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Rocket Lab, Virgin Orbit lead a new class of small rockets with big ambitions for 2021
SpaceX’s reign as the only privately funded American spaceflight company to reach and successfully deploy small satellite payloads into orbit ended on January 21, 2018, when Rocket Lab’s Electron rocket delivered three customer CubeSats to orbit for the first time.
SpaceX and Rocket Lab have since been the only private American companies to offer dedicated and rideshare delivery of small satellites to orbit. That is until Virgin Orbit joined the competition with the success of its Launch Demo 2 mission earlier this week.
Airdropping rockets
On Sunday, January 17, Virgin Orbit – one of two spaceflight companies backed by billionaire Richard Branson – joined SpaceX and Rocket Lab as the next private American rocket launcher sending small satellites to space. Virgin Orbit delivers its payload slightly differently than SpaceX and Rocket Lab. Virgin Orbit can uniquely offer its customers the flexibility of launch site because its liquid-fueled rocket is dropped mid-air from under the wing of a massive Boeing 747 before propelling itself to space.
In the Spring of 2020 Virgin Orbit conducted its first Launch Demo mission off of the coast of southern California. Prior to the rocket’s first stage ignition, the company achieved the majority of its intended test flight targets. Just after LauncherOne’s first stage ignition the rocket prematurely shut down resulting in the complete loss of the rocket and its payload as it fell to the ocean.
After months of investigation, Virgin Orbit attributed the prematurely terminated flight to a component failure that led to a breach of a high-pressure line starving the engine of Liquid Oxygen resulting in the immediate loss of propulsion. The issue was remedied quickly and Virgin Orbit aimed to fly and launch again in December 2020 for its Launch Demo 2 mission attempting to successfully achieve orbit by the close of the year. In mid-December, the launch date of Launch Demo 2 was postponed until January 2021 due to impacts to operation and scheduling caused by the Covid-19 pandemic.
Virgin Orbit’s 747, Cosmic Girl, piloted by Kelly Latimer took to the skies on Sunday, January 17 with a fully fueled LauncherOne rocket loaded with a payload of nine CubeSat missions made up of ten spacecraft for NASA’s Educational Launch of NanoSatellites (ELaNa XX) series contracted under NASA’s Venture Class Launch Services program.
The Launch Demo 2 mission went off without a hitch. Just as with the first Launch Demo, all pre-launch activities proceeded nominally with Cosmic Girl reaching an altitude of 30,000 feet prior to the release of LauncherOne over the Pacific Ocean. Once released into free flight, the rocket’s first stage engine ignited and carried it through the atmosphere until separation and second stage engine ignition beyond the Kármán line – the recognized point at which “space” is defined beyond Earth’s atmosphere. Eventually, all nine payloads were successfully deployed into orbit completing the first-ever successful mission of an orbital class, liquid-fueled, air-launched rocket to reach space.
Another One Leaves The Crust
SpaceX has set the pace for space in 2021 successfully achieving two orbital-class launches within the first twenty days of the year with a third mission scheduled to depart Launch Complex 40 at Cape Canaveral Space Force Base in Florida on Friday, January 22. Likewise, Rocket Lab looks to aggressively exceed its previous launch record of seven missions in one calendar year. The only way to demolish a previous record is to launch frequently from multiple spaceports. SpaceX currently has three active launchpads, two in Florida and one in California. Within 2021, Rocket Lab will also have three operational launchpads, two in New Zealand and one in Virginia.
On Wednesday, January 20, 2021 – its third anniversary of first making it to orbit – Rocket Lab successfully launched its first Electron mission of 2021 nicknamed “Another One Leaves The Crust.” After standing down from a previous launch attempt on January 16 due to an erroneous sensor, the eighteenth overall mission of the Electron rocket successfully launched and deployed a single communications microsatellite for the European space technology company, OHB Group. The mission took place from Launch Complex 1 in Mahia, New Zealand at 07:26 UTC. This mission brings the total satellites deployed by Rocket Lab to 97.
In a statement provided by Rocket Lab, founder and CEO, Peter Beck, states that “We’re proud to be delivering a speedy and streamlined path to orbit for OHB Group on this mission, with launch taking place within six months of contract signing. By flying as a dedicated mission on Electron, OHB and their mission partners have control over launch timing, orbit, integration schedule, and other mission parameters.”
2021 – The year of the small satellite launcher
Expect SpaceX, Rocket Lab, and Virgin Orbit to be joined by other small launchers looking to break into the market sooner rather than later. Another NASA Venture Class Launch Services provider, Astra – a California-based small satellite launcher that launches from Kodiak, Alaska – narrowly missed beating out Virgin Orbit for the third-place slot in the competition to deliver small satellites to orbit.
On December 15, 2020, Astra launched its small orbital-class vehicle, Rocket 3.2, for the second time from Pacific Spaceport Complex on Kodiak Island, Alaska. The vehicle soared past the Kármán line with the upper stage reaching its targeted altitude of 380 kilometers at 7.2 km/sec but falling just shy of achieving orbital velocity at 7.68 km/sec.
Astra is not the only small private spaceflight company looking to join the ranks of SpaceX, Rocket Lab, and now Virgin Orbit. Texas-based Firefly Aerospace is also expected to join the elite group of privately funded spacefaring companies this year.
In October 2020, Firefly successfully completed acceptance testing of the first stage of its small class Alpha rocket. The stage completed a 35-second static fire demonstrating a full range of thrust vector control maneuvers. The first stage of the Alpha rocket has since been shipped to Firefly’s launch complex at Space Launch Complex 2 West (SLC-2W) at Vandenberg Air Force Base in California. In Novemeber 2020 Firelfy began the integration process of the payloads for the maiden Alpha launch.
In December 2020, Astra and Firefly were awarded Venture Class Launch Services Demonstration 2 firm fixed-priced contracts by NASA’s Launch Services Program along with a third small class launcher, California based Relativity Space. Astra received $3.9 million in funding while Firefly was awarded $9.8 million and Relativity received $3 million to place CubeSats in Low Earth Orbit.
SmallSats and CubeSats are quickly becoming the preferred method of operating in orbit because it is technology and opportunity that is attainable for many smaller companies and other parties interested in reaching space such as universities. As SmallSats continue to rise in popularity so too will the demand to launch them. 2021 is already shaping up to become the year that produces the highest amount of private commercialized spaceflight, ever.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
