News
Rivian’s community growth is driven by a focus on sustainability
Rivian only officially entered the auto manufacturing scene last November, but you’d hardly know it by the headway the company has made in terms of branding and enthusiasm for its upcoming all-electric R1T pickup truck and R1S SUV. The startup’s flurry of marketing activity in the months since launching is largely to thank for the growing, nascent community. However, Rivian now has its sights set on earning even more respect from the clean energy crowd that’s already excited about electric vehicles via energy storage projects.
Last week, Rivian announced a new partnership with rock climber Alex Honnold and the Honnold Foundation to use the car maker’s used vehicle batteries for microgrid energy storage in underserved areas. The first project will take place in Adjuntas, Puerto Rico working with Casa Pueblo, a local organization committed transitioning their city’s energy grid to solar power. In the wake of Hurricane Maria, the Adjuntas community is ready for sustainable, independent energy sources, and Rivan’s batteries have substantial capacity – even after their vehicle life cycle is expended – to help with that transition.
The batteries Rivan is designing for its vehicles are purpose-built to have second-life storage applications, and the Adjuntas microgrid project will enable the company to implement the first steps of this broader plan. While the first R1T and R1S vehicles have yet to be delivered to patiently awaiting customers, spending time on environmentally-focused projects has been part of Rivian’s plans since its inception. “It’s the central motivation for the business,” CEO RJ Scaringe explained in a recently live streamed conversation about the joint microgrid initiative.
Many thanks to everyone who traveled near and far to be with us Saturday night in Denver. Such an amazing community is forming. To @casapuebloorg , @honnoldfound , @AlexHonnold, @RichRoll – exciting things to come . See more https://t.co/0XXhEqf5wk pic.twitter.com/yjjAThdzen
— Rivian (@Rivian) June 18, 2019
Scaringe is a self-described car enthusiast, but as his awareness and concern for the environmental issues surrounding gas-powered vehicles grew, he eventually made the decision to start a new car company that matched his values.
“The [cars] that I really loved were simultaneously making the planet worse, whether it’s geopolitical or air quality or climate change, and it really bothered me,” Scaringe admitted. “So…the way I thought I could have the most impact was to start a company. In starting Rivian, the goal was to create products that are exciting and built with passion and deliver real performance, but at the same time are deeply sustainable… The decisions we make as a company are absolutely made from the vantage point of how do we have the most impact.”
Alongside energy projects, Rivian has also made several appearances at trade shows, auto shows, and outdoor vendor events to continue building a network of business and consumer relationships that grow its community. New features and options have been announced as well, such as vehicle-to-vehicle charging and a portable kitchen set for the R1T gear tunnel, all of which have helped keep up enthusiasm for the company.
The attention Rivian has already garnered for the high-tech and performance stats of its upcoming R1T truck and R1S SUV is well deserved. Both vehicles have four electric motors with 750-800 total horsepower that can reach highway speeds in around 3 seconds, and 147 kW of independent power at each wheel also provides for torque vectoring. Rivian’s high-density battery packs have a thermal control system that adapts according to charging and driving behavior, and they’re tightly encased using advanced materials science to be capable of wading up to three feet of water. The 180 kWh “megapack” option is expected to give around 400 miles of range.
Rivian already has plenty to offer future customers as an all-electric car manufacturer full of innovative ideas, and their new sustainability initiative adds to the startup’s promising outlook. Production is slated for 2020 and pre-orders are available on the official website.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
