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Rivian’s home town is renaming a street in honor of its electrification efforts

Rivian Automotive's Normal, IL factory. (Photo: Rivian)

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The city of Normal, Illinois, home to Rivian’s main manufacturing facility, is to preparing to remove one of the last reminders of its previous automotive tenant in favor of the all-electric car maker’s business interests in the area. A stretch of highway leading to the company’s plant named Mitsubishi Motorway will be renamed to Rivian Motorway if all goes well with the city councils and county board involved in granting the final approvals for the change.

Rivian specifically requested the changes, according to a memo written by Assistant City Manager Eric Hanson to the Normal City Council. “Obviously, it’s not necessarily advantageous for them to bring (potential investors) down Mitsubishi Motorway,” he said. “This is very business driven, and we fully understand that and are supportive of helping them with a name change.” A second road for access to Rivian’s factory is also planned for renaming, citing the same reasons – Sakura Lane will be renamed to Electric Avenue.

The R1T on Rivian’s factory floor. | Image: Rivian

Rivian bought their factory headquarters from Mitsubishi in 2017, and efforts are currently underway to transition from a traditional auto manufacturing process to the electrified lineup they have in the works. Many of the workers currently involved in the changeover process were part of the original Mitsubishi team that opened the factory when it was new. Driving these moves are Rivian’s R1T pickup truck and R1S SUV set to debut in 2020, so it’s expected that the company will continue to make further changes that align with its business interests.

The city of Normal has welcomed Rivian’s decision to set up shop in the area and has even offered significant incentives for the car maker to continue investment and development of their operations. Specifically, these include a $1 million dollar grant from Normal for investing $20 million within five years, property tax abatement, and almost $50 million dollars in state tax credits for creating 1,000 jobs over 10 years. Renaming two streets directly connecting to Rivian’s facility only seems like a natural progression considering the company’s current relationship with its manufacturing headquarters.

Along with renovating its factory, Rivian is taking care to address some pitfalls other electric car makers have had to struggle through. “So, we’re spending a huge amount of time solving service,” CEO RJ Scaringe revealed in a recent interview. His comment was in response to a question on how the company plans to address concerns such as parts and service backlogs that have plagued Rivian’s electric car brethren, namely Tesla. Scaringe has also taken positive lessons from its competitor. “[Tesla] showed people that an electric car can be exciting and fun,” he acknowledged while at the Automotive News World Congress.

Overall, it’s certainly not surprising for Rivian to start asserting itself in its local area. This is especially true when considering advantages Mitsubishi enjoyed during its tenure in Normal. The next steps for the company could be to successfully petition lawmakers to allow direct sales in one of its desired markets, Colorado, and perhaps look for a domino effect to achieve that same feat in Texas and elsewhere.

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Elon Musk

Elon Musk teases previously unknown Tesla Optimus capability

Elon Musk revealed over the weekend that the humanoid robot should be able to utilize Tesla’s dataset for Full Self-Driving (FSD) to operate cars not manufactured by Tesla.

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Credit: @heydave7/X

Elon Musk revealed a new capability that Tesla Optimus should have, and it is one that will surely surprise many people, as it falls outside the CEO’s scope of his several companies.

Tesla Optimus is likely going to be the biggest product the company ever develops, and Musk has even predicted that it could make up about 80 percent of the company’s value in the coming years.

Teasing the potential to eliminate any trivial and monotonous tasks from human life, Optimus surely has its appeal.

However, Musk revealed over the weekend that the humanoid robot should be able to utilize Tesla’s dataset for Full Self-Driving (FSD) to operate cars not manufactured by Tesla:

FSD would essentially translate from operation in Tesla vehicles from a driverless perspective to Optimus, allowing FSD to basically be present in any vehicle ever made. Optimus could be similar to a personal chauffeur, as well as an assistant.

Optimus has significant hype behind it, as Tesla has been meticulously refining its capabilities. Along with Musk’s and other executives’ comments about its potential, it’s clear that there is genuine excitement internally.

This past weekend, the company continued to stoke hype behind Optimus by showing a new video of the humanoid robot learning Kung Fu and training with a teacher:

Tesla plans to launch its Gen 3 version of Optimus in the coming months, and although we saw a new-look robot just last month, thanks to a video from Salesforce CEO and Musk’s friend Marc Benioff, we have been told that this was not a look at the company’s new iteration.

Instead, Gen 3’s true design remains a mystery for the general public, but with the improvements between the first two iterations already displayed, we are sure the newest version will be something special.

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Investor's Corner

Cantor Fitzgerald reaffirms bullish view on Tesla after record Q3 deliveries

The firm reiterated its Overweight rating and $355 price target.

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(Credit: Tesla)

Cantor Fitzgerald is maintaining its bullish outlook on Tesla (NASDAQ:TSLA) following the company’s record-breaking third quarter of 2025. 

The firm reiterated its Overweight rating and $355 price target, citing strong delivery results driven by a rush of consumer purchases ahead of the end of the federal tax credit on September 30.

On Tesla’s vehicle deliveries in Q3 2025

During the third quarter of 2025, Tesla delivered a total of 497,099 vehicles, significantly beating analyst expectations of 443,079 vehicles. As per Cantor Fitzgerald, this was likely affected by customers rushing at the end of Q3 to purchase an EV due to the end of the federal tax credit, as noted in an Investing.com report. 

“On 10/2, TSLA pre-announced that it delivered 497,099 vehicles in 3Q25 (its highest quarterly delivery in company history), significantly above Company consensus of 443,079, and above 384,122 in 2Q25. This was due primarily to a ‘push forward effect’ from consumers who rushed to purchase or lease EVs ahead of the $7,500 EV tax credit expiring on 9/30,” the firm wrote in its note.

A bright spot in Tesla Energy

Cantor Fitzgerald also highlighted that while Tesla’s full-year production and deliveries would likely fall short of 2024’s 1.8 million total, Tesla’s energy storage business remains a bright spot in the company’s results.

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“Tesla also announced that it had deployed 12.5 GWh of energy storage products in 3Q25, its highest in company history vs. our estimate/Visible Alpha consensus of 11.5/10.9 GWh (and vs. ~6.9 GWh in 3Q24). Tesla’s Energy Storage has now deployed more products YTD than all of last year, which is encouraging. We expect Energy Storage revenue to surpass $12B this year, and to account for ~15% of total revenue,” the firm stated. 

Tesla’s strong Q3 results have helped lift its market capitalization to $1.47 trillion as of writing. The company also teased a new product reveal on X set for October 7, which the firm stated could serve as another near-term catalyst.

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Elon Musk

Elon Musk’s xAI becomes Memphis’ 2nd largest taxpayer in just one year: report

Elon Musk’s artificial intelligence startup, xAI, is reshaping Memphis’s economic landscape.

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Credit: xAI

Elon Musk’s artificial intelligence startup, xAI, is reshaping Memphis’s economic landscape. In just twelve months, the company has become the city and county’s second largest taxpayer.

The update was related in a report from The Wall Street Journal.

Memphis’ second-largest taxpayer

xAI is currently transforming a defunct Mississippi power plant into a crucial hub for AI, supplying electricity to its Colossus supercomputer cluster and its successor, Colossus 2. Together, the Colossi supercomputers will host more than half a million Nvidia chips that would be used for the development and improvement of Grok, xAI’s large language model. 

The buildout has injected billions into the region, making xAI one of Memphis’s most significant private investors and a symbol of the city’s high-tech aspirations. Bill Dunavant III, a Memphis businessman who sits on the board of directors of the city’s chamber of commerce, highlighted xAI’s contribution to the city’s economy in a comment to the WSJ

“In one year, xAI has become the second largest taxpayer in the city and county after FedEx,” he said. A spokesman for the Greater Memphis Chamber of Commerce has also stated that xAI has demonstrated “substantial economic commitment to our region, without any tax incentives.”

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Not without controversy

Despite the economic boost, xAI’s footprint has drawn scrutiny. The company’s natural-gas-powered turbines are expected to consume a substantial amount of water and electricity. Critics have also expressed worries about pollution and increased utility costs, though others see Musk’s wastewater recycling plans and cleanup initiatives as meaningful offsets.

As per the WSJ, xAI’s positioning in the market may be quite different than what Musk is typically used to, considering that the CEO tends to become a first mover in key industries, such as the EV segment with Tesla and private spaceflight with SpaceX. With xAI, however, he is catching up to competitors, the most notable of which is a company he co-founded, OpenAI, and its ubiquitous large language model, ChatGPT.

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