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SpaceX Falcon Heavy rocket rolls out for first launch of 2023
SpaceX has assembled Falcon Heavy and rolled the rocket out to the launch pad for its first mission of 2023.
This particular Falcon Heavy – the fifth overall – is reusing both of the side boosters recovered from the rocket’s fourth launch. Originally scheduled to launch in late 2020, Falcon Heavy Flight 4 finally lifted off from the NASA Kennedy Space Center’s LC-39A pad on November 1st, 2022. The two-year delay was caused almost exclusively by unspecified issues with one or several of the US Space Force-44 (USSF-44) mission’s payloads, forcing SpaceX to store completed Falcon Heavy boosters for more than a year and a half.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Thankfully, despite an unplanned 40-month hiatus between missions, the US Space Force reported that Falcon Heavy’s fourth launch was a “simply outstanding” success. USSF-44 was SpaceX’s first attempt at a direct geosynchronous launch – one of the most difficult missions for rockets that use cryogenic liquid propellant. Falcon Heavy first launched payloads to a highly-elliptical parking orbit (~300 km x ~36,000 km) and then coasted for around six hours in the harsh vacuum of space. Once the Falcon upper stage reached that 36,000-kilometer (~22,250 mi) apogee, all the while fighting to keep its propellant from freezing into slush and boiling into gas, it ignited again to complete a circularization burn – raising the low end of its orbit (perigee) to match the apogee.
The payloads were likely deployed around 6-8 hours after liftoff. To complete such a challenging mission, SpaceX was forced to intentionally sacrifice one of Falcon Heavy’s three potentially reusable boosters. But about eight minutes after liftoff, both of the rocket’s side boosters safely touched down side by side at SpaceX’s LZ-1 and LZ-2 landing zones. Before the launch, military officials had confirmed that those boosters – B1064 and B1065 – were already expected to fly again on Falcon Heavy’s next Space Force launch, USSF-67.
Less than 70 days after their first launch and landing, SpaceX has refurbished B1064 and B1065; attached the boosters to another expendable Falcon Heavy center core and upper stage, and rolled the rocket out to Pad 39A for prelaunch testing. Its payloads and exact launch time are different, but USSF-67 is expected to be virtually identical to USSF-44 – launching directly to GSO with a lightweight collection of miscellaneous experiments and small satellites. The center core will be expended and B1064 and B1065 will attempt another simultaneous landing at LZ-1 and LZ-2.
Like USSF-44, USSF-67’s rocket rolled out for the first time without its cone-like payload fairing installed. Up next, Falcon Heavy will need to complete a wet dress rehearsal and static fire test before SpaceX and the USSF can clear it for flight. SpaceX will then lower the rocket to the ground, return it to the hangar, install the USSF-67 payload, roll the rocket back to the pad, and raise it vertical.
Unofficial but well-sourced public manifests report that SpaceX intends to launch USSF-67 four days from now, shortly before 6 pm EST (23:00 UTC) on Friday, January 13th. SpaceX took five and a half days to complete the same process for USSF-44, so a delay to January 14th or 15th would not be surprising. But at the moment, Friday’s launch attempt is scheduled shortly after sunset, potentially producing the same kind of extraordinary light shows Falcon 9 has become famous for. However, that show would be significantly magnified by Falcon Heavy’s three boosters and twin boostback burns, potentially making it one of the most visually spectacular launches ever.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
