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SpaceX’s next Falcon Heavy hits milestone as final rocket parts arrive in Florida
SpaceX has reached a critical milestone on the road to Falcon Heavy’s third flight: all major parts of the rocket – three boosters, an interstage, and a payload fairing – are now officially on-site at the company’s Pad 39A launch facilities.
This means that all that stands between SpaceX, the USAF, and the critical mission is the integration of the hardware into one vehicle, as well as the integration and encapsulation of all 24 customer satellites in the Falcon payload fairing. As noted by the USAF Space and Missile Systems Center (SMC), Falcon Heavy’s Space Test Program-2 (STP-2) mission will be exceptionally challenging and important for SpaceX for a variety of reasons.
Falcon Heavy: The Upper Stagening
Although the general performance of the three first stage boosters will be absolutely critical, the US Air Force’s STP-2 mission manages to cram in several additional major goals. First and foremost, all eyes will be on SpaceX’s Falcon upper stage (S2). Scheduled to last no less than several hours, the upper stage will be put through its paces like never before, requiring four separate ignitions and shutoffs of its Merlin Vacuum engine. For SpaceX, this may be the first time the company has ever attempted the feat – if any on-orbit testing has been done after completing customer missions, SpaceX has never commented on it.
Back in February 2018, Falcon Heavy’s launch debut also happened to mark the first flight-test of a true long-duration upper stage coast and third ignition, a spectacular success that sent Starman and a Tesla Roadster into a heliocentric orbit that now reaches beyond Mars. As such, SpaceX will by no means be walking into the challenges of STP-2 unprepared. In fact, the coast required on Flight 1 may have technically been more challenging than any one of the four separate burns S2 will need to perform on STP-2. However, combining the need to do all four burns and deployments rather quickly and in sequence, the critical need for accurate orbital insertions, and high standards of reliability and mission assurance expected by the USAF, STP-2 will easily be the hardest mission SpaceX has yet to attempt.
If SpaceX succeeds, the benefits will stretch far beyond simply satisfying an Air Force requirement and securing the USAF’s Falcon Heavy certification. Once SpaceX has rigorously demonstrated the reliability of Falcon 9’s upper stage for long coasts and high numbers of ignition events, the company will be able to apply that as a marketable product. Potential customers include the usual communications satellite operators desiring a direct-to-GEO insertion, saving time (and thus making money faster) by skipping the orbit-raising that comes with easier transfer orbits.
One major use-case – as demonstrated by Falcon Heavy’s interplanetary launch debut – is sending payloads beyond Earth orbit, a capability that NASA would undoubtedly take advantage of.
Reusability makes a surprise entrance
But wait, there’s more! In a predictable but still largely unexpected turn of events, the Air Force has also selected Falcon Heavy’s STP-2 mission as an opportunity to gain familiarity with the rocket reusability SpaceX is famous for. Falcon Heavy’s second mission and commercial launch debut – Arabsat 6A – used three all-new Block 5 boosters, two of which returned to land after gentle recoveries. Known as B1052 and B1053, the lightly-used boosters are now scheduled to become the first flight-proven orbital-class rockets launched on a Department of Defense (DoD) mission in 25 years, since the Space Shuttle’s final military mission in 1992.
If successful, SpaceX will help pave the way for the US military to seriously adopt reusable rockets and develop the “certification” procedures needed to do so. This will benefit all prospective US launch providers, not just SpaceX, but SpaceX will likely be the only company flying valuable payloads on flight-proven rockets until Blue Origin and ULA’s Vulcan achieve flight-proven certification for military launches. Much like regular certification often requires multiple launch demonstrations, flight-proven certification will likely be at least as – if not more – stringent. For New Glenn, that milestone might come as early as 2023-2025, while Vulcan – if a reusable engine section is ever actually implemented – is unlikely to even complete its launch debut – let alone first reuse – before 2025.
As such, SpaceX is quite literally half a decade ahead of its prospective competitors when it comes to certifying flight-proven rockets for high-value launches. Additionally, just the act of the USAF completing its development of a reusability certification process will likely encourage – if not directly lay the foundation for – NASA to seriously consider doing the same with its own launch services.
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SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
Elon Musk
SpaceX (SPCX) IPO is live today at $135: Here’s exactly what you need to know
SpaceX priced its historic IPO at $135 per share today, raising a record $75 billion.
SpaceX officially priced its initial public offering at $135 per share, offering 555,555,555 shares of Class A common stock and raising $75 billion in what is the largest IPO in stock market history. Shares are set to begin trading on the Nasdaq Global Select Market on Friday, June 12, under the ticker symbol SPCX. The previous record holder was Saudi Aramco’s 2019 offering at $29 billion, followed by Alibaba’s $22 billion offering in 2014.
At $135 per share and roughly 555.6 million shares, the implied valuation sits near $1.75 trillion, which would make SpaceX roughly the seventh largest company in the United States, just above Tesla’s current market cap. Regular investors can request shares at the IPO price through Robinhood, Fidelity, Charles Schwab, SoFi, and E*TRADE, though the deal is heavily oversubscribed and most retail allocations will be partial or unfilled. Once trading opens June 12, anyone with a brokerage account can buy SPCX on the open market.
SpaceX’s amended S-1 is sparking a major Tesla merger conversation
The valuation is anchored primarily by Starlink. Starlink crossed 10 million subscribers as of February 2026 and is adding 750,000 to 1.5 million new users per month, with the connectivity segment already posting a $1.19 billion profit last quarter. The offering also bundles in xAI following SpaceX’s all-stock merger earlier this year, adding Grok and the Colossus supercomputer to the investment thesis. As Teslarati reported, Starlink ended 2025 with $10 billion in revenue, a figure analysts project could reach $24 billion by end of 2026.
Wedbush analyst Dan Ives has been vocal in his support. “I think the time is right,” Ives said, adding that the offering expands the Elon Musk ecosystem rather than competing with Tesla. An average 12-month price target of $165 per share represents roughly 22% upside from the IPO price. Not everyone agrees – Motley Fool noted xAI is spending $1 billion per month playing catch-up to OpenAI and Anthropic.
Musk founded SpaceX in 2002 with a single stated purpose. “Elon founded SpaceX with a goal to change humanity, to make us a multi-planet species,” CFO Bret Johnsen said in the company’s retail roadshow video this week. Musk himself has been more direct: “We are building the systems and technologies necessary to provide global connectivity on Earth and beyond, to understand the true nature of the universe, and to extend the light of consciousness to the stars.”
Investor's Corner
Tesla unfolded its first European “folding Supercharger”
Tesla’s folding Supercharger just arrived in Europe and it changes how fast charging expands.
Tesla’s Folding Unit Supercharger has officially landed in Europe, with the company teasing a new installation in its effort for a broader rollout targeting major motorway rest stops across the European continent in Q3 2026. The arrival marks a notable shift in how Tesla is thinking about network expansion, moving from hardware performance alone to engineering the logistics chain itself.
While Tesla did not reveal the exact location for the new folding Supercharger in Europe, the photo shared on X heavily suggests that this maybe somewhere in Norway. Historically, whenever Tesla rolls out an entirely new infrastructure architecture in Europe, whether it was the original Supercharger stalls years ago or these brand-new modular V4 “Folding Units”, Norway is almost always the designated launch pad because of its unmatched EV adoption rate and supportive infrastructure
The Folding Unit, introduced in March 2026, is a factory pre-assembled V4 charging station built on an industrial hinge system mounted to a heavy-duty concrete base. The entire assembly arrives on site ready to unfold and connect. Tesla confirmed the units feature telescopic light poles specifically designed for easy transportation and fast on-site deployment, a detail that signals how carefully the logistics chain has been engineered alongside the hardware itself. The design allows 33% more stalls per delivery truck, cuts installation time roughly in half, and reduces overall deployment costs by more than 20% compared to traditional installations.
Tesla’s newest “Folding V4 Superchargers” are key to its most aggressive expansion yet
Tesla also noted telescopic light poles which provide benefits over traditional Supercharger installations that require fixed-height poles that are awkward to ship, slow to position on site, and often require separate crews and equipment to erect before charging hardware can even be staged. By engineering poles that compress for transit and extend on arrival, Tesla has removed one of the quieter bottlenecks in the physical deployment process. Every hour saved on a light pole installation is an hour redirected toward getting stalls energized. At scale, across dozens of new sites per quarter, those hours add up to a meaningful acceleration in how quickly a location goes from approved permit to serving its first customer.
Each Folding Unit pairs a single V4 power cabinet with eight charging posts. The V4 cabinet delivers up to 500 kW per stall for passenger vehicles and up to 1.2 MW for the Tesla Semi, supporting twice the stalls per cabinet at three times the power density of its predecessor. Longer cables make every new station immediately usable by non-Tesla vehicles, a priority as Tesla continues opening its network to Ford, GM, Rivian, Hyundai, Stellantis, and others.
As Teslarati reported when the Folding Unit was first unveiled, Tesla’s Gigafactory New York produced its final V3 Supercharger cabinet in March 2026 after more than seven years and 15,000 units, completing a full pivot to V4 production. The European arrival of the folding design is the next chapter in that transition.
Faster and cheaper deployment means Tesla can justify building in markets and corridors that were previously too expensive to serve, filling the coverage gaps that have slowed EV adoption outside major urban centers.
First Folding Unit Superchargers in Europe 🇪🇺 https://t.co/KNfYWJukkL pic.twitter.com/YR1udIpH1i
— Tesla Charging (@TeslaCharging) June 10, 2026
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Elon Musk just put a $1 Trillion revenue number on SpaceX
