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SpaceX CEO Elon Musk hints at Starlink’s global reach at Tesla shareholder event

An animation of SpaceX's Starlink satellite constellation. (SpaceX - GIF by Teslarati)

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Speaking at Tesla’s annual shareholder meeting, CEO Elon Musk – also CEO of SpaceX – briefly segued to his spaceflight company’s ambitious Starlink program and discussed how he believes the satellite constellation can support no more than 3-5% of the global population.

On May 23rd, SpaceX successfully launched 60 “v0.9” Starlink satellites – weighing as much as 18.5 tons (~41,000 lb) – into LEO, a first step unmatched in ambition in the history of commercial satellites. Delivered to an orbit of ~450 km (280 mi), all but four of the 60 spacecraft have managed to successfully power up their electric ion thrusters and 55 have already raised their orbits to ~500 km (310 mi). For what is effectively a technology/partial-prototype demonstration mission, the record of Starlink v0.9 performance is extremely impressive and bodes well for a quick and relatively easy design optimization (to “v1.0”) before true mass production can begin.

In general, Musk was more than willing to acknowledge some of the potential limitations of a Low Earth Orbit (LEO) broadband satellite constellation at Tesla’s 2019 shareholder meeting. Most notably, he bluntly noted that Starlink is not designed to service densely populated areas and will predominately be focused on low to medium-density populaces. Triggered by an investor’s question about the possibility of integrating Starlink into future Tesla cars, Musk reiterated that SpaceX’s first-generation Starlink user terminals (i.e. ground antennas) will be roughly the size of a “medium pizza”.

Although pizza sizing is not exactly ISO-certified, Starlink’s user antennas will presumably be around 12-14 inches (30-36 cm) wide and come in a square form factor. Thanks to the use of what Musk believes are the most advanced phased array antennas in the world, neither the antennas on Starlink satellites or user terminals will need to physically move to maintain a strong signal. Still, as Musk notes, an antenna the size of medium pizza box would still stick out like a sore thumb on the typically all-glass roof of an of Tesla’s consumer cars, although built-in Starlink antennas might actually make sense on Tesla Semis.

Elon Musk’s specific comment indicated that Starlink – at least in its current iteration – was never meant to serve more than “3-5%” of Earth (population: ~7.8 billion), with most or all of its users nominally located in areas with low to medium population densities. This generally confirms technical suspicions that Starlink (and other constellations like OneWeb and Telesat) is not really capable of providing internet to everyone per se.

For SpaceX, each Starlink satellite – per official statements that the first 60 satellites represent more than 1 terabit of bandwidth – likely offers bandwidth of roughly 17-20 gigabits per second. In simpler terms, this means that one Starlink satellite overhead could theoretically support as many as 4000 users simultaneously streaming YouTube videos at 1080p/30fps, a figure that sounds impressive but glosses over the sheer number of people that live in cities. Importantly, every single Starlink satellite at ~550 km will likely have a service radius of several thousand – if not tens of thousands of – square kilometers.

Although each satellite is just a few square meters, they may be able to serve internet to thousands of people simultaneously. (SpaceX)

Even though the US is exceptionally large and spread out relative to most other countries, a single square kilometer of New York City, Los Angeles, San Francisco, Boston, Miami, Seattle, or dozens of other cities could effortlessly saturate a Starlink satellite’s bandwidth. Even the smallest of towns and cities could easily use most or all of ~20 Gbps at peak hours. In short, Starlink is going to be extremely bandwidth-constrained. Even if SpaceX can double or triple each satellite’s bandwidth and have 10-100 satellites overhead and capable of delivering internet at any given moment, it’s hard to imagine that Starlink will ever be able to serve every person that falls under its coverage area.

Additionally, this means that there is a strong chance that Starlink internet customers will be subject to relatively strict bandwidth limitations and throttling at peak hours. Thankfully, these limitations will be made entirely out of technical necessity, standing in stark contrast to the arbitrary, greed-motivated carriers and ISPs Americans are almost universally accustomed to. In an absolute worst-case scenario, Starlink’s already-connected US customers would get roughly the same quality of service they are used to at roughly the same price. However, they would be able to rest assured that their money was going to SpaceX instead of filling the pockets of the robber-baron-esque shareholders and executives that run American ISPs.

A stack of SpaceX’s first 60 Starlink satellites. (SpaceX)

Ultimately, the estimates provided above are exceptionally conservative and generally assume worst-case scenarios. SpaceX could very well beat expectations and develop unique and innovative ways of efficiently using its available bandwidth, while also tirelessly working to improve its technology and expand the carrying capacity of newer satellites. In general, CEO Elon Musk’s comments serve as an excellent temper to the hype surrounding Starlink. SpaceX isn’t going to initially be breaking the backs of Comcast or Time Warner but there’s no reason to believe that that day will never come.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla launches its new branded Supercharger for Business with first active station

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Credit: Tesla

Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.

The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.

It features graphics of Florida animals, like alligators:

Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:

“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.

Tesla launches new Supercharger program that business owners will love

The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.

The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:

“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”

It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.

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Tesla reveals its Cybertruck light bar installation fix

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u/Kruzat, see page for license, via Wikimedia Commons

Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.

Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.

Tesla recalls 6,197 Cybertrucks for light bar adhesive issue

The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”

Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.

Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:

The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.

However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”

The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.

This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.

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Tesla is already expanding its Rental program aggressively

The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

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Credit: Grok

Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.

Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.

Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.

The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.

The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:

“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”

It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.

The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.

Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.

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