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SpaceX’s internet satellites have an official name: Starlink

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8 years ago

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The satellite constellation may also compete with Earth imaging companies and include scientific instruments

Trademark filings have been unearthed by members of the SpaceX subreddit that suggest that the company’s satellite internet constellation will be named Starlink. Previously discussed on Teslarati, recent developments during the process of attaining regulatory permissions could pose a major hurdle for SpaceX’s broadband constellation. Implications of FCC filings aside, SpaceX may still launch its first test satellites later this year. The company has dozens of job openings under “Satellite Development” in the states of Washington and California as of September 18.

The trademark filings, which can be found through the U.S. Patent Office’s Trademark Electronic Search

An unofficial logo designed by the author for SpaceX’s Starlink project. (Eric Ralph/Teslarati)

System (TESS), also hint that SpaceX may expand the potential uses of their satellite constellation into markets for scientific data and persistent Earth imaging. The last several years have seen a meteoric rise in demand for Earth imaging services from the likes of Digital Globe, Planet Labs (which now owns Terra Bella), BlackSky, Urthecast (which acquired Deimos Imaging), and many others. Other companies like Spire hope to capitalize on the benefits of smaller satellites in order to revolutionize weather data and forecasting, as well as global aircraft and boat tracking.

Even if SpaceX ultimately chose to include imaging hardware and scientific instruments on a fraction of the 4,425 satellites intended to comprise their preliminary LEO constellation, the unique nature and sheer scale of SpaceX’s satellite mesh network would make it difficult to compete with. In fact, the mesh network itself could also become a sought-after product for third-party companies, if SpaceX chose to allow access to it.

SpaceX’s broadband constellation has long been expected to utilize optical (laser-based) inter-satellite communications to form a “mesh network” in orbit. Aside from morphing each individual satellite into a flexible communications node, the very existence of an orbital, ground-connected network of thousands of satellites could open the utility of easy space-to-ground communication to any customers willing and able to pay for access. Ground stations often become a primary concern and issue for companies engaged in developing satellite communications, with a vast sea of often unique regulations that must be dealt with. SpaceX’s goal is to provide access to its broadband constellation with nothing more than a pizza-box sized antenna placed on the customer’s roof, a far cry from the large, expensive, and heavily-regulated radio antenna installations that companies like Planet Labs use to serve their customers.

SpaceX’s BFS (“Big Falcon Spaceship”) will require a stable communications network to maintain contact with Earth.(SpaceX)

Farther in the future, a thoroughly-tested orbital platform for communications, ground imagery, and scientific observations could and likely will prove invaluable for SpaceX’s ultimate goal of creating and supporting a permanent human presence on Mars. As of late, NASA has been playing fast and loose with the long-term maintenance of its planetary exploration infrastructure, particularly regarding the future of Earth-Mars communications. Between ESA, China, NASA, and Russia, multiple new Martian landers and orbiters are expected to arrive at the Red Planet over the next decade, and the large amount of data produced by the Curiosity and Opportunity rovers, as well as Mars orbiters, strains the communications infrastructure used for transmitting data back to Earth.

By developing and administrating a communications network between Mars and Earth, SpaceX could gain deep spaceflight experience, allow NASA to more directly focus on science and planetary exploration, and also facilitate the construction of an interplanetary communications foundation SpaceX will need if it hopes to develop a human presence on Mars. In fact, Musk briefly revealed that SpaceX was working with NASA on “Mars communications” at the ISS R&D Conference earlier this year.

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Regardless of its potential uses around Mars, SpaceX’s Starlink broadband satellite constellation could revolutionize internet access on Earth and provide SpaceX the resources it needs to develop Mars colonization hardware. Details about the satellite constellation will likely be provided when Elon Musk speaks at this year’s International Astronautical Congress.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla creates clever solution to simplify and improve its Service

Raj Jegannathan, a Vice President of IT/AI-Infra, Apps, Infosec, and Vehicle Service Operations, revealed that Tesla has started a small pilot program at a few service locations to combat this issue.

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5 hours ago

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August 7, 2025

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tesla service
Credit: Tesla

Tesla has created a clever solution to simplify and improve its Service. Tesla performs most of the services that are needed on its vehicles at its company-owned Service Centers.

However, service has been a weak point of the company, as some regions have fewer Service Centers than others. This can cause long wait times for Tesla owners in some parts of the country.

There are also instances where customers do not agree with what Tesla is saying about their vehicle. In fact, one instance that revealed this new change Tesla is making to its Service was precisely that.

One owner posted on X that his vehicle’s battery seal had failed after a recall was issued. Tesla insurance and Tesla Service both did not assist, and it took CEO Elon Musk stepping in to get the issue resolved:

Another owner suggested there should be a more streamlined communications process between the customer and the Service Center, a solution that has been missing.

Raj Jegannathan, a Vice President of IT/AI-Infra, Apps, Infosec, and Vehicle Service Operations, revealed that Tesla has started a small pilot program at a few service locations to combat this issue.

Elon Musk wants Tesla Service to fix two-thirds of cars in the same day

Jegannathan said that Tesla has started to share local and regional leader contact information so customers have the ability to reach out when they have complaints or disagree with warranty claims, changes in estimates, or initial diagnostics.

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It is available in a handful of locations already, and Jegannathan said that once abuse guardrails are built, this will expand to all locations:

This would be a major improvement in the Service portion of Tesla’s business. There are common disagreements between Service and customers, specifically when Service’s suggestions don’t align with the customer’s beliefs.

When it comes to things like a warranty claim, these issues are not really up for interpretation. Instead, the repairs should be made. If there is a misunderstanding on Service’s side, a simple message from the customer could have resolved the issue. That’s basically what happened here.

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Investor's Corner

Tesla gets its best analysis from Morgan Stanley as ‘it’s all about to change’

He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

Published

6 hours ago

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August 7, 2025

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(Credit: Tesla)

Tesla has gotten perhaps its best analysis from Morgan Stanley in quite some time, as the Wall Street firm claims that “it’s all about to change.”

That phrase could be used for both the company’s status and the world in general.

Analyst Adam Jonas said in a new note on Thursday to investors that Tesla could be one of the major winners in terms of the global transition from what it is now to what it will be.

He describes the global shift that will occur over the next few years:

“Have you interacted with a robot today? Have you even seen a robot today? No? Well, take a mental picture because it’s all about to change. When we meet someone who has never been in a Waymo or a Tesla Cybercab (which is most people), we frequently see a wince and a response such as ‘I’m not sure I’d feel comfortable getting in a car without a driver.’ We imagine going back in time to 1903 and asking people if they’d feel comfortable in an airplane.’”

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The same technological revolutions that have occurred over the past 150 years will continue to occur again and again. We are on the verge of another, Jonas believes, as companies like Tesla are working on artificial intelligence tech, which includes changing the way we look at things like transportation and labor.

Jonas includes an interesting tidbit in his note about how humanoid robots could change wages, and how it could work into the advantage of Tesla, especially as it is developing its own Optimus robot:

“We estimate 1 humanoid robot at $5/hour can do the work of 2 humans at $25/hour, generating an NPV of approximately $200k/humanoid. 1 robot shaped car can potentially drive down cost/mile of a ride share vehicle to <$0.20 mile (1/10th human-driven ride-share).”

Jonas sees Tesla as a key player in how AI will impact things like manufacturing and various automotive industries, and he believes there is long-term potential for AI, robomobility, and even autonomous eVTOL platforms.

Tesla stock: Morgan Stanley says eVTOL is calling Elon Musk for new chapter

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He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

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Tesla expands Robotaxi program in Austin to new riders

Tesla has been expanding both the rider group and the geofence in Austin slowly, making sure to prioritize safety and avoid any major events with the early rollout.

Published

7 hours ago

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August 7, 2025

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Credit: @TerrapinTerpene/X

Tesla is expanding its Robotaxi program in Austin, Texas, as several people have received invitations to participate and take rides.

Tesla first launched the Robotaxi platform on June 22. It invited a handful of people to participate in the first-ever public rides. We were lucky enough to get an invitation, and our permissions have been expanded in the Bay Area pilot program as well.

The group was small and consisted of big names in the Tesla community. It expanded and is continuing to offer these exclusive invitations to notable members of the Tesla community.

There have been fewer than five subsequent invitations after the first group’s were sent in late June:

Tesla has been expanding both the rider group and the geofence in Austin slowly, making sure to prioritize safety and avoid any major events with the early rollout.

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Tesla’s new Robotaxi geofence shape is an FU by Elon Musk to the competition

“We are being very cautious. We do not want to take any chances, so we are going to go cautiously. But the service areas and the number of vehicles in operation will increase at a hyper-exponential rate,” CEO Elon Musk said during the Q2 Earnings Call.

Eventually, the Robotaxi platform will not require an invite, and it will operate without geofences. Musk believes Tesla can get there within three or six months, and plans to have at least half of the U.S. population with access to a Robotaxi by the end of the year:

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“I think we will probably have autonomous ride-hailing in probably half the population of the U.S. by the end of the year. That’s at least our goal, subject to regulatory approvals. I think we will technically be able to do it. Assuming we have regulatory approvals, it’s probably addressing half the population of the U.S. by the end of the year.”

Tesla plans to have regulatory approval in Nevada, Arizona, and Florida sooner than in other states.

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