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SpaceX President updates schedule for Starship’s orbital launch debut
SpaceX COO and President Gwynne Shotwell says that the company now expects Starbase to be ready for Starship’s first orbital launch attempt as early as June or July, pushing the schedule back another month or two.
To accomplish that feat, SpaceX will need to more or less ace a wide range of challenging and unproven tests and pass a series of exhaustive bureaucratic reviews, significantly increasing the odds that Starship’s orbital launch debut is actually closer to 3-6 months away. While SpaceX could technically pull off a miracle or even attempt to launch hardware that has only been partially tested, even the most optimistic of hypothetical scenarios are still contingent upon things largely outside of the company’s control.
Will FAA or won’t FAA?
Both revolve around the Federal Aviation Administration (FAA), which – in SpaceX’s case – is responsible for completing a ‘programmatic environmental assessment’ (PEA) of orbital Starship launches out of Boca Chica, Texas and issuing a launch license for the largest and most powerful rocket ever built. In some ways, both tasks are unprecedented, but the bureaucratic processes involved are still largely the same as those SpaceX has successfully navigated over the last two decades.
First up, the FAA’s environmental review. Until very recently, the fate of Starbase’s PEA was almost completely indeterminable and could have gone any number of ways – most of which would not be favorable for SpaceX. However, just a few days ago and about a week after the FAA’s latest one-to-two-month PEA delay announcement, the agency updated an online dashboard to show that the fourth of five main PEA processes had been completed successfully. The most important part of the update is the implication that SpaceX and the FAA have now completed almost every aspect of the PEA that requires cooperation with other federal agencies and local stakeholders.
Only one more cooperative process – ensuring “Section 4(f)” compliance – still needs to be completed. Without delving into the details, there is no convincing evidence to suggest that that particular step will be a showstopper, though SpaceX might have to compromise on certain aspects of Starbase operations to complete it. Once Section 4(f) is behind them, the only thing standing between the FAA and SpaceX and a Final PEA is the completion and approval of all relevant paperwork. In other words, for the first time ever, the FAA’s targeted completion date – currently May 31st, 2022 – may actually be achievable.
Still, as the FAA itself loves to repeatedly point out, “the completion of the PEA will not guarantee that the FAA will issue a launch license – SpaceX’s application must also meet FAA safety, risk, and financial responsibility requirements.” Even if the PEA is perfect, SpaceX still has to secure an FAA launch license for the largest and most powerful rocket in history. It’s unclear if SpaceX and the FAA have already begun that painful back-and-forth or if some tedious fine print prevents it from starting before an environmental review is in place. Without knowing more, launch licensing could take anywhere from a few days to several months.
A series of tubes
Without the FAA’s launch license and environmental approval, any Starship SpaceX builds cannot legally launch from Starbase. On the other side of the coin, though, it’s just as true that the FAA’s nods of approval are worth about as much as the paper they’re written on without a rocket that’s ready to launch. In a perfect world, SpaceX would have a Starship and Super Heavy booster fully qualified, stacked, and sitting at Starbase’s orbital launch site when the FAA finally gives a green light. However, that’s not quite what SpaceX’s reality is today.
First Starship orbital flight will be with Raptor 2 engines, as they are much more capable & reliable. 230 ton or ~500k lb thrust at sea level.
We’ll have 39 flightworthy engines built by next month, then another month to integrate, so hopefully May for orbital flight test.— Elon Musk (@elonmusk) March 21, 2022
SpaceX has made a significant amount of progress in the last month and a half, but contrary to CEO Elon Musk’s hopes as of March 21st, the company will absolutely not be ready to attempt an orbital launch by the end of May. Nonetheless, Shotwell’s estimate of “June or July” may not be completely out of reach. Since Musk’s tweet, SpaceX finished assembling Super Heavy Booster 7, rolled the rocket to the launch site on March 31st, and completed several major tests in early April. However, during the last test, an apparent operator error significantly damaged a large part installed inside the booster, forcing SpaceX to return Super Heavy B7 to Starbase’s build site. After two and a half weeks of repairs, Booster 7 returned to the launch site on May 6th and completed another ‘cryoproof’ test, seemingly verifying that those quick repairs did the job.
Had Booster 7 not required repairs, it’s not impossible (but still hard) to imagine that SpaceX could have had a Super Heavy booster ready to launch by the end of May. Still, the static fire testing Booster 7 needs to complete is almost entirely unprecedented and could take months to complete. To date, SpaceX has never ignited more than six Raptors at once on a Starship prototype, while Super Heavy will likely need to complete multiple 33-engine tests before it can be safely considered ready for flight. Worse, there is no guarantee that SpaceX actually wants to fly Booster 7 after the damage it suffered. If Booster 8 carries the torch forward instead, Starship’s orbital launch debut could easily slip to late Q3 or Q4 2022.
Meanwhile, Super Heavy is only half of the rocket. When Musk tweeted his “hopefully May” estimate, SpaceX was nowhere close to finishing the Starship – Ship 24 – that is believed to have been assigned to the orbital launch debut. However, SpaceX finally accelerated Ship 24 assembly within the last few weeks and ultimately finished stacking the upgraded Starship on May 8th. A great deal of work remains to truly complete Ship 24, but SpaceX should be ready to send it to a test stand within a week or two. Even though the testing Ship 24 will need to complete has been done before by Ship 20, making its path forward less risky than Booster 7’s, Ship 24 will debut a number of major design changes and likely needs at least two months of testing to reach a basic level of flight readiness.
Last but not least, there’s the question of the orbital launch site (OLS) itself. Is the launch mount ready to survive a full Super Heavy static fire? Is the pad’s tank farm ready to fill Starship and Super Heavy with several thousand tons of flammable, explosive cryogenic propellant? If it’s a goal of the test flight, is the launch tower ready for a Super Heavy booster to attempt to land in its arms? While there are reasons to believe that the answer to some of those questions is “yes,” plenty of uncertainty remains and plenty of work is still incomplete.
Ultimately, Shotwell’s June goal is almost certainly unachievable. Late July, however, might be within the realm of possibility, but only in the unlikely event that all Booster 7 and Ship 24 testing is completed almost perfectly and without further delay. For the pragmatic reader, August or September is a safer bet. Thankfully, at least one thing is certain: activity at Starbase is about to get significantly more exciting.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
