News
SpaceX has all the Starlink funding needed for an “operational constellation”
Upper-level wind shear has unfortunately scrubbed SpaceX’s first dedicated Starlink launch attempt, pushing Falcon 9 B1049’s third liftoff to no earlier than 10:30 pm EDT (02:30 UTC), May 16th.
A few hours prior to the launch attempt, SpaceX CEO Elon Musk hosted a conference call with members of the press and answered a number of questions about Starlink, providing the best look yet into the company’s newest endeavor. Topics included the advanced technologies on each Starlink satellite, their extremely unorthodox deployment method, SpaceX’s ultimate goals for the constellation, and even a few brief comments on funding.
Funding, secured
Perhaps the single most important thing Musk noted in the hour-long media briefing was his belief that SpaceX already has “sufficient capital to build an operational constellation.” It’s possible that that statement is heavily qualified, as Musk did not delve into greater detail, but it is still an incredible claim that could mean Starlink is far ahead of competing constellations and far more capital-efficient than OneWeb.
As previously discussed on Teslarati, in the last four years, OneWeb has raised $3.4B of funding, while SpaceX – a company primarily focused on building and launching rockets – has raised $2B, half of which is known to be dedicated to Starlink. OneWeb’s constellation (either 650 or 2650 satellites) cost estimate has grown quite a bit recently and stands at ~$5B. Assuming all $2B of the funding SpaceX has raised is dedicated to Starlink, that would translate to a per-satellite cost – including all infrastructure and launch – of $450,000 for the first phase (~4400 satellites).
Musk’s contextual definition of an “operational constellation” is probably more in line with the twelve 60-satellite launches he described as necessary to provide “significant [broadband] coverage”. It could also refer to the entire tranche of ~1600 Starlink satellites planned for the lower 550 km (340 mi) orbit this first batch of 60 is headed for, a number that Musk stated would offer “decent global coverage”. Either way, Starlink is almost certainly far more capital-efficient than OneWeb, LeoSat, Telesat, or any other satellite constellation with serious intentions.
The most obvious explanation for this – regardless of the satellites themselves – is simple: SpaceX owns its own closed-loop launch capability, including pads, integration facilities, an established cross-country transport network, and the rockets (Falcon) themselves. For any of the proposed satellite constellations to succeed, the manufacturers will almost invariably need to find build satellites so affordably that the cost of launch outweighs the cost of its payload. This ultimately means that launches alone could account for something like 50% of the cost of an entire satellite constellation.
Assuming Block 5 boosters can be reused at least 5-10 times each, the only real cost of an internal SpaceX launch is the hours worked, recovery fleet operations, and the expended upper stage and fairing – likely less than $30M altogether. As such, SpaceX may already be achieving its satellite cost targets on its first launch.
Deploying satellites “like spreading a deck of cards”
Meanwhile, Musk also offered some detail on the deeply unorthodox method SpaceX has chosen for spacecraft deployment once in orbit. Apparently, Starlink satellites will be deployed from Falcon 9’s upper stage by rotating the stage (presumably along its vertical axis) and simply letting go of the spacecraft. Musk used the analogy of spreading a deck of cards on a table, seemingly suggesting that they will either be released simultaneously (perhaps by stack) or with a stagger measured in milliseconds. This could create a fairly spectacular visual, forming an evenly-spaced spiral of satellites spreading out from the Falcon upper stage.
Above all else, Musk mainly seemed to be excited about Starlink, whether discussing the constellation’s long-term goals or the technology utilized on each individual satellite. Some miscellaneous facts and tidbits taken from the Q&A can be found below:
- Aside from Ka-band antennas and inter-satellite laser links, these 60 Starlink spacecraft are very close to the final spacecraft design.
- “It’s one of the hardest engineering projects that I’ve ever seen done.” – Elon Musk
- Starlink v0.9 is SpaceX’s heaviest payload ever by a huge margin, weighing in around 18,500 kg (40,800 lb). Crew Dragon is most likely in second-place, with a launch mass estimated to be around 13,500 kg.
- Combined, the solar arrays on the 60 Starlink spacecraft will produce up to 50% more power than the International Space Station’s football field-sized panels. This translates to ~180 kW, with each spacecraft thus producing around 3 kW total with an unusual single-panel array.
- Two solar array deployment mechanisms will be tested on this mission.
- “We see this as a way to generate revenue to develop more advanced rockets and spaceships. Starlink is a key component for establishing a presence on the moon and Mars.” – Elon Musk
- SpaceX sided with krypton-fueled Hall effect thrusters due to krypton costing 5-10x less than more traditional xenon propellant. SpaceX’s internally-designed and built thrusters will have an ISP of ~1500s.
- “[SpaceX has built] the most advanced phased array antenna[s] that I am aware of.” – Elon Musk
- These first 60 satellites alone will have a combined bandwidth of 1 terabit per second (125 GB/s), averaging around 17 Gbps per satellite.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
