News
Robocar to attempt first self-driving hill climb at Goodwood Festival of Speed
Robocar, an autonomous purpose-built race car driven by an AI system, will soon be taking on its biggest challenge yet — the 2018 Goodwood Festival of Speed, which is set to be held this coming July 12-15 in West Sussex, England. In the event, Robocar would have to traverse the iconic hill climb’s 1.16-mile track on its own, using only its array of advanced sensors and AI to help it finish the challenging run.
Roborace, the company behind the creation of Robocar, had already proven that its autonomous driving technology could drive a high-speed vehicle around a race track. Roborace also believes that Robocar is equipped with just the right amount of tech to give it a good fighting chance to not only finish the hill climb event, but do so with authority.
Robocar is futuristic, and it definitely looks the part. The vehicle is designed by Daniel Simon, the man behind the designs of vehicles in blockbuster movies like Tron: Legacy and Oblivion. As featured in a recent video on Roborace’s official YouTube channel, Robocar is equipped with a variety of sensors to help it accomplish its task, including GPS, radar, LiDAR, ultrasonic sensors, and machine vision cameras that collect data around the car.
Robocar’s suite of sensors. [Credit: Roborace]
The vehicle’s tech extends to its interior, with Robocar being equipped with four 135 kW electric motors that produce 500 hp, as well as a 58 kWh battery. Powered by NVIDIA Drive PX 2 processors, the vehicle is capable of hitting speeds of up to 199 mph (320 kph). Robocar is also operated by an AI system provided by Arrival that decides how fast the car must go and how it should tackle the conditions of the track.
All this tech has to come together on July 12. Robocar, after all, would be the first autonomous race car to attempt the run, and Rod Chong, deputy CEO of Roborace, expects the vehicle to attract a lot of attention when it shows up to the event.
“We’re pretty sure when the car appears, people will freak out. We aren’t sleeping very well right now,” he said.
Roborace expects Robocar to have some challenges during the hill climb event, considering that the trees in the track are bound to block the GPS satellite GPS signals for the vehicle, which could compromise the car’s capability to map its position accurately. In order to get around this problem, Roborace developers have written a custom software for the event, which uses Robocar’s LiDAR sensors for real-time environment perception. The Roborace team also plans to run the autonomous car every morning during the Festival of Speed before the official events begin, in order to allow Robocar to scan the track and account for objects that could be different from the day before.
Chong stated that Roborace is not really looking to set any records in the Goodwood Festival of Speed this year. Instead, the team would be happy if Robocar can simply finish all three days of the event without any issues. Nevertheless, the deputy CEO noted that ultimately, they would like Robocar to have a good run with a good level of speed.
“We want to run to a good level of speed—it’ll be visually exciting, believe me,” he said.
The founder of the Goodwood Festival of Speed, Charles Gordon-Lennox, the Duke of Richmond, however, is quite excited about the prospect of Robocar driving itself through his estate’s race track in high speeds.
“I can’t think of a more exciting way to celebrate our Silver Jubilee than to have Roborace attempt the first autonomous race car run up the hill. Roborace plays an important role in the future of mobility, challenging public perceptions and providing a platform to advance new technologies. This makes them the perfect partner to undertake this significant feat,” he said.
Here’s a brief video on the tech inside Robocar.
SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.
Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.
CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”
Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!
SpaceX makes sci-fi real. https://t.co/C7Ht0U12ba
— Elon Musk (@elonmusk) August 25, 2026
The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.
SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.
Environmental Responsibility
SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:
- Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
- Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
- Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”
SpaceX shares rose about 2.5 percent on the news.
Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
🚨 Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GL— TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
If you’re interested in buying a Tesla vehicle, use my referral link.
Energy
Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
— Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.
SpaceX announces new Starbase for ‘thousands of Starship launches annually’
Tesla just made Cybertruck more expensive
