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SpaceX preps second $500M fundraiser as Starlink & Starship make progress
According to regulatory documents seen by Prime Unicorn Index, SpaceX finished a $500M funding round begun in December 2018 and kicked off a second campaign seeking an additional $500M earlier this month.
Altogether, SpaceX appears to be on track to secure $1 billion in fresh capital in the last six months alone, a trend that that may well continue as the company pushes forth into new and capital-intensive phases of Starlink and Starship development. In Boca Chica, a flood of SpaceX engineers and technicians have descended on the area to build the first full-scale steel prototypes of Starship and the major facilities needed to support the vehicles, all from scratch. Across the West Coast of the US, a separate SpaceX team has simultaneously transitioned from prototyping and developing satellites to building a factory to mass-produce them and may be less than six weeks away from launching the first operational batch of Starlink spacecraft.
Giant rockets, giant funding
Both massive, perilous, and largely unprecedented ventures in their own right, Starship (formerly BFR) and Starlink also happen to be extremely capital-intensive, a more or less fundamental consequence of the stages of their development and expansion. Both spent many years in pure research and development phases, tinkering and experimenting with different ideas and technologies on the ground in an effort to conceptualize what exactly their final forms ought to be. This aspect of the BFR program has been extremely visible over the last three years as SpaceX and CEO Elon Musk’s goals underwent continuous semi-annual changes, often intentionally broadcasted to the public in
After appearing to finally settle on the quasi-final form of BFR (renamed to Starship/Super Heavy), SpaceX has actually begun to build and test the first full-scale, integrated prototype of the spacecraft (Starhopper) and is simultaneously building what aims to be the first orbital Starship prototype. At the same time, its propulsion system of choice – known as Raptor – has entered into serial production back at SpaceX’s Hawthorne factory, while also supporting the first Starhopper hop test in early April and preparing to continue separate ground testing.

Thousands of satellites, billions of dollars
In February 2018, SpaceX successfully launched its first Starlink satellites, two prototypes meant to test a bevy of technologies the company was attempting to build (or at least utilize) for the first time. Despite hints and reports of some problems on orbit, SpaceX firmly holds that both satellites were extremely successful in their task of proving out new technologies like electric thrusters and phased-array antennas and are still safely operating today. Just four months after those prototypes launched, CEO Elon Musk took the extraordinary step of flying to Redmond, Washington to personally challenge a number of executives he believed were operating far too sluggishly. According to secondhand reports, many of them refused to expedite the program as Musk wanted them to, resulting in their immediate firings. The challenge that triggered the organizational upheaval: launch the first operational batch of Starlink satellites before the end of June 2019, twelve months away at the time.
Five months after Musk’s challenge, SpaceX submitted a request to the FCC to modify its original Starlink constellation license, halving the orbit of the first thousand or so satellites to 550 km (340 mi) and significantly simplifying the technology on the first several dozen to be launched. As a result of the strategic changes made, SpaceX is already planning to launch its first group of Starlink satellites as early as mid-May, with perhaps one or several additional launches on the books for 2019. To an extent, the first 75 Starlink satellites and their six ground stations will be a nearly full-fidelity second prototype. Instead of a minimalist development platform like Tintin A and B, the first 75 satellites should offer opportunities to actually test the operations of a large constellation of spacecraft while also demonstrating something close to the internet connectivity the full constellation is meant to offer.

Development to production
That SpaceX is attempting to raise huge amounts of capital should come as no surprise. For almost any commercial venture on Earth that is attempting to introduce a real product from nothing, the process of going from concept, design, and testing to building a final product at scale is both extraordinarily difficult and extremely expensive. Tesla famously went through “manufacturing hell” to go from Model 3 prototypes to a mass-producible finished product, while countless other ventures don’t even make it that far (i.e. vaporware). By far the most challenging aspect of this transition is moving from a phase focused predominately on development to one focused predominately on production.
Due to an extremely unorthodox approach to building the first steel Starship and Super Heavy prototypes, quite literally choosing to do so outside and without shelter, the BFR program is probably less extreme for the time being. However, the transformation needed for Starlink to progress is intense, requiring the satellite team to essentially build a factory from scratch and begin mass-producing high-performance satellites as quickly as possible. The 75-satellite buffer should ease the pain a bit and offer a sort of trial run as SpaceX makes that major transition, but the fact remains that an unprecedented number (thousands) of satellites will need to be built and launched at an equally unprecedented pace and cost-per-unit.

The $500M raised since December 2018 will likely be a major help for SpaceX’s often-
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
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Tesla Full Self-Driving warrants huge switch-up on essential company strategy
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
