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Rivian’s home town is renaming a street in honor of its electrification efforts

Rivian Automotive's Normal, IL factory. (Photo: Rivian)

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The city of Normal, Illinois, home to Rivian’s main manufacturing facility, is to preparing to remove one of the last reminders of its previous automotive tenant in favor of the all-electric car maker’s business interests in the area. A stretch of highway leading to the company’s plant named Mitsubishi Motorway will be renamed to Rivian Motorway if all goes well with the city councils and county board involved in granting the final approvals for the change.

Rivian specifically requested the changes, according to a memo written by Assistant City Manager Eric Hanson to the Normal City Council. “Obviously, it’s not necessarily advantageous for them to bring (potential investors) down Mitsubishi Motorway,” he said. “This is very business driven, and we fully understand that and are supportive of helping them with a name change.” A second road for access to Rivian’s factory is also planned for renaming, citing the same reasons – Sakura Lane will be renamed to Electric Avenue.

The R1T on Rivian’s factory floor. | Image: Rivian

Rivian bought their factory headquarters from Mitsubishi in 2017, and efforts are currently underway to transition from a traditional auto manufacturing process to the electrified lineup they have in the works. Many of the workers currently involved in the changeover process were part of the original Mitsubishi team that opened the factory when it was new. Driving these moves are Rivian’s R1T pickup truck and R1S SUV set to debut in 2020, so it’s expected that the company will continue to make further changes that align with its business interests.

The city of Normal has welcomed Rivian’s decision to set up shop in the area and has even offered significant incentives for the car maker to continue investment and development of their operations. Specifically, these include a $1 million dollar grant from Normal for investing $20 million within five years, property tax abatement, and almost $50 million dollars in state tax credits for creating 1,000 jobs over 10 years. Renaming two streets directly connecting to Rivian’s facility only seems like a natural progression considering the company’s current relationship with its manufacturing headquarters.

Along with renovating its factory, Rivian is taking care to address some pitfalls other electric car makers have had to struggle through. “So, we’re spending a huge amount of time solving service,” CEO RJ Scaringe revealed in a recent interview. His comment was in response to a question on how the company plans to address concerns such as parts and service backlogs that have plagued Rivian’s electric car brethren, namely Tesla. Scaringe has also taken positive lessons from its competitor. “[Tesla] showed people that an electric car can be exciting and fun,” he acknowledged while at the Automotive News World Congress.

Overall, it’s certainly not surprising for Rivian to start asserting itself in its local area. This is especially true when considering advantages Mitsubishi enjoyed during its tenure in Normal. The next steps for the company could be to successfully petition lawmakers to allow direct sales in one of its desired markets, Colorado, and perhaps look for a domino effect to achieve that same feat in Texas and elsewhere.

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Elon Musk reveals big plans for Tesla Optimus at the Supercharger Diner

Will Optimus deliver my Tesla Club on roller skates? I’m hopeful.

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Credit: Elon Musk | X

Elon Musk revealed on X on Wednesday that Tesla Optimus will soon be getting a job at the Supercharger Diner in Los Angeles, and its role will be right on par with what we believed the humanoid bot would be perfect for.

While Optimus was spotted serving popcorn at the Diner on Monday as it opened for the first time, that’s its only job, at least for now. Musk said Optimus will be getting a promotion in 2026, and it will be a food runner, bringing your order straight to your car, eliminating the need to go inside yourself.

It will complete what Tesla hopes is a full-fledged 50s diner experience, curated by the imagination of the future. In the 1950s, drive-in diners were a common hangout to grab a bite and watch a movie. Tesla opened its Supercharger Diner in Los Angeles earlier this week, but it has a futuristic twist to it.

You can order food directly from your car, sync your center touchscreen and speakers to the two massive projection screens that Tesla is playing movie scenes on at the Diner, and even go inside for a true break from your car.

Next year, Tesla will take it a step further, Musk confirmed:

The Diner features 80 Superchargers that can be used by both Tesla and non-Tesla EVs, provided that the manufacturer of the electric car has access to the company’s robust network. It is also available to non-EV owners, as they can park their cars and stop in for a quick bite to eat.

Tesla’s full menu at the Diner is available here, and its focus for the restaurant was to provide healthier options by sourcing most of its food from local, organic, and humane farms:

Optimus’s capabilities seem to be progressing to a point where Tesla feels confident that the humanoid robot can handle carrying food and delivering it to customers at their cars. Whether it will be put on roller skates is another question, but we’re hopeful Optimus can do it when it gets its promotion next year.

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Tesla Q2 2025 earnings: What Wall Street expects

The company has faced mounting pressure this year, with TSLA stock down 19% year-to-date.

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Credit: Tesla Asia/X

Tesla (NASDAQ:TSLA) is set to release its second-quarter 2025 financial results after markets close on Wednesday, July 23. The company has faced mounting pressure this year, with TSLA stock down about 19% year-to-date. 

What Wall Street expects

As noted in a TipRanks report, Wall Street has remained cautious about the electric vehicle maker due to concerns about the EV segment in general, competition, reduced margins, federal EV regulations, and CEO Elon Musk’s political activities. 

Overall, Wall Street expects Tesla to post earnings per share of $0.39, down 25% from a year ago. Tesla’s revenue is forecasted to fall 13% to $22.19 billion, and analysts also expect the electric vehicle maker to post lower margins this quarter.

Analyst expectations

Tesla delivered approximately 384,120 vehicles in Q2, a 13.5% drop year-over-year, as per Main Street Data. The company also produced over 410,000 vehicles and deployed 9.6 GWh of energy storage products during the quarter. 

Ahead of the earnings call, Cantor Fitzgerald analyst Andres Sheppard reiterated a Buy rating and a $335 per share price target. He also adjusted his Q2 revenue forecast to $21 billion, down from his previous estimate of $24.1 billion. Despite short-term softness, Sheppard maintained his 2025 and 2026 projections, citing confidence in Tesla’s high-margin Robotaxi business model.

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Barclays analyst Dan Levy kept a Hold rating with a $275 price target. He stated that the company faces “increasingly weaker fundamentals,” but he also suggested that Tesla’s Robotaxi story could drive optimism. Levy expects modest gross margin improvement quarter-over-quarter and flagged the full-year EPS estimate drop from $3.20 to $1.84. Delays in launching the affordable Tesla model remain a downside risk, Levy noted.

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Tesla expands FSD Transfer offer to Europe and the Middle East

Tesla’s FSD transfer offer has long been used as a quarterly sales lever in North America.

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Credit: Tesla Europe & Middle East/X

Tesla has extended its Full Self-Driving (FSD) transfer promotion beyond North America, opening the door for owners in Europe and the Middle East to carry over their existing FSD systems to a new vehicle. 

The move comes days after Elon Musk acknowledged a user’s request for FSD transfers in Europe on X, which the CEO called a “fair” ask. Tesla Europe later confirmed the offer via its official X account.

FSD transfers reaching new markets

FSD transfers have been used as a quarterly sales lever in North America, with its most recent availability in April 2025, as noted in a Not a Tesla App report. While this incentive had remained exclusive to the U.S. and Canada, Tesla’s latest announcement marks the first time the program has been rolled out internationally. 

Interestingly enough, the offer hasn’t yet been extended to other FSD-enabled regions like China. This suggests that Tesla may be prioritizing markets where regulatory approval for FSD remains pending. European Tesla owners, after all, have been waiting literal years for FSD to be rolled out into their countries. 

https://twitter.com/teslaeurope/status/1947332091160449119

How the program works

The process for FSD transfers is straightforward. Existing Tesla owners with FSD must place a new vehicle order and complete delivery during the active promotion period. During checkout, customers are instructed not to add FSD to the new car. Instead, they must notify a Tesla advisor of their intent to transfer their existing vehicle’s FSD. 

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On delivery day, FSD will be deactivated on the old vehicle and activated on the new one. Customers are not required to trade in or sell their original Tesla that had FSD, though once the license is moved, the old vehicle reverts to just Basic Autopilot features.

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