News
SpaceX installs new Starship on static fire test stand
SpaceX may be focused on preparing Starship S24 and Super Heavy Booster 7 for their potentially imminent orbital launch debut, but the rest of the company’s Starship factory isn’t just sitting around.
The laser focus on carefully testing Ship 24 and Booster 7 may have limited the effectiveness of Starbase rocket production, but the factory has continued to produce new ships and boosters. SpaceX has even conducted some limiting testing of a pair of prototypes meant to follow in the footsteps of S24 and B7. In mid-January, that process entered a new and more active phase as SpaceX transported Starship S25 from the factory to the launch pad.
The trip is not Ship 25’s first. Starship S25 first headed to SpaceX’s South Texas launch and test facilities on October 19th, 2022, shortly after the vehicle was fully assembled. Around three weeks of testing followed, and now Ship 25 is back for more.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Ship 25
The first round of tests was thorough and put Ship 25 through a pneumatic proof test, multiple cryogenic proof tests, and likely a few simulated thrust tests using six hydraulic rams.
“Ship 25 was removed from SpaceX’s other Starship test stand on November 8th, it was rolled back to Starbase’s Starship factory. Ship 25 first rolled to the launch site on October 19th and has since completed four visible tests. On October 28th, Ship 25 survived a pneumatic proof test that showed that its tanks were leak-free and capable of surviving flight pressures (roughly 6-8.5 bar or 90-125 psi). Three cryogenic proof tests followed on November 1st, 2nd, and 7th. The first cryoproof was likely just that – a test that pressurized Ship 25’s tanks and filled them with cryogenic liquid nitrogen (LN2) or a combination of liquid oxygen and LN2.
The next two tests likely took advantage of the customized test stand, which has been semi-permanently outfitted with a set of hydraulic rams that allow SpaceX to simulate the thrust of six Raptor engines while Starship’s structures are chilled to cryogenic temperatures and loaded with roughly 1000 tons (~2.2M lb) of cryogenic fluids. If a Starship can survive those stresses on the ground, the assumption is that it will likely survive similar stresses in flight.”
Teslarati.com – October 20th, 2022
As usual, SpaceX didn’t comment on the development or indicate how that initial proof testing had gone, but Ship 25’s January 14th, 2023 return to the launch site all but guaranteed that that testing had gone more or less according to plan. On January 17th, SpaceX lifted Ship 25 onto Starbase’s only Starship static fire test stand, further confirming that Ship 25 proof testing went to plan.
Soon after its November 2022 return to Starbase’s build site, six Raptor engines were moved into the High Bay and installed on Ship 25. The Starship’s aft was then likely buttoned up with a heat shield before it headed to the test site to begin its static fire test campaign. That campaign could tell us a lot about the status of Starship prototypes. To date, only two Ships have completed full six-Raptor static fire tests, and both took days, weeks, or months to build up to those six-engine milestones with multiple smaller tests. If Ship 25 were to skip those preliminary tests and immediately conduct a six-engine static fire, it would be a sign that SpaceX is significantly more confident in the current Starship design.
Booster 9
Ship 25 is believed to be paired with Super Heavy Booster 9, which recently finished its own round of proof tests. About two months behind Ship 25, Booster 9 rolled out of its Starbase assembly bay and headed to the launch site on December 15th, 2022. The Super Heavy prototype ultimately completed two partial cryogenic proof tests on December 21st and 29th, during which it was likely loaded with around a thousand tons of liquid nitrogen to simulate explosive liquid oxygen and methane propellant. Booster 9 then returned to Starbase’s factory on January 10th, 2023.
Assuming those tests went well, Raptor engine installation could begin at any moment. However, thanks to significant design changes and upgrades present on Booster 9, outfitting and testing this Super Heavy could take longer than usual. Many smaller changes are present, but the most significant by far is the addition of an upgraded version of Raptor. The engine’s combustion-related hardware is likely the same as the Raptor V2 engines present on Booster 7, Ship 24, and Ship 25. But the hardware used to steer each engine – called thrust vector control (TVC) – has been completely changed.
Instead of using a complex web of plumbing and hydraulic power units bolted to the side of Super Heavy, Booster 9’s 13 central Raptors will be electrically steered. That has allowed SpaceX to remove those power units (streamlining Booster 9’s exterior) and reduce the already rats nest of plumbing required to fuel, control, power, and steer dozens of high-performance rocket engines on one booster. SpaceX has been testing electric Raptor TVC for months at its McGregor, Texas development facilities, but it’s unclear if the new technology has progressed to the point that 13 upgraded engines are ready to be installed on Booster 9. In the meantime, SpaceX may install Booster 9’s fixed outer ring of 20 Raptor V2 engines – none of which gimbal or need new electric TVC hardware.
Once all 33 engines are installed, it’s likely that Booster 9 will be thoroughly tested to ensure that all 13 electrically-steered engines work well together before, during, and after numerous static fire tests. SpaceX will also need to verify that the batteries likely powering those new systems function as expected. During the peak stresses they will likely experience, the electric TVC could need to rapidly redirect more than 3000 tons (~6.6 million lbf) of thrust multiple times per second. The peak power required from Super Heavy’s batteries will likely be immense as a result.
For now, the start of Super Heavy B9’s own static fire test campaign could be months away and will have to wait until Starbase’s only orbital launch mount – currently occupied by Booster 7, Ship 24, and Starship’s first orbital launch campaign – is vacated. With that orbital launch debut unlikely to happen before March 2023, Booster 9 has plenty of time to relax inside Starbase’s Wide Bay while Ship 25 begins static fire testing at a separate stand.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
