“We’re going to try to catch the ship, which is a super big deal,” Musk said. “If we do so, that’ll be the first time that there’s been full recovery of an orbital class rocket.” SpaceX has already caught the Super Heavy booster with the tower’s mechanical arms, and has talked about catching the ship since late 2025, but the upper stage has never been caught.
Musk also laid out what comes after. “The next big milestone would be to refly both the booster and the ship,” he said, describing a Flight 16 where “all parts of an orbital rocket are reflown.”
The reason SpaceX wants this comes down to cost and cadence. Every Starship ship so far has ended its flight in the ocean, and SpaceX expects most of those water landings to end in fireballs. A ship that returns to Starbase intact can be inspected and flown again. SpaceX’s IPO filing, says Starship V3 is designed to deliver 100 metric tons to orbit in a fully reusable configuration, that SpaceX aims to cut the cost to reach orbit by 99% or more versus the historical average, and that tower catches should allow “multiple launches per day.”
The payoff goes beyond cheaper launches. The next generation Starlink V3 satellites are too large for Falcon 9 and can only fly on Starship, which can carry up to 60 per flight. Flight 14 on September 28 deployed the first 26 of them after Starship reached orbit despite an early engine shutdown, as Teslarati reported. Musk blamed engine computer software, and said the heat shield “was extremely robust,” which he claimed in August had solved Starship’s biggest challenge.
NASA’s Moon plans depend on the same capability. NASA’s inspector general has described a lander mission that needs a propellant depot in low Earth orbit and more than 10 tanker flights, with SpaceX targeting one tanker launch every six days. That schedule only works if ships and boosters come back fast and fly again. Also, ship to ship propellant transfer has not been attempted yet.
One interesting hurdle yet to be explored is bringing the ship back to the launch site, with reentry over land, which will undoubtedly come with a lot of aviation safety reviews.