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SpaceX’s internet satellites have an official name: Starlink
The satellite constellation may also compete with Earth imaging companies and include scientific instruments
Trademark filings have been unearthed by members of the SpaceX subreddit that suggest that the company’s satellite internet constellation will be named Starlink. Previously discussed on Teslarati, recent developments during the process of attaining regulatory permissions could pose a major hurdle for SpaceX’s broadband constellation. Implications of FCC filings aside, SpaceX may still launch its first test satellites later this year. The company has dozens of job openings under “Satellite Development” in the states of Washington and California as of September 18.
The trademark filings, which can be found through the U.S. Patent Office’s Trademark Electronic Search
An unofficial logo designed by the author for SpaceX’s Starlink project. (Eric Ralph/Teslarati)
System (TESS), also hint that SpaceX may expand the potential uses of their satellite constellation into markets for scientific data and persistent Earth imaging. The last several years have seen a meteoric rise in demand for Earth imaging services from the likes of Digital Globe, Planet Labs (which now owns Terra Bella), BlackSky, Urthecast (which acquired Deimos Imaging), and many others. Other companies like Spire hope to capitalize on the benefits of smaller satellites in order to revolutionize weather data and forecasting, as well as global aircraft and boat tracking.
Even if SpaceX ultimately chose to include imaging hardware and scientific instruments on a fraction of the 4,425 satellites intended to comprise their preliminary LEO constellation, the unique nature and sheer scale of SpaceX’s satellite mesh network would make it difficult to compete with. In fact, the mesh network itself could also become a sought-after product for third-party companies, if SpaceX chose to allow access to it.
SpaceX’s broadband constellation has long been expected to utilize optical (laser-based) inter-satellite communications to form a “mesh network” in orbit. Aside from morphing each individual satellite into a flexible communications node, the very existence of an orbital, ground-connected network of thousands of satellites could open the utility of easy space-to-ground communication to any customers willing and able to pay for access. Ground stations often become a primary concern and issue for companies engaged in developing satellite communications, with a vast sea of often unique regulations that must be dealt with. SpaceX’s goal is to provide access to its broadband constellation with nothing more than a pizza-box sized antenna placed on the customer’s roof, a far cry from the large, expensive, and heavily-regulated radio antenna installations that companies like Planet Labs use to serve their customers.
SpaceX’s BFS (“Big Falcon Spaceship”) will require a stable communications network to maintain contact with Earth.(SpaceX)
Farther in the future, a thoroughly-tested orbital platform for communications, ground imagery, and scientific observations could and likely will prove invaluable for SpaceX’s ultimate goal of creating and supporting a permanent human presence on Mars. As of late, NASA has been playing fast and loose with the long-term maintenance of its planetary exploration infrastructure, particularly regarding the future of Earth-Mars communications. Between ESA, China, NASA, and Russia, multiple new Martian landers and orbiters are expected to arrive at the Red Planet over the next decade, and the large amount of data produced by the Curiosity and Opportunity rovers, as well as Mars orbiters, strains the communications infrastructure used for transmitting data back to Earth.
By developing and administrating a communications network between Mars and Earth, SpaceX could gain deep spaceflight experience, allow NASA to more directly focus on science and planetary exploration, and also facilitate the construction of an interplanetary communications foundation SpaceX will need if it hopes to develop a human presence on Mars. In fact, Musk briefly revealed that SpaceX was working with NASA on “Mars communications” at the ISS R&D Conference earlier this year.
Regardless of its potential uses around Mars, SpaceX’s Starlink broadband satellite constellation could revolutionize internet access on Earth and provide SpaceX the resources it needs to develop Mars colonization hardware. Details about the satellite constellation will likely be provided when Elon Musk speaks at this year’s International Astronautical Congress.
News
Tesla China January wholesale sales rise 9% year-on-year
Tesla reported January wholesale sales of 69,129 China-made vehicles, as per data released by the China Passenger Car Association.
Tesla China reported January wholesale sales of 69,129 Giga Shanghai-made vehicles, as per data released by the China Passenger Car Association (CPCA). The figure includes both domestic sales and exports from Gigafactory Shanghai.
The total represented a 9.32% increase from January last year but a 28.86% decline from December’s 97,171 units.
China EV market trends
The CPCA estimated that China’s passenger new energy vehicle wholesale volume reached about 900,000 units in January, up 1% year-on-year but down 42% from December. Demand has been pressured by the start-of-year slow season, a 5% additional purchase tax cost, and uncertainty around the transition of vehicle trade-in subsidies, as noted in a report from CNEV Post.
Market leader BYD sold 210,051 NEVs in January, down 30.11% year-on-year and 50.04% month-on-month, as per data released on February 1. Tesla China’s year-over-year growth then is quite interesting, as the company’s vehicles seem to be selling very well despite headwinds in the market.
Tesla China’s strategies
To counter weaker seasonal demand, Tesla China launched a low-interest financing program on January 6, offering up to seven-year terms on select produced vehicles. The move marked the first time an automaker offered financing of that length in the Chinese market.
Several rivals, including Xiaomi, Li Auto, XPeng, and NIO, later introduced similar incentives. Tesla China then further increased promotions on January 26 by reinstating insurance subsidies for the Model 3 sedan. The CPCA is expected to release Tesla’s China retail sales and export breakdown later this month.
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Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
Tesla’s Apple CarPlay ambitions appeared to be dead in the water after a large amount of speculation late last year that the company would add the user interface seemed to cool down after several weeks of reports.
However, it appears that CarPlay might make its way to Tesla vehicles after all, as a recent report seems to indicate that it is still being worked on by software teams for the company.
The real question is whether it is truly needed or if it is just a want by so many owners that Tesla is listening and deciding to proceed with its development.
Back in November, Bloomberg reported that Tesla was in the process of testing Apple CarPlay within its vehicles, which was a major development considering the company had resisted adopting UIs outside of its own for many years.
Nearly one-third of car buyers considered the lack of CarPlay as a deal-breaker when buying their cars, a study from McKinsey & Co. outlined. This could be a driving decision in Tesla’s inability to abandon the development of CarPlay in its vehicles, especially as it lost a major advantage that appealed to consumers last year: the $7,500 EV tax credit.
Tesla owners propose interesting theory about Apple CarPlay and EV tax credit
Although we saw little to no movement on it since the November speculation, Tesla is now reportedly in the process of still developing the user interface. Mark Gurman, a Bloomberg writer with a weekly newsletter, stated that CarPlay is “still in the works” at Tesla and that more concrete information will be available “soon” regarding its development.
While Tesla already has a very capable and widely accepted user interface, CarPlay would still be an advantage, considering many people have used it in their vehicles for years. Just like smartphones, many people get comfortable with an operating system or style and are resistant to using a new one. This could be a big reason for Tesla attempting to get it in their own cars.
Tesla gets updated “Apple CarPlay” hack that can work on new models
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
It holds one distinct advantage over Tesla’s UI in my opinion, and that’s the ability to read and respond to text messages, which is something that is available within a Tesla, but is not as user-friendly.
With that being said, I would still give CarPlay a shot in my Tesla. I didn’t particularly enjoy it in my Bronco Sport, but that was because Ford’s software was a bit laggy with it. If it were as smooth as Tesla’s UI, which I think it would be, it could be a really great addition to the vehicle.
With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.
Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.
Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.
The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.
Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.
There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.
“Standard” carried a negative connotation in marketing
Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.
Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.
Simplifying the overall naming structure for less confusion
The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.
Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.
Elevating brand perception and protecting perceived value
Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.
Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.
You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
Tesla China January wholesale sales rise 9% year-on-year
Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
