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Robocar to attempt first self-driving hill climb at Goodwood Festival of Speed
Robocar, an autonomous purpose-built race car driven by an AI system, will soon be taking on its biggest challenge yet — the 2018 Goodwood Festival of Speed, which is set to be held this coming July 12-15 in West Sussex, England. In the event, Robocar would have to traverse the iconic hill climb’s 1.16-mile track on its own, using only its array of advanced sensors and AI to help it finish the challenging run.
Roborace, the company behind the creation of Robocar, had already proven that its autonomous driving technology could drive a high-speed vehicle around a race track. Roborace also believes that Robocar is equipped with just the right amount of tech to give it a good fighting chance to not only finish the hill climb event, but do so with authority.
Robocar is futuristic, and it definitely looks the part. The vehicle is designed by Daniel Simon, the man behind the designs of vehicles in blockbuster movies like Tron: Legacy and Oblivion. As featured in a recent video on Roborace’s official YouTube channel, Robocar is equipped with a variety of sensors to help it accomplish its task, including GPS, radar, LiDAR, ultrasonic sensors, and machine vision cameras that collect data around the car.
Robocar’s suite of sensors. [Credit: Roborace]
The vehicle’s tech extends to its interior, with Robocar being equipped with four 135 kW electric motors that produce 500 hp, as well as a 58 kWh battery. Powered by NVIDIA Drive PX 2 processors, the vehicle is capable of hitting speeds of up to 199 mph (320 kph). Robocar is also operated by an AI system provided by Arrival that decides how fast the car must go and how it should tackle the conditions of the track.
All this tech has to come together on July 12. Robocar, after all, would be the first autonomous race car to attempt the run, and Rod Chong, deputy CEO of Roborace, expects the vehicle to attract a lot of attention when it shows up to the event.
“We’re pretty sure when the car appears, people will freak out. We aren’t sleeping very well right now,” he said.
Roborace expects Robocar to have some challenges during the hill climb event, considering that the trees in the track are bound to block the GPS satellite GPS signals for the vehicle, which could compromise the car’s capability to map its position accurately. In order to get around this problem, Roborace developers have written a custom software for the event, which uses Robocar’s LiDAR sensors for real-time environment perception. The Roborace team also plans to run the autonomous car every morning during the Festival of Speed before the official events begin, in order to allow Robocar to scan the track and account for objects that could be different from the day before.
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Chong stated that Roborace is not really looking to set any records in the Goodwood Festival of Speed this year. Instead, the team would be happy if Robocar can simply finish all three days of the event without any issues. Nevertheless, the deputy CEO noted that ultimately, they would like Robocar to have a good run with a good level of speed.
“We want to run to a good level of speed—it’ll be visually exciting, believe me,” he said.
The founder of the Goodwood Festival of Speed, Charles Gordon-Lennox, the Duke of Richmond, however, is quite excited about the prospect of Robocar driving itself through his estate’s race track in high speeds.
“I can’t think of a more exciting way to celebrate our Silver Jubilee than to have Roborace attempt the first autonomous race car run up the hill. Roborace plays an important role in the future of mobility, challenging public perceptions and providing a platform to advance new technologies. This makes them the perfect partner to undertake this significant feat,” he said.
Here’s a brief video on the tech inside Robocar.
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Tesla CEO Elon Musk said that flying cars will be coming to the market, something that his own company has hinted at previously.
Musk said on X, in response to a post that read, “We were promised flying cars and all we got is infinite superintelligence for everyone,” “You will get flying cars.”
You will get flying cars
— Elon Musk (@elonmusk) August 12, 2026
The post rang back to when Musk teased flying and hovering capabilities for the Tesla Roadster, the company’s supercar that has been delayed more times than anyone cares to count. It was set for an unveiling earlier this year, but it was then pushed back to August. There is still no sign of it coming.
However, that does not mean it won’t. But one of the biggest features of the Roadster that was teased was a SpaceX package that featured cold gas thrusters on the rear end that would help with white-knuckle acceleration. Another set would face the ground and would help the Roadster gain small bits of altitude, potentially helpful to jump over obstacles.
Elon Musk hints at Tesla Roadster’s “hovering” abilities in SpaceX package
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But it is not a straightforward thing for Musk. As a serial entrepreneur, he tends to spend his time on major disruptors; currently, his largest projects are artificial intelligence and compute power, as well as SpaceX’s launches that will eventually make life multiplanetary.
In the past, he has been critical of flying cars and has been in favor of tunnels, one of the big reasons he started the Boring Company. In 2017 at a TED talk, he said:
“There is a challenge with flying cars in that they’ll be quite noisy. The wind force generated will be very high. Let’s just say that if something’s flying over your head, if there are a whole bunch of flying cars all over the place, that is not an anxiety-reducing situation…You’re thinking, ‘Did they service their hubcap? Or is it going to come off and guillotine me as they’re flying past?’”
However, he’s never been against them. He has also said he’s in favor of both tunnels and flying cars.
Contrary to press reports, I’m not against flying cars. Just said it was important to consider both pros and cons.
— Elon Musk (@elonmusk) March 24, 2015
Most recently, Musk said that anyone who wants a flying car should be able to get one. This was stated last October on the Joe Rogan Experience:
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“My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars… I think if Peter wants a flying car, we should be able to buy one.”
Whether the Roadster will be Tesla’s flying car or potentially another one remains in the mind of Musk. Of course, the Roadster will have to make its way to production lines before we find out.
Elon Musk
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.
Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.
The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.
We made rockets reusable and are rebuilding the internet in space. The next challenge: making life multiplanetary and understanding the true nature of the universe
Watch @ElonMusk deliver a company update to @SpaceX employees pic.twitter.com/5c8rxoCQfu
— SpaceX (@SpaceX) August 11, 2026
Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
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None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.
The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.
Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.
In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.
Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.
The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”
Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”
Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”
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Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.
Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.
Tesla CEO Elon Musk says flying cars are coming
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
