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SpaceX, NASA win coveted Emmy award for spacecraft launch debut coverage

Crew Dragon is lifted onto recovery vessel GO Searcher after the spacecraft's flawless inaugural launch and reentry debut. (NASA/Cory Huston)

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Over the course of Crew Dragon’s ‘Demo-1’ orbital launch debut, SpaceX and NASA coordinated in a multitude of ways to ensure mission success, including cooperative webcasts that covered nearly all of the spacecraft’s major milestones.

On September 14th, SpaceX and NASA received the 2019 Emmy Award for Outstanding Interactive Program, honoring their combined video, social media, and interactive coverage of Crew Dragon’s inaugural launch, orbital rendezvous, docking, undocking, reentry, and splashdown – a true tour-de-force.

The Crew Dragon Demo-1 mission was a huge step forward for NASA’s Commercial Crew Program (CCP), a public-private partnership between NASA and companies SpaceX and Boeing to build and operate human-rated spacecraft. As the first orbital mission under the CCP umbrella, it successfully demonstrated the viability of NASA and SpaceX’s collaborative approach to fielding a human-rated spacecraft – in this case, an uncrewed Crew Dragon.

The SpaceX-built spacecraft successfully launched atop Falcon 9, rendezvoused and docked with the International Space Station (ISS), hosted a few visits from on-orbit NASA. ESA, and Roscosmos astronauts, and safely reentered Earth’s atmosphere for a soft-landing in the Atlantic Ocean.

NASA and SpaceX teamed up to broadcast the launch, docking, and landing procedures live on YouTube and NASA TV, on top of traditional media on platforms like Twitter, Instagram, and Facebook. NASA explained in a press release that “the nomination is a result of years of preparation for the historic launch and multiple live broadcasts from NASA and SpaceX facilities across the country during each phase of the Crew Dragon’s mission to the International Space Station and its stunning return to Earth. Throughout NASA’s coverage, the agency and SpaceX engaged social media users around the world and at local social media influencer gatherings at NASA’s Kennedy Space Center in Florida.”

SpaceX engineer and broadcast representative – or as she referred to herself, a “talking head that gets to share our science with the world” – Kate Tice used Instagram to express her gratitude for central role in recommunications team and direct the spotlight to NASA astronauts Col. Bob Behnken and Col. Doug Hurley, both of which will fly aboard the first crewed Crew Dragon flight sometime next year.

https://www.instagram.com/p/B2fdrOmJjfD/

Several NASA team members – including spokesperson Dan Hout, Administrator Jim Bridenstine, and Communications Director Bettina Inclan – took to Twitter to celebrate the Agency’s win. Bridenstine congratulated all those involved with the “@SpaceX Demo-1 flight, which put us one step closer to our goal of launching @NASA_Astronauts from American soil.”

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https://twitter.com/JimBridenstine/status/1173056318854377472

NASA says that, “selected Creative Arts Emmys will be shown as part of the live 71st Primetime Emmys broadcast on Sept. 22, which will air on Fox at 8 p.m. EDT.”

Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.

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Elon Musk

Tesla Optimus dance video showcases the company’s quick progress

Elon Musk shares a new video of Tesla’s humanoid robot, Optimus, dancing with improved flexibility and control.

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(Credit: Tesla)

Elon Musk recently shared a Tesla Optimus dance video, showcasing the humanoid robot’s light feet and the company’s quick progress.

In 2021, Tesla announced it would develop a humanoid robot during AI Day. At the time, the company didn’t even have a prototype. To celebrate the announcement, a human dressed as a humanoid robot came out and danced for the crowd at the event. Fast forward a few years, and Tesla’s Optimus bot finally has some moves to show off.

The first time anyone got a real preview of Optimus was in 2022, when Tesla debuted semi-functional prototypes at AI Day. One Tesla Optimus bot walked on stage while another performed some arm movements. At the time, critics noted the Tesla Optimus bot’s reliance on teleoperation for some tasks.

By 2023, Tesla unveiled Optiumus Gen 2, demonstrating advanced tasks like sorting colored blocks, maintaining yoga poses, and some dancing. Tesla also noted that the robot’s hands improved to 11 degrees of freedom (DoF). Tesla Optimus hands in production units have 22 degrees of freedom.

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Late last year, Tesla Optimus robots attended the company’s “We, Robot” event, performing tasks like serving drinks and interacting with people in the crowds. Teslarati played rock, paper, scissors with Optimus at “We, Robot.” The Tesla bots danced in synchronicity at the event with their arms and torsos.

Tesla’s progress with Optimus has been quite a ride over the past few years. Now Optimus can add to its dance moves with more flexibility and control over its legs. The recent Tesla Optimus dance video marks the beginning of the next phase for the humanoid robot: production.

According to Tesla’s Q1 2025 updated letter, the company has already started limited production of the Optimus bot at Tesla’s Fremont Factory. Elon Musk announced plans to produce over 1,000 units of Tesla Optimus for internal use in 2025 and external sales by 2026.

Elon Musk claims Tesla Optimus could be “more significant than Tesla’s vehicle business,” with a potential market value of $25 trillion. By automating low-skill, repetitive jobs, the Tesla bot could reshape economies, which Musk believes could lead to an “age of abundance” where goods and services are cheaper.

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Investor's Corner

Rivian stock rises as analysts boost price targets post Q1 earnings

Rivian impressed with smaller-than-expected losses & strong revenue, pushing analysts to raise price targets.

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(Credit: Rivian)

Rivian stock is gaining traction as Wall Street analysts raise price targets following the electric vehicle (EV) maker’s first-quarter earnings report. Despite a dip after the announcement, optimism surrounds Rivian’s cost control and upcoming lower-priced cars.

Last week, Rivian reported a better-than-expected Q1 gross profit, surpassing Wall Street’s forecasts with adjusted losses of $0.48 per share against expectations of $0.92 per share. The company also reported a revenue of $1.24 billion compared to the $1.01 billion anticipated.

However, the EV automaker cut its 2025 delivery forecast and capital spending due to President Donald Trump’s tariffs. It explained that it is “not immune to the impacts of the global trade and economic environment.” RIVN stock dropped nearly 6% post-earnings, closing at $12.72 per share.

Wall Street remains upbeat about Rivian, citing progress toward launching lower-priced vehicles in 2026 and effective cost management. On Monday, Stifel analyst Stephen Gengaro raised his RIVN price target to $18 from $16, maintaining a “Buy” rating. He highlighted Rivian’s “solid progress” toward key milestones.

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Conversely, Bernstein’s Daniel Roeska gave RIVN a “Sell” rating. However, Roeska also lifted his Rivian price target to $7.05 from $6.10, acknowledging “better” Q1 results. He warned that profitability remains distant and hinges on multiple product launches by the decade’s end.

Overall, Wall Street’s average price target for RIVN climbed from $14.18 to $14.31, a modest 13-cent increase reflecting positive sentiment. About one-third of analysts covering Rivian rate it a Buy, compared to the S&P 500’s average Buy-rating ratio of 55%.

On Monday, Rivian stock rose 2.7% to $14.64, slightly trailing the S&P 500 and Dow Jones Industrial Average, which gained 3.3% and 2.8%, respectively. The uptick may also stem from broader market gains tied to news of a temporary U.S.-China tariff suspension.

As Rivian navigates trade challenges and scales production at its Illinois factory, its Q1 performance and analyst support signal resilience. With lower-priced EVs on the horizon, Rivian’s strategic moves could bolster its position in the competitive EV market, offering investors cautious optimism for long-term growth.

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EU weighs Starlink’s market impact during SES-Intelsat deal

As SES tries to buy Intelsat, the EU is checking if Starlink has an unfair edge. The review could shape Europe’s space future.

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(Credit: Starlink)

EU antitrust regulators are scrutinizing SES’s $3.1 billion bid to acquire Intelsat, probing whether SpaceX’s Starlink poses a credible rival in the satellite communications market. The European Commission’s review could shape the future of Europe’s space industry.

The Commission has sought feedback from customers of SES and Intelsat to assess Starlink’s competitive impact. According to Reuters, the questionnaire asks if low-earth orbit (LEO) satellite providers like Starlink and Eutelsat’s OneWeb are viable competitors for two-way satellite capacity. It also explores whether LEO suppliers are winning tenders and contracts and their potential to influence competition over the next five years. Additionally, regulators are evaluating customers’ bargaining power and ability to switch to rival suppliers.

SES operates a fleet of about 70 multi-orbit satellites for video broadcasting, government communications, and broadband internet. It aims to scale up through the acquisition of Intelsat. The move is part of a broader push in Europe to bolster home-grown satellite solutions, countering U.S. giants like SpaceX’s Starlink and Amazon’s Project Kuiper.

SES is in talks with the EU Commission and a few European governments to complement Starlink services, addressing concerns over reliance on foreign providers.

“Now the discussions are much more strategic in nature. They’re much more mid-term, long-term. And what we’re seeing is that all of the European governments are serious about increasing their defense spending. There are alternatives, not to completely replace Starlink, that’s not possible, but to augment and complement Starlink,” said SES CEO Adel Al-Saleh.

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The EU Commission’s preliminary review of the SES-Intelsat deal is expected to conclude by June 10. The preliminary review will determine whether the SES-Intelsat deal is cleared outright, requires concessions, or faces a full-scale investigation if significant concerns arise. As Europe seeks to strengthen its space-based communication resilience, the outcome could redefine competitive dynamics in the satellite sector.

With Starlink’s LEO technology disrupting traditional satellite services, the Commission’s findings will signal how Europe balances innovation with strategic autonomy. SES’s efforts to scale and collaborate with governments underscore the region’s ambition to remain competitive, potentially reshaping the global satellite landscape as demand for reliable connectivity grows.

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