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SpaceX’s Polaris Dawn mission is inspiring the world–despite White House snub (Op-Ed)
Objectively speaking, SpaceX’s Polaris Dawn mission has the makings of a historic, perfectly inspiring and positive mission. It featured the first commercial spacewalk, it heralded the farthest that humans have traveled in 50 years, and its crew members included two American women who now had traveled the farthest from the Earth ever. It is a mission of milestones, and it has captured the hearts of people all over the world.
This was particularly the case in the mission’s third and fourth days. On Day 3, Mission Commander Jared Isaacson and Mission Specialist Sarah Gillis successfully conducted the first-ever commercial spacewalk, testing SpaceX’s EVA suits in the process. Videos of the spacewalk, which were broadcast using Starlink technology, were awe-inspiring. Needless to say, the images of Isaacman and Gillis outside Crew Dragon will be etched in history.
Polaris Dawn Flight Day 3 Update
Early Thursday morning at 7:58 a.m. ET, the Polaris Dawn crew successfully completed the world’s first spacewalk – also known as an extravehicular activity (EVA) – from Dragon at 732.2 km above Earth.
Shortly after arriving in space on… pic.twitter.com/ASEH6G3sR9— Polaris (@PolarisProgram) September 12, 2024
On Day 4, the crew members of the Polaris Dawn mission treated the Earth to the Harmony of Resilience, a stunning performance that featured crew member Gillis playing her violin inside Crew Dragon. The performance was accompanied by videos of several orchestras across the globe playing a piece from legendary composer John Williams with the SpaceX employee. It was a rather small demonstration compared to the previous day’s spacewalk and the multitudes of experiments that the crew would and has performed during their five-day mission, but it was something that encouraged hope nonetheless.
We are incredibly thankful to the legendary composer John Williams for helping us share this music moment with the world, featuring his iconic Rey’s Theme played in space pic.twitter.com/rfz1Henzms— Polaris (@PolarisProgram) September 13, 2024
There is no doubt that Polaris Dawn is inspiring the world. It is uniting it towards a positive cause too, with the mission’s official website directing visitors to donate to St. Jude Children’s Hospital, a facility with the bold goal of finding cures for kids with cancer and other life-threatening diseases. Yet a look at social media today would show that a growing number of users are noticing something quite strange. Inasmuch as the Polars Dawn mission is capturing the hearts of people across the world, it seems to be earning a snub from the White House.
Polaris Dawn Flight Day 4 Update
After an exciting and historic spacewalk on Thursday, September 12, the crew spent the majority of their Flight Day 4 focused on science and research. Polaris Dawn partnered with 31 institutions from across the world to create a robust and… pic.twitter.com/BIArfsrDts— Polaris (@PolarisProgram) September 14, 2024
This was highlighted by Elon Musk’s mother, Maye, who ended up tagging several key politicians such as U.S. President Joe Biden, Vice President Kamala Harris, former presidents Barack Obama and Bill Clinton, and former first ladies Michelle Obama and Hillary Clinton in a post on social media platform X. Maye Musk’s post urged the officials to acknowledge the mission, as it would most certainly make them smile. Alas, a look at the officials’ current social media feeds shows that none have akncolwedged the mission as of writing.
-->Copying @POTUS @JoeBiden @VP @KamalaHarris @BarackObama @MichelleObama @BillClinton @HillaryClinton as they are unaware of an American rocket company @SpaceX connecting a violinist in space with musicians around the world @PolarisProgram will make you smile ? https://t.co/WzKhuV9QTn— Maye Musk (@mayemusk) September 13, 2024
This is quite unfortunate, considering that the Polaris Dawn mission is as American as one could be. It features American citizens traveling the farthest into space in decades, using an American spacecraft that was developed and built by an American company using American labor. It was also launched by an American company that now dominates the world’s launch sector. The Polaris Dawn mission, and SpaceX in general, is doing something that no commercial company has in the past, and one cannot help but think that in any other place or time, such a mission would likely get at least a small acknowledgment from the U.S.’ top government officials.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
