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SpaceX restores a Falcon 1 rocket for 10th anniversary of first launch success
With plans to give the historic rocket its own place on display inside the company’s Hawthorne factory, SpaceX has refurbished the last remaining Falcon 1 rocket booster and an old Merlin 1C engine to create a model representative of the same Falcon 1 that saved SpaceX and made history on September 28th, 2008, becoming the first privately-developed liquid-fuel rocket to reach Earth orbit.
In the process of celebrating the tenth anniversary of that crowning achievement, one is reminded just how meteoric SpaceX’s rise has been over the course of that decade, marked by relentless progress with Falcon 1, Falcon 9, Falcon Heavy, Cargo Dragon, Crew Dragon, and even the early phases of BFR construction.
https://twitter.com/SpaceXJobs/status/1045832573471969281
On that September afternoon ten years ago, SpaceX may well have saved itself from extinction. Running on funding fumes, CEO and founder Elon Musk has long held that the company would have been forced to effectively cease activity and disband after six years of work and three consecutive Falcon 1 failures had drained almost all of the $100 million he had dedicated in 2002.
Reaching orbit is undoubtedly one of the most technologically challenging feats there is and SpaceX’s merciless failures drove that reality home, ranging from a burst propellant line on the first stage Merlin, liquid propellant sloshing problems on the second stage, and overperformance on the first stage engine causing the two stages to impact after separation, among myriad other problems faced outside of actual launch attempts. Thankfully, thanks to the extraordinary group of several hundred early employees that fixed those problems and pushed onwards, Falcon 1’s fourth attempt was almost flawless and successfully placed a boilerplate mass simulator into a roughly circular ~650km orbit.
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- Falcon 1 Flight 4 seen shortly after liftoff from SpaceX’s Kwaj Atoll island pad. (SpaceX)
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- Earlier this summer, /r/SpaceX member MarsOrBust101 was lucky enough to spot an old Falcon 1 – long sat at one of SpaceX’s several junkyards – being transferred to its Hawthorne factory. (Reddit /u/MarsOrBust101)
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- It’s impossible to know for sure, but that hardware was almost certainly SpaceX’s first Falcon 1 recovery test article in a previous life. (SpaceX)
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- SpaceX has restored the last remaining Falcon 1 structures into a display model. The small, unassuming rocket was showcased in front of the company’s Hawthorne factory on September 28th. (Pauline Acalin)
A bit more than nine months later, SpaceX completed the first and last operational launch of Falcon 1, retired to allow the company to focus fully on Falcon 5 (cancelled a few years later), Falcon 9, and Cargo Dragon. Eleven months after that July 2009 mission, SpaceX successfully launched Falcon 9 for the first time and followed it up with the first launch of a functioning Cargo Dragon spacecraft, which spent several hours testing systems in orbit before reentering Earth’s atmosphere and landing in the Pacific Ocean. Two years later in 2012, SpaceX’s Cargo Dragon became the first commercial spacecraft in history to dock with the International Space Station, with operational NASA Commercial Resupply Services launches beginning just six months after.
With three years and five successful launches under its belt, Falcon 9 v1.0 was retired and made way for the first of many upgraded Falcon 9 variants, known as Falcon 9 v1.1, featuring 60% greater thrust and mass at liftoff, a new octaweb layout for its nine new Merlin 1D engines, and a range of structural changes that set the stage for future attempts at booster recovery. Two and a half years after Falcon 9 v1.1’s debut and a little over five years since the first successful launch of Falcon 1, SpaceX accomplished the first successful landing of a Falcon 9’s first stage, and that booster now stands proudly outside of the company’s Hawthorne, CA headquarters.
To mark that 10th anniversary, SpaceX apparently decided to salvage a mothballed Falcon 1 stored in a junkyard, refurbishing it into something closer to its former self. Although just the first stage and a Merlin 1C engine were present, the company stationed the refurbished Falcon 1 in front the first recovered Falcon 9 booster and gave all employees an opportunity to see the duo over the course of September 28th.
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- Roughly a third of the SpaceX employees present for the company’s Falcon 1 Flight 4 success still remain. (SpaceX)
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- Falcon 9 and Falcon 1. (Pauline Acalin)
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- SpaceX’s first successful Falcon 9 landing. Booster B1019 now stands in front of SpaceX’s Hawthorne factory. (SpaceX)
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- Falcon Heavy successfully clears the tower after its maiden launch, February 6, 2018. (Tom Cross)
The sheer size differential is undeniably impressive. However, a more gobsmacking statistic can be found still. Falcon 1 stands roughly 22 meters tall and would weigh around 39,000 kilograms with a full load of liquid oxygen and kerosene. While the Falcon family’s current payload fairing isn’t nearly tall enough to squeeze in a full Falcon 1 first stage, Falcon Heavy could easily place a fully-loaded Falcon 1 into Low Earth Orbit and still recovery all three of its first stage boosters.
In other words, SpaceX went from launching the first commercial liquid-fuel rocket to reach orbit to launching a super-heavy rocket that could put that entire first rocket into orbit in less than ten years. Not too shabby.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
