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SpaceX preps second $500M fundraiser as Starlink & Starship make progress
According to regulatory documents seen by Prime Unicorn Index, SpaceX finished a $500M funding round begun in December 2018 and kicked off a second campaign seeking an additional $500M earlier this month.
Altogether, SpaceX appears to be on track to secure $1 billion in fresh capital in the last six months alone, a trend that that may well continue as the company pushes forth into new and capital-intensive phases of Starlink and Starship development. In Boca Chica, a flood of SpaceX engineers and technicians have descended on the area to build the first full-scale steel prototypes of Starship and the major facilities needed to support the vehicles, all from scratch. Across the West Coast of the US, a separate SpaceX team has simultaneously transitioned from prototyping and developing satellites to building a factory to mass-produce them and may be less than six weeks away from launching the first operational batch of Starlink spacecraft.
Giant rockets, giant funding
Both massive, perilous, and largely unprecedented ventures in their own right, Starship (formerly BFR) and Starlink also happen to be extremely capital-intensive, a more or less fundamental consequence of the stages of their development and expansion. Both spent many years in pure research and development phases, tinkering and experimenting with different ideas and technologies on the ground in an effort to conceptualize what exactly their final forms ought to be. This aspect of the BFR program has been extremely visible over the last three years as SpaceX and CEO Elon Musk’s goals underwent continuous semi-annual changes, often intentionally broadcasted to the public in
After appearing to finally settle on the quasi-final form of BFR (renamed to Starship/Super Heavy), SpaceX has actually begun to build and test the first full-scale, integrated prototype of the spacecraft (Starhopper) and is simultaneously building what aims to be the first orbital Starship prototype. At the same time, its propulsion system of choice – known as Raptor – has entered into serial production back at SpaceX’s Hawthorne factory, while also supporting the first Starhopper hop test in early April and preparing to continue separate ground testing.
Thousands of satellites, billions of dollars
In February 2018, SpaceX successfully launched its first Starlink satellites, two prototypes meant to test a bevy of technologies the company was attempting to build (or at least utilize) for the first time. Despite hints and reports of some problems on orbit, SpaceX firmly holds that both satellites were extremely successful in their task of proving out new technologies like electric thrusters and phased-array antennas and are still safely operating today. Just four months after those prototypes launched, CEO Elon Musk took the extraordinary step of flying to Redmond, Washington to personally challenge a number of executives he believed were operating far too sluggishly. According to secondhand reports, many of them refused to expedite the program as Musk wanted them to, resulting in their immediate firings. The challenge that triggered the organizational upheaval: launch the first operational batch of Starlink satellites before the end of June 2019, twelve months away at the time.
Five months after Musk’s challenge, SpaceX submitted a request to the FCC to modify its original Starlink constellation license, halving the orbit of the first thousand or so satellites to 550 km (340 mi) and significantly simplifying the technology on the first several dozen to be launched. As a result of the strategic changes made, SpaceX is already planning to launch its first group of Starlink satellites as early as mid-May, with perhaps one or several additional launches on the books for 2019. To an extent, the first 75 Starlink satellites and their six ground stations will be a nearly full-fidelity second prototype. Instead of a minimalist development platform like Tintin A and B, the first 75 satellites should offer opportunities to actually test the operations of a large constellation of spacecraft while also demonstrating something close to the internet connectivity the full constellation is meant to offer.
Development to production
That SpaceX is attempting to raise huge amounts of capital should come as no surprise. For almost any commercial venture on Earth that is attempting to introduce a real product from nothing, the process of going from concept, design, and testing to building a final product at scale is both extraordinarily difficult and extremely expensive. Tesla famously went through “manufacturing hell” to go from Model 3 prototypes to a mass-producible finished product, while countless other ventures don’t even make it that far (i.e. vaporware). By far the most challenging aspect of this transition is moving from a phase focused predominately on development to one focused predominately on production.
Due to an extremely unorthodox approach to building the first steel Starship and Super Heavy prototypes, quite literally choosing to do so outside and without shelter, the BFR program is probably less extreme for the time being. However, the transformation needed for Starlink to progress is intense, requiring the satellite team to essentially build a factory from scratch and begin mass-producing high-performance satellites as quickly as possible. The 75-satellite buffer should ease the pain a bit and offer a sort of trial run as SpaceX makes that major transition, but the fact remains that an unprecedented number (thousands) of satellites will need to be built and launched at an equally unprecedented pace and cost-per-unit.
The $500M raised since December 2018 will likely be a major help for SpaceX’s often-
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
