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SpaceX reusability may soon be in good company as Rocket Lab catches rocket with a helicopter
Rocket Lab, the world’s most prominent dedicated small satellite launcher, has made significant headway on plans to recover and reuse the booster stage of its Electron rocket, meaning that SpaceX’s reusable Falcon rockets could finally have company.
Recovering a booster is perhaps where all similarities end, however. While the SpaceX Falcon 9 gracefully guides itself back for a controlled landing on an ocean-going drone ship or land-based landing zone, Rocket Lab’s Electron booster will be snagged straight out of the air by a helicopter with a grappling hook.
Recently, Rocket Lab completed what the company called “a major step forward” in plans to achieve full booster recoverability with the successful completion of a “mid-air recovery” test. The test occurred over the open ocean near New Zealand and featured what was identified as an “Electron first stage test article.” One helicopter released the test article at a low altitude – around 2.5km (8,000ft) – and a nearby second helicopter, outfitted with a specially designed grappling hook, swooped in and snatched it out of the sky as it plummeted toward the ocean.
Rocket Lab’s recovery efforts did not simply begin with dropping a rocket-shaped test article from a helicopter. Long before ever attempting to catch a test article falling through the sky, the company had to ensure that the first stage of the Electron booster could even survive the return trip. Rocket Lab CEO and founder, Peter Beck, referred to it as punching through the wall which best summarizes the conditions that the first stage encounters upon re-entry through on the Earth’s dense atmosphere.
The company’s tenth successful launch dubbed “Running Out of Fingers” in December of 2019 was not only successful because it delivered and deployed the payload, but it was also the first time that Electron’s first stage first made it safely through the wall intact. Unlike SpaceX’s Falcon 9 that slows during descent with a series of engine burns, Rocket Lab’s Electron orients itself for the right “angle of attack” to slow down during re-entry.
The first stage of Electron has undergone a number of block upgrades to enable re-entry in one piece. The tenth mission featured the use of the upgraded Electron booster equipped with guidance and navigation hardware, as well as, a reaction control system (RCS) to gently control and reorient the first-stage during re-entry. The RCS was able to keep the booster adequately oriented and slowed it to under 900 kilometers per hour (560mph) for a controlled sea-level impact. The following eleventh mission dubbed “Birds of a Feather” in February 2020, also featured a successful controlled descent of the upgraded Electron first stage.
The final step in slowing the Electron down enough to be recovered by a grappling hook suspended by a helicopter was to develop and test a parachute system. Beck posted a teaser of the prototype parachute on Twitter in early February promising low altitude drop tests to follow soon after. Rocket Lab stated that the successful “mid-air recovery” test occurred weeks prior to the now mandated “Safer at Home” orders given in New Zealand amid the global COVID-19 pandemic.
As reported by Michael Sheetz of CNBC, Rocket Lab will continue to test recovery efforts on an undisclosed mission scheduled for later this year. That test will exercise Electron’s RCS block upgrades and parachute system to a greater extent to slow the booster to a point of survivability upon impact with the water – a speed of about 8kilometers per hour (5mph).
Like SpaceX, Rocket Lab targets a reduction of launch costs and an increase in launch capabilities with full first-stage reusability. The dedicated launcher of small satellites also strives to further open access to space for the rapidly expanding small satellite market.
Currently, Rocket Lab has two operational launch pads, one on New Zealand’s Mahia Penninsula and another at the Mid-Atlantic Regional Spaceport at NASA’s Wallops Flight Facility in Virginia. Later this year a second location on New Zealand’s Mahia Penninsula will come online drastically increasing Rocket Lab’s launching capabilities.
Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
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Tesla Cybercab uses a unique strategy for picking up the right rider
