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Rivian’s home town is renaming a street in honor of its electrification efforts
The city of Normal, Illinois, home to Rivian’s main manufacturing facility, is to preparing to remove one of the last reminders of its previous automotive tenant in favor of the all-electric car maker’s business interests in the area. A stretch of highway leading to the company’s plant named Mitsubishi Motorway will be renamed to Rivian Motorway if all goes well with the city councils and county board involved in granting the final approvals for the change.
Rivian specifically requested the changes, according to a memo written by Assistant City Manager Eric Hanson to the Normal City Council. “Obviously, it’s not necessarily advantageous for them to bring (potential investors) down Mitsubishi Motorway,” he said. “This is very business driven, and we fully understand that and are supportive of helping them with a name change.” A second road for access to Rivian’s factory is also planned for renaming, citing the same reasons – Sakura Lane will be renamed to Electric Avenue.

Rivian bought their factory headquarters from Mitsubishi in 2017, and efforts are currently underway to transition from a traditional auto manufacturing process to the electrified lineup they have in the works. Many of the workers currently involved in the changeover process were part of the original Mitsubishi team that opened the factory when it was new. Driving these moves are Rivian’s R1T pickup truck and R1S SUV set to debut in 2020, so it’s expected that the company will continue to make further changes that align with its business interests.
The city of Normal has welcomed Rivian’s decision to set up shop in the area and has even offered significant incentives for the car maker to continue investment and development of their operations. Specifically, these include a $1 million dollar grant from Normal for investing $20 million within five years, property tax abatement, and almost $50 million dollars in state tax credits for creating 1,000 jobs over 10 years. Renaming two streets directly connecting to Rivian’s facility only seems like a natural progression considering the company’s current relationship with its manufacturing headquarters.
Along with renovating its factory, Rivian is taking care to address some pitfalls other electric car makers have had to struggle through. “So, we’re spending a huge amount of time solving service,” CEO RJ Scaringe revealed in a recent interview. His comment was in response to a question on how the company plans to address concerns such as parts and service backlogs that have plagued Rivian’s electric car brethren, namely Tesla. Scaringe has also taken positive lessons from its competitor. “[Tesla] showed people that an electric car can be exciting and fun,” he acknowledged while at the Automotive News World Congress.
Overall, it’s certainly not surprising for Rivian to start asserting itself in its local area. This is especially true when considering advantages Mitsubishi enjoyed during its tenure in Normal. The next steps for the company could be to successfully petition lawmakers to allow direct sales in one of its desired markets, Colorado, and perhaps look for a domino effect to achieve that same feat in Texas and elsewhere.
Elon Musk
SpaceX issues statement on Starship V3 Booster 18 anomaly
The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas.
SpaceX has issued an initial statement about Starship Booster 18’s anomaly early Friday. The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas.
SpaceX’s initial comment
As per SpaceX in a post on its official account on social media platform X, Booster 18 was undergoing gas system pressure tests when the anomaly happened. Despite the nature of the incident, the company emphasized that no propellant was loaded, no engines were installed, and personnel were kept at a safe distance from the booster, resulting in zero injuries.
“Booster 18 suffered an anomaly during gas system pressure testing that we were conducting in advance of structural proof testing. No propellant was on the vehicle, and engines were not yet installed. The teams need time to investigate before we are confident of the cause. No one was injured as we maintain a safe distance for personnel during this type of testing. The site remains clear and we are working plans to safely reenter the site,” SpaceX wrote in its post on X.
Incident and aftermath
Livestream footage from LabPadre showed Booster 18’s lower half crumpling around the liquid oxygen tank area at approximately 4:04 a.m. CT. Subsequent images posted by on-site observers revealed extensive deformation across the booster’s lower structure. Needless to say, spaceflight observers have noted that Booster 18 would likely be a complete loss due to its anomaly.
Booster 18 had rolled out only a day earlier and was one of the first vehicles in the Starship V3 program. The V3 series incorporates structural reinforcements and reliability upgrades intended to prepare Starship for rapid-reuse testing and eventual tower-catch operations. Elon Musk has been optimistic about Starship V3, previously noting on X that the spacecraft might be able to complete initial missions to Mars.
Investor's Corner
Tesla analyst maintains $500 PT, says FSD drives better than humans now
The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.
Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers.
The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.
Analysts highlight autonomy progress
During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.
The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report.
Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”
Street targets diverge on TSLA
While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.
Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements.
Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs.
Elon Musk
SpaceX Starship Version 3 booster crumples in early testing
Photos of the incident’s aftermath suggest that Booster 18 will likely be retired.
SpaceX’s new Starship first-stage booster, Booster 18, suffered major damage early Friday during its first round of testing in Starbase, Texas, just one day after rolling out of the factory.
Based on videos of the incident, the lower section of the rocket booster appeared to crumple during a pressurization test. Photos of the incident’s aftermath suggest that Booster 18 will likely be retired.
Booster test failure
SpaceX began structural and propellant-system verification tests on Booster 18 Thursday night at the Massey’s Test Site, only a few miles from Starbase’s production facilities, as noted in an Ars Technica report. At 4:04 a.m. CT on Friday, a livestream from LabPadre Space captured the booster’s lower half experiencing a sudden destructive event around its liquid oxygen tank section. Post-incident images, shared on X by @StarshipGazer, showed notable deformation in the booster’s lower structure.
Neither SpaceX nor Elon Musk had commented as of Friday morning, but the vehicle’s condition suggests it is likely a complete loss. This is quite unfortunate, as Booster 18 is already part of the Starship V3 program, which includes design fixes and upgrades intended to improve reliability. While SpaceX maintains a rather rapid Starship production line in Starbase, Booster 18 was generally expected to validate the improvements implemented in the V3 program.
Tight deadlines
SpaceX needs Starship boosters and upper stages to begin demonstrating rapid reuse, tower catches, and early operational Starlink missions over the next two years. More critically, NASA’s Artemis program depends on an on-orbit refueling test in the second half of 2026, a requirement for the vehicle’s expected crewed lunar landing around 2028.
While SpaceX is known for diagnosing failures quickly and returning to testing at unmatched speed, losing the newest-generation booster at the very start of its campaign highlights the immense challenge involved in scaling Starship into a reliable, high-cadence launch system. SpaceX, however, is known for getting things done quickly, so it would not be a surprise if the company manages to figure out what happened to Booster 18 in the near future.