News
SpaceX reusability may soon be in good company as Rocket Lab catches rocket with a helicopter
Rocket Lab, the world’s most prominent dedicated small satellite launcher, has made significant headway on plans to recover and reuse the booster stage of its Electron rocket, meaning that SpaceX’s reusable Falcon rockets could finally have company.
Recovering a booster is perhaps where all similarities end, however. While the SpaceX Falcon 9 gracefully guides itself back for a controlled landing on an ocean-going drone ship or land-based landing zone, Rocket Lab’s Electron booster will be snagged straight out of the air by a helicopter with a grappling hook.
Recently, Rocket Lab completed what the company called “a major step forward” in plans to achieve full booster recoverability with the successful completion of a “mid-air recovery” test. The test occurred over the open ocean near New Zealand and featured what was identified as an “Electron first stage test article.” One helicopter released the test article at a low altitude – around 2.5km (8,000ft) – and a nearby second helicopter, outfitted with a specially designed grappling hook, swooped in and snatched it out of the sky as it plummeted toward the ocean.
Rocket Lab’s recovery efforts did not simply begin with dropping a rocket-shaped test article from a helicopter. Long before ever attempting to catch a test article falling through the sky, the company had to ensure that the first stage of the Electron booster could even survive the return trip. Rocket Lab CEO and founder, Peter Beck, referred to it as punching through the wall which best summarizes the conditions that the first stage encounters upon re-entry through on the Earth’s dense atmosphere.
The company’s tenth successful launch dubbed “Running Out of Fingers” in December of 2019 was not only successful because it delivered and deployed the payload, but it was also the first time that Electron’s first stage first made it safely through the wall intact. Unlike SpaceX’s Falcon 9 that slows during descent with a series of engine burns, Rocket Lab’s Electron orients itself for the right “angle of attack” to slow down during re-entry.
The first stage of Electron has undergone a number of block upgrades to enable re-entry in one piece. The tenth mission featured the use of the upgraded Electron booster equipped with guidance and navigation hardware, as well as, a reaction control system (RCS) to gently control and reorient the first-stage during re-entry. The RCS was able to keep the booster adequately oriented and slowed it to under 900 kilometers per hour (560mph) for a controlled sea-level impact. The following eleventh mission dubbed “Birds of a Feather” in February 2020, also featured a successful controlled descent of the upgraded Electron first stage.
The final step in slowing the Electron down enough to be recovered by a grappling hook suspended by a helicopter was to develop and test a parachute system. Beck posted a teaser of the prototype parachute on Twitter in early February promising low altitude drop tests to follow soon after. Rocket Lab stated that the successful “mid-air recovery” test occurred weeks prior to the now mandated “Safer at Home” orders given in New Zealand amid the global COVID-19 pandemic.
As reported by Michael Sheetz of CNBC, Rocket Lab will continue to test recovery efforts on an undisclosed mission scheduled for later this year. That test will exercise Electron’s RCS block upgrades and parachute system to a greater extent to slow the booster to a point of survivability upon impact with the water – a speed of about 8kilometers per hour (5mph).
Like SpaceX, Rocket Lab targets a reduction of launch costs and an increase in launch capabilities with full first-stage reusability. The dedicated launcher of small satellites also strives to further open access to space for the rapidly expanding small satellite market.
Currently, Rocket Lab has two operational launch pads, one on New Zealand’s Mahia Penninsula and another at the Mid-Atlantic Regional Spaceport at NASA’s Wallops Flight Facility in Virginia. Later this year a second location on New Zealand’s Mahia Penninsula will come online drastically increasing Rocket Lab’s launching capabilities.
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News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
