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SpaceX CEO Elon Musk teases next-gen Starlink satellites, Starship factories
CEO Elon Musk has shared a slideshow from a recent SpaceX all-hands meeting, revealing the company’s current priorities, sources of pride, and the first official renders of a few future projects.
Falcon and Dragon
The last seven or so months have been a landmark period for SpaceX’s workhorse Falcon 9 rocket. For the first time ever, the company is actually matching or exceeding extremely lofty launch cadence targets publicly revealed by Musk earlier this year. In the first five months of 2022, SpaceX has completed 22 successful launches. In the last seven months, SpaceX has completed 30 launches. SpaceX also has at least five launches nominally planned for June, meaning that the company is on track to launch just over once per week in the first half of the year after Musk revealed a goal of 52-60 launches in 2022.
SpaceX’s Dragon spacecraft continue to excel, as well. Cargo Dragon is on the brink of its 26th space station cargo delivery, while Crew Dragon remains the United States’ only way to launch NASA astronauts to the International Space Station it spent tens of billions of dollars to help build. Crew Dragon’s private career is also off to an excellent start, with two all-private launches already down and a third and fourth planned in late 2022 and early 2023 on top of regular NASA transport missions.
Starlink
According to Musk’s slide deck, SpaceX’s Starlink satellite internet constellation has secured close to half a million customers in 32 countries two and a half years after operational satellite launches began. The constellation has almost 2400 working satellites in orbit, of which almost 1800 are operational. There’s a good chance that half of all active satellites will be owned and operated by SpaceX within the next few months. SpaceX has also delivered more than 15,000 Starlink dishes to war-torn Ukraine and announced its first airline connectivity partnerships within the last few months.
Lastly, the CEO published the first official renders of SpaceX’s next-generation Starlink V2.0 satellites and the massive Pez dispenser-style mechanism Starships will initially use to deploy the massive spacecraft in orbit. Based on the renders, SpaceX appears to have more or less upscaled its existing rectangular Starlink V1.x satellite design by a factor of two, producing a spacecraft that will measure about 7 x 3 meters (23 x 10 ft). Curiously, the Starlink dispenser and tiny payload ‘slot’ shown only appear to allow Starship to carry around 60 satellites, suggesting that the company will need to develop a different deployment method to achieve its ultimate goal of launching 110-120 satellites at once.
Starship
Finally, on top of sharing the first photo of Raptor engine installation on Super Heavy Booster 7, which could support Starship’s first orbital launch attempt later this year, Musk also revealed the first official renders of a pair of next-generation Starship factories SpaceX has already begun building. In South Texas, SpaceX is both expanding its existing Starship factory and replacing the three main sprung structures (tents) where most pre-stacking work has been done for the last two years with a single massive, permanent building.
At a new and rapidly growing SpaceX facility located on NASA Kennedy Space Center property, the company is simultaneously building a second next-generation Starship factory to supply multiple planned Florida launch sites with their own Starships and Super Heavy boosters.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
