News
SpaceX spotted hot-fire testing Falcon 9 Block 5 ahead of its first reflight on August 7
Less than three months after SpaceX debuted its upgraded Falcon 9 Block 5 rocket, the company is set for an unexpectedly sudden inaugural reuse of the first highly reliable and reusable rocket to roll off of the Hawthorne, CA assembly line. Falcon 9 booster 1046 (B1046) is now targeting 1:18 AM EDT, August 7 for its second launch.
Confirmed by visual observation of a sooty Block 5 booster vertical on Cape Canaveral’s Pad 40, this reuse will be just two weeks away from beating SpaceX’s booster turnaround record of 72 days.
Static fire test of Falcon 9 complete—targeting August 7 launch of Merah Putih from Pad 40 in Florida.
— SpaceX (@SpaceX) August 2, 2018
On the ground to visually confirm plans for the historic reuse, Teslarati photographer Tom Cross also managed to capture an intriguing propellant loading and abort test, where SpaceX appeared to intentionally abort a ‘launch’ attempt after rapidly loading a full complement of liquid oxygen (LOX) and rocket-grade kerosene (RP-1).
While not 100% clear why this testing was done today, an extensive understanding of Falcon 9 Block 5’s behavior during propellant late-load and launch abort scenarios are both critical for the reliable operation of the upgraded rockets and invaluable for the first Crew Dragon launches later this year and early next, the latter with astronauts on board. With humans atop the rocket, a deep understanding of the vehicle’s behavior during a wide range of off-nominal scenarios is more critical than ever, be it required by NASA or simply a side effect of due diligence on behalf of SpaceX.
https://twitter.com/_TomCross_/status/1025074341040533504
A new era of reusable rockets
Regardless, the main focus of this mission is to launch a payload for Indonesian operator PT Telkom Indonesia, in this case a ~5800 kg (12800 lb) geostationary communications satellite known as Merah Putih (formerly Telkom 4). On the SpaceX side of things, this mission is absolutely critical for the company’s future – it will mark the (hopefully) successful inaugural reuse of a Falcon 9 Block 5 booster, the first of many dozens or even hundreds to come over the next several years if SpaceX’s can make good on its aspirations.
While not immensely impressive in the sense that B1046’s refurbishment took ~85 days to Block 4’s record 72-day turnaround, that cursory conclusion is far from accurate. The record turnaround with Block 4 booster B1045 was essentially the culmination of more than a year of experience with nearly a dozen Block 3 and Block 4 Falcon 9 reuses. While that experience definitely transferred in part to SpaceX’s first attempt at reusing Falcon 9 Block 5 (and especially so with the actual design of its reusability-focused upgrades), it’s worth noting that the first reuses of Falcon 9s averaged booster turnaround times of 180-250 days, nearly double or triple the time between Block 5’s first-ever launch and that same booster’s first reflight.
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- Falcon 9 B1046 vents during a launch abort test just before its successful static fire, August 2nd. (Tom Cross)
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- Drone ship OCISLY preps for its second Falcon 9 recovery in less than three weeks. (Tom Cross)
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- A new vessel – GO Navigator – joined SpaceX’s fleet on July 31st, taking the place of fairing recovery stand-in GO Pursuit. (Tom Cross)
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- Merah Putih (formerly Telkom 4) seen preparing for launch in Florida. (SSL)
Even still, B1046’s debut launch, landing, and refurbishment were wholly unique considering that SpaceX – according to Elon Musk – conducted an extensive “teardown” analysis of the pathfinder rocket after it was transported from the drone ship back to one of the company’s Cape Canaveral refurbishment facilities. It’s very likely the case that that teardown was one of the most extensive SpaceX has done with a recovered rocket, couched on the fact that the company’s future is wholly balanced on Falcon 9 Block 5’s success and ease/efficiency of reusability.
That critical teardown process likely took anywhere from 30-60 days, if not simply as long as needed to do it right, after which the rocket was fully reassembled and transported to SpaceX’s Launch Complex 40 (LC-40). Roughly eight days after it arrived at LC-40, B1046 rolled out to the pad’s launch mount, went vertical, and completed a series of tests (including static fire) on Thursday (8/2) afternoon. The static fire was confirmed by a few observers, while Tom Cross captured the first unequivocal proof that the rocket is sooty (and thus B1046).
This moment may seem small on the scale of SpaceX’s many towering achievements, but it will very likely become a fundamental keystone in the future history of affordable access to space.
prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet (including fairing catcher Mr Steven) check out our brand new LaunchPad and LandingZone newsletters!
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
