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SpaceX test emergency egress drills ahead of upcoming crew mission
NASA and SpaceX are progressing full steam ahead to an epic launch of the crewed Dragon spacecraft. Known as Demo-2, the mission is estimated to blast off in mid-to-late May, marking the first-ever flight of the Dragon with astronauts on board.
As part of that historic mission, two NASA astronauts — Doug Hurley and Bob Behnken — will launch to the International Space Station, where they will spend a still to be determined amount of time. The mission, deemed critical by NASA, is progressing as planned despite the coronavirus outbreak that’s spreading across the country.
To that end, NASA and SpaceX personnel, along with the crew, practiced essential safety drills and launch day procedures at the space agency’s Kennedy Space Center in Florida. SpaceX’s Crew Dragon capsule, and its Falcon 9 launcher, are equipped with numerous safety features designed to protect astronauts in the event of an emergency. And NASA wants to make sure they work.
One system — known as a launch escape system — was recently tested in-flight, proving that if something is wrong with the Falcon, the crews can be whisked away to safety by Dragon. But what if something goes wrong on the launch pad? The launchpad is equipped with a zipline that can be used to whisk astronauts quickly back to the ground should an emergency happen.
On April 3, @NASA and @SpaceX conducted an emergency egress exercise at Launch Complex 39A at @NASAKennedy.
This demonstration was completed to ensure the crew & support teams can quickly evacuate from the launch pad in the unlikely event of an emergency: https://t.co/5xYN51WHGp pic.twitter.com/75LTRoyMKA
— NASA Commercial Crew (@Commercial_Crew) April 7, 2020
On Friday (April 3), SpaceX and NASA completed an important test of that system. Teams simulated an “emergency egress”, running through a series of steps designed to transport the astronauts off the pad, and ensure their safety in the event that a serious problem crops up prior to liftoff.
“Teams rehearsed locating injured personnel on the 265-foot-level of the launch tower, loading them into the pad’s slidewire baskets and safely descending the tower, then successfully loading the injured participants into Mine Resistant Ambush Protected (MRAP) vehicles staged at the pad perimeter,” NASA officials wrote in an update.
This follows a series of simulations that the teams ran last month. They gathered in Firing Room 4, SpaceX HQ, and Johnson Space Center to run through launch simulations, ensuring the crew and launch control teams were ready for anything on the day of launch.
The flight is one for the history books as it marks the return of human spaceflight from U.S. soil since 2011. When the space shuttle program ended, NASA and other agencies around the world relied solely on Russia to ferry their astronauts to and from space. But that was only temporary as NASA turned to private companies to build its next generation of space taxis in 2014.
Ever since, the agency’s two contractors, SpaceX and Boeing, have worked to build its own version of an astronaut transport. Following a successful uncrewed test flight, SpaceX’s Crew Dragon capsule will be the first to launch astronauts for NASA. If this mission goes well, the California-based spaceflight company will be certified to launch astronauts on a regular basis.
NASA astronaut Shannon Walker has been assigned to the first operational crewed flight of @SpaceX's Crew Dragon, bound for the @space_station!
Pending a successful Demo-2 test, Walker, @Astro_illini, @VicGlover and @Astro_Soichi will launch this year. https://t.co/eYUN1Zt6Y0 pic.twitter.com/Fi4hCEZV3W
— NASA's Johnson Space Center (@NASA_Johnson) March 31, 2020
It’s first crew of four people — NASA astronauts Michael Hopkins, Victor Glover Jr., and Shannon Walker and Japanese astronaut Soichi Noguchi — are set to fly later this year or the beginning of 2021, if all goes as planned.
Boeing completed its uncrewed test flight in December of last year; however, its capsule experienced an inflight anomaly and was unable to reach the space station. Following an extensive review, Boeing has decided to repeat its uncrewed test flight before it launches people. That flight is expected for some time this fall.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
