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Billionaire resigns CEO role to pay, train for SpaceX’s first crewed Starship Moon launch
Eccentric Japanese billionaire Yusaku Maezawa — known for collecting modern art and founding online fashion retailer Zozo — has stepped down as CEO to free up time and money for his privately-chartered launch around the moon.
Set to launch no earlier than 2023 on what is expected to be SpaceX’s first crewed, circumlunar Starship launch, Maezawa stated in September 2018 that he had arranged to pay SpaceX a huge amount of money (likely several hundred million dollars) for that right. Along with resigning as CEO of Zozo, Maezawa will sell ~85% of his 36% stake to Yahoo Japan, giving the conglomerate a 50.1% ownership stake of Zozo and Maezawa a $2.3 billion cash windfall.
As noted by Business Insider, when asked by a follower if he had any money after an announcement that he would sell off a portion of his extensive art collection in a Sotheby’s auction, Maezawa admitted that he frequently has “no money” because he spends it “right away”, inadvisable but admittedly in-line with his eccentric reputation.
The resignation and sale comes just weeks after SpaceX successfully completed Starhopper’s second and final launch, reaching an altitude of ~150m (500 ft) with the power of a single Raptor engine. During a September 2018 SpaceX press event, Maezawa announced that he had come to an agreement with the company to buy the entirety of Starship’s first crewed mission around the Moon. The billionaire’s motivation: gifting the 8-10 available ‘seats’ to some of the best artists in the world in a project known as dearMoon.

At the same event, SpaceX CEO Elon Musk estimated that the company’s Starship program would cost anwhere from $2B- $10B and confirmed that the bulk of Maezawa’s contributions would go directly towards the rocket’s development costs. Business Insider also quotes Musk as stating that “[Maezawa is] paying a lot of money that would help with the ship and its booster – ultimately paying for the average citizen to travel to other planets.” Alongside Yusaku’s frank Twitter acknowledgment that he may not be the most financially responsible individual and repeated indications that he is extremely proud of Zozo, it’s safe to surmise that the decision to resign was not easily made.
More likely than not, now that SpaceX has completed its Starhopper flight program and is on the verge of its first Starship prototype flight tests, Maezawa simply needs money – and a huge amount of it – to continue fulfilling his contractual commitment to SpaceX. Even if a significant portion of the $2.2-2.3B cash payout he is set to receive goes to settling old debts, the Japanese billionaire should now have more than enough assets to fully fund his SpaceX contract.

At the time, SpaceX had partially completed pieces of the megarocket – then referred to as BFR – in a makeshift development facility at the Port of Los Angeles, pictured above with Maezawa. Since then, SpaceX has renamed the rocket to Starship, drastically redesigned it, and relocated all production operations to Hawthorne, CA, Boca Chica, Texas, and Cocoa, Florida.
Currently, SpaceX is developing twin Starship prototypes at launch and landing test facilities in Boca Chica, Texas (“Mk1”) and in Cocoa, FL (“Mk2”). Musk recently visited the facilities and announced that he is planning to present a technical Starship development update as early as September 28th.
According to an interview posted on WWDJapan.com as part of a September 12th Zozo press conference, Maezawa explained that he believes he made some missteps while serving as Zozo CEO, negatively affecting the company’s bottom line. He believes that more team-oriented business practices and a change of leadership could help to improve the company, which is currently holding its head well above water but still likely to far fall behind its FY2019 performance goals. It’s also hoped that selling an ownership stake in the company will give Yahoo Japan the flexibility to grow Zozo and improve its global reach.
The role of Zozo CEO now goes to Kotaro Sawada who accompanied Maezawa on stage at the announcement event along with Yahoo Japan’s president, Kentaro Kawamata. According to Forbes.com Maezawa stated that “Sawada is the exact opposite of my instinct-based management and adept at management based on logic, like crunching data and testing things out first.”
While Yahoo Japan will look to expand Zozo and the associated online shopping mall Zozotown to compete with other online retailers such as Amazon and Rakuten, Maezawa says that he will turn his attention to achieving his personal goal of a trip around the moon. He mentioned that he plans to fly to space prior to his circumlunar flight in 2023 and will spend much of his time training and learning foreign languages for spaceflight.
He also plans to pursue building another company from the ground up. Whether his next company will be an endeavor focused around space tourism remains to be seen.
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Tesla Full Self-Driving becomes main pillar of new Referral Program
Tesla Full Self-Driving is now the centerpiece of the company’s newly revised Referral Program, which launched on October 29.
Instead of referring people to purchase vehicles and the referrer receiving $250 in Tesla Credit, the new program now incentivizes Full Self-Driving subscriptions.
If a Tesla owner is on an FSD trial and uses a referral code to subscribe to Full Self-Driving, the person whose Referral Link was used will receive one month of FSD (Supervised). Their code can be utilized 12 times per year, with January 1 marking the reset date.
Realistically, this means that if your Referral Code is used by 12 Tesla owners on an FSD trial, you will receive a full year of FSD for free.
🚨 Here is Tesla’s new Referral Program for Full Self-Driving (Supervised):
When someone subscribes to FSD using your link, you’ll get a month free. Up to a year of FSD is available to you for free!
If you’d like to use my link: https://t.co/g00IX9OCE3 https://t.co/GFBzEO2jjS
— TESLARATI (@Teslarati) October 30, 2026
The previous program made it pretty difficult to get referrals; buying a vehicle is obviously a much larger financial strain than subscribing to Full Self-Driving for a month.
Of course, the previous Referral Program also offered a tangible benefit: $250 in credits you could use on Service, Supercharging, or anything in the Tesla Shop. It truly could pay for someone’s travel for a year. It recently bought me a new backpack and a T-shirt.
However, this new program is much more attainable for those who do not have a massive online presence of a slew of friends in the Tesla community who will use the code and max out subscriptions for vehicle purchases.
Woke up to maxed out Referrals! Thank you guys, that’s awesome!
Share your referral link below so others can use it! https://t.co/kesbwTcoTV
— TESLARATI (@Teslarati) October 30, 2026
The Full Self-Driving suite will now be the keystone of the Referral Program, which makes it more inclusive and more fun for everyone with an awesome benefit.
It also gives the impression that Tesla is truly focused on FSD subscriptions, something that saw a tremendous increase in volume in Q3, as 75 percent of deliveries for the quarter came with an FSD subscription attached.
Full Self-Driving data is so instrumental to the suite’s improvement that this kind of program benefits Tesla as much as it does the consumer.
Elon Musk
Tesla made napping in a Robotaxi easier with its latest update
Tesla’s quiet mode reaches Model Y Robotaxis, blacking out the screen for riders wanting rest.
Tesla’s quiet mode, the setting that blacks out the screen for riders who want to rest, has moved beyond the Cybercab. A video posted Thursday by Spencer (@scotsrule08) shows the feature running in a Model Y Robotaxi on a night ride that appears to be in Dallas.
New quiet mode now on @Robotaxi https://t.co/2cM2eM9NeN — Spencer (@scotsrule08) October 29, 2026
The rider taps a small crescent moon icon in the bottom right corner of the map screen. The map, media player, app shortcuts and Grok prompt disappear, leaving a dark display with “Arriving soon,” the destination and a line reading “Tap display to exit quiet mode.” Controls a passenger may still need, including Pull Over, cabin temperature, volume and Support, stay visible. One tap anywhere brings the full map back.
Quiet mode first showed up in the Cybercab last week, which Teslarati reported alongside a new rear camera view. Tesla has been trimming cabin noise in other ways too. On October 25, Spencer reported that Robotaxi turn signals now chime for the first four blinks and then go silent. Tesla has not published release notes for either change.
Elon Musk has been pitching this use for more than a decade. In October 2014, he said that “maybe five or six years from now I think we’ll be able to achieve true autonomous driving where you could literally get in the car, go to sleep and wake up at your destination,”
By 2017 he was setting a higher bar. Speaking at TED, Musk said the hard part was not making self-driving work 99.9 percent of the time, “because, like, if a car crashes one in a thousand times, then you’re probably still not going to be comfortable falling asleep. You shouldn’t be, certainly.”
Owners asked for something similar in their own cars. In December 2019, a Tesla owner requested a Nap Mode that would keep the climate running and wake the occupant with an alarm, and Musk answered “Ok,” as Teslarati covered at the time.
The line returned when the Cybercab was unveiled at the We, Robot event in October 2024. “We’ll move from supervised Full Self-Driving to unsupervised Full Self-Driving, where you can fall asleep and wake up at your destination,” Musk said. On Tesla’s first quarter earnings call in April 2025, he called it the deciding measure: “The acid test is, can you go to sleep in your car and wake up in your destination and I’m confident that will be available in many cities in the US by the end of this year,”
Tesla has run driverless Model Y rides in Dallas and Houston since April, so a passenger dozing off on the way home is now a realistic use of the button. Tesla is also offering new riders a free first trip in both cities, according to an in-app screen shared by tracker Ethan McKanna, and said on its third quarter call that Cybercab rides would launch in Dallas next month.
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FCC green lights SpaceX’s move to a showdown with Verizon and AT&T
The FCC advanced plans opening 482 MHz to satellite phone service, boosting SpaceX’s Starlink Mobile.
The Federal Communications Commission voted Thursday to move forward with a proposal that would open an additional 482 MHz of spectrum to satellite service beamed directly to ordinary phones, a step that could widen the road for SpaceX’s Starlink Mobile to compete with the country’s largest wireless carriers.
The commission adopted the notice of proposed rulemaking at its October open meeting in Washington, Reuters reported. The proposal would raise the number of bands eligible for Supplemental Coverage from Space from five to 13, according to the FCC fact sheet. Commissioners also advanced a companion item proposing an auction of 25 MHz in the 1675 to 1695 MHz and 2020 to 2025 MHz bands, which could be used for terrestrial service, direct to device service or both.
Thursday’s vote does not hand any spectrum to SpaceX. It opens a public comment period, and final rules will come later. Under the draft, comments would be due 60 days after the notice is published in the Federal Register. The FCC had not released the adopted text at the time of writing, so it is not yet clear whether any bands were changed before the vote.
That question is where the fight now moves. AT&T, Verizon and T-Mobile, through industry group CTIA, asked the FCC to drop the 2.5 GHz and 3.45 GHz bands, which make up 290 MHz of the 482 MHz on the table, as Teslarati reported ahead of the vote. T-Mobile argued satellite interference could wipe out up to 96% of a cell site’s uplink coverage area. SpaceX asked the commission to go the other way and add the 902 to 928 MHz band.
The rule change that matters most to SpaceX may be a structural one. Today, a satellite operator must lease spectrum from every carrier holding co-channel licenses across an entire region such as the contiguous United States. The proposal would replace that with a certification that the operator has coexistence agreements covering only the areas it plans to serve, or that it holds the terrestrial licenses itself.
SpaceX has spent this year building that second path. It bought EchoStar’s AWS-4 and H-block licenses in a deal worth roughly $17 billion, and earlier this month agreed to acquire Grain Management’s nationwide 800 MHz portfolio, which the company said would pave the way for Starlink to become a major US mobile carrier. The FCC approved SpaceX’s purchase of three unused AWS-3 licenses from Tristar on October 21, and cleared its plan for 15,000 next generation direct to cell satellites on October 6.
The regulator has not always sided with SpaceX. In April, the FCC dismissed a SpaceX petition seeking access to Mobile Satellite Service spectrum held by incumbents, and it rejected 2.5 GHz for satellite coverage when it first adopted the framework in 2024.
The carriers are also building their own defenses. In May, the three companies agreed in principle to form a joint venture pooling spectrum for satellite service, and T-Mobile remains SpaceX’s US launch partner for Starlink Mobile even as it leads the push to keep satellites out of 2.5 GHz. SpaceX President Gwynne Shotwell has said service on SpaceX’s own airwaves is targeted for early 2028.