SpaceX
SpaceX targets Falcon 9 reusability milestone on first dedicated rideshare launch
SpaceX’s first dedicated rideshare – a collection of small satellites manifested for launch and organized by a third party – is into the final stretches of prelaunch preparations, readying for a ride to orbit on a flight-proven Falcon 9 no earlier than (NET) November 19th.
While unconfirmed, it appears that SpaceX is working to make SSO-A’s launch the first time the same Falcon 9 booster flies three missions, an accomplishment that may look minor up close but is actually a major step forward for orbital-class reusable rockets.
Who doesn't love a CONVOY? Watch our spacecraft start its journey to the launch pad here: https://t.co/97MxmjnKfl #ssoa #smallsatexpress
— Spaceflight (@SpaceflightInc) October 22, 2018
SSO-A organizer and launch customer Spaceflight Industries announced yesterday (Oct. 22) that the collection of several dozen satellites – called a “stack” when integrated together in and on Spaceflight’s custom dispenser – arrived at Vandenberg Air Force Base (VAFB) within the last few days, setting the stage for post-shipment health checkouts and encapsulation inside Falcon 9’s payload fairing.
“The assembled stack has now traveled by road 1,075 miles (1730 km) from Seattle. It will travel another 357 miles (575 km) to reach its targeted orbit. So we could say that the longest part of the journey is over…but the most exciting part is still to come!”
- Spaceflight’s convoy of support vehicles follow as the stack is shipped from Auburn, WA to Vandenberg, CA, a journey of ~1000 miles. (Spaceflight)
- Spaceflight’s SSO-A Upper Free Flyer visualized deploying cubesats shortly after launch on Falcon 9. (Spaceflight)
- SSO-A’s fairly intricate deployment sequence. (Spaceflight)
Arrival at the launch site is a huge milestone for any satellite or spacecraft and that is perhaps even more so the case for massive rideshare missions like SSO-A. The task of wrangling together dozens upon dozens of satellites of all different shapes and sizes – all coming from dozens of customers spread across the world – is understandably unenviable from a logistical standpoint. Despite the major hurdles and the apparent loss or slippage of a few dozen previously-planned satellites, it appears that Spaceflight Industries has made it through logistical hell and can now begin to focus on prelaunch operations after arriving at or near SpaceX’s California launch site.
If there were any stragglers with satellites that were not quite able to make it to Spaceflight’s Auburn, WA integration facilities ahead of shipment to California, there may still be a very limited time-frame for those customers to redirect their spacecraft to California and integrate with the full stack before the whole thing is closed up inside Falcon 9’s payload fairing.
- Falcon 9 B1048.2 landed at LZ-4 after its second successful launch. (SpaceX)
- Falcon 9 B1048 landed at LZ-4 after its second launch and is now being refurbished on the opposite coast. (SpaceX)
- A render of Spaceflight’s SSO-A dispensers attached to Falcon 9’s second stage.
Third time’s the charm
For Falcon 9, SSO-A is equally exciting. Likely to fly on either booster B1048 or B1046, both now with two successful launches on their records, this mission could mark the first time a Falcon 9 booster completes three orbital-class missions. If the rocket managed a successful recovery, either at SpaceX’s recently-inaugurated Landing Zone-4 (LZ-4) or well-worn drone ship Just Read The Instructions, it would pave the way for its fourth reflight and beyond. SpaceX designed Falcon 9 Block 5 to be capable of a minimum of 10 launches per booster with little to no refurbishment, potentially enabling 100+ flights each with regular maintenance.
If schedules hold, SSO-A will launch as few as five days after SpaceX’s NET November 14th launch of communications satellite Es’Hail-2 on the opposite coast.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
Investor's Corner
NASA taps SpaceX to launch the telescope that could unlock new worlds
NASA’s Roman Space Telescope heads to orbit this August aboard SpaceX’s Falcon Heavy with massive scientific ambitions.
SpaceX is set to play a central role in one of NASA’s most anticipated science missions in years. The company’s Falcon Heavy rocket, currently the most powerful operational launch vehicle in the world, will carry the Nancy Grace Roman Space Telescope into orbit on August 30 from Kennedy Space Center in Florida. Roman is now in final preparations inside the Payload Hazardous Servicing Facility, where on June 26 technicians used a crane to lift the observatory into a specialized stand for fueling and pre-launch testing.
Roman is named after Nancy Grace Roman, NASA’s first chief of astronomy, whose career helped shape how the agency approaches space science.
NASA chose SpaceX Falcon Heavy because of Roman’s needs to reach a specific orbit far from Earth, well beyond where a standard Falcon 9 can deliver it. The Falcon Heavy, which first flew in 2018, has since become NASA’s go-to option for missions that need serious muscle without the cost and complexity of older launch systems.
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Roman will carry a field of view at least 100 times wider than the Hubble Space Telescope, meaning it can photograph enormous swaths of the universe in a single shot rather than the narrow slices Hubble captures. That difference in scale is significant. While Hubble reshaped our understanding of the cosmos over 30 years, Roman is built to work faster and wider, surveying hundreds of millions of galaxies at once.
One of Roman’s most compelling capabilities is its potential to discover and photograph planets orbiting stars outside our solar system, and with enough precision to directly image planets that would otherwise be lost. That means scientists could study the atmosphere and surface characteristics of distant worlds rather than simply confirming they exist. Combined with Roman’s sweeping field of view, the telescope could detect thousands of exoplanets, and some of those planets may be in habitable zones where liquid water could exist. No telescope currently in operation has this level of power and capability. That capability alone could change what we know about other worlds, and perhaps finally answer the question: are we the only intelligent lifeforms in existence?
What Roman actually finds once it reaches orbit is an open question, and that is exactly what makes this launch worth watching.
Elon Musk
SpaceX’s newest logo confirms everything about what it’s become
SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.
SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.
A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.
We are now @SpaceXAI. pic.twitter.com/ema66xDWC9
— SpaceXAI (@SpaceXAI) July 6, 2026
The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.
xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.
What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.
Investor's Corner
SpaceX gets initial stock coverage from Tesla’s biggest bull
Wedbush Securities is initiating stock coverage on SpaceX (NASDAQ: SPCX), marking the first comments on the company since it went public several weeks ago. Wedbush and its analyst handling coverage, Dan Ives, are widely bullish on fellow Musk company Tesla (NASDAQ: TSLA).
Ives wrote his first note initiating coverage of SpaceX shares on Wednesday with a $190 price target and an ‘Outperform’ rating. The firm believes the company is well positioned off of its IPO because of its wide array of projects, including AI compute power and infrastructure, connectivity projects, and launches.
“We view SpaceX as one of the most differentiated assets within the tech market with a strong footprint across its three core markets, with Starlink driving success with connectivity,” Ives wrote, “Starship launches leading to a demand flywheel and increasing deal flow for its Colossus clusters.”
Elon Musk called it Epic: The full story of SpaceX’s Starship Flight 12
Wedbush leans heavily on Starlink, which they say is the “profitability driver given the strength of its recurring revenue base of ~12 million subscribers as of June 5th.” Ives believes Starlink is still in the “early innings” of penetrating the global telecommunications and broadband market, as it only holds less than a 1 percent share. However, this number is sure to increase over time.
It also highlights the importance of Starship, which it says is an “essential layer” of SpaceX’s overall success. SpaceX developing and displaying the ability to reuse rockets is a major cost and reliability advantage “as it reduces the necessary hardware launch costs while generating a feedback loop for future flights to improve their launch flight rate without accelerating capex spend.”
Finally, SpaceX’s recent AI/Compute projects are also very elementary, Ives writes. It is worth mentioning Wedbush said its $190 price target is derived from a valuation forecast that sees the company yielding roughly $2.48 trillion of implied enterprise value.
There are also some factors that Wedbush did not take into account with its initial coverage. The firm wrote in the note:
“We note that there is optional value coming from Starship’s accelerating scale towards sub-$200/kg unit economics, orbital data centers, and enterprise AI monetization as these factors could drive meaningful upside but these face major hurdles, so we do not take that into account with our valuation.”
SpaceX shares are down just over 2 percent today, trading at around $167 at the time of publication.





