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SpaceX Dragon returns private astronauts to Earth after an extra week in space
Update: A SpaceX Crew Dragon has finally returned Axiom Space’s first crew of four private astronauts to Earth after recovery delays ultimately gave the passengers and extra six days in space, boosting their total trip duration from 10-12 days to 17 days.
In the process, capsule C206 (Endeavour) became the first Crew Dragon to successfully transport astronauts to the International Space Station and back to Earth three times. SpaceX and NASA have already certified each Crew Dragon capsule for five flights – a number that will likely need to expanded within just a year or two. SpaceX is currently scheduled to launch Crew-4 no earlier than (NET) April 27th, Axiom-2 NET Q3 2022, Crew-5 NET October 2022, and Polaris Dawn NET late 2022.
Following extensive weather delays, a SpaceX Crew Dragon spacecraft has undocked from the International Space Station (ISS) after carrying the first all-private astronaut mission to the orbital outpost.
That private mission – known as Axiom-1 – was originally supposed to head to the ISS in February and, later, late March. For unspecified reasons, apparent issues with processing or Dragon/Falcon refurbishment ultimately pushed Ax-1’s launch to April 8th. Initially, the crew of four astronauts – one former NASA astronaut turned Axiom pilot and three wealthy paying customers – were scheduled to spend around ten days in space and eight days aboard the ISS. At some point before liftoff, that was updated to 12 days in space and 10 days aboard the station.
Shortly before liftoff, NASA’s official schedule had Axiom-1’s undocking and space station departure penciled in for April 19th. On April 19th, NASA, SpaceX, and Axiom decided to waive off the first departure attempt due to weather issues that were apparently impacting all seven of Crew Dragon’s nominal recovery zones – four in the Gulf of Mexico and three in the Atlantic Ocean. On April 20th, the next undocking attempt was pushed to no earlier than April 23rd. On April 23rd, the teams yet again called off the departure.
Finally, at 9:10 pm EDT on April 24th, the heavens apparently aligned and the Axiom-1 crew was able to board Crew Dragon, undock from the ISS, and begin their ~15-hour trip back to Earth. Until splashdown (NET 1pm EDT, April 25th), however, SpaceX and NASA will still be unable to settle with any confidence on a firm launch date for their Crew-4 NASA and ESA astronaut transport mission. Originally scheduled for April 15th, Axiom-1’s delays have pushed the Crew-4 launch to no earlier than (NET) 3:52 am EDT (07:52 UTC) on April 27th – nearly two weeks behind schedule.
Thankfully, that should be no problem for the ISS or Crew-3. Crew Dragon is currently certified to spend up to 210 days in orbit, and NASA had already planned for Crew-3 to return before even the usual six-month stint aboard the space station, so Crew-4 could have slipped well into early June 2022 without much of a problem. Nonetheless, NASA still plans to inspect the Axiom-1 Crew Dragon and analyze all data gathered from the mission to ensure nothing was amiss before giving SpaceX the green light to launch Crew-4.
Due to the current proximity of Axiom-1’s splashdown and Crew-4’s launch, even a minor delay or issue during the post-flight review would likely push Crew-4 to April 28th. With any luck, though, Axiom-1’s recovery and data review will be close to perfect and allow Crew-4 to finally get off the ground on the 27th.
Simultaneously, SpaceX is preparing to launch another batch of Starlink satellites as early as April 29th. If both missions avoid delays, Starlink 4-16 will be the company’s sixth launch in April and 17th launch this year.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
