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SpaceX lobbies NASA to foster competitive deep space exploration
Tim Hughes, the senior VP of SpaceX’s global business and government affairs, testified earlier this morning before the Senate Subcommittee on Space, Science, and Technology and the Committee on Commerce, Science, and Technology. He put forth a strong argument that it would be in the best interests of both NASA and the United States to encourage commercial competition in pursuit of the exploration of deep space, and that this could be done with concrete goals like improved interplanetary communications, vertically landing spacecraft on the Moon, and sending substantial amounts of cargo to Mars.
Before joining SpaceX, Hughes was the central actor responsible for drafting and supporting the Commercial Space Launch Amendments Act of 2004, which effectively paved the way for NASA’s first programs of commercial competition just two years later. He joined the company in 2005, and has defined SpaceX’s approach to legal and government affairs in the many years since.
Leveraging data related to the major successes and efficiency of NASA’s Commercial Orbital Transport Services (COTS) initiative, which began in earnest in 2006, Hughes demonstrated that by awarding SpaceX with funds from COTS, NASA ultimately found themselves with a highly-capable orbital launch vehicle after a relatively miniscule investment of $396 million into the venture. A study later conducted by NASA estimated that developing the same vehicle with a traditional NASA or commercial approach would have cost approximately $4 billion or $1.7 billion respectively, implying that the COTS approach was as much as ten times more efficient than NASA’s own traditional strategies of launch vehicle procurement.
SpaceX’s CRS-11 mission just over a month ago was the company’s 10th successful transport of cargo to the ISS. (SpaceX)
Of course, SpaceX themselves invested over $500 million initially following NASA’s COTS award, but NASA’s bode of confidence in the company likely made it possible in the first place for it to raise that level of funding. The point of this presented data, of course, is to segue into the argument that the introduction of commercial competition into the field of deep space exploration could also benefit NASA in the sense that it might be drastically more cost effective than current approaches. Hughes did not explicitly call out any current programs during his testimony, but the clear figureheads are the Space Launch System and Orion. Such a request from private industry also acts as a bit of a gentle suggestion to those in NASA, related Congressional and Senatorial committees. Subcommittees that past and current traditional strategies of hardware procurement for space exploration may be showing signs of age and obsolescence in the face of more efficient commercial ventures.
In fact, NASA’s Chief of Spaceflight, Bill Gerstenmaier, admitted earlier today in a very rare streak of candor that he “[couldn’t] put a date on humans on Mars” and that that was a result of a severe lack of budget to design and build the myriad technologies, hardware, and vehicles necessary to actually take advantage of a heavy launch vehicle like the Space Launch System. NASA is admittedly beginning to pursue and request industry information for what they are calling a Deep Space Gateway or NEXTSTEP, intended to be a small orbital base or space station located closer to the Moon than to Earth. A successfully-developed DSG would indeed become one completed facet of the architecture needed to bring humans to Mars, and can be compared in concept to SpaceX’s Big Falcon Spaceship in a limited fashion.
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- Boeing (pictured here), SNC, and five other companies all produced concepts that are now being evaluated by NASA for the NEXTSTEP program. (Boeing)
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- Sierra Nevada’s NEXTSTEP cislunar station concept. (SNC)
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- SpaceX’s conceptual Interplanetary Transport System from 2016 was considerably larger and more structurally complex than 2017’s BFR. (SpaceX)
Given Gestenmaier’s frank admittance that NASA’s budget is not presently able to support even a fraction of what is necessary for their “Journey to Mars”, exploring alternative methods of more efficiently exploiting the money NASA could realistically make available for further deep space exploration is almost certainly a major priority, or it at least ought to be. Gertsenmaier’s unspoken need for more efficient methods of exploring Mars and deep space would perfectly mesh with the requested program SpaceX’s Tim Hughes also presented earlier today, and the potential benefits SpaceX might also reap from such an arrangement make it worth serious consideration.
The political and corporate mire that NASA is almost innately intertwined with is the primary and most obvious barrier to the existence of a deep space COTS-esque program, but it is possible that some amount of calculated politicking on behalf of SpaceX could result in the right Senators or Representatives getting behind SpaceX’s mission of cost-effective space exploration.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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