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SpaceX secures 100+ smallsat launch contracts in 10 months
SpaceX announced that more than 100 small spacecraft are contracted to launch on future Falcon 9 rideshare missions less than 10 months after the company’s Smallsat Program opened its doors.
Critically, this milestone suggests that even before a single launch was completed, demand for SpaceX’s unprecedentedly affordable smallsat launch services is so strong that the program is all but guaranteed to contribute outsized revenue. Thanks to the company’s free-for-all, rapid-fire approach to rideshares on its massive Falcon 9 rocket, there could be monthly opportunities for unrelated small spacecraft to launch on Starlink missions – followed by one or two dedicated rideshares to a slightly different orbit – for the indefinite future.
After securing ~100 customers in a matter of months, SpaceX’s Smallsat Program has proven that it’s already a heavyweight to be reckoned with.
Per SpaceX’s own online portal, where customers can legitimately purchase a smallsat launch contract in a matter of minutes, the potential revenue generated from >100 contracts could be even more than $100 million. For a number of reasons, however, $50-75 million is a much more reasonable – and still extremely impressive – ceiling. Equivalent to the cost of 7-10 launches of Rocket Lab’s small Electron rocket, the ultimate price paid by any given SpaceX rideshare customer is at least several times – if not a magnitude – less.
The compromise: much like taking a bus instead of the cab, customers have to accept that they’ll likely be dropped off – at best – in the general vicinity of their optimal destination. For some small satellites, that’s likely a showstopper or major qualm. For many others, though, millions of dollars of launch cost savings could easily make up for the inconvenience. It’s even possible that companies could choose to add more capable off-the-shelf propulsion offered by a ever-growing number NewSpace suppliers to their spacecraft, effectively allowing a smallsat to head from a given rideshare ‘bus stop’ to its preferred orbit.
Down the road, space tug startup Momentus Space has already signed several contracts with SpaceX to include its Vigoride and Vigoride Extended spacecraft on future Smallsat Program launches. With Vigoride and space tugs like it, smallsat owners could feasibly contract with Momentus to have their satellites delivered to a custom orbit after launching with SpaceX. It remains to be seen if the cost of a combination rideshare-spacetug launch contract can compete with a dedicated small launch vehicle like Electron, but early signs are extremely encouraging.
Scheduled to launch no earlier than December 2020, SpaceX’s very first dedicated rideshare mission will include a Momentus Vigoride space tug that has already secured contracts worth more than $6 million for a portion of its 250 kg (~550 lb) payload capacity.
All things considered, given that the very first Smallsat Program rideshare was completed less than a week ago on June 13th, SpaceX is likely just getting started. Once the company has thoroughly proven the value of its smallsat launch offering with several launches and many happy customers, it’s possible that SpaceX’s first 100 contracts will pale in comparison to the demand it sees a year or two from now.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
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It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
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Tesla Cybercab uses a unique strategy for picking up the right rider
