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SpaceX bests Boeing to become NASA’s largest for-profit vendor
Fourteen years after winning its first major NASA contract, data shared by Aviation Week reporter Irene Klotz shows that SpaceX has usurped every other major aerospace company in the US to become the space agency’s largest for-profit vendor.
SpaceX’s ascension up those ranks has been arduous and far from guaranteed, but the company now provides NASA with a wide range of relatively affordable spaceflight services. SpaceX was paid a record $2.04 billion for those services in the 2022 fiscal year. Only the California Institute of Technology (Caltech), a nonprofit that includes the entirety of the Jet Propulsion Laboratory (JPL) and received $2.68 billion in the same period, ranks higher on NASA’s list of FY2022 vendors. Boeing came in third with $1.72 billion, followed by Lockheed Martin with $1.34 billion.
Cargo
NASA kickstarted its relationship with SpaceX in December 2008 when it awarded the company a $1.5 billion contract to develop the first versions of the Cargo Dragon spacecraft and Falcon 9 rocket and deliver cargo to the International Space Station (ISS). Famously, founder and CEO Elon Musk once told 60 Minutes that, to a degree, NASA’s contract saved SpaceX from imminent bankruptcy and possible dissolution.
Saved by the infusion of resources, SpaceX successfully debuted Falcon 9 in June 2010 and began operational ISS cargo deliveries under NASA’s Commercial Resupply Services (CRS) program in October 2012. Aside from a survivable engine failure on CRS-1 (2012) and one catastrophic Falcon 9 failure on CRS-7 (2015), NASA and SpaceX’s CRS cooperation has been a thorough success. SpaceX is just a few weeks away from CRS-26, which will likely become Cargo Dragon’s 26th successful ISS cargo delivery in 10 years.
NASA ultimately paid SpaceX $3.04 billion to complete its first 20 CRS missions. SpaceX’s newer CRS-2 contract, which bore launches in January 2021, has 15 missions on contract and will likely cost NASA another $3.5 billion by the mid-2020s. SpaceX launches an average of three CRS missions per year, likely translating to about $700 million in annual revenue. SpaceX completed two Cargo Dragon launches for NASA in FY2022.
Crew
The second biggest contributor to SpaceX’s NASA revenue is Crew Dragon. In 2014, NASA contracted with SpaceX and Boeing to independently develop spacecraft capable of safely transporting astronauts to and from the International Space Station (ISS), taking over the role the Space Shuttle and Russian Soyuz spacecraft filled from 2000 to 2020. Crew Dragon completed its first uncrewed orbital test flight in March 2019 and its first crewed test flight in May 2020. Operational launches began in November 2020.
Subverting all expectations, Boeing’s Starliner crew capsule completed its first fully successful uncrewed test flight in May 2022, a full three years behind SpaceX. Starliner’s first crewed test flight is now scheduled no earlier than (NET) February 2023, while its first operational astronaut launch is tentatively scheduled for Q3 2023 at the earliest. Thanks to Boeing’s woeful performance, SpaceX has been responsible for launching every NASA astronaut (save one) since late 2020 and will continue to do so well into 2023. That means that SpaceX is on call for two Crew Dragon launches per year for NASA, whereas the Commercial Crew Program originally hoped that SpaceX and Boeing would each launch once per year.
In 2022, NASA took the extraordinary step of purchasing eight additional Crew Dragon launches while buying zero extra Starliner launches. Through 2030, SpaceX is now under contract to complete 14 operational Crew Dragon missions for NASA for $4.93 billion – less than the $5.1 billion NASA will pay Boeing for just six operational Starliner launches. For its first six operational missions, SpaceX is charging NASA about $220 million apiece. For Crew-7 through Crew-14, SpaceX will charge approximately $290 to $300 million per mission.
SpaceX completed two Crew Dragon launches for NASA in FY2022.
Falcon
Aside from launching Dragons for NASA, SpaceX’s Falcon 9 and Falcon Heavy rockets are also heavily relied upon to launch a wide range of scientific spacecraft through the Solar System. Since 2010, NASA’s Launch Services Program (LSP) has paid SpaceX almost $1 billion to complete six launches (worth about $400M) and prepare for at least nine others. The nine additional LSP launches SpaceX is scheduled to complete between November 2022 and June 2026 will cost NASA around $1.4 billion. Five of those missions will use SpaceX’s larger Falcon Heavy rocket and represent more than $1 billion of that $1.4 billion.
In FY2022, SpaceX completed two NASA LSP launches for about $120 million.
Starship
Finally, the last major line item on NASA’s SpaceX expenditures is focused on Starship. In April 2021, NASA awarded SpaceX a $2.9 billion Human Landing System (HLS) contract (~$3 billion including previous funding) to develop a Starship-derived Moon landing system capable of transporting astronauts to and from the lunar surface. Since 2020, NASA has paid SpaceX $1.26 billion for its work on HLS, more than $800 million of which was disbursed in FY2022.
All told, a rough estimate of the four programs above accounts for about $1.82 billion of the $2.04 billion NASA paid SpaceX in FY2022. SpaceX was also paid about $50 million for work on its 2024 launch of Europa Clipper, leaving about $170 million that can probably be explained by other advance payments for work on upcoming Dragon and LSP launches.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
