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SpaceX’s first high-altitude Starship prototype just “passed cryo proof” testing
SpaceX CEO Elon Musk says that the first high-altitude Starship prototype – known as SN8 – just “passed cryo proof” testing in South Texas, potentially setting the ship up for a ~15 km (9.5 mile) flight test in the near future.
Meanwhile, NASA astronaut Bob Hines recently overflew SpaceX’s Boca Chica, Texas Starship factory with several compatriots, offering an excellent aerial view of the company’s bustling facilities in the midst of Starship SN8’s critical cryo proof test campaign.
Hines managed to catch the Moon alongside one of the T-38 trainer jets NASA astronauts routinely use for training and travel, serving as a reminder that SpaceX won $135 million to build a Lunar Starship that might someday return humans to Earth’s lone companion. Likely with or without NASA’s involvement, the Starship prototype production and test program SpaceX is deep in the midst of will directly determine if and when the company visits – and lands on – the Moon and Mars.
Over the last three days, SpaceX has gradually put Starship SN8 – the first prototype meant for high-altitude flight testing – through its paces, beginning with a seemingly aborted “cryo proof” test on October 5/6. During the first attempt, SpaceX appeared to pressurize the rocket tank section with cold nitrogen gas and perhaps a small volume of liquid nitrogen before reopening the highway. Starship SN8 also actuated its large aft flaps under its own power for the first time on October 4th and SpaceX has performed several more actuation tests in the days since.
24 hours later, SpaceX tried again, this time successfully loading Starship SN8’s liquid oxygen and methane propellant tanks with perhaps a thousand metric tons (2.2 million pounds) of liquid nitrogen – used to simulate the ultra-cold temperatures of cryogenic propellant without the risk of a catastrophic fire or explosion. After cryo load, SpaceX reportedly attempted to pressurize the rocket’s tanks to their limits but the test was stopped somewhat short when Starship SN8 sprung “a small leak…near the engine mounts” after reaching pressures of 7 bar (~100 psi).
Precisely as Musk predicted, SpaceX apparently managed to fix the minor leak in less than 24 hours and began the third round of Starship SN8 cryo proof testing late on October 7th. Once again, the rocket was fully loaded with liquid nitrogen and spent some 2-3 hours under cryogenic stress as SpaceX likely stress the thrust structure (“thrust puck”) by simulating the thrust of Raptor engines with hydraulic rams. Nothing out of the ordinary happened and Musk has yet to comment on the test, suggesting that things went largely as planned.
Intriguingly, SpaceX then geared up for a fourth night of cryogenic testing on October 8/9. It’s not entirely surprising that the company would want to test the first Starship built primarily with a new steel alloy as thoroughly as possible. If SN8’s fourth night of testing produces satisfactory results and SpaceX is less than concerned with the leak discovered during the second round of testing, the company could be ready to install three engines and attempt the first multi-Raptor static fire test ever.
Update: SpaceX CEO Elon Musk says that Starship SN8 “passed cryo proof” testing, most likely setting the rocket up for the first triple-Raptor static fire test ever attempted. If SN8 passes static fire testing, it will most likely be outfitted with a nosecone and forward flaps and attempt another three-engine static fire using smaller ‘header’ propellant tanks, ultimately preparing it to support the first high-altitude flight test of a Starship prototype if all goes according to plan.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
