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Billionaire resigns CEO role to pay, train for SpaceX’s first crewed Starship Moon launch
Eccentric Japanese billionaire Yusaku Maezawa — known for collecting modern art and founding online fashion retailer Zozo — has stepped down as CEO to free up time and money for his privately-chartered launch around the moon.
Set to launch no earlier than 2023 on what is expected to be SpaceX’s first crewed, circumlunar Starship launch, Maezawa stated in September 2018 that he had arranged to pay SpaceX a huge amount of money (likely several hundred million dollars) for that right. Along with resigning as CEO of Zozo, Maezawa will sell ~85% of his 36% stake to Yahoo Japan, giving the conglomerate a 50.1% ownership stake of Zozo and Maezawa a $2.3 billion cash windfall.
As noted by Business Insider, when asked by a follower if he had any money after an announcement that he would sell off a portion of his extensive art collection in a Sotheby’s auction, Maezawa admitted that he frequently has “no money” because he spends it “right away”, inadvisable but admittedly in-line with his eccentric reputation.
The resignation and sale comes just weeks after SpaceX successfully completed Starhopper’s second and final launch, reaching an altitude of ~150m (500 ft) with the power of a single Raptor engine. During a September 2018 SpaceX press event, Maezawa announced that he had come to an agreement with the company to buy the entirety of Starship’s first crewed mission around the Moon. The billionaire’s motivation: gifting the 8-10 available ‘seats’ to some of the best artists in the world in a project known as dearMoon.
At the same event, SpaceX CEO Elon Musk estimated that the company’s Starship program would cost anwhere from $2B- $10B and confirmed that the bulk of Maezawa’s contributions would go directly towards the rocket’s development costs. Business Insider also quotes Musk as stating that “[Maezawa is] paying a lot of money that would help with the ship and its booster – ultimately paying for the average citizen to travel to other planets.” Alongside Yusaku’s frank Twitter acknowledgment that he may not be the most financially responsible individual and repeated indications that he is extremely proud of Zozo, it’s safe to surmise that the decision to resign was not easily made.
More likely than not, now that SpaceX has completed its Starhopper flight program and is on the verge of its first Starship prototype flight tests, Maezawa simply needs money – and a huge amount of it – to continue fulfilling his contractual commitment to SpaceX. Even if a significant portion of the $2.2-2.3B cash payout he is set to receive goes to settling old debts, the Japanese billionaire should now have more than enough assets to fully fund his SpaceX contract.
At the time, SpaceX had partially completed pieces of the megarocket – then referred to as BFR – in a makeshift development facility at the Port of Los Angeles, pictured above with Maezawa. Since then, SpaceX has renamed the rocket to Starship, drastically redesigned it, and relocated all production operations to Hawthorne, CA, Boca Chica, Texas, and Cocoa, Florida.
Currently, SpaceX is developing twin Starship prototypes at launch and landing test facilities in Boca Chica, Texas (“Mk1”) and in Cocoa, FL (“Mk2”). Musk recently visited the facilities and announced that he is planning to present a technical Starship development update as early as September 28th.
According to an interview posted on WWDJapan.com as part of a September 12th Zozo press conference, Maezawa explained that he believes he made some missteps while serving as Zozo CEO, negatively affecting the company’s bottom line. He believes that more team-oriented business practices and a change of leadership could help to improve the company, which is currently holding its head well above water but still likely to far fall behind its FY2019 performance goals. It’s also hoped that selling an ownership stake in the company will give Yahoo Japan the flexibility to grow Zozo and improve its global reach.
The role of Zozo CEO now goes to Kotaro Sawada who accompanied Maezawa on stage at the announcement event along with Yahoo Japan’s president, Kentaro Kawamata. According to Forbes.com Maezawa stated that “Sawada is the exact opposite of my instinct-based management and adept at management based on logic, like crunching data and testing things out first.”
While Yahoo Japan will look to expand Zozo and the associated online shopping mall Zozotown to compete with other online retailers such as Amazon and Rakuten, Maezawa says that he will turn his attention to achieving his personal goal of a trip around the moon. He mentioned that he plans to fly to space prior to his circumlunar flight in 2023 and will spend much of his time training and learning foreign languages for spaceflight.
He also plans to pursue building another company from the ground up. Whether his next company will be an endeavor focused around space tourism remains to be seen.
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Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Elon Musk
Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)
Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
When Falcon Heavy lifted off in February 2018 with Elon Musk’s personal Tesla Roadster as its payload, SpaceX was at a much different place. So was Tesla. It was unclear whether Falcon Heavy was feasible at all, and Tesla was in the depths of Model 3 production hell.
At the time, Tesla’s market capitalization hovered around $55–60 billion, an amount critics argued was already grossly overvalued. SpaceX, on the other hand, was an aggressive private launch provider known for taking risks that traditional aerospace companies avoided.
The Roadster launch was bold by design. Falcon Heavy’s maiden mission carried no paying payload, no government satellite, just a car drifting past Earth with David Bowie playing in the background. To many, it looked like a stunt. For Elon Musk and the SpaceX team, it was a bold statement: there should be some things in the world that simply inspire people.
Inspire it did, and seven years later, SpaceX and Tesla’s results speak for themselves.
Today, Tesla is the world’s most valuable automaker, with a market capitalization of roughly $1.54 trillion. The Model Y has become the best-selling car in the world by volume for three consecutive years, a scenario that would have sounded insane in 2018. Tesla has also pushed autonomy to a point where its vehicles can navigate complex real-world environments using vision alone.
And then there is Optimus. What began as a literal man in a suit has evolved into a humanoid robot program that Musk now describes as potential Von Neumann machines: systems capable of building civilizations beyond Earth. Whether that vision takes decades or less, one thing is evident: Tesla is no longer just a car company. It is positioning itself at the intersection of AI, robotics, and manufacturing.
SpaceX’s trajectory has been just as dramatic.
The Falcon 9 has become the undisputed workhorse of the global launch industry, having completed more than 600 missions to date. Of those, SpaceX has successfully landed a Falcon booster more than 560 times. The Falcon 9 flies more often than all other active launch vehicles combined, routinely lifting off multiple times per week.
Falcon 9 has ferried astronauts to and from the International Space Station via Crew Dragon, restored U.S. human spaceflight capability, and even stepped in to safely return NASA astronauts Butch Wilmore and Suni Williams when circumstances demanded it.
Starlink, once a controversial idea, now dominates the satellite communications industry, providing broadband connectivity across the globe and reshaping how space-based networks are deployed. SpaceX itself, following its merger with xAI, is now valued at roughly $1.25 trillion and is widely expected to pursue what could become the largest IPO in history.
And then there is Starship, Elon Musk’s fully reusable launch system designed not just to reach orbit, but to make humans multiplanetary. In 2018, the idea was still aspirational. Today, it is under active development, flight-tested in public view, and central to NASA’s future lunar plans.
In hindsight, Falcon Heavy’s maiden flight with Elon Musk’s personal Tesla Roadster was never really about a car in space. It was a signal that SpaceX and Tesla were willing to think bigger, move faster, and accept risks others wouldn’t.
The Roadster is still out there, orbiting the Sun. Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla to a $100T market cap? Elon Musk’s response may shock you
