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SpaceX secures 100+ smallsat launch contracts in 10 months
SpaceX announced that more than 100 small spacecraft are contracted to launch on future Falcon 9 rideshare missions less than 10 months after the company’s Smallsat Program opened its doors.
Critically, this milestone suggests that even before a single launch was completed, demand for SpaceX’s unprecedentedly affordable smallsat launch services is so strong that the program is all but guaranteed to contribute outsized revenue. Thanks to the company’s free-for-all, rapid-fire approach to rideshares on its massive Falcon 9 rocket, there could be monthly opportunities for unrelated small spacecraft to launch on Starlink missions – followed by one or two dedicated rideshares to a slightly different orbit – for the indefinite future.
After securing ~100 customers in a matter of months, SpaceX’s Smallsat Program has proven that it’s already a heavyweight to be reckoned with.
Per SpaceX’s own online portal, where customers can legitimately purchase a smallsat launch contract in a matter of minutes, the potential revenue generated from >100 contracts could be even more than $100 million. For a number of reasons, however, $50-75 million is a much more reasonable – and still extremely impressive – ceiling. Equivalent to the cost of 7-10 launches of Rocket Lab’s small Electron rocket, the ultimate price paid by any given SpaceX rideshare customer is at least several times – if not a magnitude – less.
The compromise: much like taking a bus instead of the cab, customers have to accept that they’ll likely be dropped off – at best – in the general vicinity of their optimal destination. For some small satellites, that’s likely a showstopper or major qualm. For many others, though, millions of dollars of launch cost savings could easily make up for the inconvenience. It’s even possible that companies could choose to add more capable off-the-shelf propulsion offered by a ever-growing number NewSpace suppliers to their spacecraft, effectively allowing a smallsat to head from a given rideshare ‘bus stop’ to its preferred orbit.
Down the road, space tug startup Momentus Space has already signed several contracts with SpaceX to include its Vigoride and Vigoride Extended spacecraft on future Smallsat Program launches. With Vigoride and space tugs like it, smallsat owners could feasibly contract with Momentus to have their satellites delivered to a custom orbit after launching with SpaceX. It remains to be seen if the cost of a combination rideshare-spacetug launch contract can compete with a dedicated small launch vehicle like Electron, but early signs are extremely encouraging.
Scheduled to launch no earlier than December 2020, SpaceX’s very first dedicated rideshare mission will include a Momentus Vigoride space tug that has already secured contracts worth more than $6 million for a portion of its 250 kg (~550 lb) payload capacity.
All things considered, given that the very first Smallsat Program rideshare was completed less than a week ago on June 13th, SpaceX is likely just getting started. Once the company has thoroughly proven the value of its smallsat launch offering with several launches and many happy customers, it’s possible that SpaceX’s first 100 contracts will pale in comparison to the demand it sees a year or two from now.
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Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Elon Musk
SpaceX gains favor as Pentagon embraces Musk-style defense reform
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
SpaceX emerged as a clear beneficiary of the Trump administration’s renewed push to accelerate military innovation, as Defense Secretary Pete Hegseth openly praised Elon Musk’s private space enterprise during a visit to the company’s Starbase launch site in Texas.
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
Hegseth embraces Elon Musk’s pace
Speaking at SpaceX’s Starbase facility in Brownsville, Texas, Hegseth criticized what he described as a “risk-averse culture” among traditional defense contractors and called for faster innovation modeled after Musk’s approach. He confirmed that the Department of Defense plans to integrate Musk’s Grok AI platform into Pentagon systems, which is part of the administration’s efforts to make the U.S. military an “AI-first warfighting force.”
Hegseth stated that the Pentagon intends to deploy AI models across both classified and unclassified networks, signaling a willingness to push past earlier efforts to limit military use of artificial intelligence. His comments aligned closely with President Donald Trump’s recent call for a $500 billion increase in defense spending, Bloomberg News noted. Trump has also warned major contractors that slower production and shareholder-focused practices could put future contracts at risk.
While Hegseth criticized legacy defense firms, SpaceX was held up as an example of how aggressive timelines, vertical integration, and iterative development could reshape defense strategies. “We need to be blunt here; we can no longer afford to wait a decade for our legacy prime contractors to deliver a perfect system. Winning requires a new playbook. Elon wrote it with his algorithm: question every requirement, delete the dumb ones and accelerate like hell,” Hegseth said.
SpaceX’s expanding defense role comes into focus
SpaceX has become one of the U.S. government’s most important aerospace partners. The company holds roughly $4 billion in NASA contracts to develop Starship into a lunar lander, while also serving as a key launch provider for sensitive national security payloads using its Falcon 9 and Falcon Heavy rockets.
During the visit, Musk highlighted that his ambitions extend beyond defense contracts, reiterating long-term goals of interplanetary travel and eventual exploration beyond the solar system. Still, the optics of the event reinforced how closely SpaceX’s capabilities now align with U.S. strategic priorities.
The appearance also marked another step in Musk’s political rehabilitation after a public falling-out with the White House last year. Since leaving his role leading the Department of Government Efficiency, Musk has gradually reengaged with the administration, reconnecting with U.S. President Donald Trump during slain conservative activist Charlie Kirk’s tribute and attending events at the White House. Trump’s also recently suggested that Starlink could help restore internet access in Iran.
Tesla has launched a new Model Y configuration in the “Premium” trim, and it comes with three highly requested features that have launched in markets outside of the U.S. and in other trims.
Tesla announced on Monday night that it has officially launched the Model Y Premium in a seven-seat configuration, which also comes standard with a 16″ touchscreen and black headliner, both of which are featured in the Model Y Performance trim.
The seven-seat configuration is highly requested by consumers and helps fill out the more spacious SUV offering that the lineup has missed outside of the Model X, which prices out many consumers. This new upgrade only costs $2,500 extra for all three features, bringing the cash price to $48,990.
This also comes with the larger 16” touchscreen! pic.twitter.com/aiAxWUTKZa
— TESLARATI (@Teslarati) January 13, 2026
The move to add the seven-seat configuration with the black headliner and additional screen size is a welcome addition, as many Tesla fans have asked the company to come out with an SUV with more seating capacity. Although it is not a full-size SUV, the additional seating will certainly attract some buyers with bigger families.
It appears the third row is slightly more spacious than the past iteration of the seven-seat Model Y, which was available in the previous design pre-Juniper:
Credit: Tesla
However, it definitely still appears to be pretty cramped in terms of legroom. It will definitely be a seating arrangement for smaller passengers, mostly reserved for children.
The other two upgrades are the black headliner, which was launched in other markets and in the Model Y Performance. Many owners have wanted this change, and Tesla listened, but is only offering it with the seven-seat configuration. It also has a larger 16″ touchscreen, also present in the Model Y Performance exclusively:
Credit: Tesla
It is a nice touch to add these highly requested features to the all-electric crossover, which was the best-selling vehicle in the world for the third consecutive year.
Tesla counters Norway’s VAT hike with dedicated consumer bonus
SpaceX gains favor as Pentagon embraces Musk-style defense reform
