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SpaceX’s first Falcon Heavy launch in two years is finally coming together
For the first time in more than two years, SpaceX’s next Falcon Heavy launch and dual-booster landing appears to be right around the corner – and it comes with a catch.
In February 2018, after years of anticipation, SpaceX successfully launched its triple-booster Falcon Heavy rocket for the first time in a spectacular show of force. Though the ‘center core’ booster got a little melty on its extremely high-speed reentry and was lost before it could attempt to land, the rocket’s twin side boosters performed an iconic near-simultaneous landing just a handful of miles away from where they lifted off.
Then Falcon Heavy took a good, long break. Ultimately, it would turn out that the debut vehicle was effectively a one-off and over the course of 14 months, SpaceX fairly quickly designed, built, and qualified an entirely new Falcon Heavy rocket based on Falcon 9’s new and improved Block 5 variant. In April 2019, after a few minor delays, that Falcon Heavy Block 5 rocket completed its own launch debut and first mission for a paying customer. This time around, all three boosters – two by land and one by sea – survived reentry and performed flawless landings on a drone ship and two Landing Zones.
A mere two months later, both of Falcon Heavy Block 5’s first two recovered side boosters flew again in support of the US Air Force’s STP-2 mission – a combined demonstration flight and rideshare mostly designed to push the rocket to its limits and help the military qualify it for high-value payloads. Once more, those side boosters successfully returned for a simultaneous landing at SpaceX’s Landing Zones but the mission’s Block 5 center core’s reentry was – as SpaceX itself partially expected – too hot, burning essential components and resulting in a hard ‘landing’ in the Atlantic Ocean. Otherwise, the mission was a spectacular success and gave the US military practically all the data it needed to qualify the world’s largest operational rocket to launch its payloads.
Shockingly, however, that June 2019 launch would end up being Falcon Heavy’s third and latest. In the almost 26 months since, the rocket hasn’t flown once. Originally scheduled to launch a fourth time as early as Q4 2020, the COVID-19 pandemic ultimately delayed the rocket’s next two launches (or gave the satellite manufacturer(s) perfect scapegoats for technical delays) into 2021.
Known as USSF-44 and USSF-52 (formerly AFSPC-44/52), both missions are scheduled to launch ethereal US military spy and/or communications satellites. USSF-44 is arguably the most important, as it will mark SpaceX’s first direct launch to geostationary orbit (GEO) for any customer – let alone one as exacting as the US military. USSF-52 is a much simpler and more traditional launch to an elliptical geostationary transfer orbit (GTO).
About a year ago, for unknown reasons, the two missions swapped positions, with USSF-44 taking the lead. Expected to launch in June 2021 as of early this year, SpaceflightNow first reported that USSF-44 had slipped further still to October – and USSF-52 into 2022 – this May. Since then, that’s where the mission’s schedule has tentatively lain.
Finally, on August 12th, SpaceX filed an FCC application for rocket communication permissions. While otherwise ordinary, this particular request stated that it was for Falcon Heavy recovery operations and, more specifically, for the simultaneous recovery of two Falcon Heavy boosters at sea. Out of an abundance of caution and conservatism and combined with the generally challenging nature of direct-to-GEO launches, Falcon Heavy’s first such mission for the US military will require SpaceX to expend the rocket’s center booster and recover both side boosters at sea with two separate drone ships.
Falcon Heavy’s USSF-52 GTO launch isn’t as demanding and its mission profile is expected to allow SpaceX to recover all three boosters. As such, an FCC filing for a dual-drone-ship Falcon Heavy side booster recoveries practically guarantees that it’s for USSF-44. Per the application, SpaceX expects the mission to occur no earlier than September 25th. Almost simultaneously, launch photographer Ben Cooper also updated a long-running list of upcoming East Coast launches, confirming that Falcon Heavy’s fourth launch (USSF-44) remains on track for October 2021.
Ultimately, while delays are possible and likely probable, there now appears to be a strong chance that Falcon Heavy will launch for the first time in 28 months before the end of 2021.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
