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SpaceX’s internet satellites have an official name: Starlink
The satellite constellation may also compete with Earth imaging companies and include scientific instruments
Trademark filings have been unearthed by members of the SpaceX subreddit that suggest that the company’s satellite internet constellation will be named Starlink. Previously discussed on Teslarati, recent developments during the process of attaining regulatory permissions could pose a major hurdle for SpaceX’s broadband constellation. Implications of FCC filings aside, SpaceX may still launch its first test satellites later this year. The company has dozens of job openings under “Satellite Development” in the states of Washington and California as of September 18.
The trademark filings, which can be found through the U.S. Patent Office’s Trademark Electronic Search
An unofficial logo designed by the author for SpaceX’s Starlink project. (Eric Ralph/Teslarati)
System (TESS), also hint that SpaceX may expand the potential uses of their satellite constellation into markets for scientific data and persistent Earth imaging. The last several years have seen a meteoric rise in demand for Earth imaging services from the likes of Digital Globe, Planet Labs (which now owns Terra Bella), BlackSky, Urthecast (which acquired Deimos Imaging), and many others. Other companies like Spire hope to capitalize on the benefits of smaller satellites in order to revolutionize weather data and forecasting, as well as global aircraft and boat tracking.
Even if SpaceX ultimately chose to include imaging hardware and scientific instruments on a fraction of the 4,425 satellites intended to comprise their preliminary LEO constellation, the unique nature and sheer scale of SpaceX’s satellite mesh network would make it difficult to compete with. In fact, the mesh network itself could also become a sought-after product for third-party companies, if SpaceX chose to allow access to it.
SpaceX’s broadband constellation has long been expected to utilize optical (laser-based) inter-satellite communications to form a “mesh network” in orbit. Aside from morphing each individual satellite into a flexible communications node, the very existence of an orbital, ground-connected network of thousands of satellites could open the utility of easy space-to-ground communication to any customers willing and able to pay for access. Ground stations often become a primary concern and issue for companies engaged in developing satellite communications, with a vast sea of often unique regulations that must be dealt with. SpaceX’s goal is to provide access to its broadband constellation with nothing more than a pizza-box sized antenna placed on the customer’s roof, a far cry from the large, expensive, and heavily-regulated radio antenna installations that companies like Planet Labs use to serve their customers.
SpaceX’s BFS (“Big Falcon Spaceship”) will require a stable communications network to maintain contact with Earth.(SpaceX)
Farther in the future, a thoroughly-tested orbital platform for communications, ground imagery, and scientific observations could and likely will prove invaluable for SpaceX’s ultimate goal of creating and supporting a permanent human presence on Mars. As of late, NASA has been playing fast and loose with the long-term maintenance of its planetary exploration infrastructure, particularly regarding the future of Earth-Mars communications. Between ESA, China, NASA, and Russia, multiple new Martian landers and orbiters are expected to arrive at the Red Planet over the next decade, and the large amount of data produced by the Curiosity and Opportunity rovers, as well as Mars orbiters, strains the communications infrastructure used for transmitting data back to Earth.
By developing and administrating a communications network between Mars and Earth, SpaceX could gain deep spaceflight experience, allow NASA to more directly focus on science and planetary exploration, and also facilitate the construction of an interplanetary communications foundation SpaceX will need if it hopes to develop a human presence on Mars. In fact, Musk briefly revealed that SpaceX was working with NASA on “Mars communications” at the ISS R&D Conference earlier this year.
Regardless of its potential uses around Mars, SpaceX’s Starlink broadband satellite constellation could revolutionize internet access on Earth and provide SpaceX the resources it needs to develop Mars colonization hardware. Details about the satellite constellation will likely be provided when Elon Musk speaks at this year’s International Astronautical Congress.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
