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Rocket Lab, Virgin Orbit lead a new class of small rockets with big ambitions for 2021
SpaceX’s reign as the only privately funded American spaceflight company to reach and successfully deploy small satellite payloads into orbit ended on January 21, 2018, when Rocket Lab’s Electron rocket delivered three customer CubeSats to orbit for the first time.
SpaceX and Rocket Lab have since been the only private American companies to offer dedicated and rideshare delivery of small satellites to orbit. That is until Virgin Orbit joined the competition with the success of its Launch Demo 2 mission earlier this week.
Airdropping rockets
On Sunday, January 17, Virgin Orbit – one of two spaceflight companies backed by billionaire Richard Branson – joined SpaceX and Rocket Lab as the next private American rocket launcher sending small satellites to space. Virgin Orbit delivers its payload slightly differently than SpaceX and Rocket Lab. Virgin Orbit can uniquely offer its customers the flexibility of launch site because its liquid-fueled rocket is dropped mid-air from under the wing of a massive Boeing 747 before propelling itself to space.
In the Spring of 2020 Virgin Orbit conducted its first Launch Demo mission off of the coast of southern California. Prior to the rocket’s first stage ignition, the company achieved the majority of its intended test flight targets. Just after LauncherOne’s first stage ignition the rocket prematurely shut down resulting in the complete loss of the rocket and its payload as it fell to the ocean.
After months of investigation, Virgin Orbit attributed the prematurely terminated flight to a component failure that led to a breach of a high-pressure line starving the engine of Liquid Oxygen resulting in the immediate loss of propulsion. The issue was remedied quickly and Virgin Orbit aimed to fly and launch again in December 2020 for its Launch Demo 2 mission attempting to successfully achieve orbit by the close of the year. In mid-December, the launch date of Launch Demo 2 was postponed until January 2021 due to impacts to operation and scheduling caused by the Covid-19 pandemic.
Virgin Orbit’s 747, Cosmic Girl, piloted by Kelly Latimer took to the skies on Sunday, January 17 with a fully fueled LauncherOne rocket loaded with a payload of nine CubeSat missions made up of ten spacecraft for NASA’s Educational Launch of NanoSatellites (ELaNa XX) series contracted under NASA’s Venture Class Launch Services program.
The Launch Demo 2 mission went off without a hitch. Just as with the first Launch Demo, all pre-launch activities proceeded nominally with Cosmic Girl reaching an altitude of 30,000 feet prior to the release of LauncherOne over the Pacific Ocean. Once released into free flight, the rocket’s first stage engine ignited and carried it through the atmosphere until separation and second stage engine ignition beyond the Kármán line – the recognized point at which “space” is defined beyond Earth’s atmosphere. Eventually, all nine payloads were successfully deployed into orbit completing the first-ever successful mission of an orbital class, liquid-fueled, air-launched rocket to reach space.
Another One Leaves The Crust
SpaceX has set the pace for space in 2021 successfully achieving two orbital-class launches within the first twenty days of the year with a third mission scheduled to depart Launch Complex 40 at Cape Canaveral Space Force Base in Florida on Friday, January 22. Likewise, Rocket Lab looks to aggressively exceed its previous launch record of seven missions in one calendar year. The only way to demolish a previous record is to launch frequently from multiple spaceports. SpaceX currently has three active launchpads, two in Florida and one in California. Within 2021, Rocket Lab will also have three operational launchpads, two in New Zealand and one in Virginia.
On Wednesday, January 20, 2021 – its third anniversary of first making it to orbit – Rocket Lab successfully launched its first Electron mission of 2021 nicknamed “Another One Leaves The Crust.” After standing down from a previous launch attempt on January 16 due to an erroneous sensor, the eighteenth overall mission of the Electron rocket successfully launched and deployed a single communications microsatellite for the European space technology company, OHB Group. The mission took place from Launch Complex 1 in Mahia, New Zealand at 07:26 UTC. This mission brings the total satellites deployed by Rocket Lab to 97.
In a statement provided by Rocket Lab, founder and CEO, Peter Beck, states that “We’re proud to be delivering a speedy and streamlined path to orbit for OHB Group on this mission, with launch taking place within six months of contract signing. By flying as a dedicated mission on Electron, OHB and their mission partners have control over launch timing, orbit, integration schedule, and other mission parameters.”
2021 – The year of the small satellite launcher
Expect SpaceX, Rocket Lab, and Virgin Orbit to be joined by other small launchers looking to break into the market sooner rather than later. Another NASA Venture Class Launch Services provider, Astra – a California-based small satellite launcher that launches from Kodiak, Alaska – narrowly missed beating out Virgin Orbit for the third-place slot in the competition to deliver small satellites to orbit.
On December 15, 2020, Astra launched its small orbital-class vehicle, Rocket 3.2, for the second time from Pacific Spaceport Complex on Kodiak Island, Alaska. The vehicle soared past the Kármán line with the upper stage reaching its targeted altitude of 380 kilometers at 7.2 km/sec but falling just shy of achieving orbital velocity at 7.68 km/sec.
Astra is not the only small private spaceflight company looking to join the ranks of SpaceX, Rocket Lab, and now Virgin Orbit. Texas-based Firefly Aerospace is also expected to join the elite group of privately funded spacefaring companies this year.
In October 2020, Firefly successfully completed acceptance testing of the first stage of its small class Alpha rocket. The stage completed a 35-second static fire demonstrating a full range of thrust vector control maneuvers. The first stage of the Alpha rocket has since been shipped to Firefly’s launch complex at Space Launch Complex 2 West (SLC-2W) at Vandenberg Air Force Base in California. In Novemeber 2020 Firelfy began the integration process of the payloads for the maiden Alpha launch.
In December 2020, Astra and Firefly were awarded Venture Class Launch Services Demonstration 2 firm fixed-priced contracts by NASA’s Launch Services Program along with a third small class launcher, California based Relativity Space. Astra received $3.9 million in funding while Firefly was awarded $9.8 million and Relativity received $3 million to place CubeSats in Low Earth Orbit.
SmallSats and CubeSats are quickly becoming the preferred method of operating in orbit because it is technology and opportunity that is attainable for many smaller companies and other parties interested in reaching space such as universities. As SmallSats continue to rise in popularity so too will the demand to launch them. 2021 is already shaping up to become the year that produces the highest amount of private commercialized spaceflight, ever.
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Tesla wins top loyalty and conquest honors in S&P Global Mobility 2025 awards
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla emerged as one of the standout winners in the 2025 S&P Global Mobility Automotive Loyalty Awards, capturing top honors for customer retention and market conquest.
The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.
Tesla claims loyalty crown
According to S&P Global Mobility, Tesla secured its 2025 “Overall Loyalty to Make” award following a late-year shift in consumer buying patterns. This marked the fourth consecutive year Tesla has received the honor. S&P Global Mobility’s annual analysis reviewed 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025, as noted in a press release.
In addition to overall loyalty, Tesla also earned the “Highest Conquest Percentage” award for the sixth consecutive year, highlighting the company’s continued ability to attract customers away from competing brands. This achievement is particularly notable given Tesla’s relatively small vehicle lineup, which is largely dominated by just two models: the Model 3 and Model Y.
Ethnic market strength and conquest
Tesla also captured top honors for “Ethnic Market Loyalty to Make,” a category that highlighted especially strong retention among Asian and Hispanic households. According to the analysis, Tesla achieved loyalty rates of 63.6% among Asian households and 61.9% among Hispanic households. These figures exceeded national averages.
S&P Global Mobility executives noted that loyalty margins across categories were exceptionally narrow in 2025, underscoring the significance of Tesla’s wins in an increasingly competitive market. Joe LaFeir, President of Mobility Business Solutions at S&P Global Mobility, shared his perspective on this year’s results.
“For 30 years, this analysis has provided a fact-based measure of brand health, and this year’s results are particularly telling. The data shows the market is not rewarding just one type of strategy. Instead, we see sustained, high-level performance from manufacturers with broad portfolios. In the current market, retaining customers remains a critical performance indicator for the industry,” LaFeir said.
Elon Musk
Elon Musk’s lawsuit against OpenAI and Microsoft is heading to jury trial
The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
OpenAI Inc. and Microsoft will face a jury trial this spring after a federal judge rejected their efforts to dismiss Elon Musk’s lawsuit, which accuses the artificial intelligence startup of abandoning its original nonprofit mission. The ruling keeps alive claims that OpenAI misled the Tesla CEO about its charitable purpose while accepting billions of dollars in funding.
As noted in a report from Bloomberg News, a federal judge in Oakland, California, ruled that OpenAI Inc. and Microsoft failed to show that Musk’s claims should be dismissed. U.S. District Judge Yvonne Gonzalez Rogers stated that while the evidence remains unclear, Musk has maintained that OpenAI “had a specific charitable purpose and that he attached two fundamental terms to it: that OpenAI be open source and that it would remain a nonprofit — purposes consistent with OpenAI’s charter and mission.”
Judge Gonzalez Rogers also rejected an argument by OpenAI suggesting that Musk’s use of an intermediary to donate $38 million in seed money to the company stripped him of legal standing. “Holding otherwise would significantly reduce the enforcement of a large swath of charitable trusts, contrary to the modern trend,” Judge Gonzalez Rogers wrote.
The judge also declined to dismiss Musk’s fraud allegations, citing internal OpenAI communications from 2017 involving co-founder Greg Brockman. In an email cited by the judge, fellow OpenAI board member Shivon Zilis informed Musk that Brockman would “like to continue with the non-profit structure.”
Just two months later, however, Brockman wrote in a private note that he “cannot say that we are committed to the non-profit. don’t want to say that we’re committed. if three months later we’re doing b-corp then it was a lie.”
Marc Toberoff, a member of Musk’s legal team, said Judge Gonzalez Rogers’s ruling confirms that “there is substantial evidence that OpenAI’s leadership made knowingly false assurances to Mr. Musk about its charitable mission that they never honored in favor of their personal self-enrichment.”
OpenAI, for its part, maintained that Musk’s legal efforts are baseless. In a statement, the AI startup said it is looking forward to the upcoming trial. “Mr. Musk’s lawsuit continues to be baseless and a part of his ongoing pattern of harassment, and we look forward to demonstrating this at trial. We remain focused on empowering the OpenAI Foundation, which is already one of the best-resourced nonprofits ever,” OpenAI stated.
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Tesla arsonist who burned Cybertruck sees end of FAFO journey
The man has now reached the “Find Out” stage.
A Mesa, Arizona man has been sentenced to five years in federal prison for setting fire to a Tesla location and vehicle in a politically motivated arson attack, federal prosecutors have stated.
The April 2025 incident destroyed a Tesla Cybertruck, endangered first responders, and triggered mandatory sentencing under federal arson laws.
A five-year sentence
U.S. District Judge Diane J. Humetewa sentenced Ian William Moses, 35, of Mesa, Arizona, to 5 years in prison followed by 3 years of supervised release for maliciously damaging property and vehicles by means of fire. Moses pleaded guilty in October to all five counts brought by a federal grand jury. Restitution will be determined at a hearing scheduled for April 13, 2026.
As per court records, surveillance footage showed Moses arriving at a Tesla store in Mesa shortly before 2 a.m. on April 28, 2025, carrying a gasoline can and backpack. Investigators stated that he placed fire starter logs near the building, poured gasoline on the structure and three vehicles, and ignited the fire. The blaze destroyed a Tesla Cybertruck. Moses fled the scene on a bicycle and was arrested by Mesa police about a quarter mile away, roughly an hour later.
Authorities said Moses was still wearing the same clothing seen on camera at the time of his arrest and was carrying a hand-drawn map marking the dealership’s location. Moses also painted the word “Theif” on the walls of the Tesla location, prompting jokes from social media users and Tesla community members.
The “Finding Out” stage
U.S. Attorney Timothy Courchaine noted that Moses’ sentence reflects the gravity of his crime. He also highlighted that arson is never acceptable.
“Arson can never be an acceptable part of American politics. Mr. Moses’ actions endangered the public and first responders and could have easily turned deadly. This five-year sentence reflects the gravity of these crimes and makes clear that politically fueled attacks on Arizona’s communities and businesses will be met with full accountability.”
Maricopa County Attorney Rachel Mitchell echoed the same sentiments, stating that regardless of Moses’ sentiments towards Elon Musk, his actions are not defensible.
“This sentence sends a clear message: violence and intimidation have no place in our community. Setting fire to a business in retaliation for political or personal grievances is not protest, it is a crime. Our community deserves to feel safe, and this sentence underscores that Maricopa County will not tolerate political violence in any form.”
Tesla wins top loyalty and conquest honors in S&P Global Mobility 2025 awards
Elon Musk’s lawsuit against OpenAI and Microsoft is heading to jury trial
