News
SpaceX on track to launch four rockets next month despite Falcon Heavy delays
Despite the intense focus on SpaceX’s first Falcon Heavy launch attempt and the testing preceding it, SpaceX is still a functioning business, and that business lies in launching payloads into Earth orbit. While it appears that January is unlikely to see any additional SpaceX launches, particularly Falcon Heavy, the launch company’s February manifest appears to be rapidly firming up.
Perhaps most significantly, two geostationary communications satellites completed their long journeys to Cape Canaveral, Florida within the last week or so, and a third payload on the West Coast is presumed to be at Vandenberg Air Force Base, all preparing for February launches. Meanwhile, although it is unclear how close Falcon Heavy is to launching, a date in mid to late February appears realistic at this point. As such, SpaceX has at least three and maybe four missions concretely planned for February – concrete in the sense that three of them were given specific launch dates within the last week.
Falcon Heavy is now targeting Friday, January 19 for its first static fire test. (Tom Cross/Teslarati)
A return to stride
Following a halcyon year of 18 launches, SpaceX appears to be ready to tackle its manifest headfirst after a relatively relaxed start to 2018. January saw a single SpaceX launch, Zuma, as well as the ongoing series of tests of the first completed Falcon Heavy launch vehicle, although the big rocket’s launch date has likely already slipped into February at the earliest. Still, SpaceX’s Falcon 9 workhorse rocket is rearing for additional launches, and options abound.
GovSat-1 (SES-16) – NET late January 2018
First on the docket is the launch of GovSat-1/SES-16, a public-private partnership between Luxembourg’s government and the renowned Lux.-based satellite manufacturer and operator, SES. Similar to Hispasat, GovSat-1 is a geostationary communications satellite weighing around 4000 kg that will be placed in a geostationary transfer orbit by Falcon 9. If it flies before Falcon Heavy, something I’d place at around 99% likely, the launch of PAZ will mark SpaceX’s first reused flight of 2018, with many, many more to come. This particular launch will use Core 1032 from the secretive NROL-76 mission back in May 2017. 1032 is an older booster, and thus a recovery attempt is unlikely – Block 3 Falcon 9s were never designed to be reused more than once or twice, especially not after toasty high-energy recoveries necessitated by geostationary launches.
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- After launching NROL-76 in May 2017, B1032 returned to Landing Zone-1 for a successful landing. (SpaceX)
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- SES and GovSats’ first partnered satellite, GovSat-1/SES-16. (SES)
PAZ – Starlink prototype co-passengers – NET February 10 2018, 6:52am PST
Up next, PAZ is a commercial imaging satellite designed to return high-resolution photos of Earth from a relatively low polar orbit of approximately 500 km. It’s believed that this mission will be launched aboard a flight-proven Falcon 9 booster, Core 1038, previously tasked with the launch of the small Formosat-5 imaging satellite in August 2017. The mission will be the second 2018 launch of a flight proven booster for SpaceX, following on the heels of GovSat-1. Perhaps more important than reuse (but secondary to the customer’s payload insertion), however, is the probable presence of two of SpaceX’s first prototype broadband satellites, a constellation now known to be called Starlink.
This will be a major achievement for SpaceX’s satellite constellation efforts, as the several hundred employees SpaceX has stationed in Washington State and outside of Hawthorne, CA will finally be able to operationally test the fruit of many months of hard but silent work. Given the presence of two satellites, it’s assumed that these test satellites, Microsat 2A and 2B, have been designed to test all of the main components SpaceX has been developing, particularly the optical (LASER) on orbit communications system. By allowing each satellite to communicate at incredibly high bandwidths with each other, SpaceX’s ultimate goal is to create a mesh network of connectivity covering the entire Earth.
As such, fingers crossed that SpaceX begins to discuss Starlink in more detail as 2018 progresses and PAZ and its Microsat co-passengers reach orbit in February. Sadly, although the combined payload is small and the planned orbit low, the twice-flight-proven booster may meet its ultimate fate in the Pacific Ocean – a recovery attempt is no longer guaranteed for older, reused Falcon 9s. However, while not officially confirmed, this launch could see the debut of SpaceX’s Western landing pad, currently known as SLC-4 West (SLC-4W). Rather than attempting recovery aboard the drone ship Just Read The Instructions, Falcon 9 1038 would instead flip around and return to a landing area less than a kilometer away from its VAFB launch pad. Expect official confirmation as the launch date approaches.
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- The Spanish company Hisdesat’s PAZ imaging satellite. (Hisdesat)
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- Falcon 9 1038 aboard Just Read The Instructions after the launch of Formosat-5. (SpaceX)
Hispasat 30W-6 (1F) – No Earlier Than (NET) mid-February 2018
Finally, Hispasat is a relatively hefty 6000 kg commercial communications satellite slated for launch aboard what is believed to be a new Falcon 9 rocket. With SpaceX aiming to place the satellite into a geostationary transfer orbit, this will almost certainly preclude any attempts at recovering the first stage – the booster will need to expend most of its fuel to accomplish the job, leaving no reserve to conduct landing burns at sea. Hispasat’s Falcon 9 will thus likely be the first new booster to be expended intentionally by SpaceX in 2018.
Spain's @Hispasat: 30W-6 telecom sat arrives at Cape Canaveral from builder @sslmda to prepare for Feb launch on @SpaceX Falcon 9. Sat carries Ku-, C- & Ka-band payload for Americas/trans-Atlantic. pic.twitter.com/Zfhi1cE5vx
— Peter B. de Selding (@pbdes) January 16, 2018
Another busy year?
If February is to be representative of SpaceX’s 2018 launch cadence, the year is going to be a crazy one for the rocket company. As of IAC 2017, Elon Musk showed an estimated 30 launches as the company’s goal this year, compared to 20 in 2017 (SpaceX was only two launches short of that). While Falcon Heavy may be understandably stealing the buzz and then some from those interested in spaceflight and technology, it is an absolute necessity that SpaceX remains a viable and reliable launch company if they hope to pursue more aspirational technologies like Falcon Heavy, BFR, and more. Here’s to hoping that SpaceX manages to make 2018 equally or even more successful than 2017.
Follow along live as launch photographer Tom Cross and I cover these exciting proceedings as close to live as possible.
Teslarati – Instagram – Twitter
Tom Cross – Instagram
Eric Ralph – Twitter
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
