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SpaceX’s first Falcon Heavy launch in two years is finally coming together
For the first time in more than two years, SpaceX’s next Falcon Heavy launch and dual-booster landing appears to be right around the corner – and it comes with a catch.
In February 2018, after years of anticipation, SpaceX successfully launched its triple-booster Falcon Heavy rocket for the first time in a spectacular show of force. Though the ‘center core’ booster got a little melty on its extremely high-speed reentry and was lost before it could attempt to land, the rocket’s twin side boosters performed an iconic near-simultaneous landing just a handful of miles away from where they lifted off.
Then Falcon Heavy took a good, long break. Ultimately, it would turn out that the debut vehicle was effectively a one-off and over the course of 14 months, SpaceX fairly quickly designed, built, and qualified an entirely new Falcon Heavy rocket based on Falcon 9’s new and improved Block 5 variant. In April 2019, after a few minor delays, that Falcon Heavy Block 5 rocket completed its own launch debut and first mission for a paying customer. This time around, all three boosters – two by land and one by sea – survived reentry and performed flawless landings on a drone ship and two Landing Zones.
A mere two months later, both of Falcon Heavy Block 5’s first two recovered side boosters flew again in support of the US Air Force’s STP-2 mission – a combined demonstration flight and rideshare mostly designed to push the rocket to its limits and help the military qualify it for high-value payloads. Once more, those side boosters successfully returned for a simultaneous landing at SpaceX’s Landing Zones but the mission’s Block 5 center core’s reentry was – as SpaceX itself partially expected – too hot, burning essential components and resulting in a hard ‘landing’ in the Atlantic Ocean. Otherwise, the mission was a spectacular success and gave the US military practically all the data it needed to qualify the world’s largest operational rocket to launch its payloads.
Shockingly, however, that June 2019 launch would end up being Falcon Heavy’s third and latest. In the almost 26 months since, the rocket hasn’t flown once. Originally scheduled to launch a fourth time as early as Q4 2020, the COVID-19 pandemic ultimately delayed the rocket’s next two launches (or gave the satellite manufacturer(s) perfect scapegoats for technical delays) into 2021.
Known as USSF-44 and USSF-52 (formerly AFSPC-44/52), both missions are scheduled to launch ethereal US military spy and/or communications satellites. USSF-44 is arguably the most important, as it will mark SpaceX’s first direct launch to geostationary orbit (GEO) for any customer – let alone one as exacting as the US military. USSF-52 is a much simpler and more traditional launch to an elliptical geostationary transfer orbit (GTO).
About a year ago, for unknown reasons, the two missions swapped positions, with USSF-44 taking the lead. Expected to launch in June 2021 as of early this year, SpaceflightNow first reported that USSF-44 had slipped further still to October – and USSF-52 into 2022 – this May. Since then, that’s where the mission’s schedule has tentatively lain.
Finally, on August 12th, SpaceX filed an FCC application for rocket communication permissions. While otherwise ordinary, this particular request stated that it was for Falcon Heavy recovery operations and, more specifically, for the simultaneous recovery of two Falcon Heavy boosters at sea. Out of an abundance of caution and conservatism and combined with the generally challenging nature of direct-to-GEO launches, Falcon Heavy’s first such mission for the US military will require SpaceX to expend the rocket’s center booster and recover both side boosters at sea with two separate drone ships.
Falcon Heavy’s USSF-52 GTO launch isn’t as demanding and its mission profile is expected to allow SpaceX to recover all three boosters. As such, an FCC filing for a dual-drone-ship Falcon Heavy side booster recoveries practically guarantees that it’s for USSF-44. Per the application, SpaceX expects the mission to occur no earlier than September 25th. Almost simultaneously, launch photographer Ben Cooper also updated a long-running list of upcoming East Coast launches, confirming that Falcon Heavy’s fourth launch (USSF-44) remains on track for October 2021.
Ultimately, while delays are possible and likely probable, there now appears to be a strong chance that Falcon Heavy will launch for the first time in 28 months before the end of 2021.
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
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