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Billionaire resigns CEO role to pay, train for SpaceX’s first crewed Starship Moon launch
Eccentric Japanese billionaire Yusaku Maezawa — known for collecting modern art and founding online fashion retailer Zozo — has stepped down as CEO to free up time and money for his privately-chartered launch around the moon.
Set to launch no earlier than 2023 on what is expected to be SpaceX’s first crewed, circumlunar Starship launch, Maezawa stated in September 2018 that he had arranged to pay SpaceX a huge amount of money (likely several hundred million dollars) for that right. Along with resigning as CEO of Zozo, Maezawa will sell ~85% of his 36% stake to Yahoo Japan, giving the conglomerate a 50.1% ownership stake of Zozo and Maezawa a $2.3 billion cash windfall.
As noted by Business Insider, when asked by a follower if he had any money after an announcement that he would sell off a portion of his extensive art collection in a Sotheby’s auction, Maezawa admitted that he frequently has “no money” because he spends it “right away”, inadvisable but admittedly in-line with his eccentric reputation.
The resignation and sale comes just weeks after SpaceX successfully completed Starhopper’s second and final launch, reaching an altitude of ~150m (500 ft) with the power of a single Raptor engine. During a September 2018 SpaceX press event, Maezawa announced that he had come to an agreement with the company to buy the entirety of Starship’s first crewed mission around the Moon. The billionaire’s motivation: gifting the 8-10 available ‘seats’ to some of the best artists in the world in a project known as dearMoon.

At the same event, SpaceX CEO Elon Musk estimated that the company’s Starship program would cost anwhere from $2B- $10B and confirmed that the bulk of Maezawa’s contributions would go directly towards the rocket’s development costs. Business Insider also quotes Musk as stating that “[Maezawa is] paying a lot of money that would help with the ship and its booster – ultimately paying for the average citizen to travel to other planets.” Alongside Yusaku’s frank Twitter acknowledgment that he may not be the most financially responsible individual and repeated indications that he is extremely proud of Zozo, it’s safe to surmise that the decision to resign was not easily made.
More likely than not, now that SpaceX has completed its Starhopper flight program and is on the verge of its first Starship prototype flight tests, Maezawa simply needs money – and a huge amount of it – to continue fulfilling his contractual commitment to SpaceX. Even if a significant portion of the $2.2-2.3B cash payout he is set to receive goes to settling old debts, the Japanese billionaire should now have more than enough assets to fully fund his SpaceX contract.

At the time, SpaceX had partially completed pieces of the megarocket – then referred to as BFR – in a makeshift development facility at the Port of Los Angeles, pictured above with Maezawa. Since then, SpaceX has renamed the rocket to Starship, drastically redesigned it, and relocated all production operations to Hawthorne, CA, Boca Chica, Texas, and Cocoa, Florida.
Currently, SpaceX is developing twin Starship prototypes at launch and landing test facilities in Boca Chica, Texas (“Mk1”) and in Cocoa, FL (“Mk2”). Musk recently visited the facilities and announced that he is planning to present a technical Starship development update as early as September 28th.
According to an interview posted on WWDJapan.com as part of a September 12th Zozo press conference, Maezawa explained that he believes he made some missteps while serving as Zozo CEO, negatively affecting the company’s bottom line. He believes that more team-oriented business practices and a change of leadership could help to improve the company, which is currently holding its head well above water but still likely to far fall behind its FY2019 performance goals. It’s also hoped that selling an ownership stake in the company will give Yahoo Japan the flexibility to grow Zozo and improve its global reach.
The role of Zozo CEO now goes to Kotaro Sawada who accompanied Maezawa on stage at the announcement event along with Yahoo Japan’s president, Kentaro Kawamata. According to Forbes.com Maezawa stated that “Sawada is the exact opposite of my instinct-based management and adept at management based on logic, like crunching data and testing things out first.”
While Yahoo Japan will look to expand Zozo and the associated online shopping mall Zozotown to compete with other online retailers such as Amazon and Rakuten, Maezawa says that he will turn his attention to achieving his personal goal of a trip around the moon. He mentioned that he plans to fly to space prior to his circumlunar flight in 2023 and will spend much of his time training and learning foreign languages for spaceflight.
He also plans to pursue building another company from the ground up. Whether his next company will be an endeavor focused around space tourism remains to be seen.
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Tesla adds awesome new driving feature to Model Y
Tesla is rolling out a new “Comfort Braking” feature with Software Update 2026.8. The feature is exclusive to the new Model Y, and is currently unavailable for any other vehicle in the Tesla lineup.
Tesla is adding an awesome new driving feature to Model Y vehicles, effective on Juniper-updated models considered model year 2026 or newer.
Tesla is rolling out a new “Comfort Braking” feature with Software Update 2026.8. The feature is exclusive to the new Model Y, and is currently unavailable for any other vehicle in the Tesla lineup.
Tesla writes in the release notes for the feature:
“Your Tesla now provides a smoother feel as you come to a complete stop during routine braking.”
🚨 Tesla has added a new “Comfort Braking” update with 2026.8
“Your Tesla provides a smoother feel as you come to a complete stop during routine braking.” https://t.co/afqCpBSVeA pic.twitter.com/C6MRmzfzls
— TESLARATI (@Teslarati) March 13, 2026
Interestingly, we’re not too sure what catalyzed Tesla to try to improve braking smoothness, because it hasn’t seemed overly abrupt or rough from my perspective. Although the brake pedal in my Model Y is rarely used due to Regenerative Braking, it seems Tesla wanted to try to make the ride comfort even smoother for owners.
There is always room for improvement, though, and it seems that there is a way to make braking smoother for passengers while the vehicle is coming to a stop.
This is far from the first time Tesla has attempted to improve its ride comfort through Over-the-Air updates, as it has rolled out updates to improve regenerative braking performance, handling while using Full Self-Driving, improvements to Steer-by-Wire to Cybertruck, and even recent releases that have combatted Active Road Noise.
Tesla holds a unique ability to change the functionality of its vehicles through software updates, which have come in handy for many things, including remedying certain recalls and shipping new features to the Full Self-Driving suite.
Tesla seems to have the most seamless OTA processes, as many automakers have the ability to ship improvements through a simple software update.
We’re really excited to test the update, so when we get an opportunity to try out Comfort Braking when it makes it to our Model Y.
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Tesla finally brings a Robotaxi update that Android users will love
The breakdown of the software version shows that Tesla is actively developing an Android-compatible version of the Robotaxi app, and the company is developing Live Activities for Android.
Tesla is finally bringing an update of its Robotaxi platform that Android users will love — mostly because it seems like they will finally be able to use the ride-hailing platform that the company has had active since last June.
Based on a decompile of software version 26.2.0 of the Robotaxi app, Tesla looks to be ready to roll out access to Android users.
According to the breakdown, performed by Tesla App Updates, the company is preparing to roll out an Android version of the app as it is developing several features for that operating system.
🚨 It looks like Tesla is preparing to launch the Robotaxi app for Android users at last!
A decompile of v26.2.0 of the Robotaxi app shows some progress on the Android side for Robotaxi 🤖 🚗 https://t.co/mThmoYuVLy
— TESLARATI (@Teslarati) March 13, 2026
The breakdown of the software version shows that Tesla is actively developing an Android-compatible version of the Robotaxi app, and the company is developing Live Activities for Android:
“Strings like notification_channel_robotaxid_trip_name and android_native_alicorn_eta_text show exactly how Tesla plans to replicate the iOS Live Activities experience. Instead of standard push alerts, Android users are getting a persistent, dynamically updating notification channel.”
This is a big step forward for several reasons. From a face-value perspective, Tesla is finally ready to offer Robotaxi to Android users.
The company has routinely prioritized Apple releases because there is a higher concentration of iPhone users in its ownership base. Additionally, the development process for Apple is simply less laborious.
Tesla is working to increase Android capabilities in its vehicles
Secondly, the Robotaxi rollout has been a typical example of “slowly then all at once.”
Tesla initially released Robotaxi access to a handful of media members and influencers. Eventually, it was expanded to more users, so that anyone using an iOS device could download the app and hail a semi-autonomous ride in Austin or the Bay Area.
Opening up the user base to Android users may show that Tesla is preparing to allow even more users to utilize its Robotaxi platform, and although it seems to be a few months away from only offering fully autonomous rides to anyone with app access, the expansion of the user base to an entirely different user base definitely seems like its a step in the right direction.
News
Lucid unveils Lunar Robotaxi in bid to challenge Tesla’s Cybercab in the autonomous ride hailing race
Lucid’s Lunar robotaxi is gunning for Tesla’s Cybercab in the autonomous ride hailing race
Lucid Group pulled back the curtain on its purpose-built autonomous robotaxi platform dubbed the Lunar Concept. Announced at its New York investor day event, Lunar is arguably the company’s most ambitious concept yet, and a direct line of sight toward the autonomous ride haling market that Tesla looks to control.

At Lucid Investor Day 2026, the company introduced Lunar, a purpose-built robotaxi concept based on the Midsize platform.
A comparison to Tesla’s Cybercab is unavoidable. The concept of a Tesla robotaxi was first introduced by Elon Musk back in April 2019 during an event dubbed “Autonomy Day,” where he envisioned a network of self-driving Tesla vehicles transporting passengers while not in use by their owners. That vision took another major step in October 2024 when, Musk unveiled the Cybercab at the Tesla “We, Robot” event held at Warner Bros. Studios in Burbank, California, where 20 concept Cybercabs autonomously drove around the studio lot giving rides to attendees.
Fast forward to today, and Tesla’s ambitions are finally materializing, but not without friction. As we recently reported, the Cybercab is being spotted with increasing frequency on public roads and across the grounds of Gigafactory Texas, suggesting that the company’s road testing and validation program is ramping meaningfully ahead of mass production. Tesla already operates a small scale robotaxi service in Austin using supervised Model Ys, but the Cybercab is designed from the ground up for high-volume, low-cost production, with Musk stating an eventual goal of producing one vehicle every 10 seconds.

At Lucid Investor Day 2026, the company introduced Lunar, a purpose-built robotaxi concept based on the Midsize platform.
Into this landscape steps Lucid’s Lunar. Built on the company’s all-new Midsize EV platform, which will also underpin consumer SUVs starting below $50,000. The Lunar mirrors the Cybercab’s core philosophy of having two seats, no driver controls, and a focus on fleet economics. The platform introduces Lucid’s redesigned Atlas electric drive unit, engineered to be smaller, lighter, and cheaper to manufacture at scale.
Unlike Tesla’s strategy of building its own ride hailing network from scratch, Lucid is partnering with Uber. The companies are said to be in advanced discussions to deploy Midsize platform vehicles at large scale, with Uber CEO Dara Khosrowshahi publicly backing Lucid’s engineering credentials and autonomous-ready architecture.
In the investor day event, Lucid also outlined a recurring software revenue model, with an in-vehicle AI assistant and monthly autonomous driving subscriptions priced between $69 and $199. This can be seen as a nod to the software revenue stream that Tesla has long championed with its Full Self-Driving subscription.
Tesla’s Cybercab is targeting a price point below $30k and with operating costs as low as 20 cents per mile. But with regulatory hurdles still ahead, the window for competition is open. Lucid’s Lunar may not have a launch date yet, but it arrives at a pivotal moment, and when the robotaxi race is no longer viewed as hypothetical. Rather, every serious EV player needs to come to bat on the same plate that Tesla has had countless practice swings on over the last seven years.