NASA says SpaceX has finished encapsulating its DART asteroid redirection spacecraft inside Falcon 9’s fairing and opened up its West Coast launch pad hangar to give VIPs and mission team members a tour of their rocket.
Measuring 70m (230ft) tall, 550 metric tons (1.2M lb) fully fueled, and capable of producing more than 775 tons (1.71M lbf) of thrust at liftoff, Falcon 9 remains on track to launch NASA’s Double Asteroid Redirection Test mission no earlier than 10:21 pm PST, Wednesday, November 23rd (06:21 UTC 24 Nov). While there are multiple conflicting reports of the spacecraft’s launch mass, it will likely weigh between 600 and 650 kg (1300-1450 lb) – a minuscule 0.1% of the rocket’s total mass at liftoff. In simpler terms, Falcon 9 launching DART is a bit like a semi-truck carrying a single piece of wood.
Nevertheless, just like that semi-truck scenario, it might not be the most efficient choice of vehicle but sometimes a one-size-fits-all rocket like Falcon 9 can make a lot of sense.
Notably, despite being outsized by at least a factor of 2-3, Falcon 9’s DART launch will ultimately cost NASA about $73M – about a quarter of the mission’s total ~$250M cost. Nominally headed to interplanetary space, there isn’t a smallsat launcher (i.e. Firefly Alpha, Relativity Terran-1, Virgin Orbit LauncherOne, ABL Space RS-1, etc.) currently in development that’s expected to be able to launch a ~600 kg payload onto the interplanetary trajectory Falcon 9 will send DART on. If there were, it might theoretically cost NASA just ~$20M to launch DART but it will also take years for any of the new small to midsize rockets that might have enough performance to establish a track record of reliability, meaning that NASA would have to accept significant risk for that potential discount.
It’s worth noting that based on several comments from executives indicating that a flight-proven Falcon 9 costs about $15-25M to launch, SpaceX could almost certainly charge NASA half as much to launch DART while still breaking even, with its routine reusability making the potential economic advantage of smaller rockets much murkier. Additionally, despite the potential to save another $30-50M, NASA is still likely saving at least $80-100 million by launching on a $73M Falcon 9 rocket rather than the United Launch Alliance’s (ULA) cheapest Atlas V offering, which NASA has paid around $150-175M for in recent years.
While SpaceX has technically launched two similarly tiny NASA payloads to very high orbits ~300,000 and ~900,000 km (150,000-600,000 mi) away from Earth in 2015 and 2018, as well as CEO Elon Musk’s Tesla Roadster on an Earth escape trajectory with Falcon Heavy, data from JPL recently confirmed that DART will be Falcon 9’s first truly interplanetary launch. After reaching a normal low Earth parking orbit, Falcon 9’s expendable upper stage will ultimately boost the small spacecraft free of Earth’s gravity, sending it into a heliocentric orbit that will eventually intersect with the binary Didymos-Dimorphos asteroid system.
As early as September 2022, DART will slam into asteroid moon Dimorphos while traveling a staggering 6.6 kilometers per second (4.1 mi/s) in an attempt to shift its orbit around the larger Didymos asteroid. In effect, NASA is using the asteroid system a bit like an isolated sandbox to (hopefully) exaggerate any effects. If successful, DART will prove that kinetic impactors offer a viable way to change the course of asteroids and comets, potentially paving the way for the creation of a true planetary defense program.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Elon Musk
Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)
Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
When Falcon Heavy lifted off in February 2018 with Elon Musk’s personal Tesla Roadster as its payload, SpaceX was at a much different place. So was Tesla. It was unclear whether Falcon Heavy was feasible at all, and Tesla was in the depths of Model 3 production hell.
At the time, Tesla’s market capitalization hovered around $55–60 billion, an amount critics argued was already grossly overvalued. SpaceX, on the other hand, was an aggressive private launch provider known for taking risks that traditional aerospace companies avoided.
The Roadster launch was bold by design. Falcon Heavy’s maiden mission carried no paying payload, no government satellite, just a car drifting past Earth with David Bowie playing in the background. To many, it looked like a stunt. For Elon Musk and the SpaceX team, it was a bold statement: there should be some things in the world that simply inspire people.
Inspire it did, and seven years later, SpaceX and Tesla’s results speak for themselves.
Today, Tesla is the world’s most valuable automaker, with a market capitalization of roughly $1.54 trillion. The Model Y has become the best-selling car in the world by volume for three consecutive years, a scenario that would have sounded insane in 2018. Tesla has also pushed autonomy to a point where its vehicles can navigate complex real-world environments using vision alone.
And then there is Optimus. What began as a literal man in a suit has evolved into a humanoid robot program that Musk now describes as potential Von Neumann machines: systems capable of building civilizations beyond Earth. Whether that vision takes decades or less, one thing is evident: Tesla is no longer just a car company. It is positioning itself at the intersection of AI, robotics, and manufacturing.
SpaceX’s trajectory has been just as dramatic.
The Falcon 9 has become the undisputed workhorse of the global launch industry, having completed more than 600 missions to date. Of those, SpaceX has successfully landed a Falcon booster more than 560 times. The Falcon 9 flies more often than all other active launch vehicles combined, routinely lifting off multiple times per week.
Falcon 9 has ferried astronauts to and from the International Space Station via Crew Dragon, restored U.S. human spaceflight capability, and even stepped in to safely return NASA astronauts Butch Wilmore and Suni Williams when circumstances demanded it.
Starlink, once a controversial idea, now dominates the satellite communications industry, providing broadband connectivity across the globe and reshaping how space-based networks are deployed. SpaceX itself, following its merger with xAI, is now valued at roughly $1.25 trillion and is widely expected to pursue what could become the largest IPO in history.
And then there is Starship, Elon Musk’s fully reusable launch system designed not just to reach orbit, but to make humans multiplanetary. In 2018, the idea was still aspirational. Today, it is under active development, flight-tested in public view, and central to NASA’s future lunar plans.
In hindsight, Falcon Heavy’s maiden flight with Elon Musk’s personal Tesla Roadster was never really about a car in space. It was a signal that SpaceX and Tesla were willing to think bigger, move faster, and accept risks others wouldn’t.
The Roadster is still out there, orbiting the Sun. Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla to a $100T market cap? Elon Musk’s response may shock you
