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SpaceX CEO Elon Musk hints at Starlink’s global reach at Tesla shareholder event
Speaking at Tesla’s annual shareholder meeting, CEO Elon Musk – also CEO of SpaceX – briefly segued to his spaceflight company’s ambitious Starlink program and discussed how he believes the satellite constellation can support no more than 3-5% of the global population.
On May 23rd, SpaceX successfully launched 60 “v0.9” Starlink satellites – weighing as much as 18.5 tons (~41,000 lb) – into LEO, a first step unmatched in ambition in the history of commercial satellites. Delivered to an orbit of ~450 km (280 mi), all but four of the 60 spacecraft have managed to successfully power up their electric ion thrusters and 55 have already raised their orbits to ~500 km (310 mi). For what is effectively a technology/partial-prototype demonstration mission, the record of Starlink v0.9 performance is extremely impressive and bodes well for a quick and relatively easy design optimization (to “v1.0”) before true mass production can begin.
In general, Musk was more than willing to acknowledge some of the potential limitations of a Low Earth Orbit (LEO) broadband satellite constellation at Tesla’s 2019 shareholder meeting. Most notably, he bluntly noted that Starlink is not designed to service densely populated areas and will predominately be focused on low to medium-density populaces. Triggered by an investor’s question about the possibility of integrating Starlink into future Tesla cars, Musk reiterated that SpaceX’s first-generation Starlink user terminals (i.e. ground antennas) will be roughly the size of a “medium pizza”.
Although pizza sizing is not exactly ISO-certified, Starlink’s user antennas will presumably be around 12-14 inches (30-36 cm) wide and come in a square form factor. Thanks to the use of what Musk believes are the most advanced phased array antennas in the world, neither the antennas on Starlink satellites or user terminals will need to physically move to maintain a strong signal. Still, as Musk notes, an antenna the size of medium pizza box would still stick out like a sore thumb on the typically all-glass roof of an of Tesla’s consumer cars, although built-in Starlink antennas might actually make sense on Tesla Semis.
Elon Musk’s specific comment indicated that Starlink – at least in its current iteration – was never meant to serve more than “3-5%” of Earth (population: ~7.8 billion), with most or all of its users nominally located in areas with low to medium population densities. This generally confirms technical suspicions that Starlink (and other constellations like OneWeb and Telesat) is not really capable of providing internet to everyone per se.
For SpaceX, each Starlink satellite – per official statements that the first 60 satellites represent more than 1 terabit of bandwidth – likely offers bandwidth of roughly 17-20 gigabits per second. In simpler terms, this means that one Starlink satellite overhead could theoretically support as many as 4000 users simultaneously streaming YouTube videos at 1080p/30fps, a figure that sounds impressive but glosses over the sheer number of people that live in cities. Importantly, every single Starlink satellite at ~550 km will likely have a service radius of several thousand – if not tens of thousands of – square kilometers.
Even though the US is exceptionally large and spread out relative to most other countries, a single square kilometer of New York City, Los Angeles, San Francisco, Boston, Miami, Seattle, or dozens of other cities could effortlessly saturate a Starlink satellite’s bandwidth. Even the smallest of towns and cities could easily use most or all of ~20 Gbps at peak hours. In short, Starlink is going to be extremely bandwidth-constrained. Even if SpaceX can double or triple each satellite’s bandwidth and have 10-100 satellites overhead and capable of delivering internet at any given moment, it’s hard to imagine that Starlink will ever be able to serve every person that falls under its coverage area.
Additionally, this means that there is a strong chance that Starlink internet customers will be subject to relatively strict bandwidth limitations and throttling at peak hours. Thankfully, these limitations will be made entirely out of technical necessity, standing in stark contrast to the arbitrary, greed-motivated carriers and ISPs Americans are almost universally accustomed to. In an absolute worst-case scenario, Starlink’s already-connected US customers would get roughly the same quality of service they are used to at roughly the same price. However, they would be able to rest assured that their money was going to SpaceX instead of filling the pockets of the robber-baron-esque shareholders and executives that run American ISPs.
Ultimately, the estimates provided above are exceptionally conservative and generally assume worst-case scenarios. SpaceX could very well beat expectations and develop unique and innovative ways of efficiently using its available bandwidth, while also tirelessly working to improve its technology and expand the carrying capacity of newer satellites. In general, CEO Elon Musk’s comments serve as an excellent temper to the hype surrounding Starlink. SpaceX isn’t going to initially be breaking the backs of Comcast or Time Warner but there’s no reason to believe that that day will never come.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
