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SpaceX spotted hot-fire testing Falcon 9 Block 5 ahead of its first reflight on August 7
Less than three months after SpaceX debuted its upgraded Falcon 9 Block 5 rocket, the company is set for an unexpectedly sudden inaugural reuse of the first highly reliable and reusable rocket to roll off of the Hawthorne, CA assembly line. Falcon 9 booster 1046 (B1046) is now targeting 1:18 AM EDT, August 7 for its second launch.
Confirmed by visual observation of a sooty Block 5 booster vertical on Cape Canaveral’s Pad 40, this reuse will be just two weeks away from beating SpaceX’s booster turnaround record of 72 days.
Static fire test of Falcon 9 complete—targeting August 7 launch of Merah Putih from Pad 40 in Florida.
— SpaceX (@SpaceX) August 2, 2018
On the ground to visually confirm plans for the historic reuse, Teslarati photographer Tom Cross also managed to capture an intriguing propellant loading and abort test, where SpaceX appeared to intentionally abort a ‘launch’ attempt after rapidly loading a full complement of liquid oxygen (LOX) and rocket-grade kerosene (RP-1).
While not 100% clear why this testing was done today, an extensive understanding of Falcon 9 Block 5’s behavior during propellant late-load and launch abort scenarios are both critical for the reliable operation of the upgraded rockets and invaluable for the first Crew Dragon launches later this year and early next, the latter with astronauts on board. With humans atop the rocket, a deep understanding of the vehicle’s behavior during a wide range of off-nominal scenarios is more critical than ever, be it required by NASA or simply a side effect of due diligence on behalf of SpaceX.
https://twitter.com/_TomCross_/status/1025074341040533504
A new era of reusable rockets
Regardless, the main focus of this mission is to launch a payload for Indonesian operator PT Telkom Indonesia, in this case a ~5800 kg (12800 lb) geostationary communications satellite known as Merah Putih (formerly Telkom 4). On the SpaceX side of things, this mission is absolutely critical for the company’s future – it will mark the (hopefully) successful inaugural reuse of a Falcon 9 Block 5 booster, the first of many dozens or even hundreds to come over the next several years if SpaceX’s can make good on its aspirations.
While not immensely impressive in the sense that B1046’s refurbishment took ~85 days to Block 4’s record 72-day turnaround, that cursory conclusion is far from accurate. The record turnaround with Block 4 booster B1045 was essentially the culmination of more than a year of experience with nearly a dozen Block 3 and Block 4 Falcon 9 reuses. While that experience definitely transferred in part to SpaceX’s first attempt at reusing Falcon 9 Block 5 (and especially so with the actual design of its reusability-focused upgrades), it’s worth noting that the first reuses of Falcon 9s averaged booster turnaround times of 180-250 days, nearly double or triple the time between Block 5’s first-ever launch and that same booster’s first reflight.
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- Falcon 9 B1046 vents during a launch abort test just before its successful static fire, August 2nd. (Tom Cross)
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- Drone ship OCISLY preps for its second Falcon 9 recovery in less than three weeks. (Tom Cross)
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- A new vessel – GO Navigator – joined SpaceX’s fleet on July 31st, taking the place of fairing recovery stand-in GO Pursuit. (Tom Cross)
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- Merah Putih (formerly Telkom 4) seen preparing for launch in Florida. (SSL)
Even still, B1046’s debut launch, landing, and refurbishment were wholly unique considering that SpaceX – according to Elon Musk – conducted an extensive “teardown” analysis of the pathfinder rocket after it was transported from the drone ship back to one of the company’s Cape Canaveral refurbishment facilities. It’s very likely the case that that teardown was one of the most extensive SpaceX has done with a recovered rocket, couched on the fact that the company’s future is wholly balanced on Falcon 9 Block 5’s success and ease/efficiency of reusability.
That critical teardown process likely took anywhere from 30-60 days, if not simply as long as needed to do it right, after which the rocket was fully reassembled and transported to SpaceX’s Launch Complex 40 (LC-40). Roughly eight days after it arrived at LC-40, B1046 rolled out to the pad’s launch mount, went vertical, and completed a series of tests (including static fire) on Thursday (8/2) afternoon. The static fire was confirmed by a few observers, while Tom Cross captured the first unequivocal proof that the rocket is sooty (and thus B1046).
This moment may seem small on the scale of SpaceX’s many towering achievements, but it will very likely become a fundamental keystone in the future history of affordable access to space.
prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet (including fairing catcher Mr Steven) check out our brand new LaunchPad and LandingZone newsletters!
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
