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A truly picturesque live view of the Iridium NEXT Mission 3 satellite deployment. Four sats are visible in an arc on the left. Starlink will be denser and smaller, but will deploy similarly. (SpaceX) A truly picturesque live view of the Iridium NEXT Mission 3 satellite deployment. Four sats are visible in an arc on the left. Starlink will be denser and smaller, but will deploy similarly. (SpaceX)

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SpaceX has all the Starlink funding needed for an “operational constellation”

A spectacular view of Iridium NEXT satellites during orbital deployment. Starlink deployment will be even more of a spectacle. (SpaceX)

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Upper-level wind shear has unfortunately scrubbed SpaceX’s first dedicated Starlink launch attempt, pushing Falcon 9 B1049’s third liftoff to no earlier than 10:30 pm EDT (02:30 UTC), May 16th.

A few hours prior to the launch attempt, SpaceX CEO Elon Musk hosted a conference call with members of the press and answered a number of questions about Starlink, providing the best look yet into the company’s newest endeavor. Topics included the advanced technologies on each Starlink satellite, their extremely unorthodox deployment method, SpaceX’s ultimate goals for the constellation, and even a few brief comments on funding.

Funding, secured

Perhaps the single most important thing Musk noted in the hour-long media briefing was his belief that SpaceX already has “sufficient capital to build an operational constellation.” It’s possible that that statement is heavily qualified, as Musk did not delve into greater detail, but it is still an incredible claim that could mean Starlink is far ahead of competing constellations and far more capital-efficient than OneWeb.

As previously discussed on Teslarati, in the last four years, OneWeb has raised $3.4B of funding, while SpaceX – a company primarily focused on building and launching rockets – has raised $2B, half of which is known to be dedicated to Starlink. OneWeb’s constellation (either 650 or 2650 satellites) cost estimate has grown quite a bit recently and stands at ~$5B. Assuming all $2B of the funding SpaceX has raised is dedicated to Starlink, that would translate to a per-satellite cost – including all infrastructure and launch – of $450,000 for the first phase (~4400 satellites).

Musk’s contextual definition of an “operational constellation” is probably more in line with the twelve 60-satellite launches he described as necessary to provide “significant [broadband] coverage”. It could also refer to the entire tranche of ~1600 Starlink satellites planned for the lower 550 km (340 mi) orbit this first batch of 60 is headed for, a number that Musk stated would offer “decent global coverage”. Either way, Starlink is almost certainly far more capital-efficient than OneWeb, LeoSat, Telesat, or any other satellite constellation with serious intentions.

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The most obvious explanation for this – regardless of the satellites themselves – is simple: SpaceX owns its own closed-loop launch capability, including pads, integration facilities, an established cross-country transport network, and the rockets (Falcon) themselves. For any of the proposed satellite constellations to succeed, the manufacturers will almost invariably need to find build satellites so affordably that the cost of launch outweighs the cost of its payload. This ultimately means that launches alone could account for something like 50% of the cost of an entire satellite constellation.

Assuming Block 5 boosters can be reused at least 5-10 times each, the only real cost of an internal SpaceX launch is the hours worked, recovery fleet operations, and the expended upper stage and fairing – likely less than $30M altogether. As such, SpaceX may already be achieving its satellite cost targets on its first launch.

Deploying satellites “like spreading a deck of cards”

Meanwhile, Musk also offered some detail on the deeply unorthodox method SpaceX has chosen for spacecraft deployment once in orbit. Apparently, Starlink satellites will be deployed from Falcon 9’s upper stage by rotating the stage (presumably along its vertical axis) and simply letting go of the spacecraft. Musk used the analogy of spreading a deck of cards on a table, seemingly suggesting that they will either be released simultaneously (perhaps by stack) or with a stagger measured in milliseconds. This could create a fairly spectacular visual, forming an evenly-spaced spiral of satellites spreading out from the Falcon upper stage.

Above all else, Musk mainly seemed to be excited about Starlink, whether discussing the constellation’s long-term goals or the technology utilized on each individual satellite. Some miscellaneous facts and tidbits taken from the Q&A can be found below:

  • Aside from Ka-band antennas and inter-satellite laser links, these 60 Starlink spacecraft are very close to the final spacecraft design.
  • “It’s one of the hardest engineering projects that I’ve ever seen done.” – Elon Musk
  • Starlink v0.9 is SpaceX’s heaviest payload ever by a huge margin, weighing in around 18,500 kg (40,800 lb). Crew Dragon is most likely in second-place, with a launch mass estimated to be around 13,500 kg.
  • Combined, the solar arrays on the 60 Starlink spacecraft will produce up to 50% more power than the International Space Station’s football field-sized panels. This translates to ~180 kW, with each spacecraft thus producing around 3 kW total with an unusual single-panel array.
    • Two solar array deployment mechanisms will be tested on this mission.
  • “We see this as a way to generate revenue to develop more advanced rockets and spaceships. Starlink is a key component for establishing a presence on the moon and Mars.” – Elon Musk
  • SpaceX sided with krypton-fueled Hall effect thrusters due to krypton costing 5-10x less than more traditional xenon propellant. SpaceX’s internally-designed and built thrusters will have an ISP of ~1500s.
  • “[SpaceX has built] the most advanced phased array antenna[s] that I am aware of.” – Elon Musk
  • These first 60 satellites alone will have a combined bandwidth of 1 terabit per second (125 GB/s), averaging around 17 Gbps per satellite.
The second phase of Starlink testing – 60 advanced satellites – in a single fairing. (SpaceX)
SpaceX's first two Starlink prototype satellites deploy from Falcon 9, February 2018. (SpaceX)
Starlink v0.9 satellite deployment will apparently look nothing like the traditional method used with Tintin A/B. (SpaceX)

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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