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SpaceX’s first ever Block 5 booster gives one last hurrah, in photos
After helping SpaceX enter a new era of routine rocket reusability, the very first Falcon 9 Block 5 booster is officially nothing more than bits, pieces, and a few artificial reefs at the bottom of the Atlantic Ocean — intentionally destroyed to give SpaceX the confidence it needs to soon launch astronauts.
Captured on camera by Teslarati photographer Richard Angle, the upgraded Falcon 9 booster was able to give one last spectacular hurrah prior to its even more spectacular demise, returning fire to Kennedy Space Center (KSC) Launch Complex 39A for the first time in more than half a year. Lacking landing legs and grid fins, visible instead as comically stark outlines on the booster’s sooty exterior, Falcon 9 B1046 lifted off for the fourth and final time on January 19th, 2020.
In doing so, B1046 became the third orbital-class booster ever to fly launch four separate missions — a more than fitting end to the first in a line of upgraded Falcon 9 rockets that have brought with them major improvements in reusability and reliability. Nevertheless, a little over 90 seconds after lifting off for the fourth time, Falcon 9 B1046 – left behind after Crew Dragon successfully escaped the (simulated) failing rocket – yielded under intense off-nominal stresses, rupturing the booster’s propellant tanks and creating a vast fireball at least 300 meters (1000+ ft) in diameter.
Powered by nine Merlin 1D engines and capable of producing up to 7600 kN (1.7 million lbf) of thrust, Falcon 9 B1046 was extensively tested at SpaceX’s McGregor, Texas development facilities over a period of two or so months – unusually lengthy. The extra time was used to make sure that the first completed Block 5 booster – representing an almost clean-slate upgrade of the Falcon rocket family – was agreeing with SpaceX’s engineering models and expectations at all points.
The company likely spent several weeks or more performing numerous wet dress rehearsals (WDRs) — filling Falcon 9 B1046’s propellant tanks with liquid oxygen, refined kerosene (RP-1), helium, and nitrogen and verifying that the rocket was structurally sound and functioning smoothly. Once complete, SpaceX moved onto static fire testing, igniting the booster’s M1D engines for increasing periods of time. Finally, the company wrapped up the rocket and shipped it by road from Texas to Florida.
Shortly thereafter, the rocket was quickly prepared for flight and became the first Falcon 9 Block 5 booster to successfully launch and land in May 2018. Over the course of 2018, SpaceX debuted another five Block 5 boosters, while Falcon 9 B1046 became the first Block 5 booster to launch both twice and three times in August and December.
Finally, on January 19th, 2020, Falcon 9 B1046 lifted off for the fourth and last time, becoming the third SpaceX booster to do so in barely two months. Fittingly, B1046’s last launch occurred at Pad 39A, the same launch site it lifted off from for the first time back in May 2018. Carrying an expendable upper stage, Dragon trunk, and Crew Dragon capsule C205, B1046 could not have experienced a more perfect 90 or so seconds of uninterrupted flight. Interrupted, however, it would shortly thereafter become.
Around 85 seconds after liftoff, Falcon 9 B1046 shut off its Merlin 1D engines at the same time as Crew Dragon C205 ignited eight SuperDraco engines, briskly carrying the spacecraft several thousand feet away in just a handful of seconds. Now fully uncontrolled and rudely interrupted to a supersonic wall of air, B1046 found itself bent and contorted in ways – and under loads – it simply was not designed to survive. Seconds later, the booster’s pressurized propellant tanks were breached, releasing a rapidly dispersing cloud of fuel and oxidizer that almost instantly ignited, creating a fireball the size of several city blocks.
All things considered, not a bad way to go for a well-worn rocket.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
