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SpaceX lobbies NASA to foster competitive deep space exploration
Tim Hughes, the senior VP of SpaceX’s global business and government affairs, testified earlier this morning before the Senate Subcommittee on Space, Science, and Technology and the Committee on Commerce, Science, and Technology. He put forth a strong argument that it would be in the best interests of both NASA and the United States to encourage commercial competition in pursuit of the exploration of deep space, and that this could be done with concrete goals like improved interplanetary communications, vertically landing spacecraft on the Moon, and sending substantial amounts of cargo to Mars.
Before joining SpaceX, Hughes was the central actor responsible for drafting and supporting the Commercial Space Launch Amendments Act of 2004, which effectively paved the way for NASA’s first programs of commercial competition just two years later. He joined the company in 2005, and has defined SpaceX’s approach to legal and government affairs in the many years since.
Leveraging data related to the major successes and efficiency of NASA’s Commercial Orbital Transport Services (COTS) initiative, which began in earnest in 2006, Hughes demonstrated that by awarding SpaceX with funds from COTS, NASA ultimately found themselves with a highly-capable orbital launch vehicle after a relatively miniscule investment of $396 million into the venture. A study later conducted by NASA estimated that developing the same vehicle with a traditional NASA or commercial approach would have cost approximately $4 billion or $1.7 billion respectively, implying that the COTS approach was as much as ten times more efficient than NASA’s own traditional strategies of launch vehicle procurement.
SpaceX’s CRS-11 mission just over a month ago was the company’s 10th successful transport of cargo to the ISS. (SpaceX)
Of course, SpaceX themselves invested over $500 million initially following NASA’s COTS award, but NASA’s bode of confidence in the company likely made it possible in the first place for it to raise that level of funding. The point of this presented data, of course, is to segue into the argument that the introduction of commercial competition into the field of deep space exploration could also benefit NASA in the sense that it might be drastically more cost effective than current approaches. Hughes did not explicitly call out any current programs during his testimony, but the clear figureheads are the Space Launch System and Orion. Such a request from private industry also acts as a bit of a gentle suggestion to those in NASA, related Congressional and Senatorial committees. Subcommittees that past and current traditional strategies of hardware procurement for space exploration may be showing signs of age and obsolescence in the face of more efficient commercial ventures.
In fact, NASA’s Chief of Spaceflight, Bill Gerstenmaier, admitted earlier today in a very rare streak of candor that he “[couldn’t] put a date on humans on Mars” and that that was a result of a severe lack of budget to design and build the myriad technologies, hardware, and vehicles necessary to actually take advantage of a heavy launch vehicle like the Space Launch System. NASA is admittedly beginning to pursue and request industry information for what they are calling a Deep Space Gateway or NEXTSTEP, intended to be a small orbital base or space station located closer to the Moon than to Earth. A successfully-developed DSG would indeed become one completed facet of the architecture needed to bring humans to Mars, and can be compared in concept to SpaceX’s Big Falcon Spaceship in a limited fashion.
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- Boeing (pictured here), SNC, and five other companies all produced concepts that are now being evaluated by NASA for the NEXTSTEP program. (Boeing)
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- Sierra Nevada’s NEXTSTEP cislunar station concept. (SNC)
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- SpaceX’s conceptual Interplanetary Transport System from 2016 was considerably larger and more structurally complex than 2017’s BFR. (SpaceX)
Given Gestenmaier’s frank admittance that NASA’s budget is not presently able to support even a fraction of what is necessary for their “Journey to Mars”, exploring alternative methods of more efficiently exploiting the money NASA could realistically make available for further deep space exploration is almost certainly a major priority, or it at least ought to be. Gertsenmaier’s unspoken need for more efficient methods of exploring Mars and deep space would perfectly mesh with the requested program SpaceX’s Tim Hughes also presented earlier today, and the potential benefits SpaceX might also reap from such an arrangement make it worth serious consideration.
The political and corporate mire that NASA is almost innately intertwined with is the primary and most obvious barrier to the existence of a deep space COTS-esque program, but it is possible that some amount of calculated politicking on behalf of SpaceX could result in the right Senators or Representatives getting behind SpaceX’s mission of cost-effective space exploration.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
