News
Rocket Lab, Virgin Orbit lead a new class of small rockets with big ambitions for 2021
SpaceX’s reign as the only privately funded American spaceflight company to reach and successfully deploy small satellite payloads into orbit ended on January 21, 2018, when Rocket Lab’s Electron rocket delivered three customer CubeSats to orbit for the first time.
SpaceX and Rocket Lab have since been the only private American companies to offer dedicated and rideshare delivery of small satellites to orbit. That is until Virgin Orbit joined the competition with the success of its Launch Demo 2 mission earlier this week.
Airdropping rockets
On Sunday, January 17, Virgin Orbit – one of two spaceflight companies backed by billionaire Richard Branson – joined SpaceX and Rocket Lab as the next private American rocket launcher sending small satellites to space. Virgin Orbit delivers its payload slightly differently than SpaceX and Rocket Lab. Virgin Orbit can uniquely offer its customers the flexibility of launch site because its liquid-fueled rocket is dropped mid-air from under the wing of a massive Boeing 747 before propelling itself to space.
In the Spring of 2020 Virgin Orbit conducted its first Launch Demo mission off of the coast of southern California. Prior to the rocket’s first stage ignition, the company achieved the majority of its intended test flight targets. Just after LauncherOne’s first stage ignition the rocket prematurely shut down resulting in the complete loss of the rocket and its payload as it fell to the ocean.
After months of investigation, Virgin Orbit attributed the prematurely terminated flight to a component failure that led to a breach of a high-pressure line starving the engine of Liquid Oxygen resulting in the immediate loss of propulsion. The issue was remedied quickly and Virgin Orbit aimed to fly and launch again in December 2020 for its Launch Demo 2 mission attempting to successfully achieve orbit by the close of the year. In mid-December, the launch date of Launch Demo 2 was postponed until January 2021 due to impacts to operation and scheduling caused by the Covid-19 pandemic.
Virgin Orbit’s 747, Cosmic Girl, piloted by Kelly Latimer took to the skies on Sunday, January 17 with a fully fueled LauncherOne rocket loaded with a payload of nine CubeSat missions made up of ten spacecraft for NASA’s Educational Launch of NanoSatellites (ELaNa XX) series contracted under NASA’s Venture Class Launch Services program.
The Launch Demo 2 mission went off without a hitch. Just as with the first Launch Demo, all pre-launch activities proceeded nominally with Cosmic Girl reaching an altitude of 30,000 feet prior to the release of LauncherOne over the Pacific Ocean. Once released into free flight, the rocket’s first stage engine ignited and carried it through the atmosphere until separation and second stage engine ignition beyond the Kármán line – the recognized point at which “space” is defined beyond Earth’s atmosphere. Eventually, all nine payloads were successfully deployed into orbit completing the first-ever successful mission of an orbital class, liquid-fueled, air-launched rocket to reach space.
Another One Leaves The Crust
SpaceX has set the pace for space in 2021 successfully achieving two orbital-class launches within the first twenty days of the year with a third mission scheduled to depart Launch Complex 40 at Cape Canaveral Space Force Base in Florida on Friday, January 22. Likewise, Rocket Lab looks to aggressively exceed its previous launch record of seven missions in one calendar year. The only way to demolish a previous record is to launch frequently from multiple spaceports. SpaceX currently has three active launchpads, two in Florida and one in California. Within 2021, Rocket Lab will also have three operational launchpads, two in New Zealand and one in Virginia.
On Wednesday, January 20, 2021 – its third anniversary of first making it to orbit – Rocket Lab successfully launched its first Electron mission of 2021 nicknamed “Another One Leaves The Crust.” After standing down from a previous launch attempt on January 16 due to an erroneous sensor, the eighteenth overall mission of the Electron rocket successfully launched and deployed a single communications microsatellite for the European space technology company, OHB Group. The mission took place from Launch Complex 1 in Mahia, New Zealand at 07:26 UTC. This mission brings the total satellites deployed by Rocket Lab to 97.
In a statement provided by Rocket Lab, founder and CEO, Peter Beck, states that “We’re proud to be delivering a speedy and streamlined path to orbit for OHB Group on this mission, with launch taking place within six months of contract signing. By flying as a dedicated mission on Electron, OHB and their mission partners have control over launch timing, orbit, integration schedule, and other mission parameters.”
2021 – The year of the small satellite launcher
Expect SpaceX, Rocket Lab, and Virgin Orbit to be joined by other small launchers looking to break into the market sooner rather than later. Another NASA Venture Class Launch Services provider, Astra – a California-based small satellite launcher that launches from Kodiak, Alaska – narrowly missed beating out Virgin Orbit for the third-place slot in the competition to deliver small satellites to orbit.
On December 15, 2020, Astra launched its small orbital-class vehicle, Rocket 3.2, for the second time from Pacific Spaceport Complex on Kodiak Island, Alaska. The vehicle soared past the Kármán line with the upper stage reaching its targeted altitude of 380 kilometers at 7.2 km/sec but falling just shy of achieving orbital velocity at 7.68 km/sec.
Astra is not the only small private spaceflight company looking to join the ranks of SpaceX, Rocket Lab, and now Virgin Orbit. Texas-based Firefly Aerospace is also expected to join the elite group of privately funded spacefaring companies this year.
In October 2020, Firefly successfully completed acceptance testing of the first stage of its small class Alpha rocket. The stage completed a 35-second static fire demonstrating a full range of thrust vector control maneuvers. The first stage of the Alpha rocket has since been shipped to Firefly’s launch complex at Space Launch Complex 2 West (SLC-2W) at Vandenberg Air Force Base in California. In Novemeber 2020 Firelfy began the integration process of the payloads for the maiden Alpha launch.
In December 2020, Astra and Firefly were awarded Venture Class Launch Services Demonstration 2 firm fixed-priced contracts by NASA’s Launch Services Program along with a third small class launcher, California based Relativity Space. Astra received $3.9 million in funding while Firefly was awarded $9.8 million and Relativity received $3 million to place CubeSats in Low Earth Orbit.
SmallSats and CubeSats are quickly becoming the preferred method of operating in orbit because it is technology and opportunity that is attainable for many smaller companies and other parties interested in reaching space such as universities. As SmallSats continue to rise in popularity so too will the demand to launch them. 2021 is already shaping up to become the year that produces the highest amount of private commercialized spaceflight, ever.
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Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
News
Tesla takes a step towards removal of Robotaxi service’s safety drivers
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.
Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers.
This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X.
In-cabin analytics
As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle.
According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin.
Video and audio sharing
A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.
Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request.
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
Tesla Model Y Standard: first impressions from a Premium owner
