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SpaceX’s Mr Steven spotted practicing Falcon 9 fairing catches with upgraded net
SpaceX’s fairing recovery vessel Mr Steven was spotted on Monday, August 13 conducting the first fairing recovery tests to involve actually craning a fairing half onto the huge, upgraded net, and doing so repeatedly in a short period of time. That practice will likely prove invaluable by allowing SpaceX to better understand the characteristics of Mr Steven’s fairing-catching net, rigging winches, and general operational behavior.
As SpaceX gradually approaches their next Falcon 9 launch from Vandenberg Air Force Base, the company is also preparing for Mr Steven’s next fairing recovery attempt, itself the second operational use of the vessel’s massively upgraded arms and net. Known as SAOCOM-1A, the Argentinian space agency’s Earth-imaging satellite is expected to launch no earlier than late September according to local South American media. Mr Steven’s late-July upgraded net debut was largely foiled by unpredictable winds in the region the fairing was parasailing, with that uncertainty preventing the fairing from getting close enough to its targeted landing position for Mr Steven to catch it out of the air.
It certainly appears that Mr Steven's net is capable of receiving a fairing half. Getting closer than ever. 8/13 #spaceX #mrsteven pic.twitter.com/Zqydum2FbB
— Pauline Acalin (@w00ki33) August 14, 2018
By all appearances, SpaceX is working hard to better understand how Mr Steven’s huge new net behaves when interacting with a Falcon fairing half, a reasonable goal in order to ensure that the first successful fairing catch is not foiled by something as simple as the half sliding down the net and cracking on Mr Steven’s deck. SpaceX’s fairings are incredibly fragile and are liable to irreparable crack at the slightest hint of off-nominal forces, meaning that all recovery efforts need to be extremely gentle if SpaceX ever hopes to recover and reuse those fairings halves multiples times, if at all.
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- SpaceX technicians convene while testing Mr Steven’s net with a Falcon fairing half, 08/13/18. (Pauline Acalin)
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- SpaceX used a crane to test Mr Steven’s net with a Falcon fairing half, 08/13/18. (Pauline Acalin)
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- Mr Steven’s net spied testing off-center recovery operations with a Falcon fairing half, 08/13/18. (Pauline Acalin)
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- Mr Steven’s net spied testing off-center recovery operations with a Falcon fairing half, 08/13/18. (Pauline Acalin)
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- Mr Steven’s net spied testing off-center recovery operations with a Falcon fairing half, 08/13/18. (Pauline Acalin)
Still, even managing to reuse just one fairing half once for several launches (say, all California launches) would make a huge difference to the bottlenecked production line in SpaceX’s Hawthorne rocket and spacecraft factory, which is working around the clock to ramp up production of the upgraded Fairing 2.0 while also winding down the old Fairing 1.0 manufacturing apparatus. Intriguingly, it appears that SpaceX’s launch activity is likely to drop precipitously over the next several months, with no launches currently scheduled from the company’s two Florida pads in September or October – apparently due to a lack of payload availability rather than anything SpaceX-related.
Vandenberg will thus be the focus of SpaceX’s launch activities in September and October, hopefully supporting at least two missions. The first, SAOCOM-1A, is an Argentinian Earth observation satellite targeting a launch window in late September, reportedly delayed from September 5 to give SpaceX additional time to prepare Falcon 9. According to NASASpaceflight.com, SpaceX intends to refly Falcon 9 B1048 for this mission, giving the company just 6-8 weeks to refurbish the rocket and prepare it for the usual preflight static fire several days before launch. SAOCOM-1A will also likely mark the debut of SpaceX’s West Coast rocket landing zone, known as LZ-2.
Mr Steven lowering a fairing half into and out of the net today! Practice makes perfect.#spacex #mrsteven pic.twitter.com/oo4YAyWcuK
— Pauline Acalin (@w00ki33) August 14, 2018
While not yet solid, Iridium CEO Matt Desch acknowledged on August 13th that the company’s 8th and final SpaceX launch – Iridium NEXT-8 – would have its satellites ready no earlier than October, likely making it SpaceX’s subsequent payload after SAOCOM-1A. On the opposite coast, SpaceX’s next launch will be Telstar 18V – companion to 19V – on a new Falcon 9 Block 5 booster, currently scheduled for no earlier than 11:33 PM EDT, August 23. That Falcon 9 is already at Pad 40 preparing for a preflight static fire late this week or early next.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
