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SpaceX to launch a mystery ‘ZUMA’ payload in November
According to FCC documentation and information from industry insiders, SpaceX is planning to conduct its 17th launch of 2017 on November 10th. Scheduled to lift off from SpaceX’s Florida-based LC-39A launch pad 12 days after the current date for Koreasat 5A, the now-routine ~14 day mission cadence is not the topic of interest this time around.
Rather, the mystery surrounding this newly-revealed launch exists because not a soul in the spaceflight fan community appears to know what the payload is – (code)named ZUMA – or who ZUMA is being launched for. This secrecy would would be far from unusual if the mission was being flown for the National Reconnaissance Office or another military agency, but there is no evidence to suggest that Falcon 9 will be carrying a government payload.
Further, the limited information currently available is somewhat contradictory, making this launch and payload even more intriguing. A veil of secrecy as thick as this surrounding a commercial satellite or satellites is extraordinarily unusual. There simply is no immediately obvious explanation for why a commercial entity would require this level anonymity for a satellite launch.
The Redditor’s username has been redacted for the sake of privacy.
What we know
Based on two recently unearthed FCC launch and landing permits, SpaceX Mission 1390 will launch from LC-39A no earlier than November 10th, followed by first stage recovery at the nearby Landing Zone-1 (LZ-1) at Cape Canaveral Air Force Station.
Courtesy of a Reddit user with friends inside SpaceX and a member of the NASASpaceflight forums, we also know that payload is codenamed ZUMA (or Zuma) and its launch is exceptionally time-sensitive for unknown reasons. The Reddit user also provided info that would completely negate any possibility that the payload is being launched for a government entity, as government agencies would not be concerned about revenue generation. A launch date of November 15th was also provided, reportedly pushed back a few days by a “slight slip in testing”.
SES-11’s refurbished Falcon 9 seen on the morning of October 11th. ZUMA will launch from the same pad. (Tom Cross/Teslarati)
Based on the above information, several preliminary conclusions can be drawn. First stage recovery on land indicates that the payload will be heading to an orbit well below the geostationary (transfer) orbits sought by established communications satellite operators. The launch could be for one of several prospective Low Earth Orbit (LEO) constellation companies, with OneWeb, Telesat, and Boeing the obvious first choices. However, it seems unrealistic to argue that a handful of experimental LEO communications satellites could possibly provide a company “lots of potential future revenue” or that those initial experimental satellites would be “extremely critical”. While the intense competition among the prospective LEO operators would rationalize some degree of ZUMA’s secrecy, it defies belief that potential LEO constellation competitors would willingly pay SpaceX for launches when that revenue might directly fund SpaceX’s own competing constellation, Starlink. Another obvious option would be SpaceX’s own experimental communications satellites, but such a move would not be in the best interests of a launch provider while launches for their own paying customers’ are slipping into 2018 due to a lack of launch capacity.
All things considered, the information posted on Reddit is far from official and should not be treated as conclusive. Still, reliable sources from NASASpaceflight.com have corroborated at least the name, ZUMA, and added that the Falcon 9 it will launch aboard is expected to be new. Assuming SpaceX itself is willing or able to reveal their identity, it looks like we will simply have to wait to find out who the mysterious customer is and what exactly warranted this unusual level of secrecy.
Tesla Cybertruck’s newest trim level is nearing its first deliveries just a few months after being offered for an incredible deal.
Back in February, Tesla officially launched a new trim of the Cybertruck, the All-Wheel-Drive, starting at just $59,990. It was a lot of truck for the money, especially considering what it offered the Rear-Wheel-Drive variant for last year, which was a total flop.
The $59,990 price that was offered initially was a deal due to its 325-mile range rating, powered tonneau, three bed outlets, Powershare capability, coil springs with adaptive damping for a refined suspension feel, Steer-by-Wire and four-wheel steering, a 6′ x 4′ composite bed, towing capacity of 7,500 pounds, and a powered frunk.
Tesla is now nearing deliveries of this trim, according to watcher Sawyer Merritt, as Tesla has officially started assigning VINs to people who ordered the vehicle initially:
I can confirm that Tesla has officially started assigning VINs to people who initially ordered the $59,990 Cybertruck Dual-Motor AWD, which means first deliveries should start in the coming weeks!
• 325 mile range
• 7,500 lb towing capacity
• 0-60mph: 4.1s
• Bed with… pic.twitter.com/PQwVYbZf6j— Sawyer Merritt (@SawyerMerritt) May 24, 2026
Earlier this month, we reported on units of the trim being spotted outside Gigafactory Texas by Joe Tegtmeyer.
Tesla Giga Texas buzzing as new Cybertruck appears to enter production
This Cybertruck trim was interesting because it was released basically out of nowhere, priced incredibly well, and gathered many orders in a small amount of time. However, CEO Elon Musk noted just days afterward that the vehicle would only be priced at this bargain level for ten days.
Tesla fans were not happy.
Awful way to treat customers – particularly when they already sent out a marketing email announcing the $59,990 truck…with zero mention of it being a limited-time offer.
— Ryan McCaffrey (@DMC_Ryan) February 24, 2026
However, the issues with the pricing strategy have blown over since the February unveiling event, and now that deliveries are near, Tesla fans are anticipating the truck making its way to their driveways soon.
The truck is currently priced at $69,990, and deliveries for new orders are slated for between August and September 2026.
Tesla is shipping a new feature that silences neighborhood Supercharger complaints, prompting drivers to be aware of those who might be impacted by excessive noise nearby.
Tesla is now rolling out a new location-specific “Quiet Charging Zone” that prompts drivers to lower their vehicle’s audio volume in an effort to make things comfortable for everyone, even those who are not Tesla owners.
Another beautiful example of Tesla’s vertical integration.
Neighbors were complaining about noise and commotion at this new Supercharger in San Francisco.
So Tesla pushed a software update that asks people to turn their volume down, with a button to do it in 1 tap. Smart. pic.twitter.com/8esuliuzwr
— Whole Mars Catalog (@wholemars) May 20, 2026
This is an impactful feature that will resolve many complaints from those who are living nearby.
When a Tesla plugs into this Supercharger and its media volume exceeds a certain level, the vehicle’s central touchscreen displays a polite notification: “Could you turn the volume down? Please be mindful of our neighbors.”
Accompanying the message is a prominent “Lower” button. One tap automatically reduces the audio to a more considerate level. Physical “Quiet Charging Zone” signs posted at the station reinforce the request, creating a cohesive experience that blends digital nudges with on-site reminders.
This feature highlights Tesla’s unique advantages. Unlike traditional automakers, Tesla owns both the vehicle software and the charging infrastructure.
Engineers can detect the precise location via GPS, trigger context-aware prompts, and deploy changes fleet-wide in hours or days without recalls or dealer visits. No public release notes highlighted the change, suggesting it was a quiet, site-specific rollout designed to test effectiveness before potential expansion.
These are usually referred to as “Undocumented Changes.”
Beyond immediate noise reduction, the initiative underscores Tesla’s customer- and community-focused ethos. While EVs are inherently quieter than combustion-engine vehicles, auxiliary behaviors like loud infotainment can still create friction in dense cities. Tesla’s rapid response turns potential conflict into an opportunity to demonstrate thoughtful engineering.
As Tesla expands its Supercharger network, which is now open to other EVs in many places, features like location-based quiet modes could become standard tools for harmonious integration into neighborhoods.
Ferrari unveiled its Luce EV over the weekend, and so far, its reception has been an absolute disaster, gathering negative reactions from a wide variety of people, including former executives.
The stock even took a hit on its first day of trading following the unveiling, dropping over 7 percent at one point.
Ferrari moving to EVs from its traditional V12s and mid-engine sports cars is a massive move. It was designed by Sir Jony Ive and Marc Newsom’s LoveFrom studio, which is known for design work for tech giant Apple. “Luce” means “light” in Italian, so Ferrari drew inspiration for its name from its sleek design, characterized by a smooth, sculpted body with rounded edges.
But its reception has been far from what Ferrari expected. The overall design has drawn some harsh criticism since its reveal, and it is simply stunning that such a storied company, with a rich history of beautiful, powerful cars has revealed a design that many are not a fan of.
Ferrari unveiled its all-electric Luce over the weekend, and it has truly gotten some attention…not for the right reasons.
From an Italian legend that has built some beautiful cars in its history, this almost feels like a ploy to inevitably cancel its electric program. pic.twitter.com/rczSSb3pJx
— TESLARATI (@Teslarati) May 26, 2026
Responses to the design were widely negative, with some saying, “Enzo is rolling in his grave,” and “This looks like a Nissan LEAF with a bad body kit.”
Former Ferrari Chairman Luca di Montezemolo said:
“If I said what I really think, I’d harm Ferrari. We’re risking the destruction of a myth, I’m very sorry about that. I hope they at least remove the Prancing Horse from that car.”
🚨 Luca di Montezemolo former Ferrari chairman reacts to the new electric Ferrari Luce:
“I’ve seen the project has already been delayed more than two years. I don’t like commenting from the stands—when I was in the game, it annoyed me when people did that. I think for now the… https://t.co/TzIDxFzHso
— TESLARATI (@Teslarati) May 26, 2026
Ferrari has scaled back EV commitments in the past, primarily in response to weaker-than-expected demand for its electric powertrains.
Priced at roughly $640,000 in the U.S., it is tough to see how this car will ever truly live up to the massive expectations many had for it. It almost feels like, to a certain extent, Ferrari is looking for a way to get out of building EVs.
Tesla Cybertruck’s newest trim is nearing its first deliveries
Tesla ships new feature that silences neighborhood Supercharger complaints
