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SpaceX’s next Crew Dragon astronaut mission settles on Halloween launch
After initially moving forward 24 hours from October 31st to October 30th, SpaceX’s next Crew Dragon astronaut mission has slipped back to its initial Halloween launch date.
Again scheduled to lift off around 2:21 am EDT (UTC-4) on Halloween morning, SpaceX’s Falcon 9 rocket and Crew Dragon spacecraft are on track to support their third operational NASA astronaut launch since November 2020. Known as Crew-3, the mission will carry NASA astronauts Thomas Marshburn, Raja Chari, Kayla Barron, and ESA (European Space Agency) astronaut Matthias Maurer to the International Space Station (ISS). A few weeks later, Crew-3 will take over command of the US ISS segment, allowing Crew Dragon Crew-2 astronauts Shane Kimbrough, Megan McArthur, Akihiko Hoshide, and Thomas Pesquet to return to Earth after some six and a half months in orbit.
Unlike Crew-2, which became the first astronaut launch in history to use a flight-proven orbital space capsule in April 2021, Crew-3 astronauts will head to the ISS inside a new capsule. Likely to be Dragon 2 capsule #10 (C210), SpaceX says it will be the first of at least two new Crew Dragons scheduled to join the company’s fleet of reusable crew capsules between now and mid-2022. Each Dragon 2 capsule (Crew and Cargo variants) is designed and rated to complete at least five orbital spaceflights before retirement and there’s a good chance that that five-flight limit can be expanded if needed.
New Dragon aside, Crew-3 will still be the second time professional astronauts launch on a flight-proven liquid rocket booster – SpaceX’s Falcon 9. Between Crew-2 and Crew-3, SpaceX also launched four private, rookie astronauts – a world first – on a flight-proven Dragon and Falcon 9 booster, further strengthening the pair’s pedigree as the first privately-developed, reusable, human-rated rocket and spacecraft. Crew-3 will be Falcon 9 booster B1067’s second Dragon launch and second launch overall after a successful Cargo Dragon launch debut in June 2021.
When the Commercial Crew Program culminated in NASA awarding SpaceX $2.6B to develop Crew Dragon and Boeing $4.2B to develop Starliner, the goal was always to field two redundant crew transfer vehicles and then alternate launches of those vehicles every six or so months. However, despite charging NASA almost two-thirds more than SpaceX to provide the exact same service, Boeing’s Starliner program has run into numerous hardware and software issues over the last two years, causing major delays.
As a result, more than 31 months after a SpaceX Crew Dragon aced its first uncrewed test flight to and from the space station and almost 18 months after Dragon launched its first two astronauts, Boeing’s Starliner has yet to complete a successful orbital test flight and yet to launch a single astronaut. Recently, Boeing’s second uncrewed test flight – required after Starliner suffered near-catastrophic software failures on its first attempt – has been delayed by chronic valve issues from July or August 2021 to May 2022. NASA has also begun shuffling astronauts originally scheduled to launch on Starliner’s Crew-1 equivalent mission to Crew Dragon’s August 2022 Crew-5 mission.
Starliner’s first crewed flight test (CFT) is entirely dependent upon the near-flawless success of OFT-2 – far from guaranteed. Per Boeing’s senior Starliner program manager, the current best-case scenario would see the company launch CFT six months after OFT-2 – no earlier than November 2022 if OFT-2 flies next May. In other words, based on the program’s history of chronic delays, it’s more likely than not that Starliner won’t fly crew until early 2023. Given Crew-5’s August 2022 launch target, Boeing would have to ace its crewed flight test, pass extensive NASA post-flight reviews, and achieve NASA certification in just a month or two for SpaceX and Crew Dragon to not end up flying Crew-6 in February or March 2023.
Put simply, Boeing has gotten itself into a situation where it would take a minor miracle for Starliner to complete a single operational launch before SpaceX launches all six NASA Crew Dragon missions currently on contract – and back to back, no less. Crew-3 will mark the halfway point to a milestone that would have been unfathomable just a few years ago.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
